You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays. About the Role As Director, Loyalty, you will lead and drive customer engagement with the Kohl's Loyalty ...
You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays. About the Role As Director, Loyalty, you will lead and drive customer engagement with the Kohl's Loyalty ...
Director, Loyalty Programs
Boston, NY · On-site
$180K - $200K/yr
Director, Loyalty Programs Location: New York, NY or Boston, MA; Hybrid (2 days in the office required) Approved Salary Range: $180,000-$200,000 About the Role : At Rue Gilt Groupe (RGG), our vision ...
Director, Loyalty Programs
Boston, NY · On-site
$180K - $200K/yr
Director, Loyalty Programs Location: New York, NY or Boston, MA; Hybrid (2 days in the office required) Approved Salary Range: $180,000-$200,000 About the Role : At Rue Gilt Groupe (RGG), our vision ...
Director, Loyalty Programs
Boston, MA · On-site
$180K - $200K/yr
Director, Loyalty Programs Location: New York, NY or Boston, MA; Hybrid (2 days in the office required) Approved Salary Range: $180,000-$200,000 About the Role : At Rue Gilt Groupe (RGG), our vision ...
Director, Loyalty Programs
Boston, MA · On-site
$180K - $200K/yr
Director, Loyalty Programs Location: New York, NY or Boston, MA; Hybrid (2 days in the office required) Approved Salary Range: $180,000-$200,000 About the Role : At Rue Gilt Groupe (RGG), our vision ...
You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays. About the Role As Director, Loyalty, you will lead and drive customer engagement with the Kohl's Loyalty ...
You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays. About the Role As Director, Loyalty, you will lead and drive customer engagement with the Kohl's Loyalty ...
The Director, Loyalty Program Manager will lead the strategy, execution, and optimization of Dollar General's loyalty program, ensuring it delivers meaningful value to customers while driving ...
The Director, Loyalty Program Manager will lead the strategy, execution, and optimization of Dollar General's loyalty program, ensuring it delivers meaningful value to customers while driving ...
Position Summary The Director of Loyalty & Retention will lead the strategy, execution, and performance of the Kendra Scott's customer loyalty program and retention marketing initiatives. Reporting ...
Position Summary The Director of Loyalty & Retention will lead the strategy, execution, and performance of the Kendra Scott's customer loyalty program and retention marketing initiatives. Reporting ...
Position Summary The Director of Loyalty & Retention will lead the strategy, execution, and performance of the Kendra Scott's customer loyalty program and retention marketing initiatives. Reporting ...
Position Summary The Director of Loyalty & Retention will lead the strategy, execution, and performance of the Kendra Scott's customer loyalty program and retention marketing initiatives. Reporting ...
The Director, Loyalty Program Manager will lead the strategy, execution, and optimization of Dollar General's loyalty program, ensuring it delivers meaningful value to customers while driving ...
The Director, Loyalty Program Manager will lead the strategy, execution, and optimization of Dollar General's loyalty program, ensuring it delivers meaningful value to customers while driving ...
Director, Loyalty & CRM
Bensalem, PA · On-site
SNIPES Director, Loyalty & CRM Bensalem, PA Hybrid We live sneakers, streetwear, and neighborhood culture! All Day! Every Day! With more than 750 stores in Europe and the USA, SNIPES is one of the ...
Director, Loyalty & CRM
Bensalem, PA · On-site
SNIPES Director, Loyalty & CRM Bensalem, PA Hybrid We live sneakers, streetwear, and neighborhood culture! All Day! Every Day! With more than 750 stores in Europe and the USA, SNIPES is one of the ...
Director, Loyalty & CRM
Bensalem, PA · Hybrid
SNIPES Director, Loyalty & CRM Bensalem, PA Hybrid We live sneakers, streetwear, and neighborhood culture! All Day! Every Day! With more than 750 stores in Europe and the USA, SNIPES is one of the ...
Director, Loyalty & CRM
Bensalem, PA · Hybrid
SNIPES Director, Loyalty & CRM Bensalem, PA Hybrid We live sneakers, streetwear, and neighborhood culture! All Day! Every Day! With more than 750 stores in Europe and the USA, SNIPES is one of the ...
JOB SUMMARY The Senior Director, Loyalty Products & Member Engagement leads strategy, design, and execution of Marriott Bonvoy loyalty products and elite member engagement initiatives. This role is ...
JOB SUMMARY The Senior Director, Loyalty Products & Member Engagement leads strategy, design, and execution of Marriott Bonvoy loyalty products and elite member engagement initiatives. This role is ...
Senior Director, Loyalty Products & Member Engagement
Bethesda, MD · On-site
$151K - $192K/yr
JOB SUMMARY The Senior Director, Loyalty Products & Member Engagement leads strategy, design, and execution of Marriott Bonvoy loyalty products and elite member engagement initiatives. This role is ...
Senior Director, Loyalty Products & Member Engagement
Bethesda, MD · On-site
$151K - $192K/yr
JOB SUMMARY The Senior Director, Loyalty Products & Member Engagement leads strategy, design, and execution of Marriott Bonvoy loyalty products and elite member engagement initiatives. This role is ...
We are seeking a Director, Loyalty Business Development to grow Fanatics' loyalty propositions, FanCash and Fanatics ONE, through strategic third party partnerships. In this role, you will lead key ...
We are seeking a Director, Loyalty Business Development to grow Fanatics' loyalty propositions, FanCash and Fanatics ONE, through strategic third party partnerships. In this role, you will lead key ...
The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty.
The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty.
The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty.
The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty.
Director, Loyalty and Promotions Strategy
Detroit, MI · On-site
$113K - $158K/yr
TheDirector, Loyalty and Promotions Strategywill leadindesigning next generation, interactive loyalty that enable our clients to build strong, enduringrelationships with their most valued consumers.
Director, Loyalty and Promotions Strategy
Detroit, MI · On-site
$113K - $158K/yr
TheDirector, Loyalty and Promotions Strategywill leadindesigning next generation, interactive loyalty that enable our clients to build strong, enduringrelationships with their most valued consumers.
The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty.
The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty.
The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty.
The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty.
We are seeking a Director, Loyalty Business Development to grow Fanatics' loyalty propositions, FanCash and Fanatics ONE, through strategic third party partnerships. In this role, you will lead key ...
We are seeking a Director, Loyalty Business Development to grow Fanatics' loyalty propositions, FanCash and Fanatics ONE, through strategic third party partnerships. In this role, you will lead key ...
Position Overview Our client, an innovative brand operating across both restaurant (bowl shops) and CPG/grocery channels, is seeking a strategic and hands-on Director of Loyalty, CRM & Digital ...
Position Overview Our client, an innovative brand operating across both restaurant (bowl shops) and CPG/grocery channels, is seeking a strategic and hands-on Director of Loyalty, CRM & Digital ...
Director Loyalty information
What typical challenges does a Director Loyalty face in establishing and maintaining successful loyalty programs?
Directors of Loyalty often encounter challenges such as keeping loyalty programs innovative and relevant to evolving customer expectations, aligning initiatives with business goals, and demonstrating measurable ROI to stakeholders. They must also navigate the complexities of integrating new technologies, overseeing cross-functional teams, and managing large datasets to personalize customer experiences. The role requires ongoing analysis and adaptation to trends while balancing budget constraints and competing priorities. Successfully addressing these challenges can significantly enhance customer retention and create long-term value for the organization.
What are the key skills and qualifications needed to thrive in the Director Loyalty position, and why are they important?
To thrive as a Director Loyalty, you need expertise in customer engagement strategies, data analysis, and experience leading the development and execution of loyalty programs, typically supported by a degree in marketing, business, or a related field. Familiarity with customer relationship management (CRM) platforms, loyalty management systems, and data analytics tools is highly valued, along with certifications in digital marketing or customer experience. Strong leadership, stakeholder management, and communication skills help set top candidates apart in this position. These skills are crucial for driving retention, increasing customer lifetime value, and ensuring the effectiveness of loyalty initiatives.
What does a Director of Loyalty do?
A Director of Loyalty is responsible for developing and managing customer loyalty programs to increase customer engagement, retention, and brand advocacy. They analyze customer data, design reward structures, and implement strategies to enhance customer experiences. This role involves collaborating with marketing, sales, and analytics teams to optimize program effectiveness. Additionally, they monitor industry trends and adjust initiatives to maintain a competitive edge. Their goal is to drive long-term customer value and strengthen brand loyalty.
Kohl's rating
5.8
Based on 1,437 frontline employees who took The Breakroom Quiz
12th of 21 rated department stores
Job description
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
As Director, Loyalty, you will lead and drive customer engagement with the Kohl’s Loyalty program through compelling offers informed by Kohl’s value proposition.
What You’ll Do
Develop strategy and the overall perspective on what loyalty means to the Kohl’s customer and influence the program hierarchy to promote and reward customer behaviors
Establish the member growth modeling and member lifecycle strategy
Influence the creation of loyalty lifecycle moments, program benefits hierarchies and value propositions, including Kohl’s Card, MVC, Co-Brand Card, and Kohl’s Rewards program
Drive acquisition into Kohl’s Rewards and Kohl’s Card with range of marketing strategies
Drive all program promotion and marketing efforts, including management of program communication across marketing and digital touchpoints
Lead marketing strategy with integrated program perspective on messaging, placement, audience, and offer
Lead testing strategy for Kohl’s Card and Kohl’s Rewards programs - including value proposition and marketing
Ensure promised benefits are delivered to customers as required and work with Compliance/Capital One to resolve any risk events that occur
Partner cross-functionally to deliver loyalty offerings across all channels
Integrate the Loyalty program voice and brand expression within broader marketing
Lead and influence direct reports, systems and projects to achieve unit goals in accordance with company policies and practices
Provide leadership by exhibiting influence and expertise, thus affecting the results of the operating area
Additional tasks may be assigned as necessary
What Skills You Have
Required
Bachelor’s Degree
9+ years prior Marketing experience
Exceptional strategic thinking and analytical skills
Strong communication, influencing and partnering skills
Innovative thinker with ability to synthesize data and blend with intuition and experience
Ability to thrive in a fast-paced environment with changing business needs
Demonstrated success in Loyalty program strategy and execution
Preferred
Previous retail experience
About Kohl's
Sourced by ZipRecruiter
Industry
Retail
Company size
10,000+ Employees
Headquarters location
Menomonee Falls, WI, US