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Vice President Loyalty Jobs (NOW HIRING)

We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...

We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...

We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...

We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...

We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...

We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...

We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...

Account Executive, Retail

Austin, TX · On-site

$180K - $240K/yr

You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.

Account Executive, Retail

Austin, TX · Remote

$180K - $240K/yr

You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.

Account Executive, Retail

Austin, TX · On-site +1

$180K - $240K/yr

You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.

... loyalty platforms, catering experiences, subscription and reorder capabilities, and the marketing technology ecosystem. The role combines deep engineering, architecture, and commercial expertise to ...

Vice President, Broadband | OmniCable OmniCable, LLC (OmniCable) is a premier redistributor of wire ... enhance customer satisfaction, loyalty, and retention. * Establish and maintain strong ...

VP Marketing

Nampa, ID

$200K - $225K/yr

... loyalty, and retention programs Improve repeat purchase rate, retention, and customer lifetime ... (VP level preferred) Experience scaling high-growth DTC or omnichannel consumer brands Deep ...

VP Marketing

Nampa, ID

$200K - $225K/yr

Vice President of Marketing The Role The VP of Marketing is the senior-most marketing leader within ... SMS, loyalty, and retention programs • Improve repeat purchase rate, retention, and customer ...

This executive will oversee all digital and traditional marketing efforts, ensure consistent brand messaging, and drive customer acquisition, retention, and loyalty. The VP of Marketing will work ...

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Showing results 1-20

Vice President Loyalty information

See salary details

$43.5K

$157.5K

$277.5K

How much do vice president loyalty jobs pay per year?

As of Jul 26, 2026, the average yearly pay for vice president loyalty in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What is the difference between Vice President Loyalty vs Director Loyalty?

AspectVice President LoyaltyDirector Loyalty
ResponsibilitiesStrategic leadership, overseeing loyalty programs, setting company-wide loyalty initiativesManaging loyalty program operations, executing strategies, and analyzing performance
Required CredentialsBachelor's/Master's degree, extensive experience in loyalty marketing, leadership skillsBachelor's degree, experience in loyalty or marketing roles, analytical skills
Work EnvironmentExecutive-level, cross-department collaboration, strategic planningTeam management, program execution, data analysis
Industry UsageCommon in large corporations with complex loyalty programsFound in organizations with active loyalty initiatives, often reporting to VP or CMO

The Vice President Loyalty focuses on strategic leadership and company-wide loyalty initiatives, while the Director Loyalty handles day-to-day program management and execution. Both roles require marketing and loyalty experience, but the VP role involves higher-level planning and cross-department coordination.

What are the key skills and qualifications needed to thrive as a Vice President of Loyalty, and why are they important?

To thrive as a Vice President of Loyalty, you need extensive experience in customer loyalty strategy, data analytics, and program management, often supported by a relevant degree in marketing, business, or a related field. Familiarity with CRM platforms, loyalty management systems, and data analysis tools is essential, along with knowledge of industry certifications like Certified Loyalty Marketing Professional (CLMP). Strong leadership, strategic thinking, and communication skills set top candidates apart by enabling them to inspire teams and effectively engage stakeholders. These skills are crucial for designing innovative loyalty programs that enhance customer retention and drive long-term business growth.

What does a Vice President of Loyalty do?

A Vice President of Loyalty leads a company's customer loyalty strategy, overseeing programs designed to retain and engage customers. They analyze customer data, develop rewards initiatives, and collaborate with marketing, sales, and technology teams to enhance the customer experience. Their role is crucial in increasing customer lifetime value and building brand advocacy by ensuring loyalty programs are effective and aligned with business goals.

How does a Vice President of Loyalty typically collaborate with marketing and analytics teams to enhance customer retention initiatives?

A Vice President of Loyalty works closely with both marketing and analytics teams to design and optimize customer retention strategies. This collaboration often involves sharing insights from customer data, aligning loyalty programs with broader brand campaigns, and using analytics to measure the impact of initiatives. Regular cross-functional meetings and joint planning sessions are common, ensuring that loyalty efforts are integrated seamlessly with other customer engagement activities. By leveraging the strengths of each team, the VP of Loyalty can drive innovative programs that maximize customer lifetime value.
What cities are hiring for Vice President Loyalty jobs? Cities with the most Vice President Loyalty job openings:
What are the most commonly searched types of Loyalty jobs? The most popular types of Loyalty jobs are:
What states have the most Vice President Loyalty jobs? States with the most job openings for Vice President Loyalty jobs include:
Infographic showing various Vice President Loyalty job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 61% Full Time, 30% Part Time, 1% Temporary, and 7% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.
VP, Loyalty Marketing

VP, Loyalty Marketing

Synchrony Financial

Dallas, TX • On-site

Full-time

Posted 11 days ago


Synchrony Financial rating

9.0

Company rating: 9.0 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

2nd of 150 rated financial services


Job description

Role Summary/Purpose:

We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to leverage ENGAGE, plan out the ongoing loyalty evolution of the Care Credit value proposition, apply loyalty communications best practices, and support with ongoing program management. This role will need to collaborate across overlapping time zones and ensure ongoing compliance.

The candidate will provide customer and industry insights, rewards best practices, thought leadership and expertise to Care Credit to support and lead the development of comprehensive and bold loyalty strategies.

Essential Responsibilities:

  • Supporting the migration of Care Credit onto ENGAGE and ongoing loyalty related projects.

  • Strategically build out the evolution of the Care Credit value prop (DC & PLCC).

    • Evolution is an ongoing plan - including but not limited to the products 3 year plan

    • Develop options by leveraging loyalty trends, best practices and analytics

    • Scope level of effort, cost and timeline

    • Work with Rewards IT to implement

  • Ongoing Care Credit management

  • Continue to build out loyalty governance for Care Credit products

  • Continue to evolve and innovate

  • Provide loyalty and rewards program thought leadership both verbally and in writing

  • Maintain an awareness of external market customer engagement and loyalty program trends and best practices

  • Partner with research team to develop customer experience and loyalty research plans and implement customer research as needed.

  • Lead and present to various levels of leadership at Synchrony and clients.

  • Manage multiple projects simultaneously.

  • Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

  • Bachelor's Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience.

  • 6+ years of demonstrated experience in loyalty strategy, value proposition, customer engagement strategy development, marketing or business strategy.

  • Experience with leading projects across several teams including Marketing, IT, Governance and client facing teams.

Desired Characteristics:

  • Experience presenting to leadership including building presentations

  • Strong written and verbal communications skills

  • Health and Wellness experience a plus

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.You will be required to commute to your nearestHub (either virtual or physical) for in-person engagement activities such as regularbusiness or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

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Marketing

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