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Retention Marketing Manager Jobs (NOW HIRING)

Swanson Health

Retention Marketing Manager

Chicago, IL · Remote

The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...

Swanson Health

Retention Marketing Manager

Chicago, IL · Remote

The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...

Local Eclectic

Retention Marketing Manager

Chicago, IL · On-site

Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and -- soon -- in-person retail and café touchpoints. You'll be the primary driver ...

Local Eclectic

Retention Marketing Manager

Chicago, IL · On-site

Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and - soon - in-person retail and café touchpoints. You'll be the primary driver of ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...

New

burton

Retention Marketing Manager

Burton, MI · On-site +1

The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...

New

burton

Retention Marketing Manager

Burton, MI · On-site +1

The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...

New

360training

Senior Retention Marketing Manager

AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Senior Retention Marketing Manager We are looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...

New

360training

Senior Retention Marketing Manager

AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Senior Retention Marketing Manager We are looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the ...

Everlane

Retention Marketing Manager

Los Angeles, CA · Hybrid

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

Everlane

Retention Marketing Manager

Los Angeles, CA · On-site

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

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Retention Marketing Manager information

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$49K

$89.5K

$120.5K

How much do retention marketing manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for retention marketing manager in the United States is $89,533.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $103,500.00 per year, depending on experience, location, and employer.

How does a Retention Marketing Manager typically collaborate with product and customer success teams to improve customer loyalty?

A Retention Marketing Manager frequently works closely with product and customer success teams to align retention strategies with the overall customer experience. By sharing insights from customer behavior and feedback, they help inform product updates and tailor communications to address pain points. Regular cross-functional meetings and shared performance metrics ensure that efforts are coordinated, resulting in more effective campaigns and a stronger focus on customer satisfaction. This collaboration is key to identifying opportunities to enhance loyalty and reduce churn.

What are the key skills and qualifications needed to thrive as a Retention Marketing Manager, and why are they important?

To thrive as a Retention Marketing Manager, you need expertise in customer lifecycle strategies, data analysis, and campaign management, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, email marketing platforms, and analytics tools like Google Analytics is essential. Strong communication, creativity, and problem-solving skills help you effectively engage customers and collaborate across teams. These skills are crucial for driving customer loyalty, increasing retention rates, and maximizing long-term revenue.

What is a Retention Marketing Manager?

A Retention Marketing Manager is a professional responsible for developing and executing strategies to keep existing customers engaged with a brand or product. Their main goal is to increase customer loyalty, minimize churn, and maximize the lifetime value of customers through targeted campaigns, personalized communications, and loyalty programs. They often analyze customer data to identify trends and opportunities for improving the overall customer experience. Retention Marketing Managers work closely with teams across marketing, product, and customer support to ensure cohesive retention initiatives. This role is vital for companies looking to build lasting relationships with their customers.

What is the difference between Retention Marketing Manager vs Email Marketing Manager?

AspectRetention Marketing ManagerEmail Marketing Manager
Primary FocusCustomer retention and loyalty strategiesDesigning and executing email campaigns
Required SkillsData analysis, CRM tools, customer segmentationEmail platform expertise, copywriting, campaign management
Work EnvironmentCross-channel marketing teams, customer insightsMarketing or digital teams, email platforms
Common UsageUsed in industries focusing on customer lifetime valueUsed across industries for direct email outreach

The Retention Marketing Manager and Email Marketing Manager roles overlap in digital marketing but differ mainly in scope. The Retention Marketing Manager focuses on overall customer loyalty and retention strategies, often utilizing multiple channels, while the Email Marketing Manager specializes in creating and managing email campaigns. Both roles require knowledge of marketing tools and data analysis, but the Retention Marketing Manager typically has a broader strategic focus.

More about Retention Marketing Manager jobs
What cities are hiring for Retention Marketing Manager jobs? Cities with the most Retention Marketing Manager job openings:
What states have the most Retention Marketing Manager jobs? States with the most job openings for Retention Marketing Manager jobs include:
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Retention Marketing Manager jobs near you
Infographic showing various Retention Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $89,533 per year, or $43 per hour.
Retention Marketing Manager

Retention Marketing Manager

Swanson Health Products

Chicago, IL • On-site

$80K - $100K/yr

Full-time

Posted 18 days ago

Job description

Competitive Benefits • Fitness Center Reimbursement • Product Discounts
*This is a hybrid role based out of/near Fargo, ND or Chicago IL.
Who We Are:
Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.
About the Role:
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged, purchasing, and building consistent wellness routines.
This role serves as the internal voice of the customer, translating customer behavior, feedback, sentiment, and purchase patterns into actionable retention strategies across the post-purchase, replenishment, loyalty, routine-building, and win-back lifecycle. This is a high-impact, hands-on role that partners closely across Marketing, Brand, Analytics, Creative, Ecommerce, Merchandising, Product Development, Customer Experience, IT, and Operations to improve repeat purchase rates and long-term customer engagement.
What You'll Do:
  • Own the retention marketing roadmap across the customer lifecycle, with a focus on post-purchase engagement, replenishment, routine building, loyalty, and win-back initiatives.
  • Develop and execute strategies that help customers establish and maintain healthy supplement routines, ultimately increasing repeat purchase rates and customer lifetime value.
  • Lead retention initiatives including lifecycle messaging, reminder programs, habit-building communications, replenishment experiences, and other customer engagement strategies.
  • Identify opportunities to reduce barriers to consistent supplement use by creating programs, tools, and customer experiences that make it easier for customers to stay on their routines.
  • Develop and prioritize testing plans across messaging, timing, cadence, incentives, customer experiences, and physical or digital routine-building tools.
  • Analyze customer purchase behavior, engagement patterns, surveys, reviews, qualitative feedback, and customer service interactions to uncover opportunities to improve retention.
  • Serve as the internal expert on customer retention and routine-building behaviors, sharing insights with Brand, Merchandising, Ecommerce, Product Development, Creative, and Analytics teams.
  • Partner with Email and SMS Marketing teams to develop lifecycle messaging that supports replenishment reminders, educational content, routine building, and customer engagement.
  • Collaborate with Ecommerce teams to integrate retention and routine-building experiences into the digital customer journey, including personalized recommendations, account experiences, subscriptions, and post-purchase touchpoints.
  • Work with Merchandising to identify products, bundles, and assortment strategies that encourage consistent supplement usage and repeat purchasing.
  • Partner with Brand and Creative teams to develop compelling content, educational materials, and campaign assets that motivate customers to build lasting supplement habits.
  • Own reporting and optimization of key retention KPIs, including Repeat Purchase Rate, Customer Lifetime Value, Replenishment Rate, Time Between Purchases, and Customer Churn/Lapse Rate.
  • Partner with Marketing Analytics to build reporting, dashboards, customer segmentation, and actionable insights that inform future retention strategies.
  • Maintain a test-learn-apply mindset, continuously optimizing retention programs based on customer behavior, performance data, and business impact.
  • Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.

What We Are Looking For:
  • Bachelor's degree in Marketing, Business, Consumer Psychology, Communications, or a related field; equivalent experience will also be considered.
  • 3-6 years of experience in retention marketing, lifecycle marketing, CRM, customer engagement, eCommerce marketing, or a related discipline.
  • Experience developing customer lifecycle strategies that drive repeat purchases, customer loyalty, and long-term engagement.
  • Curiosity about consumer behavior and what motivates long-term habit formation.
  • Strong analytical skills with the ability to interpret customer data, identify trends, and make data-driven recommendations.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to work effectively across Brand, Creative, Ecommerce, Merchandising, Analytics, Product, Technology, and Operations teams.
  • Self-starter who proactively identifies opportunities to improve customer retention and customer experience.
  • Comfortable operating in a fast-paced environment with evolving priorities.
  • Ability to influence without direct authority and build alignment across cross-functional teams.
  • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
  • Comfortable developing hypotheses, prioritizing opportunities, and measuring business impact.
  • Ability to translate customer insights into actionable marketing programs and customer experiences.
  • Strong understanding of customer lifecycle marketing, retention strategies, segmentation, personalization, and testing methodologies.
  • 3-6 years of experience in retention marketing, lifecycle marketing, CRM, customer engagement, eCommerce marketing, or a related discipline.
  • Ability to travel up to 10%.

Strongly Preferred:
  • DTC eCommerce or subscription business experience.
  • Experience building post-purchase, replenishment, loyalty, or win-back journeys.
  • Experience improving repeat purchase rates, customer lifetime value, or customer loyalty.
  • Familiarity with behavioral science concepts such as habit formation, nudges, incentives, and customer motivation.
  • Experience designing customer habit-building or engagement programs.
  • Experience in vitamins, supplements, healthcare, wellness, nutrition, or other routine-based consumer categories.
  • Experience working with loyalty programs, subscriptions, customer segmentation, personalization, and lifecycle testing.

Why Join Us:
  • Hybrid flexibility with a high-performance culture.
  • Opportunity to own a critical retention and customer engagement function for a major eCommerce wellness brand.
  • Help customers build lasting wellness routines while driving meaningful business impact.
  • Work alongside a talented cross-functional team focused on customer experience, data, innovation, and growth.
  • Competitive compensation, benefits, and growth potential within a fast-moving organization.

Apply