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Director Loyalty Jobs (NOW HIRING)

KOHLS

Director, Loyalty (Hybrid)

Menomonee Falls, WI · On-site

You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays. About the Role As Director, Loyalty, you will lead and drive customer engagement with the Kohl's Loyalty ...

Kohl's

You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays. About the Role As Director, Loyalty, you will lead and drive customer engagement with the Kohl's Loyalty ...

RUE GILT GROUPE

Director, Loyalty Programs

Boston, MA · On-site

$180K - $200K/yr

Director, Loyalty Programs Location: New York, NY or Boston, MA; Hybrid (2 days in the office required) Approved Salary Range: $180,000-$200,000 About the Role : At Rue Gilt Groupe (RGG), our vision ...

RUE GILT GROUPE

Director, Loyalty Programs

Boston, NY · On-site

$180K - $200K/yr

Director, Loyalty Programs Location: New York, NY or Boston, MA; Hybrid (2 days in the office required) Approved Salary Range: $180,000-$200,000 About the Role : At Rue Gilt Groupe (RGG), our vision ...

Kendra Scott

Director, Loyalty and Retention

Austin, TX · On-site

Position Summary The Director of Loyalty & Retention will lead the strategy, execution, and performance of the Kendra Scott's customer loyalty program and retention marketing initiatives. Reporting ...

Snipes

Director, Loyalty & CRM

Bensalem, PA · On-site

SNIPES Director, Loyalty & CRM Bensalem, PA Hybrid We live sneakers, streetwear, and neighborhood culture! All Day! Every Day! With more than 750 stores in Europe and the USA, SNIPES is one of the ...

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Director Loyalty information

What typical challenges does a Director Loyalty face in establishing and maintaining successful loyalty programs?

Directors of Loyalty often encounter challenges such as keeping loyalty programs innovative and relevant to evolving customer expectations, aligning initiatives with business goals, and demonstrating measurable ROI to stakeholders. They must also navigate the complexities of integrating new technologies, overseeing cross-functional teams, and managing large datasets to personalize customer experiences. The role requires ongoing analysis and adaptation to trends while balancing budget constraints and competing priorities. Successfully addressing these challenges can significantly enhance customer retention and create long-term value for the organization.

What are the key skills and qualifications needed to thrive in the Director Loyalty position, and why are they important?

To thrive as a Director Loyalty, you need expertise in customer engagement strategies, data analysis, and experience leading the development and execution of loyalty programs, typically supported by a degree in marketing, business, or a related field. Familiarity with customer relationship management (CRM) platforms, loyalty management systems, and data analytics tools is highly valued, along with certifications in digital marketing or customer experience. Strong leadership, stakeholder management, and communication skills help set top candidates apart in this position. These skills are crucial for driving retention, increasing customer lifetime value, and ensuring the effectiveness of loyalty initiatives.

What does a Director of Loyalty do?

A Director of Loyalty is responsible for developing and managing customer loyalty programs to increase customer engagement, retention, and brand advocacy. They analyze customer data, design reward structures, and implement strategies to enhance customer experiences. This role involves collaborating with marketing, sales, and analytics teams to optimize program effectiveness. Additionally, they monitor industry trends and adjust initiatives to maintain a competitive edge. Their goal is to drive long-term customer value and strengthen brand loyalty.

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Director Loyalty jobs near you
Infographic showing various Director Loyalty job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.
Director, Loyalty (Hybrid)

Director, Loyalty (Hybrid)

KOHLS

Menomonee Falls, WI • On-site

Other

Re-posted 17 days ago

Kohl's rating

5.7

Company rating: 5.7 out of 10

Based on 1,452 frontline employees who took The Breakroom Quiz

13th of 21 rated department stores

Job description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Director, Loyalty, you will lead and drive customer engagement with the Kohl’s Loyalty program through compelling offers informed by Kohl’s value proposition.

What You’ll Do

  • Develop strategy and the overall perspective on what loyalty means to the Kohl’s customer and influence the program hierarchy to promote and reward customer behaviors

  • Establish the member growth modeling and member lifecycle strategy

  • Influence the creation of loyalty lifecycle moments, program benefits hierarchies and value propositions, including Kohl’s Card, MVC, Co-Brand Card, and Kohl’s Rewards program

  • Drive acquisition into Kohl’s Rewards and Kohl’s Card with range of marketing strategies

  • Drive all program promotion and marketing efforts, including management of program communication across marketing and digital touchpoints

  • Lead marketing strategy with integrated program perspective on messaging, placement, audience, and offer 

  • Lead testing strategy for Kohl’s Card and Kohl’s Rewards programs - including value proposition and marketing 

  • Ensure promised benefits are delivered to customers as required and work with Compliance/Capital One to resolve any risk events that occur

  • Partner cross-functionally to deliver loyalty offerings across all channels

  • Integrate the Loyalty program voice and brand expression within broader marketing

  • Lead and influence direct reports, systems and projects to achieve unit goals in accordance with company policies and practices

  • Provide leadership by exhibiting influence and expertise, thus affecting the results of the operating area

  • Additional tasks may be assigned as necessary

What Skills You Have

Required

  • Bachelor’s Degree

  • 9+ years prior Marketing experience

  • Exceptional strategic thinking and analytical skills

  • Strong communication, influencing and partnering skills

  • Innovative thinker with ability to synthesize data and blend with intuition and experience

  • Ability to thrive in a fast-paced environment with changing business needs

  • Demonstrated success in Loyalty program strategy and execution

Preferred

  • Previous retail experience

What Kohl's employees say

Pay

Benefits

Hours and flexibility

Workplace

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