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Media Planner Jobs (NOW HIRING)

Media Planner

Manhattan, NY · On-site

$80K/yr

Media Planner Roles and Responsibilities The Media Planner reports to the Media Supervisor and/or AMD, supervising Assistant Media Planners (based on account structure). The Media Planner works ...

Media Planner

New York, NY · On-site

$70K - $72K/yr

As a Media Planner, you will play a crucial role in creating effective advertising solutions for our clients. You will collaborate closely with the sales team and internal stakeholders to develop ...

Media Planner The media team at Modern Climate develops and deploys digital media and cross-channel campaigns. We place a strong emphasis on testing and learning and are looking for individuals who ...

Job Title: Media Planning Supervisor Job Location: New York, NY About the Employer: Best place to work! With best infrastructure! Who provide outstanding media service! This is what you will do.

22squared is looking for an Integrated Media Planner to participate in the development and management of effective integrated offline and digital media plans and buys. RESPONSIBILITIES * Confers with ...

Media Planner

Manhattan, NY · On-site

$75K/yr

We're looking for a Media Planner to join our growing New York team. This role is ideal for someone who has foundational experience in media planning and is ready to take on more ownership in ...

Media Planner

$50K - $65K/yr

The Media Planner will operate as the primary planner across several brands and will work directly with department staff to develop innovative media campaigns that make an impact and achieve brand ...

Media Planner

Minneapolis, MN · On-site

$52K - $60K/yr

Role: The Media Planner is responsible for developing and managing the implementation of Media plans. This role is also responsible for the administration, financial management, reporting and ...

Media Planner

Manhattan, NY · On-site

$75K - $85K/yr

The Linear Media Planner is responsible for developing, executing, and managing strategic cable and broadcast media plans while serving as a primary day-to-day client contact. This role blends ...

Currently looking to hire a Media Planner to join the Media Department. The ideal candidate will assist the Media Manager in buying & planning media, writing and proofing editorial content and ...

Media Planner

Manhattan, NY · On-site

$75K - $85K/yr

The Linear Media Planner is responsible for developing, executing, and managing strategic cable and broadcast media plans while serving as a primary day-to-day client contact. This role blends ...

The Linear Media Planner is responsible for developing, executing, and managing strategic cable and broadcast media plans while serving as a primary day-to-day client contact. This role blends ...

About Us SSCG Media Group is one of the largest full-service, 100% pharma-focused strategic media planning and buying groups in the world - and we're proud to be part of Omnicom Media. But here ...

Media Planner

Pittsburgh, PA · On-site

$50K - $60K/yr

At Red House, a Media Planner evaluates project, brand, and campaign goals, and then effectively plans and executes integrated audience communication strategies. This position requires a deep and ...

Currently looking to hire a Media Planner to join the Media Department. The ideal candidate will assist the Media Manager in buying & planning media, writing and proofing editorial content and ...

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Media Planner information

See salary details

$40.5K

$75.1K

$120.5K

How much do media planner jobs pay per year?

As of Jun 9, 2026, the average yearly pay for media planner in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What are some common challenges Media Planners face when coordinating campaigns across multiple channels?

Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.

What does a media planner do?

A media planner is responsible for strategizing and selecting the best platforms and times to advertise a client’s products or services. They analyze data on target audiences, media consumption habits, and advertising budgets to develop effective media campaigns. Media planners work closely with clients, creative teams, and media buyers to ensure that campaigns reach the intended audience and achieve the desired impact while staying within budget.

What are the key skills and qualifications needed to thrive as a Media Planner, and why are they important?

To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.

What is the difference between Media Planner vs Media Buyer?

AspectMedia PlannerMedia Buyer
Primary RoleDevelops media strategies and plans based on target audience and campaign goalsExecutes media plans by purchasing ad space and negotiating with media outlets
Skills & CertificationsKnowledge of market research, media channels, and planning toolsNegotiation skills, media buying platforms, and vendor relationships
Work EnvironmentStrategic planning in agencies or marketing departmentsMedia outlets, ad agencies, or in-house marketing teams

While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.

What Is a Media Planner?

A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes.

What cities are hiring for Media Planner jobs? Cities with the most Media Planner job openings:
What are the most commonly searched types of Media Planner jobs? The most popular types of Media Planner jobs are:
Who are the top companies hiring for Media Planner jobs? The top employers for Media Planner jobs are:
What states have the most Media Planner jobs? States with the most job openings for Media Planner jobs include:
What are popular job titles related to Media Planner jobs? For Media Planner jobs, the most frequently searched job titles are:
Infographic showing various Media Planner job openings in the United States as of June 2026, with employment types broken down into 35% Full Time, 54% Part Time, 2% Temporary, and 9% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Media Planner

GoodApple

Manhattan, NY • On-site

$80K/yr

Full-time

Posted 5 days ago


Job description

Media Planner Roles and Responsibilities

The Media Planner reports to the Media Supervisor and/or AMD, supervising Assistant Media Planners (based on account structure). The Media Planner works closely with the media and analytics teams to maintain quality control of the media campaigns in market and continually evaluates and improves performance against client goals. The Media Planner is key to building and maintaining industry relationships, as Good Apple works closely with our publishing and agency partners. 
 

  • Media Strategy & Plan Development - 20% 
    • Carries through media strategy vision laid out by Supervisor/AMD, contributes strategic ideas
    • Conducts media landscape, target audience and competitive research utilizing GA toolset (i.e. Kantar, Comscore, eMarketer) 
    • Leads internal cross-channel brainstorms to generate initial ideas and RFP list
    • Writes RFPs and rigorously evaluates partner proposals using quantitative and qualitative criteria 
    • Leads and coordinates with the various channels (programmatic, search, social) to build the media plan recommendation; ability to rationalize and defend media plan recommendations
    • Participates in creating the media plan presentation, including rounds of internal reviews and feedback
    • Presents key sections of the media plan to the clients and incorporates client feedback into plan revisions 
  • Media Plan Management & Execution - 20% 
    • Day-to-day management of media plans (primary optimizer) with guidance from Sr Planner to ensure monthly budgets are being met and adjustments are made accordingly
    • Collaborates with cross-channel leads to manage overarching media budget across channels to maintain optimal spend across channel to maximize performance 
    • Leads the billing process by ensuring billable amounts are confirmed by the publishers, accounting sheets are completed with accuracy and all necessary parties are informed of QAed data by MP
    • Oversees AMP's work across creative management, IOs, brand safety, accounting duties 
    • Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
    • Responsible for campaign post launch information: such as screenshots, links and placement information to demonstrate proof of placement for clients
    • Enters and manages plans, tracks insertion orders, creative specifications development, and handles traffic sheets/creative assignment as necessary
    • Executes QA for AMP generated insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
  • Partner Relationships/Management - 15% 
    • Maintains strong relationships with partners by providing timely responses and feedback 
    • Negotiates the best pricing utilizing industry benchmarking tool (SQAD), added value and favorable terms (i.e. net payment, cancellation clause)
    • Responsible for fielding day-to-day partner communication to manage and optimize campaign, ensuring contract fulfillment
    • Participates and aids in larger contract negotiations (i.e. upfront, client portfolio, agency-wide) 
    • Actively meets with current and new partners to stay current on offerings and to identify opportunities to participate in betas, first-to-market ad products  
    • Works with the creative agency by sharing high level plan, asset needs and specs    
  • Team Management - 20% 
    • Helps create AMP onboarding plan & track progress with guidance from Supervisor and AMD
    • Train AMPs on campaign execution/management workflows inclusive of IOs, trafficking,  pacing, IOs, plan actualizing, accounting and reporting
    • QA their work to achieve 100% accuracy
    • Train AMPs on GA proprietary and 3rd party platform/tools (CRISP, DCM, Comscore, Kantar, SQAD)
    • Educate AMPs on the media planning process and have them assist with parts of the process like RFP deployment, proposal organization and audience/industry research
    • Coach AMPs through resolving difficult partner situations and proactively owning up to and resolving mistakes
    • Regularly meets with AMPs on a weekly basis to check up on work progress and professional development (is training on-track, additional support needs)
    • Updates Supervisor/AMD on their own progress and their AMP’s progress and communicates wins, losses, concerns, areas of opportunity to improve workflow
  • Reporting  - 20% 
    • Maintains the asset library and creates campaign launch decks for their respective clients
    • Evaluates overall campaign effectiveness by writing mid-campaign and post-campaign performance reports (client determined cadence), pulling data from various sources (i.e. DCM, CRISP, Crossix, partners)
    • Coordinates with the channels (i.e. programmatic, search, social) to identify key high level insights and supporting details
    • Writes reporting insights, incorporating storytelling techniques explaining “the what”, “why it matters” and “how we’re actioning on it”
    • Presents report to clients with ability to answer questions and provide campaign details
  • Media Innovation - 5% 
    • Proactive about identifying new partners/tests to evaluate
    • Ability to form and start writing internal and client facing POVs 
 

Overall Skills Demonstrated by Media Planner

  • Strong time management skills and ability to meet deadlines 
  • Problem solver who contributes creative solutions and ideas
  • Attention to detail and accuracy across communications and campaign execution elements 

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