Media Planner
Overland Park, KS · Hybrid
PTO
We are looking for a Media Planner in Overland Park, KS , The Media Planner is responsible for end-to-end execution of digital media campaigns across a portfolio of travel accounts. The role will ...
Media Planner
Overland Park, KS · Hybrid
PTO
We are looking for a Media Planner in Overland Park, KS , The Media Planner is responsible for end-to-end execution of digital media campaigns across a portfolio of travel accounts. The role will ...
Job Title: Media Planning Supervisor Job Location: New York, NY About the Employer: Best place to work! With best infrastructure! Who provide outstanding media service! This is what you will do.
Job Title: Media Planning Supervisor Job Location: New York, NY About the Employer: Best place to work! With best infrastructure! Who provide outstanding media service! This is what you will do.
Media Planner
Overland Park, KS · Hybrid
PTO
We are looking for a Media Planner in Overland Park, KS , The Media Planner is responsible for end-to-end execution of digital media campaigns across a portfolio of travel accounts. The role will ...
Quick apply
Media Planner
Overland Park, KS · Hybrid
PTO
We are looking for a Media Planner in Overland Park, KS , The Media Planner is responsible for end-to-end execution of digital media campaigns across a portfolio of travel accounts. The role will ...
Media Planner
Manhattan, NY · On-site
$59K - $90K/yr
Medical
Dental
Vision
Retirement
PTO
Overview Right now, we're looking for a quick-thinking, media-savvy go-getter who'll support the team as Media Planner in bringing that transformation to life. Sound like you? Read on.
Media Planner
Manhattan, NY · On-site
$59K - $90K/yr
Medical
Dental
Vision
Retirement
PTO
Overview Right now, we're looking for a quick-thinking, media-savvy go-getter who'll support the team as Media Planner in bringing that transformation to life. Sound like you? Read on.
Media Planner
Manhattan, NY · On-site
$50K - $73K/yr
Medical
Dental
Vision
Retirement
PTO
Media planning experience across multiple channels * Working knowledge of 3rd party software, specifically, DoubleClick, MRI and the Nielsen suite * Understanding of CPM, CPC, CPA, and CPL buying ...
Media Planner
Manhattan, NY · On-site
$50K - $73K/yr
Medical
Dental
Vision
Retirement
PTO
Media planning experience across multiple channels * Working knowledge of 3rd party software, specifically, DoubleClick, MRI and the Nielsen suite * Understanding of CPM, CPC, CPA, and CPL buying ...
Media Planner
Manhattan, NY · On-site
$50K - $73K/yr
Medical
Dental
Vision
Retirement
PTO
Media planning experience across multiple channels * Working knowledge of 3rd party software, specifically, DoubleClick, MRI and the Nielsen suite * Understanding of CPM, CPC, CPA, and CPL buying ...
Media Planner
Manhattan, NY · On-site
$50K - $73K/yr
Medical
Dental
Vision
Retirement
PTO
Media planning experience across multiple channels * Working knowledge of 3rd party software, specifically, DoubleClick, MRI and the Nielsen suite * Understanding of CPM, CPC, CPA, and CPL buying ...
Media Planner
Atlanta, GA · Hybrid
Everything else you see here comes straight from the original job posting, so you can be confident the details are accurate and up to date... 22squared is looking for an Integrated Media Planner to ...
Media Planner
Atlanta, GA · Hybrid
Everything else you see here comes straight from the original job posting, so you can be confident the details are accurate and up to date... 22squared is looking for an Integrated Media Planner to ...
The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with ...
The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with ...
Media Planner
Boston, MA · On-site
We're looking for a Media Planner that checks a few boxes on our Excel spreadsheet...or are they called cells? Anyhoo, our media team runs like a well-oiled machine, but it's a fast-paced and ...
New
Quick apply
Media Planner
Boston, MA · On-site
We're looking for a Media Planner that checks a few boxes on our Excel spreadsheet...or are they called cells? Anyhoo, our media team runs like a well-oiled machine, but it's a fast-paced and ...
New
Media Planner
Boston, MA · On-site
$65K - $75K/yr
The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with ...
Media Planner
Boston, MA · On-site
$65K - $75K/yr
The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with ...
Media Planner
Chicago, IL · On-site +1
Medical
Dental
Vision
Life
Retirement
PTO
The Role As a Media Planner, you are a key team member helping drive our advertising campaigns, bridging the gap between client business objectives and consumer behavior. You will conduct deep market ...
Media Planner
Chicago, IL · On-site +1
Medical
Dental
Vision
Life
Retirement
PTO
The Role As a Media Planner, you are a key team member helping drive our advertising campaigns, bridging the gap between client business objectives and consumer behavior. You will conduct deep market ...
Media Planner
Manhattan, NY · On-site
$50K - $73K/yr
Medical
Dental
Vision
Retirement
PTO
Media planning experience across multiple channels * Working knowledge of 3rd party software, specifically, DoubleClick, MRI and the Nielsen suite * Understanding of CPM, CPC, CPA, and CPL buying ...
Media Planner
Manhattan, NY · On-site
$50K - $73K/yr
Medical
Dental
Vision
Retirement
PTO
Media planning experience across multiple channels * Working knowledge of 3rd party software, specifically, DoubleClick, MRI and the Nielsen suite * Understanding of CPM, CPC, CPA, and CPL buying ...
Media Planner
New York, NY · Hybrid
$63K - $75K/yr
The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A ...
Media Planner
New York, NY · Hybrid
$63K - $75K/yr
The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A ...
Media Planner
New York, NY · On-site
Medical
Life
Retirement
PTO
The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A ...
Media Planner
New York, NY · On-site
Medical
Life
Retirement
PTO
The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A ...
Media Planner
Miami, FL · Hybrid
Medical
Dental
Vision
Life
Retirement
PTO
Razorfish is seeking a data-driven a Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience ...
Media Planner
Miami, FL · Hybrid
Medical
Dental
Vision
Life
Retirement
PTO
Razorfish is seeking a data-driven a Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience ...
Media Planner
Boston, MA · On-site
$65K - $75K/yr
The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with ...
Quick apply
Media Planner
Boston, MA · On-site
$65K - $75K/yr
The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with ...
Media Planner
New York, NY · Hybrid
The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A ...
Quick apply
Media Planner
New York, NY · Hybrid
The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A ...
Media Planner
Boston, MA · On-site
$60K - $89K/yr
Medical
Dental
Vision
Retirement
PTO
You'll be a force within the company, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for ...
Media Planner
Boston, MA · On-site
$60K - $89K/yr
Medical
Dental
Vision
Retirement
PTO
You'll be a force within the company, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for ...
Media Planner
Miami, FL · On-site
Medical
Dental
Vision
Retirement
PTO
Razorfish is seeking a data-driven a Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience ...
Media Planner
Miami, FL · On-site
Medical
Dental
Vision
Retirement
PTO
Razorfish is seeking a data-driven a Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience ...
Media Planner
Birmingham, MI · Hybrid
Medical
Dental
Vision
Life
Retirement
PTO
Razorfish is seeking a data-driven a Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience ...
Media Planner
Birmingham, MI · Hybrid
Medical
Dental
Vision
Life
Retirement
PTO
Razorfish is seeking a data-driven a Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience ...
Media Planner information
See salary details
$40.5K - $47.8K
3% of jobs
$47.8K - $55K
16% of jobs
$59.8K is the 25th percentile. Wages below this are outliers.
$55K - $62.3K
9% of jobs
$62.3K - $69.6K
18% of jobs
The median wage is $70.7K / yr.
$69.6K - $76.9K
26% of jobs
$78.9K is the 75th percentile. Wages above this are outliers.
$76.9K - $84.1K
11% of jobs
$84.1K - $91.4K
5% of jobs
$91.4K - $98.7K
3% of jobs
$98.7K - $106K
1% of jobs
$106K - $113.2K
1% of jobs
$113.2K - $120.5K
6% of jobs
$40.5K
$75.1K
$120.5K
How much do media planner jobs pay per year?
As of Aug 15, 2026, the average yearly pay for media planner in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.
What are some common challenges media planners face when coordinating campaigns across multiple channels?
Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.
What does a media planner do?
A media planner develops strategies to advertise products or services across various media channels, such as TV, digital, print, and radio. They analyze target audiences, select appropriate media platforms, and create media schedules to optimize reach and effectiveness, often using tools like media buying software. Strong analytical skills and industry knowledge are essential for success in this role.
What are the key skills and qualifications needed to thrive as a media planner?
To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.
What is the difference between Media Planner vs Media Buyer?
| Aspect | Media Planner | Media Buyer |
|---|---|---|
| Primary Role | Develops media strategies and plans based on target audience and campaign goals | Executes media plans by purchasing ad space and negotiating with media outlets |
| Skills & Certifications | Knowledge of market research, media channels, and planning tools | Negotiation skills, media buying platforms, and vendor relationships |
| Work Environment | Strategic planning in agencies or marketing departments | Media outlets, ad agencies, or in-house marketing teams |
While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.
What is a media planner?
A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes.
How much do media planners make in the US?
Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, with entry-level positions starting lower and experienced professionals earning higher. Salaries can vary based on location, experience, and the size of the company, and many media planners use tools like media buying software and data analysis skills in their work.
More about Media Planner jobs
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Cities with the most Media Planner job openings:
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The most popular types of Media Planner jobs are:
Who are the top companies hiring for Media Planner jobs?
The top employers for Media Planner jobs are:
What states have the most Media Planner jobs?
States with the most job openings for Media Planner jobs include:
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For Media Planner jobs, the most frequently searched job titles are:
Job description
At MMGY Global, we believe nothing can shape your view of the world like travel. So, every day we share our clients’ stories from our perspective to inspire people to see the world differently. Our personalized service, strategy and creativity connect media, consumers and influencers across the globe, taking people to new places to change their view for the better. At MMGY, we inspire people to go places.
We are looking for a Media Planner in Overland Park, KS, The Media Planner is responsible for end-to-end execution of digital media campaigns across a portfolio of travel accounts. The role will help develop integrated media plan strategy and must have a drive to deliver maximum and efficient value for our client’s media investments.
Responsibilities include, but are not limited to:
Strategic Thinking
- Strong grasp of media planning fundamentals across all integrated media channels including traditional, digital and paid social
- Understand and incorporate client data and marketing objectives into client media plans and assist in the development of client KPIs
- Oversee and implement best practices regarding media planning, placement, tracking and reporting for assigned client portfolio
- Tactically plan campaigns, vetting a clear vision on how tactical elements deliver on strategy
- Monitor media trends and leverage media research, identifying new opportunities and innovation
- With leadership from media portfolio lead and senior media team members, develop and present integrated media recommendations, evaluation and provide ongoing POVs
- Ability to communicate and explain complex ideas to teams, clients, and advertising partners
- Instruct opportunities for optimizations and insights for the internal team and client
Campaign Oversight
- Work with the media portfolio lead and media managers to create and oversee facilitation of media RFPs
- Monitoring performance of client campaigns in collaboration media and data teams
- Working closely with performance and measurement team on website tagging structure and strategy, and overseeing tagging strategy, implementation and QA
- Responsible for oversight of client reports, working with the performance analytics team, checking for accuracy, pacing and trends
- Lead the execution & optimization of media campaigns, proactively anticipate issues and ensure all elements are launching accurately and on time
- Leading internal team status meetings
- Oversight of portfolio media plan and budget management, working closely with the SMM/MM/AMM on billing accuracy and ongoing accruals
Key Experience & Skills Needed
- 3 years of experience in digital media/marketing or relevant experience with working planning knowledge across integrated media channels
- Strong working knowledge media research, planning software and third-party tracking tools
- Ability to handle multiple projects and meet tight deadlines under pressure
- Excellent written and verbal communication skills
- Strong presentation skills, ability to communicate internally and externally
- Possess a strong ability to prioritize and handle multiple tasks with flexibility
- Solid understanding of the principles of digital marketing and media concepts
MMGY Global provides a comprehensive PTO + benefits package inclusive of a hybrid telework policy. Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. MMGY Global is an Equal Opportunity Employer.
Who are we? We’re a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That’s why we’re focused on nurturing a workforce that is representative of the places we visit
About MMGY Global
Sourced by ZipRecruiter
Industry
Marketing
Company size
1,001 - 5,000 Employees
Headquarters location
Kansas City, KS, US
Year founded
1981