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Market Development Manager Jobs in Wisconsin (NOW HIRING)

Analyze distribution market trends, customer needs, and competitive activity to identify growth opportunities * Develop and execute strategic business development plans aligned with company goals

As Business Development Manager, you will be a strategic and driven force for growth across our ... Be a Market Expert: Represent the company at key industry events, trade shows, and networking ...

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Market Development Manager information

See Wisconsin salary details

$37.3K

$94.9K

$160K

How much do market development manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for market development manager in Wisconsin is $94,916.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,700.00 and $112,500.00 per year, depending on experience, location, and employer.

What Is a Market Development Manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a Market Development Manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

Is BDM higher than sales manager?

A Business Development Manager (BDM) typically focuses on identifying new business opportunities and building strategic partnerships, while a Sales Manager oversees sales teams and manages sales targets. In many organizations, BDM roles are considered higher in strategic scope, but the hierarchy varies by company; some companies may have the Sales Manager as a senior role, while others position BDM higher due to its broader responsibilities.

What is the role of a market development manager?

A market development manager is responsible for identifying and pursuing new market opportunities to expand a company's customer base and revenue. They analyze market trends, develop strategic plans, and collaborate with sales and marketing teams to enter new markets effectively. Strong communication, research skills, and knowledge of industry tools are essential for success in this role.

What are the key skills and qualifications needed to thrive as a Market Development Manager, and why are they important?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

Is BDE a good role?

A Business Development Executive (BDE) role involves generating new business opportunities, building client relationships, and contributing to company growth. It often requires strong communication, negotiation skills, and industry knowledge, with performance typically measured by sales targets and revenue generated.

Is being a BDM a stressful job?

A Market Development Manager (BDM) role can be stressful due to targets, client management, and market pressures. Success often depends on strong communication, strategic planning, and time management skills, with workload varying by company and industry demands.

What is a Market Development Manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.
What are the most commonly searched types of Market Development jobs in Wisconsin? The most popular types of Market Development jobs in Wisconsin are:
What are popular job titles related to Market Development Manager jobs in Wisconsin? For Market Development Manager jobs in Wisconsin, the most frequently searched job titles are:
What cities in Wisconsin are hiring for Market Development Manager jobs? Cities in Wisconsin with the most Market Development Manager job openings:
Infographic showing various Market Development Manager job openings in Wisconsin as of June 2026, with employment types broken down into 2% As Needed, 79% Full Time, 17% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $94,916 per year, or $45.6 per hour.

Sales & Business Development Manager

Addev Materials Converting Inc.

Menomonee Falls, WI • On-site, Remote

Full-time

Posted 10 days ago


Job description

Job Title: Sales amp; Business Development Manager

Department: Business Development

FLSA status: Exempt

Reports To: CEO  

Location: Menomonee Falls, WI -preferred


About ADDEV Materials Healthcare:

ADDEV Materials Healthcare (AMH) is an ISO13845:2016 certified, FDA registered, and cGMP compliant contract manufacturer of disposable medical devices, engineered adhesive components, labels, and custom print for the MedTech, Pharma, Biotech/Life Science, Healthcare, and Wellness markets.

AMH specializes in precision rotary, laser, and flatbed die cutting, laminating, printing, slitting, spooling, and packaging of adhesive tapes, films, foams, fibers, non-woven, and other flexible materials.

AMH is a member of ADDEV Materials Group, a global leader in converting, clean room manufacturing, packaging and distribution of high- performance liquid and flexible materials. Global support and local service is provided through manufacturing sites in the US, Canada, UK, Europe, and Asia.


Location

This position is located at our Menomonee Falls, WI (Milwaukee area) HQ’s and healthcare manufacturing site. Consideration may be given to remote locations such as an ADDEV Materials site in Brooklyn Park, MN (Minneapolis area) or a home office, preferably in the Midwest.


Position Summary

This is a market facing position that will represent and lead our healthcare business in North America. The Sales and Business Development Manager is responsible for market development and profitable revenue growth by engaging in opportunities and winning new business with OEM’s and contract manufacturers in MedTech, Healthcare, Pharma, Biotech, Life Sciences, and Wellness markets.

This position requires an energetic, self-starter with a hunger to chase and close new business generated from existing customer relationships, prospecting and networking, leveraging supplier relationships, cold calls, website leads, digital marketing, direct marketing, trade shows, and other outreach tactics. A hunter mentality, strong communication skills, leadership experience, and ability to engage and build relationships with Sourcing/Purchasing, Engineering, Operations, and C level professionals are required.


Primary Responsibilities:
  • Collaborate with in-house marketing team to develop growth strategies, create target customer lists and lead go-to-market action plans to identify and develop new business opportunities in North America.
  • Network, build strong relationships, develop opportunities, and win new business with existing and prospective customers in MedTech, Healthcare, Pharma, Biotech, Life Science, and Wellness markets.
  • Manage an on-site, cross functional team responsible for Sales Account Management, Inside Sales, Engineering, Estimating, and Graphic Arts. Oversee the Quoting, New Product Release (NPR), and New Business Development Pipeline processes. Coordinate the assignment and transition of new business to Sales Account Managers.
  • Attend trade shows, supplier events, and industry gatherings to build brand awareness and relationships.
  • Engage with strategic material suppliers to share insight into the market and develop strategies to win new business.
  • Build and maintain a strong new business development revenue pipeline, track project status in CRM, and provide progress reports as required.

Qualifications / Skills Requirements:
  • Bachelor's degree.
  • Minimum of 5 years of sales and business development (hunting) experience, preferably with exposure to MedTech, Healthcare and/or Wellness products, such as single use/disposable devices, components, or custom engineered products.
  • Leadership / managerial experience.
  • Experience and progressive track record of prospecting and closing sales in the MedTech and healthcare space; selling custom engineered products and/or services to MedTech, Healthcare, or Wellness Product OEM’s and/or Contract Manufacturers (CM’s).
  • High level of professionalism with the ability to effectively present technical and commercial information to sourcing/procurement, engineering, operations, and C-Suite.
  • Experience selling flexible materials (adhesives, films, foams, fibers, non-woven, and others) or potentially even liquid materials (chemicals) is highly preferred.
  • Experience in the materials converting industry (die cutting, printing, spooling, slitting, laminating, cleanroom manufacturing or experience with other fabrication processes used for flexible materials is preferred.
  • Strong organization, presentation, and project management skills.
  • Strong listening skills and ability to communicate effectively in written and verbal formats.
  • Leadership skills with proven ability to lead projects and guide teams.
  • Highly responsive, strong sense of urgency, and attention to detail is a key to success.
  • The ability to travel up to 30% of the time within North America, primarily the US.
  • Skilled at negotiation with a high degree of professionalism in everything they do.
  • Proficiency with Microsoft Office (Word, Excel, and PowerPoint).
  • Experience using CRM to track sales pipeline activity. We use Microsoft Dynamics.
  • Demonstrated ability to actively listen, communicate, present, influence, and motivate, at all levels of an organization.
  • Strong business acumen. Detail oriented, with strong analytical and strategic thinking skills.
  • Ability to respond to both commercial and technical questions from customers.
  • Ability to read and interpret technical specifications, drawings, and requirements.
  • Ability to work independently.

Preferred Qualifications:
  • Experience in the printing, converting, or contract manufacturing industry that services the Medtech and healthcare market.
  • Engineering/technical education or work experience would be helpful.

Success Factors/Job Competencies:
  • Integrity and reliability.
  • High energy. Enthusiastic, positive kind of energy with tenacity to jump in and take control.
  • Friendly, outgoing personality with ability to interpret and share customer requirements.
  • Action oriented, results driven, resilient.
  • Comfortable in a metric driven/accountable environment.
  • Efficient at time management with the ability to organize and manage multiple priorities.
  • Ability to work well independently and within a team environment.
  • Open-minded personality with motivation to learn and apply learned concepts.
  • Commitment to company values, goals, and objectives.
Equal Employment Opportunity

ADDEV Materials Converting is an equal opportunity employer and complies with all applicable federal and Wisconsin employment laws. The Company does not discriminate based on any protected status under applicable law.