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Retention Marketing Manager Jobs (NOW HIRING)

Paired

Retention Marketing Manager

We're looking for a Retention Marketing Manager who has already run email strategy at this level, either inside an email/retention agency on enterprise accounts, or in-house at an 8- or 9-figure ...

360training

Senior Retention Marketing Manager

AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Senior Retention Marketing Manager We are looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the ...

360training

Senior Retention Marketing Manager

AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Senior Retention Marketing Manager We are looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the ...

Mars Men

Retention Marketing Manager

Charleston, WV · Remote

As our Retention Marketing Manager, you will own and optimize the customer lifecycle across email, SMS, subscriptions, and retention focused initiatives. You'll work closely with Growth, Creative ...

Everlane

Retention Marketing Manager

Los Angeles, CA · Hybrid

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

Everlane

Retention Marketing Manager

Los Angeles, CA · On-site

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

Mars Men

Retention Marketing Manager

As our Retention Marketing Manager, you will own and optimize the customer lifecycle across email, SMS, subscriptions, and retention focused initiatives. You'll work closely with Growth, Creative ...

Mimeo US

$110K - $120K/yr

Retention Marketing Manager (Lifecycle Growth) Application Deadline: 26 June 2026 Department: Marketing (Mimeo Photos) Employment Type: Full Time Location: Various Reporting To: GM Mimeo photos ...

Stio

Retention Marketing Coordinator

Denver, CO

$43K - $60K/yr

This person will work closely with the Senior Marketing Manager, Retention to bring lifecycle strategy to life across a highly engaged buyer file. This is a role for someone with a solid foundation ...

Stio

Retention Marketing Coordinator

Jackson, WY · Remote

$43K - $59K/yr

This person will work closely with the Senior Marketing Manager, Retention to bring lifecycle strategy to life across a highly engaged buyer file. This is a role for someone with a solid foundation ...

Stio

Retention Marketing Coordinator

Denver, CO · Remote

$43K - $59K/yr

This person will work closely with the Senior Marketing Manager, Retention to bring lifecycle strategy to life across a highly engaged buyer file. This is a role for someone with a solid foundation ...

Stio

Retention Marketing Coordinator

Jackson, WY

$44K - $60K/yr

This person will work closely with the Senior Marketing Manager, Retention to bring lifecycle strategy to life across a highly engaged buyer file. This is a role for someone with a solid foundation ...

Stio

Retention Marketing Coordinator

Salt Lake City, UT

$41K - $56K/yr

This person will work closely with the Senior Marketing Manager, Retention to bring lifecycle strategy to life across a highly engaged buyer file. This is a role for someone with a solid foundation ...

Stio

Retention Marketing Coordinator

Jackson, WY · On-site +1

$44K - $60K/yr

This person will work closely with the Senior Marketing Manager, Retention to bring lifecycle strategy to life across a highly engaged buyer file. This is a role for someone with a solid foundation ...

Stio

Retention Marketing Coordinator

Salt Lake City, UT · Remote

$43K - $59K/yr

This person will work closely with the Senior Marketing Manager, Retention to bring lifecycle strategy to life across a highly engaged buyer file. This is a role for someone with a solid foundation ...

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Retention Marketing Manager information

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$49K

$89.5K

$120.5K

How much do retention marketing manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for retention marketing manager in the United States is $89,533.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $103,500.00 per year, depending on experience, location, and employer.

How does a Retention Marketing Manager typically collaborate with product and customer success teams to improve customer loyalty?

A Retention Marketing Manager frequently works closely with product and customer success teams to align retention strategies with the overall customer experience. By sharing insights from customer behavior and feedback, they help inform product updates and tailor communications to address pain points. Regular cross-functional meetings and shared performance metrics ensure that efforts are coordinated, resulting in more effective campaigns and a stronger focus on customer satisfaction. This collaboration is key to identifying opportunities to enhance loyalty and reduce churn.

What are the key skills and qualifications needed to thrive as a Retention Marketing Manager, and why are they important?

To thrive as a Retention Marketing Manager, you need expertise in customer lifecycle strategies, data analysis, and campaign management, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, email marketing platforms, and analytics tools like Google Analytics is essential. Strong communication, creativity, and problem-solving skills help you effectively engage customers and collaborate across teams. These skills are crucial for driving customer loyalty, increasing retention rates, and maximizing long-term revenue.

What is a Retention Marketing Manager?

A Retention Marketing Manager is a professional responsible for developing and executing strategies to keep existing customers engaged with a brand or product. Their main goal is to increase customer loyalty, minimize churn, and maximize the lifetime value of customers through targeted campaigns, personalized communications, and loyalty programs. They often analyze customer data to identify trends and opportunities for improving the overall customer experience. Retention Marketing Managers work closely with teams across marketing, product, and customer support to ensure cohesive retention initiatives. This role is vital for companies looking to build lasting relationships with their customers.

What is the difference between Retention Marketing Manager vs Email Marketing Manager?

AspectRetention Marketing ManagerEmail Marketing Manager
Primary FocusCustomer retention and loyalty strategiesDesigning and executing email campaigns
Required SkillsData analysis, CRM tools, customer segmentationEmail platform expertise, copywriting, campaign management
Work EnvironmentCross-channel marketing teams, customer insightsMarketing or digital teams, email platforms
Common UsageUsed in industries focusing on customer lifetime valueUsed across industries for direct email outreach

The Retention Marketing Manager and Email Marketing Manager roles overlap in digital marketing but differ mainly in scope. The Retention Marketing Manager focuses on overall customer loyalty and retention strategies, often utilizing multiple channels, while the Email Marketing Manager specializes in creating and managing email campaigns. Both roles require knowledge of marketing tools and data analysis, but the Retention Marketing Manager typically has a broader strategic focus.

More about Retention Marketing Manager jobs
What cities are hiring for Retention Marketing Manager jobs? Cities with the most Retention Marketing Manager job openings:
What states have the most Retention Marketing Manager jobs? States with the most job openings for Retention Marketing Manager jobs include:
What job categories do people searching Retention Marketing Manager jobs look for? The top searched job categories for Retention Marketing Manager jobs are:
Retention Marketing Manager jobs near you
Infographic showing various Retention Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 95% Full Time, 3% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $89,533 per year, or $43 per hour.

Retention Marketing Manager

Paired

Remote

Full-time

Posted 9 days ago

Job description

About the Role
We're an email and retention marketing agency working with some of the fastest-growing DTC, CPG, and subscription brands in the US and UK. Our clients are doing real volume, and they hire us because their email channel needs to be a serious revenue engine, not a side project.
We're looking for a Retention Marketing Manager who has already run email strategy at this level, either inside an email/retention agency on enterprise accounts, or in-house at an 8- or 9-figure brand. You'll own client relationships end-to-end: setting strategy, leading the roadmap, briefing copy and design, presenting performance, and driving the numbers that keep clients renewing and growing.
This is not a "build the flow yourself in Klaviyo" role. We have copywriters, designers, and Klaviyo specialists. You are the strategist and the client's trusted advisor.
What You'll Own
  • Strategy and roadmap for 4 to 6 retainer clients: lifecycle architecture, campaign calendars, segmentation strategy, A/B testing roadmaps, retention KPIs.
  • Client relationships. Weekly calls, monthly business reviews, quarterly strategy sessions. You're the face of the agency to the brand.
  • Performance. Owning email-attributed revenue %, list growth, deliverability, repeat purchase rate, LTV. You read the numbers, diagnose what's working, and direct the team accordingly.
  • Team leadership. Briefing and reviewing the work of copywriters, designers, and Klaviyo specialists assigned to your accounts. Ensuring strategy ships on time and on quality.
  • Account growth and retention. Spotting upsell opportunities (SMS, paid integration, new flows), preventing churn, and turning happy clients into case studies and referrals.

Requirements
What You Need (Non-Negotiable)
  • 5+ years in email/retention marketing, with at least 2 years in a senior strategy or account lead role.
  • You've owned the email channel for 8- or 9-figure DTC/CPG/subscription brands, either as the lead strategist at an email marketing agency, or in-house running the program. Generic "digital marketing" experience won't cut it here.
  • Deep Klaviyo expertise. Flows, segmentation, deliverability, reporting. You don't need to build flows yourself, but you need to know what good looks like and direct the work.
  • Subscription experience with Recharge, SKIO, Stay AI, or Shopify Subscriptions. You understand churn, save flows, payback windows, and subscriber LTV.
  • Excellent written and spoken English. You'll be on Zoom with founders and CMOs every week.
  • Based in the US or Canada, with reliable home office setup and overlap with EST business hours.

Apply