As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
VP, Field Operations At Advance Auto Parts, a Vice President of Operations (VPO) is a senior leader ... loyalty; coach District Leaders in a way that is inspirational, improves results and produces high ...
VP, Field Operations At Advance Auto Parts, a Vice President of Operations (VPO) is a senior leader ... loyalty; coach District Leaders in a way that is inspirational, improves results and produces high ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
VP of Experience + Growth
Oshkosh, WI · On-site
$150 - $210/hr
Vice President of Experience + GrowthREPORTS TO: Chief Growth OfficerDEPARTMENT: Branch ... Accountable for member growth, member loyalty, employee engagement, channel performance ...
VP of Experience + Growth
Oshkosh, WI · On-site
$150 - $210/hr
Vice President of Experience + GrowthREPORTS TO: Chief Growth OfficerDEPARTMENT: Branch ... Accountable for member growth, member loyalty, employee engagement, channel performance ...
Vice President of Retail
Fort Wayne, IN · On-site
The Vice President of Retail directs, monitors, and leads the efforts to create positive feelings and loyalty from our current and potential members of Fort Financial. Job responsibilities include ...
Vice President of Retail
Fort Wayne, IN · On-site
The Vice President of Retail directs, monitors, and leads the efforts to create positive feelings and loyalty from our current and potential members of Fort Financial. Job responsibilities include ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing ... Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation ...
Vice President of Marketing and Audience Development
Raleigh, NC · On-site
$126 - $154/hr
The Vice President provides executive leadership for marketing, sales, audience development, communications, brand strategy, patron experience, and patron loyalty initiatives, that strengthen the ...
Vice President of Marketing and Audience Development
Raleigh, NC · On-site
$126 - $154/hr
The Vice President provides executive leadership for marketing, sales, audience development, communications, brand strategy, patron experience, and patron loyalty initiatives, that strengthen the ...
Vice President of Marketing and Audience Development
Raleigh, NC · On-site
$119 - $161/hr
The Vice President provides executive leadership for marketing, sales, audience development, communications, brand strategy, patron experience, and patron loyalty initiatives, that strengthen the ...
Vice President of Marketing and Audience Development
Raleigh, NC · On-site
$119 - $161/hr
The Vice President provides executive leadership for marketing, sales, audience development, communications, brand strategy, patron experience, and patron loyalty initiatives, that strengthen the ...
Vice President of Marketing and Audience Development
Raleigh, NC · On-site
$126 - $154/hr
The Vice President provides executive leadership for marketing, sales, audience development, communications, brand strategy, patron experience, and patron loyalty initiatives, that strengthen the ...
Vice President of Marketing and Audience Development
Raleigh, NC · On-site
$126 - $154/hr
The Vice President provides executive leadership for marketing, sales, audience development, communications, brand strategy, patron experience, and patron loyalty initiatives, that strengthen the ...
Vice President of Marketing and Audience Development
Raleigh, NC · On-site
$126 - $154/hr
The Vice President provides executive leadership for marketing, sales, audience development, communications, brand strategy, patron experience, and patron loyalty initiatives, that strengthen the ...
New
Vice President of Marketing and Audience Development
Raleigh, NC · On-site
$126 - $154/hr
The Vice President provides executive leadership for marketing, sales, audience development, communications, brand strategy, patron experience, and patron loyalty initiatives, that strengthen the ...
New
Regional Vice President
Evansville, IN · On-site
Regional Vice President Berkshire Hathaway HomeServices Indiana Realty | Evansville, IN "We help ... loyalty to Berkshire Hathaway HomeServices and reinforcing the office's position as the premier ...
Quick apply
Regional Vice President
Evansville, IN · On-site
Regional Vice President Berkshire Hathaway HomeServices Indiana Realty | Evansville, IN "We help ... loyalty to Berkshire Hathaway HomeServices and reinforcing the office's position as the premier ...
Regional Vice President
Evansville, IN · On-site
Regional Vice President Berkshire Hathaway HomeServices Indiana Realty | Evansville, IN "We help ... loyalty to Berkshire Hathaway HomeServices and reinforcing the office's position as the premier ...
Quick apply
Regional Vice President
Evansville, IN · On-site
Regional Vice President Berkshire Hathaway HomeServices Indiana Realty | Evansville, IN "We help ... loyalty to Berkshire Hathaway HomeServices and reinforcing the office's position as the premier ...
The Vice President of Alumni Relations (VPAR) serves as a senior executive leader for the Marshall ... loyalty. * Cultivate a vibrant, engaged alumni community that celebrates Marshall's history ...
The Vice President of Alumni Relations (VPAR) serves as a senior executive leader for the Marshall ... loyalty. * Cultivate a vibrant, engaged alumni community that celebrates Marshall's history ...
VP, Retail Sales
Chicago, IL · On-site
$135K - $205K/yr
AKIRA VP, RETAIL SALES In 2002, AKIRA opened the doors to its first women's clothing boutique in ... Work closely with regional managers to drive revenue, spark customer loyalty, and keep our stores ...
VP, Retail Sales
Chicago, IL · On-site
$135K - $205K/yr
AKIRA VP, RETAIL SALES In 2002, AKIRA opened the doors to its first women's clothing boutique in ... Work closely with regional managers to drive revenue, spark customer loyalty, and keep our stores ...
Vice President, Services
Phoenix, AZ · Hybrid
$130K - $167K/yr
About the Job SUMMARY The Vice President, Services is responsible for leading an integrated ... Partner cross-functionally with Marketing, CRM, Loyalty, and Digital teams to support customer ...
Vice President, Services
Phoenix, AZ · Hybrid
$130K - $167K/yr
About the Job SUMMARY The Vice President, Services is responsible for leading an integrated ... Partner cross-functionally with Marketing, CRM, Loyalty, and Digital teams to support customer ...
Vice President Loyalty information
See salary details
$43.5K - $64.8K
1% of jobs
$64.8K - $86K
5% of jobs
$86K - $107.3K
14% of jobs
$113.3K is the 25th percentile. Wages below this are outliers.
$107.3K - $128.6K
18% of jobs
The median wage is $142.2K / yr.
$128.6K - $149.9K
19% of jobs
$149.9K - $171.1K
14% of jobs
$180.2K is the 75th percentile. Wages above this are outliers.
$171.1K - $192.4K
11% of jobs
$192.4K - $213.7K
8% of jobs
$213.7K - $235K
4% of jobs
$235K - $256.2K
4% of jobs
$256.2K - $277.5K
2% of jobs
$43.5K
$157.5K
$277.5K
How much do vice president loyalty jobs pay per year?
What is the difference between Vice President Loyalty vs Director Loyalty?
| Aspect | Vice President Loyalty | Director Loyalty |
|---|---|---|
| Responsibilities | Strategic leadership, overseeing loyalty programs, setting company-wide loyalty initiatives | Managing loyalty program operations, executing strategies, and analyzing performance |
| Required Credentials | Bachelor's/Master's degree, extensive experience in loyalty marketing, leadership skills | Bachelor's degree, experience in loyalty or marketing roles, analytical skills |
| Work Environment | Executive-level, cross-department collaboration, strategic planning | Team management, program execution, data analysis |
| Industry Usage | Common in large corporations with complex loyalty programs | Found in organizations with active loyalty initiatives, often reporting to VP or CMO |
The Vice President Loyalty focuses on strategic leadership and company-wide loyalty initiatives, while the Director Loyalty handles day-to-day program management and execution. Both roles require marketing and loyalty experience, but the VP role involves higher-level planning and cross-department coordination.
What are the key skills and qualifications needed to thrive as a vice president of loyalty, and why are they important?
What does a vice president of loyalty do?
How does a vice president of loyalty typically collaborate with marketing and analytics teams to enhance customer retention initiatives?

Synchrony Financial rating
9.0
Based on 52 frontline employees who took The Breakroom Quiz
2nd of 150 rated financial services
Job description
Role Summary/Purpose:
As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing teams providing oversight and support for existing and new client marketing campaigns and processes. This role will report to the SVP, Senior Counsel - Marketing.
Essential Responsibilities:
Marketing Reviews
Review marketing collateral for all products and platforms across all channels of communications, including large strategic clients led by SVP Marketing Leaders, and assess relevant processes for compliance with law/internal policies providing comprehensive feedback. Ensure a balanced approach between legal risk, business strategy and customer/consumer viewpoint to deliver practical marketing solutions, escalating significant risks and issues to the appropriate level.
Partner with client marketing teams to ensure the applicable audience, communication channel and client objectives of a marketing campaign are considered and reflected in the associated collateral and processes.
Engage and collaborate with respective client attorney, all functions and subject matter experts, including compliance and risk as required to ensure potential Fair Lending, Program Agreement, Associate Training or other aspects of a client's marketing campaign are appropriately addressed.
Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation Counsel on Flips and Prescreens, with IP Counsel on potential trademark issues, and with Regulatory Counsel on new Advance Promo Notice client processes in support of respective clients' initiatives.
Manage challenging marketing review workload within established timelines while balancing frequent client expedited requests and other responsibilities.
Client Marketing Team Support
Provide and maintain subject matter expertise on assigned client's loyalty program, promotions, benefits, and acquisition channels.
Develop, maintain and drive implementation of marketing templates, guides and tools with the client marketing teams which address client specific brand, loyalty programs, promotional financing, strategic focus, communication channels, and advertising style.
Provide Legal Marketing expertise on cross functional integration teams for new clients
Training and Communication
Establish effective relationships and collaborate with individuals across the client marketing teams with responsibility for developing marketing campaigns to ensure they have an understanding of legal/regulatory marketing requirements. Influence actions without direct leadership responsibility for teams or processes to build relationships in a cross-matrixed environment (both cross-functionally and cross-business)
Develop continuous communication channels with assigned client marketing teams training and explaining marketing legal requirements, changes in law, revised templates, and feedback on marketing reviews.
Compliance and Regulatory Support
Respond to marketing compliance questions and audits and support regulatory examinations and other supervisory activities in connection with assigned client marketing activities.
Perform other duties and/or special projects as assigned, including but not limited to developing subject matter expertise in Social Media and supporting the legal marketing team's AI objectives.
Qualifications/Requirements:
Bachelor's and minimum of 6 years of financial service legal marketing experience, OR Juris Doctorate (JD) and minimum of 3 years of financial service legal marketing experience.
Consumer credit industry experience required
Must have knowledge and experience with regulations relating to financial services marketing for federal and state laws.
Experience identifying, assessing and elevating potential legal issues and analyzing limits and restrictions of marketing campaigns and impact on processes.
Detail Oriented Understanding of business systems & processes
Demonstrated ability to successfully manage multiple complex matters and projects simultaneously in a matrix environment across competing priorities and across multiple functions and platforms in a fast paced growth business
Exceptional communications, relationship building, influencing and collaboration skills at all levels from associates to senior managers
Strong judgment and ability to understand the balance between business/legal considerations
2 years of relationship management experience including the ability to develop strong working relationships with cross-functional business partners
Ability and flexibility to travel for business as required
Desired Characteristics:
Experience with consumer credit/retail privacy, marketing and credit card documentation highly desirable
Dynamic, positive, proactive-flexible out-of-the box thinker and effective problem solver
Team player both cross functionally and within function in fast-paced, high-energy environment
Goal oriented, self-motivated
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working:
We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.You will be required to commute to your nearestHub (either virtual or physical) for in-person engagement activities such as regularbusiness or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
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