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Media Planner Jobs in Indiana (NOW HIRING)

State of Indiana

Social Media Specialist

Indianapolis, IN · On-site

$56K - $58K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The IEDC Social Media Specialist is responsible for growing the IEDC social community and boosting engagement with authentic content that helps capture, enrich and promote the Indiana story. Salary:

Do it Best

Marketing & Social Media Specialist

Shipshewana, IN · On-site

$22 - $25/hr

  • Medical

  • Dental

  • Vision

Vision insurance Marketing & Social Media Specialist Alpha Building Center - Shipshewana, IN Alpha Building Center is growing and looking to add a creative, driven Marketing & Social Media Specialist ...

Jayco Inc

Social Media & Partnership Specialist

Middlebury, IN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Manages influencers and fields influencer requests via social media * Manages select social channels in regards to LIVE postings, stories and influencer needs * Assists Events Team by attending ...

Indiana University

Digital Media Specialist

Bloomington, IN · On-site

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Makes technical decisions necessary to produce and deliver media across a wide range of delivery formats and platforms to include broadcast, webcast, or online formats; collaborates with faculty, may ...

AllSTEM Connections

Marketing Associate

Indianapolis, IN · On-site

$122K - $143K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Key Responsibilities Media Strategy & Performance • Holistic Planning: Lead the development of integrated media strategies (online and offline). Participate in annual brand planning, setting ...

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All JobsMedia Planner JobsMedia Planner Jobs in Indiana

Media Planner information

See Indiana salary details

$38.5K

$71.5K

$114.7K

How much do media planner jobs pay per year?

As of Aug 17, 2026, the average yearly pay for media planner in Indiana is $71,506.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,600.00 and $78,500.00 per year, depending on experience, location, and employer.

What is a media planner?

A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.

What are some common challenges media planners face when coordinating campaigns across multiple channels?

Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.

What is the difference between Media Planner vs Media Buyer?

AspectMedia PlannerMedia Buyer
Primary RoleDevelops media strategies and plans based on target audience and campaign goalsExecutes media plans by purchasing ad space and negotiating with media outlets
Skills & CertificationsKnowledge of market research, media channels, and planning toolsNegotiation skills, media buying platforms, and vendor relationships
Work EnvironmentStrategic planning in agencies or marketing departmentsMedia outlets, ad agencies, or in-house marketing teams

While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.

How much do media planners make in the US?

Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, with entry-level positions starting lower and experienced professionals earning higher salaries. Compensation can vary based on experience, location, and the size of the employer, and many media planners use tools like media planning software and data analysis skills in their work.

Is a media planner an entry-level job?

A media planner can be an entry-level position, especially for those with a relevant degree in marketing, advertising, or communications. Entry-level roles typically involve assisting with campaign planning and learning industry tools like media buying software, with opportunities for advancement as experience grows.
More about Media Planner jobs

What are the most commonly searched types of Media Planner jobs in Indiana?

The most popular types of Media Planner jobs in Indiana are:

What are popular job titles related to Media Planner jobs in Indiana?

For Media Planner jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Media Planner jobs in Indiana look for?

The top searched job categories for Media Planner jobs in Indiana are:

What cities in Indiana are hiring for Media Planner jobs?

Cities in Indiana with the most Media Planner job openings:

What are popular job titles related to Media Planner jobs in IN?

For Media Planner jobs in IN, the most frequently searched job titles are:

Media Planner jobs near you
Infographic showing various Media Planner job openings in Indiana as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 72% Full Time, 22% Part Time, 1% Temporary, and 3% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $71,506 per year, or $34.4 per hour.

Paid Digital Media & Digital Marketing Manager

Dr. Tavel Optical Group

Indianapolis, IN • On-site

$80K - $100K/yr

Full-time

Posted 4 days ago

Dr. Tavel rating

7.4

Company rating: 7.4 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

7th of 40 rated optical retailers

Job description

Description
Paid Digital Media & Digital Marketing Manager
About the Role
We're on the hunt for a Paid Digital Media/Digital Marketing Manager - someone who lives for optimization, thrives on ROAS, and geeks out on challenging the how and why behind the things we're doing.
As our Paid Digital Media/Digital Marketing Manager, you'll lead the strategy and execution for paid digital media across both Dr. Tavel and Alternate View (Google, Meta, programmatic display, OTT, and streaming audio). You know the platforms. You understand the audiences. You've tested, scaled, and squeezed every last drop out of a media budget - and you're always ready to do it better.
But this role goes beyond paid media. You'll also own the strategy for connecting our data across the entire customer journey - building the digital marketing infrastructure that ties paid media, our website, and patient communications together into one coherent picture. You'll turn what that data tells us into action: sharper campaigns, a better website experience, and smarter, more personalized patient communication.
What You'll Own
• Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are.
• Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert.
• Digital Marketing Infrastructure & Journey Analytics: Implement & maintain the tracking, tagging, and attribution infrastructure that connects data across paid media, our website, and patient communications - giving us one clear view of the full customer journey, not just channel-by-channel snapshots.
• Tracking & Analytics: Monitor KPIs, build dashboards, and give us the honest truth about what's working (and what needs to go) - end to end, not just top of funnel.
• Web Optimization: Partner with our web/dev team to turn journey insights into action on-site - landing pages, conversion paths, and personalization that convert visitors into patients.
• Patient Communication Journeys: Develop the strategy for, and collaborate on execution of, data-driven patient email/text/loyalty communication journeys informed by where each patient is in their journey.
• Budget Management: Own paid media budgets; maximize efficiency, minimize waste, and prove ROI. Current spend ~$300,000 annually.
• Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.
• Compliance: Ensure HIPAA-compliant conversion tracking and stay current on best practices and legal implications for HIPAA-compliant digital advertising.
Who You Are
• 5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)
• Experience building analytics, tracking, and attribution models that connect data across the full customer journey - media, web, and communications - not just platform-level reporting
• Experience designing patient/customer communication journeys (email, SMS, loyalty) driven by behavioral and journey data. Experience with Customer.io is a plus.
• Experience optimizing web properties - conversion rate optimization, personalization, or partnering with UX/dev teams on data-informed website improvements
• Obsessively analytical. You love data, testing, iterating, and scaling
• Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS - and you know how to explain them to non-marketers
• Naturally curious and always learning what's next in the digital marketing and technology landscapes
• Have an opinion on topics like PMax, generative AI in search, and murky programmatic inventory
• Bonus: You've worked with multi-location, healthcare, retail, or regulated industries
• Bigger bonus: You've built performance media campaigns that captured attention AND sparked growth
Why You'll Love This Role
• Autonomy and ownership of paid digital media strategy - and a real hand in shaping the connected marketing infrastructure behind it
• An organization that values experimentation and measurable results
• Access to tools, budget, and smart people who want you to succeed
• A brand that's ready to challenge the category (and needs your help to fuel it)
• The chance to say, "Yeah, I built that. And it crushed."
Ready to launch campaigns that make an impact, connect the dots across the patient journey, and impress your inner digital media nerd?

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