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Market Development Manager Jobs in Wisconsin (NOW HIRING)

Generac

Market Development Manager

Berlin, WI

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

ABB

Market Development Manager - Data Centers

WI

The role of the Market Development Manager - Data Centers is to define and execute marketing and sales strategies for our Data Centers segment aimed at increasing both top line revenues and bottom ...

ABB

Market Development Manager - Data Centers

WI · On-site

The role of the Market Development Manager - Data Centers is to define and execute marketing and sales strategies for our Data Centers segment aimed at increasing both top line revenues and bottom ...

ABB

Market Development Manager - Data Centers

WI · On-site

The role of the Market Development Manager - Data Centers is to define and execute marketing and sales strategies for our Data Centers segment aimed at increasing both top line revenues and bottom ...

ABB

Market Development Manager - Data Centers

WI · On-site

The role of the Market Development Manager - Data Centers is to define and execute marketing and sales strategies for our Data Centers segment aimed at increasing both top line revenues and bottom ...

Campbell Soup Company

Market Development Lead

Kenosha, WI · On-site

$67K - $96K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent ... Build trust with store management and retail partners, support new item launches, planogram ...

Campbell's

Market Development Lead

Kenosha, WI

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent ... Build trust with store management and retail partners, supportnew itemlaunches, planogram ...

Regal Rexnord

Business Development Manager

Oshkosh, WI · Remote

The Business Development Manager role supports the Automation Solutions business with a primary ... The role emphasizes market development, opportunity creation, and crossfunctional collaboration ...

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All JobsMarket Development JobsMarket Development Manager JobsMarket Development Manager Jobs in Wisconsin

Market Development Manager information

See Wisconsin salary details

$37.3K

$94.9K

$160K

How much do market development manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for market development manager in Wisconsin is $94,916.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,700.00 and $112,500.00 per year, depending on experience, location, and employer.

What Is a Market Development Manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a Market Development Manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

Is BDM higher than sales manager?

A Business Development Manager (BDM) typically focuses on identifying new business opportunities and building strategic partnerships, while a Sales Manager oversees sales teams and manages sales targets. In many organizations, BDM roles are considered higher in strategic scope, but the hierarchy varies by company; some companies may have the Sales Manager as a senior role, while others position BDM higher due to its broader responsibilities.

What is the role of a market development manager?

A market development manager is responsible for identifying and pursuing new market opportunities to expand a company's customer base and revenue. They analyze market trends, develop strategic plans, and collaborate with sales and marketing teams to enter new markets effectively. Strong communication, research skills, and knowledge of industry tools are essential for success in this role.

What are the key skills and qualifications needed to thrive as a Market Development Manager, and why are they important?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

Is BDE a good role?

A Business Development Executive (BDE) role involves generating new business opportunities, building client relationships, and contributing to company growth. It often requires strong communication, negotiation skills, and industry knowledge, with performance typically measured by sales targets and revenue generated.

Is being a BDM a stressful job?

A Market Development Manager (BDM) role can be stressful due to targets, client management, and market pressures. Success often depends on strong communication, strategic planning, and time management skills, with workload varying by company and industry demands.

What is a Market Development Manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.
More about Market Development Manager jobs
What are the most commonly searched types of Market Development jobs in Wisconsin? The most popular types of Market Development jobs in Wisconsin are:
What are popular job titles related to Market Development Manager jobs in Wisconsin? For Market Development Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Market Development Manager jobs in Wisconsin look for? The top searched job categories for Market Development Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Market Development Manager jobs? Cities in Wisconsin with the most Market Development Manager job openings:
What are popular job titles related to Market Development Manager jobs in WI? For Market Development Manager jobs in WI, the most frequently searched job titles are:
Market Development Manager jobs near you
Infographic showing various Market Development Manager job openings in Wisconsin as of June 2026, with employment types broken down into 2% As Needed, 79% Full Time, 17% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $94,916 per year, or $45.6 per hour.
Market Development Manager

Market Development Manager

Generac Power Systems, Inc.

Berlin, WI • On-site, Remote

Full-time

Posted 8 days ago

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and managing strategic relationships with independent mobile dealers, analyzing territory opportunities to create and execute market penetration plans, prospecting new business, achieving sales budgets and providing world-class customer support. The successful candidate must be comfortable presenting the benefits of a technical product and be willing to travel up to 70% of the time.
**This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.**
Essential Duties and Responsibilities:
  • Identify and close sales opportunities in accordance with strategic plans and financial objectives
  • Analyze territory opportunities and customer needs
  • Build and manage strategic relationships with key decision makers
  • Support new promotional programs
  • Create and implement solution-based sales strategies
  • Provide world-class customer support
  • Conduct sales presentations and provide product training
  • Develop and execute business plans as defined by channel specific marketing programs
  • Fill Sales fundamental and channel specific training classes
  • Provide reconnaissance of competitors' influence and develop a plan to counter their influence within assigned territory

Minimum Qualifications:
  • Bachelor's Degree in Business, Marketing, Finance or related field or equivalent experience
  • 1 years related experience

Preferred Qualifications:
  • Working knowledge of OEM role in 2 step distribution model
  • Previous experience using SAP, Sales Force or equivalent CRM
  • Previous trade experience in one or more of the following industries: renewables, utility, battery, solar, power generation, or installed equipment.

Knowledge, Skills, and Abilities:
  • Analytical ability to understand key business metrics
  • Self- motivated with the ability to work independently in a field-based role
  • Ability to define complex problems, collect data, establish facts and draw valid conclusions
  • Proven ability to implement process improvements within a matrix organization
  • Ability to build strong interpersonal relationships
  • Effective negotiation skills with the ability to understand the complex sales process
  • Exceptional time-management and organizational skills
  • Excellent written and verbal communication skills across multiple audiences.
  • Effective presentation skills
  • Proficient in Microsoft Office Suite

Physical demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus. Up to 70% travel and valid Driver's License required.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

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