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Vice President Loyalty Jobs (NOW HIRING)

As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...

As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...

VP, Field Operations At Advance Auto Parts, a Vice President of Operations (VPO) is a senior leader ... loyalty; coach District Leaders in a way that is inspirational, improves results and produces high ...

As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...

VP, Retail Sales

Chicago, IL · On-site

$135K - $205K/yr

AKIRA VP, RETAIL SALES In 2002, AKIRA opened the doors to its first women's clothing boutique in ... Work closely with regional managers to drive revenue, spark customer loyalty, and keep our stores ...

Vice President, Services

Phoenix, AZ · Hybrid

$130K - $167K/yr

About the Job SUMMARY The Vice President, Services is responsible for leading an integrated ... Partner cross-functionally with Marketing, CRM, Loyalty, and Digital teams to support customer ...

Showing results 41-60

Vice President Loyalty information

See salary details

$43.5K

$157.5K

$277.5K

How much do vice president loyalty jobs pay per year?

As of Aug 8, 2026, the average yearly pay for vice president loyalty in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What is the difference between Vice President Loyalty vs Director Loyalty?

AspectVice President LoyaltyDirector Loyalty
ResponsibilitiesStrategic leadership, overseeing loyalty programs, setting company-wide loyalty initiativesManaging loyalty program operations, executing strategies, and analyzing performance
Required CredentialsBachelor's/Master's degree, extensive experience in loyalty marketing, leadership skillsBachelor's degree, experience in loyalty or marketing roles, analytical skills
Work EnvironmentExecutive-level, cross-department collaboration, strategic planningTeam management, program execution, data analysis
Industry UsageCommon in large corporations with complex loyalty programsFound in organizations with active loyalty initiatives, often reporting to VP or CMO

The Vice President Loyalty focuses on strategic leadership and company-wide loyalty initiatives, while the Director Loyalty handles day-to-day program management and execution. Both roles require marketing and loyalty experience, but the VP role involves higher-level planning and cross-department coordination.

What are the key skills and qualifications needed to thrive as a vice president of loyalty, and why are they important?

To thrive as a Vice President of Loyalty, you need extensive experience in customer loyalty strategy, data analytics, and program management, often supported by a relevant degree in marketing, business, or a related field. Familiarity with CRM platforms, loyalty management systems, and data analysis tools is essential, along with knowledge of industry certifications like Certified Loyalty Marketing Professional (CLMP). Strong leadership, strategic thinking, and communication skills set top candidates apart by enabling them to inspire teams and effectively engage stakeholders. These skills are crucial for designing innovative loyalty programs that enhance customer retention and drive long-term business growth.

What does a vice president of loyalty do?

A Vice President of Loyalty leads a company's customer loyalty strategy, overseeing programs designed to retain and engage customers. They analyze customer data, develop rewards initiatives, and collaborate with marketing, sales, and technology teams to enhance the customer experience. Their role is crucial in increasing customer lifetime value and building brand advocacy by ensuring loyalty programs are effective and aligned with business goals.

How does a vice president of loyalty typically collaborate with marketing and analytics teams to enhance customer retention initiatives?

A Vice President of Loyalty works closely with both marketing and analytics teams to design and optimize customer retention strategies. This collaboration often involves sharing insights from customer data, aligning loyalty programs with broader brand campaigns, and using analytics to measure the impact of initiatives. Regular cross-functional meetings and joint planning sessions are common, ensuring that loyalty efforts are integrated seamlessly with other customer engagement activities. By leveraging the strengths of each team, the VP of Loyalty can drive innovative programs that maximize customer lifetime value.
What cities are hiring for Vice President Loyalty jobs? Cities with the most Vice President Loyalty job openings:
What are the most commonly searched types of Loyalty jobs? The most popular types of Loyalty jobs are:
What states have the most Vice President Loyalty jobs? States with the most job openings for Vice President Loyalty jobs include:
Infographic showing various Vice President Loyalty job openings in the United States as of August 2026, with employment types broken down into 65% Full Time, 28% Part Time, 1% Temporary, and 6% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.

Full-time

Posted 7 days ago


Synchrony Financial rating

9.0

Company rating: 9.0 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

2nd of 150 rated financial services


Job description

Role Summary/Purpose:

As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing teams providing oversight and support for existing and new client marketing campaigns and processes. This role will report to the SVP, Senior Counsel - Marketing.

Essential Responsibilities:

Marketing Reviews

  • Review marketing collateral for all products and platforms across all channels of communications, including large strategic clients led by SVP Marketing Leaders, and assess relevant processes for compliance with law/internal policies providing comprehensive feedback. Ensure a balanced approach between legal risk, business strategy and customer/consumer viewpoint to deliver practical marketing solutions, escalating significant risks and issues to the appropriate level.

  • Partner with client marketing teams to ensure the applicable audience, communication channel and client objectives of a marketing campaign are considered and reflected in the associated collateral and processes.

  • Engage and collaborate with respective client attorney, all functions and subject matter experts, including compliance and risk as required to ensure potential Fair Lending, Program Agreement, Associate Training or other aspects of a client's marketing campaign are appropriately addressed.

  • Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation Counsel on Flips and Prescreens, with IP Counsel on potential trademark issues, and with Regulatory Counsel on new Advance Promo Notice client processes in support of respective clients' initiatives.

  • Manage challenging marketing review workload within established timelines while balancing frequent client expedited requests and other responsibilities.

Client Marketing Team Support

  • Provide and maintain subject matter expertise on assigned client's loyalty program, promotions, benefits, and acquisition channels.

  • Develop, maintain and drive implementation of marketing templates, guides and tools with the client marketing teams which address client specific brand, loyalty programs, promotional financing, strategic focus, communication channels, and advertising style.

  • Provide Legal Marketing expertise on cross functional integration teams for new clients

Training and Communication

  • Establish effective relationships and collaborate with individuals across the client marketing teams with responsibility for developing marketing campaigns to ensure they have an understanding of legal/regulatory marketing requirements. Influence actions without direct leadership responsibility for teams or processes to build relationships in a cross-matrixed environment (both cross-functionally and cross-business)

  • Develop continuous communication channels with assigned client marketing teams training and explaining marketing legal requirements, changes in law, revised templates, and feedback on marketing reviews.

Compliance and Regulatory Support

  • Respond to marketing compliance questions and audits and support regulatory examinations and other supervisory activities in connection with assigned client marketing activities.

Perform other duties and/or special projects as assigned, including but not limited to developing subject matter expertise in Social Media and supporting the legal marketing team's AI objectives.

Qualifications/Requirements:

  • Bachelor's and minimum of 6 years of financial service legal marketing experience, OR Juris Doctorate (JD) and minimum of 3 years of financial service legal marketing experience.

  • Consumer credit industry experience required

  • Must have knowledge and experience with regulations relating to financial services marketing for federal and state laws.

  • Experience identifying, assessing and elevating potential legal issues and analyzing limits and restrictions of marketing campaigns and impact on processes.

  • Detail Oriented Understanding of business systems & processes

  • Demonstrated ability to successfully manage multiple complex matters and projects simultaneously in a matrix environment across competing priorities and across multiple functions and platforms in a fast paced growth business

  • Exceptional communications, relationship building, influencing and collaboration skills at all levels from associates to senior managers

  • Strong judgment and ability to understand the balance between business/legal considerations

  • 2 years of relationship management experience including the ability to develop strong working relationships with cross-functional business partners

  • Ability and flexibility to travel for business as required

Desired Characteristics:

  • Experience with consumer credit/retail privacy, marketing and credit card documentation highly desirable

  • Dynamic, positive, proactive-flexible out-of-the box thinker and effective problem solver

  • Team player both cross functionally and within function in fast-paced, high-energy environment

  • Goal oriented, self-motivated

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.You will be required to commute to your nearestHub (either virtual or physical) for in-person engagement activities such as regularbusiness or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Legal

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