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Loyalty Manager Jobs (NOW HIRING)

AT&T

Manager-Sales Loyalty

Tulsa, OK · On-site

$55K - $82K/yr

Our Manager-Sales Loyalty earns between$55,000 - $82,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend ...

AT&T

Manager-Sales Loyalty

Chicago, IL · On-site

$61K - $92K/yr

Our Manager-Sales Loyalty earns between$61,700 - $92,500USD Annual + commissions with a total target compensation of $84,700 - $115,500. Not to mention all the other amazing rewards that working at ...

AT and T

Manager-Sales Loyalty

Tulsa, OK · On-site

$55K - $82K/yr

Our Manager-Sales Loyalty earns between $55,000 - $82,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend ...

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Loyalty Manager information

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$15.5K

$66.9K

$120K

How much do loyalty manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for loyalty manager in the United States is $66,937.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What are the 3 R's of customer loyalty?

The 3 R's of customer loyalty are Recognition, Reward, and Relationship. As a Loyalty Manager, understanding these principles helps in designing effective loyalty programs that foster long-term customer engagement and retention.

What is the difference between Loyalty Manager vs Customer Relationship Manager?

AspectLoyalty ManagerCustomer Relationship Manager
CredentialsMarketing or Business degree, certifications in loyalty programsMarketing, Business, or Communications degree, CRM certifications
Work EnvironmentRetail, hospitality, or e-commerce companies focusing on loyalty programsVarious industries, managing ongoing customer relationships
Employer & Industry UsageUsed by companies implementing loyalty strategiesUsed across industries to enhance customer engagement

While both roles focus on customer engagement, a Loyalty Manager primarily designs and manages loyalty programs to retain customers, whereas a Customer Relationship Manager builds and maintains long-term relationships through personalized communication and service. The roles often overlap but differ in scope and focus.

What are some common challenges Loyalty Managers face when designing customer retention programs?

Loyalty Managers often encounter challenges such as aligning program incentives with customer expectations while staying within budget constraints. Additionally, they must ensure the program remains engaging and competitive, which requires ongoing analysis of customer data and market trends. Collaboration with marketing, IT, and analytics teams is essential to implement new features and measure the program’s effectiveness. Balancing personalization with privacy concerns is also a key consideration.

What does a Loyalty Manager do?

A Loyalty Manager is responsible for developing and managing customer loyalty programs to increase customer retention and engagement. They analyze customer data to create strategies that reward repeat customers, improve brand loyalty, and enhance the overall customer experience. Their role often involves coordinating marketing campaigns, tracking program effectiveness, and collaborating with other departments to ensure the loyalty initiatives align with company goals.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior media executives, advertising directors, and media strategists can earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like data analytics and digital platforms.

What are the key skills and qualifications needed to thrive as a Loyalty Manager, and why are they important?

To thrive as a Loyalty Manager, you need a background in marketing, data analysis, and customer relationship management, often supported by a degree in business or marketing. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce or Tableau is typically required. Exceptional communication, strategic thinking, and problem-solving skills help you engage customers and work effectively across teams. These skills and qualifications are crucial for designing impactful loyalty programs that drive customer retention and business growth.

What jobs in the US pay 300,000 a year?

Loyalty Managers typically do not earn $300,000 annually; high-paying roles in customer loyalty or marketing management may reach such levels, especially with extensive experience, advanced skills, or executive responsibilities. Executive positions like Chief Marketing Officers or Vice Presidents in large corporations often have salaries exceeding this amount, including bonuses and stock options.

What does a loyalty program manager do?

A loyalty program manager oversees the design, implementation, and management of customer loyalty programs to increase engagement and retention. They analyze customer data, develop reward strategies, and collaborate with marketing and sales teams to ensure program effectiveness. Strong analytical skills and familiarity with customer relationship management (CRM) tools are essential for this role.
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What are the most commonly searched types of Loyalty jobs? The most popular types of Loyalty jobs are:
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What job categories do people searching Loyalty Manager jobs look for? The top searched job categories for Loyalty Manager jobs are:
Loyalty Manager jobs near you
Infographic showing various Loyalty Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 64% Full Time, 28% Part Time, 1% Temporary, and 6% Contract. Highlights an 96% Physical, and 4% Remote job distribution, with an average salary of $66,937 per year, or $32.2 per hour.
Salesforce Delivery Manager

Salesforce Delivery Manager

PenFed Credit Union

Mclean, VA • Hybrid

$84K - $200K/yr

Full-time

Re-posted yesterday

PenFed Credit Union rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

Job description

Overview

PenFed is hiring a (Hybrid) Delivery Manager, Member Rewards at our Tysons, Virginia location. The primary purpose of this position is to lead the strategy, delivery, and ongoing management of PenFed’s Member Rewards and Loyalty programs. This role is responsible for designing, implementing, and optimizing loyalty capabilities that drive member engagement, retention, and lifetime value, aligned with PenFed’s growth strategy.

The Member Rewards Manager will partner closely with Marketing, Product, Finance, Technology, and external vendors to deliver scalable, compliant, and measurable loyalty solutions, with a strong preference for experience leveraging Salesforce Loyalty Management or similar enterprise loyalty platforms.


Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

Loyalty & Rewards Leadership

  • Own the endtoend Member Rewards and Loyalty strategy, including earn, burn, tiering, promotions, and partner redemptions.
  • Lead the implementation and enhancement of Loyalty platforms, preferably Salesforce Loyalty Management.
  • Define loyalty program success metrics including engagement, activation, redemption, and ROI.
  • Manage loyalty program lifecycle from concept through launch and continuous optimization.

Program & Platform Delivery

  • Lead requirements definition, system design, configuration, testing, and rollout of loyalty initiatives.
  • Partner with IT and architecture teams to ensure solutions align with PenFed Reference Architecture and security standards.
  • Ensure loyalty capabilities integrate seamlessly with member data platforms, digital channels, and marketing systems.
  • Oversee phased delivery across MVP, enhancements, and futurestate roadmap.

Operational Excellence & Governance

  • Provide leadership during production releases and Sev1 / Sev2 incidents impacting rewards or member experience.
  • Ensure data accuracy for points accrual, redemption, and reporting.
  • Manage vendor relationships for rewards fulfillment, partners, and loyalty service providers.
  • Ensure compliance with regulatory, audit, privacy, and financial controls.

CrossFunctional Partnership

  • Collaborate with Marketing and Product teams on campaigns, offers, and promotions tied to loyalty.
  • Partner with Finance on points liability, budgeting, and reconciliation.
  • Act as the primary loyalty subjectmatter expert for business stakeholders.

People & Team Leadership

  • Manage and mentor a team of 5–10 associates and/or contractors.
  • Set clear objectives aligned to member experience and business outcomes.
  • Promote a culture of accountability, innovation, and continuous improvement.

Qualifications

Equivalent combination of education and experience is considered.

  • Job requires a Bachelor’s degree in Engineering  or MBA in a closely related technical field, and 8 years of progressive software development experience.
  • Bachelor’s degree in Business, Marketing, Information Systems, or a related field; MBA preferred.
  • 8+ years of experience in loyalty programs, rewards management, or digital engagement platforms.
  • Handson experience implementing or operating enterprise loyalty solutions (Salesforce Loyalty Management preferred).
  • Strong understanding of points economics, member behavior, promotions, and partner ecosystems.
  • Proven ability to lead crossfunctional initiatives and influence senior stakeholders.
  • Experience with AI preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

  • Salesforce Loyalty Management experience or certification.
  • Salesforce Admin or related Salesforce certifications.
  • Agile / Scrum certification (CSM or equivalent).

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Limited travel to various worksites is required.

Pay Transparency

The anticipated starting salary range for this role is $84,700.00 - $200,318.00
This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.
This position is eligible for an individual performance based annual bonus.

#LI-Hybrid

Qualifications:

Equivalent combination of education and experience is considered.

  • Job requires a Bachelor’s degree in Engineering  or MBA in a closely related technical field, and 8 years of progressive software development experience.
  • Bachelor’s degree in Business, Marketing, Information Systems, or a related field; MBA preferred.
  • 8+ years of experience in loyalty programs, rewards management, or digital engagement platforms.
  • Handson experience implementing or operating enterprise loyalty solutions (Salesforce Loyalty Management preferred).
  • Strong understanding of points economics, member behavior, promotions, and partner ecosystems.
  • Proven ability to lead crossfunctional initiatives and influence senior stakeholders.
  • Experience with AI preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

  • Salesforce Loyalty Management experience or certification.
  • Salesforce Admin or related Salesforce certifications.
  • Agile / Scrum certification (CSM or equivalent).

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Limited travel to various worksites is required.

Pay Transparency

The anticipated starting salary range for this role is $84,700.00 - $200,318.00
This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.
This position is eligible for an individual performance based annual bonus.

#LI-Hybrid

Education:UNAVAILABLEEmployment Type: FULL_TIME

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