VP, Loyalty Marketing
Dallas, TX · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Dallas, TX · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Dallas, TX · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Charlotte, NC · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Charlotte, NC · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Alpharetta, GA · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Alpharetta, GA · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Bryant, AR · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Bryant, AR · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Chicago, IL · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Chicago, IL · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Phoenix, AZ · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Phoenix, AZ · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Cincinnati, OH · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Cincinnati, OH · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Stamford, CT · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Stamford, CT · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Costa Mesa, CA · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Costa Mesa, CA · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Boston, MA · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Boston, MA · On-site
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to ...
Austin, TX · On-site
$180K - $240K/yr
You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.
Austin, TX · On-site
$180K - $240K/yr
You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.
Austin, TX · Remote
$180K - $240K/yr
You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.
Quick apply
Austin, TX · Remote
$180K - $240K/yr
You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.
Austin, TX · On-site +1
$180K - $240K/yr
You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.
Austin, TX · On-site +1
$180K - $240K/yr
You'll be selling into VP Digital, VP eCommerce, and VP Loyalty at omnichannel retailers. You know this world, you have relationships in it, and you're motivated by the chance to define a category.
Atlanta, GA · On-site
... loyalty platforms, catering experiences, subscription and reorder capabilities, and the marketing technology ecosystem. The role combines deep engineering, architecture, and commercial expertise to ...
Atlanta, GA · On-site
... loyalty platforms, catering experiences, subscription and reorder capabilities, and the marketing technology ecosystem. The role combines deep engineering, architecture, and commercial expertise to ...
Vice President, Broadband | OmniCable OmniCable, LLC (OmniCable) is a premier redistributor of wire ... enhance customer satisfaction, loyalty, and retention. * Establish and maintain strong ...
Vice President, Broadband | OmniCable OmniCable, LLC (OmniCable) is a premier redistributor of wire ... enhance customer satisfaction, loyalty, and retention. * Establish and maintain strong ...
Baltimore, MD · On-site
$115K - $125K/yr
This role unifies demand generation, patron loyalty, and membership giving under one integrated strategy, and works in close partnership with the VP of Revenue Operations and Creative Director, whose ...
Quick apply
Baltimore, MD · On-site
$115K - $125K/yr
This role unifies demand generation, patron loyalty, and membership giving under one integrated strategy, and works in close partnership with the VP of Revenue Operations and Creative Director, whose ...
$200K - $225K/yr
... loyalty, and retention programs Improve repeat purchase rate, retention, and customer lifetime ... (VP level preferred) Experience scaling high-growth DTC or omnichannel consumer brands Deep ...
$200K - $225K/yr
... loyalty, and retention programs Improve repeat purchase rate, retention, and customer lifetime ... (VP level preferred) Experience scaling high-growth DTC or omnichannel consumer brands Deep ...
$200K - $225K/yr
Vice President of Marketing The Role The VP of Marketing is the senior-most marketing leader within ... SMS, loyalty, and retention programs • Improve repeat purchase rate, retention, and customer ...
Quick apply
$200K - $225K/yr
Vice President of Marketing The Role The VP of Marketing is the senior-most marketing leader within ... SMS, loyalty, and retention programs • Improve repeat purchase rate, retention, and customer ...
Houston, TX · On-site
$180 - $280/hr
This executive will oversee all digital and traditional marketing efforts, ensure consistent brand messaging, and drive customer acquisition, retention, and loyalty. The VP of Marketing will work ...
Houston, TX · On-site
$180 - $280/hr
This executive will oversee all digital and traditional marketing efforts, ensure consistent brand messaging, and drive customer acquisition, retention, and loyalty. The VP of Marketing will work ...
$43.5K - $64.8K
1% of jobs
$64.8K - $86K
5% of jobs
$86K - $107.3K
14% of jobs
$113.3K is the 25th percentile. Wages below this are outliers.
$107.3K - $128.6K
18% of jobs
The median wage is $142.2K / yr.
$128.6K - $149.9K
19% of jobs
$149.9K - $171.1K
14% of jobs
$180.2K is the 75th percentile. Wages above this are outliers.
$171.1K - $192.4K
11% of jobs
$192.4K - $213.7K
8% of jobs
$213.7K - $235K
4% of jobs
$235K - $256.2K
4% of jobs
$256.2K - $277.5K
2% of jobs
$43.5K
$157.5K
$277.5K
| Aspect | Vice President Loyalty | Director Loyalty |
|---|---|---|
| Responsibilities | Strategic leadership, overseeing loyalty programs, setting company-wide loyalty initiatives | Managing loyalty program operations, executing strategies, and analyzing performance |
| Required Credentials | Bachelor's/Master's degree, extensive experience in loyalty marketing, leadership skills | Bachelor's degree, experience in loyalty or marketing roles, analytical skills |
| Work Environment | Executive-level, cross-department collaboration, strategic planning | Team management, program execution, data analysis |
| Industry Usage | Common in large corporations with complex loyalty programs | Found in organizations with active loyalty initiatives, often reporting to VP or CMO |
The Vice President Loyalty focuses on strategic leadership and company-wide loyalty initiatives, while the Director Loyalty handles day-to-day program management and execution. Both roles require marketing and loyalty experience, but the VP role involves higher-level planning and cross-department coordination.

9.0
Based on 52 frontline employees who took The Breakroom Quiz
2nd of 150 rated financial services
Role Summary/Purpose:
We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony's loyalty platform), continue to leverage ENGAGE, plan out the ongoing loyalty evolution of the Care Credit value proposition, apply loyalty communications best practices, and support with ongoing program management. This role will need to collaborate across overlapping time zones and ensure ongoing compliance.
The candidate will provide customer and industry insights, rewards best practices, thought leadership and expertise to Care Credit to support and lead the development of comprehensive and bold loyalty strategies.
Essential Responsibilities:
Supporting the migration of Care Credit onto ENGAGE and ongoing loyalty related projects.
Strategically build out the evolution of the Care Credit value prop (DC & PLCC).
Evolution is an ongoing plan - including but not limited to the products 3 year plan
Develop options by leveraging loyalty trends, best practices and analytics
Scope level of effort, cost and timeline
Work with Rewards IT to implement
Ongoing Care Credit management
Continue to build out loyalty governance for Care Credit products
Continue to evolve and innovate
Provide loyalty and rewards program thought leadership both verbally and in writing
Maintain an awareness of external market customer engagement and loyalty program trends and best practices
Partner with research team to develop customer experience and loyalty research plans and implement customer research as needed.
Lead and present to various levels of leadership at Synchrony and clients.
Manage multiple projects simultaneously.
Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
Bachelor's Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience.
6+ years of demonstrated experience in loyalty strategy, value proposition, customer engagement strategy development, marketing or business strategy.
Experience with leading projects across several teams including Marketing, IT, Governance and client facing teams.
Desired Characteristics:
Experience presenting to leadership including building presentations
Strong written and verbal communications skills
Health and Wellness experience a plus
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working:
We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.You will be required to commute to your nearestHub (either virtual or physical) for in-person engagement activities such as regularbusiness or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
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