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Loyalty Marketing Manager Jobs (NOW HIRING)

Home Depot

Loyalty Marketing Manager

Atlanta, GA · On-site

This Loyalty Marketing Manager position will be responsible for managing and owning key aspects of the marketing plan for The Home Depot's loyalty marketing program. The position serves as primary ...

Barclays

Loyalty Marketing Manager

Wilmington, DE · On-site

Join Barclays as a Loyalty Marketing Manager. At Barclays, our vision is clear: to redefine the future of banking and help craft innovative solutions. In this role, you will have responsibility for ...

Mondo

Loyalty & Advocacy Marketing Manager

Bethesda, MD · Remote

$50 - $55/hr

Seeking an Advocacy Marketing Manager to lead the redesign, rebrand, and launch of a customer loyalty and advocacy program currently in its pilot phase. This role will own the program from strategy ...

Barclays

Director of Loyalty Marketing

Wilmington, DE · On-site

The role will oversee a Vice President of Loyalty Marketing and two Managers of Loyalty Marketing, ensuring marketing plans, offers, and customer experiences are clear, compelling, personalized ...

Williams-Sonoma, Inc.

$79 - $92/hr

About the Role The Senior Analyst, Loyalty Marketing will play a key role in developing ... Strong campaign management experience, including briefing, audience coordination, creative ...

New

Backroads

Lifecycle Marketing Manager

Berkeley, CA · Hybrid

This role will ensure guests receive relevant, timely, and engaging communications that strengthen relationships, deepen loyalty, and drive long-term business growth. The Lifecycle Marketing Manager ...

Backroads, Inc.

Lifecycle Marketing Manager

Berkeley, CA · On-site

$140 - $180/hr

This role will ensure guests receive relevant, timely, and engaging communications that strengthen relationships, deepen loyalty, and drive long-term business growth.The Lifecycle Marketing Manager ...

Backroads

Lifecycle Marketing Manager

Berkeley, CA · On-site +1

This role will ensure guests receive relevant, timely, and engaging communications that strengthen relationships, deepen loyalty, and drive long-term business growth. The Lifecycle Marketing Manager ...

NVA

Promo and Loyalty, Marketing Specialist

$70K - $85K/yr

Promo and Loyalty Marketing Specialist Location : Remote Job Type : Full-Time Team : Marketing ... Senior Manager, Marketing - Product and Lifecycle Department: Marketing Travel: less than 10% Are ...

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Loyalty Marketing Manager information

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$33K

$83.5K

$145.5K

How much do loyalty marketing manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for loyalty marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a loyalty marketing manager do?

A Loyalty Marketing Manager is responsible for developing and executing strategies to retain customers and increase their engagement with a brand. This typically involves creating loyalty programs, analyzing customer data, and designing campaigns that encourage repeat purchases. They work closely with marketing, sales, and customer service teams to ensure a seamless customer experience. Their goal is to build lasting relationships with customers, enhance brand loyalty, and ultimately drive revenue growth.

How does a loyalty marketing manager typically collaborate with other departments to enhance customer engagement?

A Loyalty Marketing Manager works closely with teams such as data analytics, customer service, product development, and sales to create and refine customer loyalty programs. This collaboration ensures that marketing campaigns are informed by customer insights and align with broader business goals. Regular cross-functional meetings and data sharing help identify opportunities for improving customer retention and tailoring rewards, making teamwork a key part of the role. Effective communication and project management skills are essential for coordinating these efforts and driving successful program outcomes.

What are the key skills and qualifications needed to thrive as a loyalty marketing manager, and why are they important?

To thrive as a Loyalty Marketing Manager, you need expertise in customer retention strategies, data analysis, and a background in marketing or business, often supported by a bachelor's degree. Familiarity with CRM platforms, loyalty program software, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and project management skills help you effectively engage customers and lead cross-functional teams. These skills are crucial for designing impactful loyalty programs that drive customer engagement and long-term business growth.

What is the difference between Loyalty Marketing Manager vs Customer Relationship Manager?

AspectLoyalty Marketing ManagerCustomer Relationship Manager
Primary FocusDeveloping and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing strategies, CRM tools, data analysisCustomer service, communication, CRM software
Work EnvironmentMarketing teams, promotional campaigns, data-driven projectsCustomer service departments, client interactions
Industry UsageRetail, hospitality, e-commerceBanking, telecom, retail

While both roles focus on customer engagement, the Loyalty Marketing Manager primarily designs programs to reward and retain customers through marketing initiatives. The Customer Relationship Manager emphasizes overall relationship building and customer satisfaction across touchpoints. Understanding these differences helps organizations assign the right strategies to enhance customer loyalty and experience.

Is a loyalty marketing manager a high paying job?

Loyalty marketing managers typically earn salaries above the median for marketing roles, with compensation varying based on experience, industry, and location. Senior or specialized roles in larger companies can offer higher salaries, often including bonuses and benefits. The role requires skills in data analysis, customer engagement, and marketing tools, which can influence earning potential.

What is loyalty in marketing management?

Loyalty in marketing management refers to strategies and programs designed to encourage customers to repeatedly choose a brand or company. Loyalty managers develop initiatives such as rewards programs and personalized communications to foster long-term customer relationships and increase retention.
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Loyalty Marketing Manager jobs near you
Infographic showing various Loyalty Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Loyalty Marketing Manager

Home Depot

Atlanta, GA • On-site

Full-time

Posted 17 days ago

Home Depot rating

7.4

Company rating: 7.4 out of 10

Based on 6,486 frontline employees who took The Breakroom Quiz

5th of 39 rated national retailers

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
This Loyalty Marketing Manager position will be responsible for managing and owning key aspects of the marketing plan for The Home Depot's loyalty marketing program. The position serves as primary liaison between Loyalty Marketing and Merchandising leaders and Marketing cross-functional departments for planning and implementing loyalty marketing campaigns for promoting applicable products and loyalty benefits to our loyalty members in a manner that supports long-term customer value. The Manager will work closely with the team and channel partners to execute marketing strategies for acquiring, engaging, and retaining members, and delivering business value to The Home Depot.
This position will also work with manager on developing and implementing annual, quarterly, and monthly marketing plans, and be responsible for using results across all loyalty marketing campaigns to identify insights and recommendations for improving future marketing plans and approaches.
Key Responsibilities:
  • 25% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be relevant pricing, consumer promotions, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and cross-functional teams.
  • 30% Manage execution of tactical elements of marketing programs, including
  • setting up promotions, working collaberatively with advertising creative team, ensuring communication to store associates, vendors, etc.
  • 20% Take lead with marketing peers to integrate merchandising plans and those of other business owners within the organization, such as Advertising, CRM, Brand Management, Public Relations, Store Operations, etc. Accountable for ensuring accurate communication to both internal partners and external consumers.
  • 15% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish unique sales-driving opportunities to THD, direct and manage incremental vendor funding for marketing projects, and provide value opportunities for merchant sales negotiations.
  • 10% Lead development of strategic and tactical plan for seasonal "Event" marketing effort. Event may include Holiday, Energy and Environment, Father's Day, etc. Lead cross-functional team on execution of marketing plan.

Direct Manager/Direct Reports:
  • This position typically reports to Senior Manager, Loyalty Marketing
  • This position has 1 direct report

Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • No travel required

Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Preferred Qualifications:
  • Lifecycle/Brand Marketing Experience

  • Retail, CPG, or financial services marketing experience preferred

  • Strong leadership abilities and experience in managing cross-functional work relationships

  • Strong multitasking and prioritizing skills

  • Highly organized - with ability to combine strategic direction with hands-on tactical execution

  • Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis

  • Financial acumen

  • Demonstrated ability to combine strategic planning with practical solutions

  • Demonstrated ability to conceptualize and build integrated marketing plans

Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:
  • 4

Competencies:
  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict

What Home Depot employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Home Depot

Sourced by ZipRecruiter

The Home Depot is the world’s largest home improvement specialty retailer, operating a vast network of warehouse-format stores across the United States, Canada, and Mexico. Founded in 1978, the company has established itself as the primary resource for building materials, lawn and garden products, and home décor. Its business model caters to two distinct customer bases: Do-It-Yourself (DIY) homeowners and "Pro" customers, such as professional contractors and tradespeople. Beyond product sales, the company offers an extensive suite of services, including professional installation and one of the largest tool rental operations in North America.

Industry

Retail, manufacturing and personal services

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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