Retention Marketing Manager We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the customer lifecycle. This role manages a team responsible ...
Retention Marketing Manager We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the customer lifecycle. This role manages a team responsible ...
Retention Marketing Manager We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the customer lifecycle. This role manages a team responsible ...
Retention Marketing Manager We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the customer lifecycle. This role manages a team responsible ...
AZ, FL, GA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Retention Marketing Manager We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the ...
AZ, FL, GA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Retention Marketing Manager We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the ...
AZ, FL, GA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Retention Marketing Manager We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the ...
AZ, FL, GA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Retention Marketing Manager We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the ...
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
Quick apply
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
Retention Marketing Manager
Chicago, IL · On-site
$80K - $100K/yr
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
Retention Marketing Manager
Chicago, IL · On-site
$80K - $100K/yr
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
Retention Marketing Manager
Chicago, IL · On-site
Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and - soon - in-person retail and café touchpoints. You'll be the primary driver of ...
Retention Marketing Manager
Chicago, IL · On-site
Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and - soon - in-person retail and café touchpoints. You'll be the primary driver of ...
Retention Marketing Manager
Chicago, IL · On-site
Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and -- soon -- in-person retail and café touchpoints. You'll be the primary driver ...
Quick apply
Retention Marketing Manager
Chicago, IL · On-site
Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and -- soon -- in-person retail and café touchpoints. You'll be the primary driver ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
$90 - $130/hr
The Breakdown The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on ...
$90 - $130/hr
The Breakdown The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on ...
Retention Marketing Manager
Burlington, VT · On-site
$90 - $130/hr
The Breakdown The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on ...
Retention Marketing Manager
Burlington, VT · On-site
$90 - $130/hr
The Breakdown The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Burlington, VT · On-site
$75K - $85K/yr
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Burlington, VT · On-site
$75K - $85K/yr
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Los Angeles, CA · On-site
$81 - $120/hr
We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...
Retention Marketing Manager
Los Angeles, CA · On-site
$81 - $120/hr
We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...
The Retention Marketing Manager owns BRUNT's lifecycle marketing program across our owned channels, SMS and Email, building the flows and segmentation logic that move customers through the full ...
The Retention Marketing Manager owns BRUNT's lifecycle marketing program across our owned channels, SMS and Email, building the flows and segmentation logic that move customers through the full ...
Retention Marketing Manager
Reading, MA · On-site
$80 - $100/hr
The Retention Marketing Manager owns BRUNT's lifecycle marketing program across our owned channels, SMS and Email, building the flows and segmentation logic that move customers through the full ...
Retention Marketing Manager
Reading, MA · On-site
$80 - $100/hr
The Retention Marketing Manager owns BRUNT's lifecycle marketing program across our owned channels, SMS and Email, building the flows and segmentation logic that move customers through the full ...
Email Retention Marketing Manager (Remote)
Salt Lake City, UT · Remote
$30 - $45/hr
About the Role As an Email Retention Marketing Manager at CrucialPoint, you will own the strategy, execution, and optimization of lifecycle and retention marketing programs for enterprise and high ...
Quick apply
Email Retention Marketing Manager (Remote)
Salt Lake City, UT · Remote
$30 - $45/hr
About the Role As an Email Retention Marketing Manager at CrucialPoint, you will own the strategy, execution, and optimization of lifecycle and retention marketing programs for enterprise and high ...
Retention Marketing Manager information
See salary details
$49K - $55.5K
8% of jobs
$55.5K - $62K
1% of jobs
$62K - $68.5K
8% of jobs
$74.8K is the 25th percentile. Wages below this are outliers.
$68.5K - $75K
7% of jobs
$75K - $81.5K
9% of jobs
$81.5K - $88K
12% of jobs
The median wage is $90.1K / yr.
$88K - $94.5K
12% of jobs
$94.5K - $101K
17% of jobs
$101.1K is the 75th percentile. Wages above this are outliers.
$101K - $107.5K
12% of jobs
$107.5K - $114K
7% of jobs
$114K - $120.5K
6% of jobs
$49K
$89.5K
$120.5K
How much do retention marketing manager jobs pay per year?
As of Sep 6, 2026, the average yearly pay for retention marketing manager in the United States is $89,533.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $103,500.00 per year, depending on experience, location, and employer.
What is a retention marketing manager?
A Retention Marketing Manager is a professional responsible for developing and executing strategies to keep existing customers engaged with a brand or product. Their main goal is to increase customer loyalty, minimize churn, and maximize the lifetime value of customers through targeted campaigns, personalized communications, and loyalty programs. They often analyze customer data to identify trends and opportunities for improving the overall customer experience. Retention Marketing Managers work closely with teams across marketing, product, and customer support to ensure cohesive retention initiatives. This role is vital for companies looking to build lasting relationships with their customers.
What are the key skills and qualifications needed to thrive as a retention marketing manager?
To thrive as a Retention Marketing Manager, you need expertise in customer lifecycle strategies, data analysis, and campaign management, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, email marketing platforms, and analytics tools like Google Analytics is essential. Strong communication, creativity, and problem-solving skills help you effectively engage customers and collaborate across teams. These skills are crucial for driving customer loyalty, increasing retention rates, and maximizing long-term revenue.
How does a retention marketing manager typically collaborate with product and customer success teams to improve customer loyalty?
A Retention Marketing Manager frequently works closely with product and customer success teams to align retention strategies with the overall customer experience. By sharing insights from customer behavior and feedback, they help inform product updates and tailor communications to address pain points. Regular cross-functional meetings and shared performance metrics ensure that efforts are coordinated, resulting in more effective campaigns and a stronger focus on customer satisfaction. This collaboration is key to identifying opportunities to enhance loyalty and reduce churn.
What is the difference between Retention Marketing Manager vs Email Marketing Manager?
| Aspect | Retention Marketing Manager | Email Marketing Manager |
|---|---|---|
| Primary Focus | Customer retention and loyalty strategies | Designing and executing email campaigns |
| Required Skills | Data analysis, CRM tools, customer segmentation | Email platform expertise, copywriting, campaign management |
| Work Environment | Cross-channel marketing teams, customer insights | Marketing or digital teams, email platforms |
| Common Usage | Used in industries focusing on customer lifetime value | Used across industries for direct email outreach |
The Retention Marketing Manager and Email Marketing Manager roles overlap in digital marketing but differ mainly in scope. The Retention Marketing Manager focuses on overall customer loyalty and retention strategies, often utilizing multiple channels, while the Email Marketing Manager specializes in creating and managing email campaigns. Both roles require knowledge of marketing tools and data analysis, but the Retention Marketing Manager typically has a broader strategic focus.
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What states have the most Retention Marketing Manager jobs?
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The top searched job categories for Retention Marketing Manager jobs are:
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Job description
360training At 360training, we're a trusted leader in online training and certifications, dedicated to empowering individuals and organizations to achieve their goals. With an expansive library of regulatory-approved courses and a commitment to innovation, we help customers get and keep the jobs they want. Our culture is built on two core values: Deliver Results and Do the Right Thing. These values shape every aspect of our work, creating a collaborative environment where employees thrive.
We invest in our people with opportunities for professional growth, performance-based rewards, and comprehensive benefits that support you personally and professionally. If you're ready to make an impact, grow your career, and join a team that values your contributions, 360training is the place for you.
We are looking to hire in the following states: AZ, FL, GA, NJ, PA, TN, TX, UT, ID, MI, MO and WI. Retention Marketing Manager We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the customer lifecycle. This role manages a team responsible for lifecycle email, organic social, direct mail, reviews, and brand reputation. You will help set direction, prioritize work, and improve performance across channels, while ensuring efforts are aligned to business goals.
You will also work closely with the various Marketing channels, Product, Data Analytics, and other teams to improve customer experience and retention outcomes and serve as a key retention marketing partner reporting to the Director of Marketing Services. This is a full-time remote position.
Key Responsibilities
Manage retention performance across the customer lifecycle, including engagement, renewal, and win-back Manage and develop channel owners across email, social, direct mail, and reputation Set priorities and ensure work is aligned to business impact, not just activity Review plans, improve decision-making, and raise the quality of execution across the team Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues Represent retention marketing in cross-functional initiatives, including acquisition integrations Use data and testing to improve performance and inform decisions Communicate performance, risks, and recommendations clearly to leadership Qualifications and Requirements Bachelor's degree in Marketing, Business, or a related field, or equivalent experience 5+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role Strong understanding of customer lifecycle marketing, segmentation, and personalization Proven experience leading and developing high-performing marketing teams Experience working with email marketing platforms and customer data Strong analytical skills with the ability to translate data into clear insights and actions Excellent communication and stakeholder management skills Ability to operate effectively in a fast-paced, evolving environment Competitive salary and annual bonus Flexible time off and company-recognized holidays 401k pension plan with company match contributions Short-term and long-term disability Life insurance, including basic, voluntary, and AD&D Healthcare coverage including medical, dental, vision, and MDLive Flexible spending and health savings accounts (HSA)
About 360training
Sourced by ZipRecruiter
Industry
Education
Company size
201 - 500 Employees
Headquarters location
Austin, TX, US
Year founded
1995