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Media Planner Jobs in Indiana (NOW HIRING)

Ten Adams

Paid Media Director

Evansville, IN · On-site

The Role As Paid Media Director at Ten Adams, you'll lead paid media planning, execution and optimization across our healthcare client engagements. You'll turn client goals and budgets into ...

Ten Adams

Paid Media Director

Evansville, IN · On-site +1

The Role As Paid Media Director at Ten Adams, you'll lead paid media planning, execution and optimization across our healthcare client engagements. You'll turn client goals and budgets into ...

coty

$85K - $110K/yr

Translate insights into actionable recommendations, informing future media planning, test-and-learn agendas, and continuous optimization of audience, channel, and creative strategies Qualifications ...

ATIA Ltd

Social Media Engineer

Indianapolis, IN · On-site

Enterprise Resource Planning (ERP), * 3.Customer Relationship Management System (CRM), * 4.Learning ... Proven working experience in social media or related field ( Minimum 5 years ) * Excellent ...

coty

$85K - $110K/yr

Senior Digital Media Trading Manager To start as soon as possible in Darmstadt, Germany We are Coty ... You will be responsible for managing campaign planning and delivery alongside an agency team that ...

Bsu

Instructor in Department of Media

Muncie, IN · On-site

Instructor in Department of Media Compensation: 1,000 to 3,000 per class. Department: Department of Media - Temp Start Date: 08/15/2025 About this opportunity: The Department of Media is looking for ...

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Media Planner information

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$38.5K

$71.5K

$114.7K

How much do media planner jobs pay per year?

As of Aug 16, 2026, the average yearly pay for media planner in Indiana is $71,506.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,600.00 and $78,500.00 per year, depending on experience, location, and employer.

What are some common challenges media planners face when coordinating campaigns across multiple channels?

Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.

What does a media planner do?

A media planner develops strategies to advertise products or services across various media channels, such as TV, digital, print, and radio. They analyze target audiences, select appropriate media platforms, and create media schedules to optimize reach and effectiveness, often using tools like media buying software. Strong analytical skills and industry knowledge are essential for success in this role.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.

What is the difference between Media Planner vs Media Buyer?

AspectMedia PlannerMedia Buyer
Primary RoleDevelops media strategies and plans based on target audience and campaign goalsExecutes media plans by purchasing ad space and negotiating with media outlets
Skills & CertificationsKnowledge of market research, media channels, and planning toolsNegotiation skills, media buying platforms, and vendor relationships
Work EnvironmentStrategic planning in agencies or marketing departmentsMedia outlets, ad agencies, or in-house marketing teams

While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.

What is a media planner?

A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes.

How much do media planners make in the US?

Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, with entry-level positions starting lower and experienced professionals earning higher. Salaries can vary based on location, experience, and the size of the company, and many media planners use tools like media buying software and data analysis skills in their work.
More about Media Planner jobs

What are the most commonly searched types of Media Planner jobs in Indiana?

The most popular types of Media Planner jobs in Indiana are:

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For Media Planner jobs in Indiana, the most frequently searched job titles are:

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The top searched job categories for Media Planner jobs in Indiana are:

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Cities in Indiana with the most Media Planner job openings:

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Media Planner jobs near you
Infographic showing various Media Planner job openings in Indiana as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 19% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $71,506 per year, or $34.4 per hour.

Paid Media Director

Ten Adams

Evansville, IN • On-site

Full-time

Re-posted 3 days ago

Job description

About Ten Adams
Healthcare brands have the power to change lives-and we're here to help them do exactly that. At Ten Adams, we're an independent healthcare brand performance agency where strategic thinking, creativity and insights come together to drive measurable results for hospitals and health systems, multi-location health and wellness providers, and B2B healthcare tech.
Join our team of driven, curious, authentic professionals who take ownership, grow personally and professionally, and commit to driving health forward. At Ten Adams, bold ideas aren't just welcomed; they're expected. Together, we're helping healthcare brands grow stronger, businesses hit targets and communities live healthier, one meaningful connection at a time.
The Role
As Paid Media Director at Ten Adams, you'll lead paid media planning, execution and optimization across our healthcare client engagements. You'll turn client goals and budgets into measurable channel outcomes. Reporting to the VP Performance, you'll own paid media strategy, lead the team, and manage our vendor and platform relationships. You'll be the senior paid media voice on our team.
Day-to-Day Responsibilities
Media Strategy & Channel Optimization (50%)
  • Own integrated paid media strategy across all channels, turning client business priorities and budget targets into channel plans, budget allocations and integrated media approaches.
  • Direct strategy across traditional and digital channels in alignment with our Performance Growth Framework (Traffic / Conversion / Friction).
  • Lead the full media plan lifecycle - negotiation, execution, optimization and reconciliation - across traditional, paid search, paid social, programmatic, CTV/OTT, streaming, native and emerging channels.
  • Partner with Analytics and the VP Performance on measurement - experimentation, testing and the metrics that prove media is working.
  • Feed the Brand Performance Audit with channel-level inputs: how each channel is performing, where spend is hitting saturation or diminishing returns, and where efficiency is starting to slip.
  • Bring AI and automation into the media workflow responsibly and keep us current on emerging platforms and ad-tech relevant to performance-driven media.

Collaboration & Strategic Integration (20%)
  • Serve as the senior paid media voice across Performance, Creative, Product and Client Experience teams to align channel decisions with brand and business objectives.
  • Build trusted client media relationships and present media strategy with executive-level clarity in client and prospect settings.
  • Partner with Analytics on media measurement, attribution and incrementality testing aligned to the unified KPI architecture.
  • Provide regular performance updates to the VP Performance and agency leadership.

Team Development & Media Operations (20%)
  • Lead, coach and develop the paid media team - including performance management and career development.
  • Define operating cadence, workflows and quality standards.
  • Manage vendor partnerships, ad platform relationships and media tool contracts.
  • Oversee media budget management, billing reconciliation and monthly revenue/commission reporting in partnership with Leadership and Finance.

Business Development (10%)
  • Contribute paid media architecture, channel recommendations and investment frameworks to new business proposals and pitch presentations.
  • Identify organic growth opportunities for retained clients through media investment expansion and incrementality-led recommendations.

Required Skills
Hard Skills
  • 10+ years of experience in paid media planning/buying across traditional and digital channels.
  • Demonstrated experience leading and developing media teams across multiple client engagements.
  • Advanced knowledge across all paid media channels - traditional, paid search, paid social, programmatic, CTV/OTT, streaming and emerging tactics.
  • Comfortable with media measurement and attribution, and able to partner with Analytics on testing and performance reporting.
  • Working knowledge of programmatic ecosystems, ad-tech platforms and AI-enabled media capabilities.
  • Experience influencing scoping, pricing and revenue modeling for media engagements.
  • Healthcare marketing experience is strongly preferred.

Soft Skills
  • Strong leadership and coaching capabilities.
  • Collaborative partner who works effectively across our Performance team.
  • Eager to collaborate, align and grow into a performance-driven framework and KPI architecture.
  • Adaptable change agent comfortable with evolving organizational structures.
  • Decisive operator who understands tradeoffs and resource constraints.
  • Clear communicator who translates channel complexity into client-ready clarity.
  • Strong negotiation and relationship-building skills with vendors, platforms and clients.
  • Detail-oriented and capable of managing multiple accounts and budgets simultaneously.

Remote or hybrid from our office in Evansville, IN.
Ten Adams is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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