ZipRecruiter

Log In

1

Vice President Loyalty Jobs (NOW HIRING)

Redfish Recruiting

VP Customer Loyalty

$141K - $181K/yr

Job Title: VP of Customer Loyalty/Membership Location: Remote About Us: At Rate.com, we are committed to creating innovative financial solutions and delivering exceptional experiences to our ...

Satsuma

Account Executive, Retail

Austin, TX · On-site

$180K - $240K/yr

You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.

Satsuma

Account Executive, Retail

Austin, TX · On-site +1

$180K - $240K/yr

You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.

Satsuma

Account Executive, Retail

Austin, TX · Remote

$180K - $240K/yr

You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.

Grocery Outlet

VP - Marketing

Emeryville, CA · On-site

$220K - $260K/yr

As the Vice President, Growth Marketing & eCommerce, you will lead the enterprise customer growth ... Develop referral, loyalty, member acquisition, and advocacy programs that create sustainable ...

Fortyfivedegrees

Vice President of Marketing

Houston, TX · On-site

$180 - $280/hr

This executive will oversee all digital and traditional marketing efforts, ensure consistent brand messaging, and drive customer acquisition, retention, and loyalty. The VP of Marketing will work ...

next page

Showing results 1-20

All JobsVice President Loyalty Jobs

Vice President Loyalty information

See salary details

$43.5K

$157.5K

$277.5K

How much do vice president loyalty jobs pay per year?

As of Aug 25, 2026, the average yearly pay for vice president loyalty in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What does a vice president of loyalty do?

A Vice President of Loyalty leads a company's customer loyalty strategy, overseeing programs designed to retain and engage customers. They analyze customer data, develop rewards initiatives, and collaborate with marketing, sales, and technology teams to enhance the customer experience. Their role is crucial in increasing customer lifetime value and building brand advocacy by ensuring loyalty programs are effective and aligned with business goals.

How does a vice president of loyalty typically collaborate with marketing and analytics teams to enhance customer retention initiatives?

A Vice President of Loyalty works closely with both marketing and analytics teams to design and optimize customer retention strategies. This collaboration often involves sharing insights from customer data, aligning loyalty programs with broader brand campaigns, and using analytics to measure the impact of initiatives. Regular cross-functional meetings and joint planning sessions are common, ensuring that loyalty efforts are integrated seamlessly with other customer engagement activities. By leveraging the strengths of each team, the VP of Loyalty can drive innovative programs that maximize customer lifetime value.

What are the key skills and qualifications needed to thrive as a vice president of loyalty, and why are they important?

To thrive as a Vice President of Loyalty, you need extensive experience in customer loyalty strategy, data analytics, and program management, often supported by a relevant degree in marketing, business, or a related field. Familiarity with CRM platforms, loyalty management systems, and data analysis tools is essential, along with knowledge of industry certifications like Certified Loyalty Marketing Professional (CLMP). Strong leadership, strategic thinking, and communication skills set top candidates apart by enabling them to inspire teams and effectively engage stakeholders. These skills are crucial for designing innovative loyalty programs that enhance customer retention and drive long-term business growth.

What is the difference between Vice President Loyalty vs Director Loyalty?

AspectVice President LoyaltyDirector Loyalty
ResponsibilitiesStrategic leadership, overseeing loyalty programs, setting company-wide loyalty initiativesManaging loyalty program operations, executing strategies, and analyzing performance
Required CredentialsBachelor's/Master's degree, extensive experience in loyalty marketing, leadership skillsBachelor's degree, experience in loyalty or marketing roles, analytical skills
Work EnvironmentExecutive-level, cross-department collaboration, strategic planningTeam management, program execution, data analysis
Industry UsageCommon in large corporations with complex loyalty programsFound in organizations with active loyalty initiatives, often reporting to VP or CMO

The Vice President Loyalty focuses on strategic leadership and company-wide loyalty initiatives, while the Director Loyalty handles day-to-day program management and execution. Both roles require marketing and loyalty experience, but the VP role involves higher-level planning and cross-department coordination.

What cities are hiring for Vice President Loyalty jobs?

Cities with the most Vice President Loyalty job openings:

What are the most commonly searched types of Loyalty jobs?

The most popular types of Loyalty jobs are:

What states have the most Vice President Loyalty jobs?

States with the most job openings for Vice President Loyalty jobs include:

What job categories do people searching Vice President Loyalty jobs look for?

The top searched job categories for Vice President Loyalty jobs are:

Vice President Loyalty jobs near you
Infographic showing various Vice President Loyalty job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 65% Full Time, 28% Part Time, and 6% Contract. Highlights an 96% Physical, and 4% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.

VP Customer Loyalty

Redfish Recruiting

Remote

$141K - $181K/yr

Other

Posted 19 days ago

Job description

Job Title:
VP of Customer Loyalty/Membership
Location:
Remote
About Us:
At Rate.com, we are committed to creating innovative financial solutions and delivering exceptional experiences to our customers. As part of our mission to enhance customer engagement and lifetime value, we are seeking a proven leader to design and execute a world-class loyalty and membership program.
Position Overview:
We are looking for an experienced and visionary VP of Customer Loyalty/Membership to lead the creation and optimization of our loyalty and membership initiatives. This individual will be a true expert in customer loyalty, someone who has "been there, done that," and knows how to build and scale successful programs that drive engagement, retention, and long-term value.
Key Responsibilities:
  • Strategic Program Development: Design and implement an innovative loyalty and membership program that strengthens customer relationships and fosters long-term engagement.
  • Customer-Centric Focus: Create personalized experiences and benefits that align with customer needs and preferences, enhancing satisfaction and loyalty.
  • Data-Driven Insights: Leverage customer data and analytics to identify opportunities, optimize program performance, and measure ROI.
  • Partnership Opportunities: Identify and develop partnerships that add value to the membership program and expand customer benefits.
  • Team Leadership: Build and lead a high-performing team focused on loyalty, engagement, and program success.
  • Technology Integration: Collaborate with technology teams to implement tools and platforms that enhance the membership experience and streamline program management.
  • Cross-Functional Collaboration: Work closely with marketing, product, and customer service teams to ensure alignment and seamless execution of loyalty initiatives.
  • Benchmarking and Innovation: Stay updated on industry trends and competitor programs to ensure Rate.com's offerings remain cutting-edge and competitive.
Qualifications:
  • Proven track record of designing, launching, and scaling successful loyalty and membership programs, preferably in the financial or related sectors.
  • Expertise in customer engagement strategies, retention metrics, and loyalty analytics.
  • Strong understanding of technology platforms, CRM systems, and tools for managing loyalty programs.
  • Excellent leadership skills, with the ability to inspire and manage cross-functional teams.
  • Exceptional analytical, strategic planning, and problem-solving abilities.
  • Customer-focused mindset with a passion for delivering exceptional value and experiences.
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
What We Offer:
  • A remote-first, collaborative work environment with a focus on innovation.
  • Competitive compensation, including performance-based bonuses and benefits.
  • An opportunity to shape and lead a transformative loyalty and membership strategy.
  • Professional growth and development resources.

Join Us:
If you are a membership and loyalty expert ready to take on a leadership role at a forward-thinking company, we'd love to hear from you!
[Apply Now or Contact Information]

Apply