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Retention Marketing Manager Jobs (NOW HIRING)

VICI

Retention Marketing Assistant

Walnut Creek, CA · On-site

$27 - $28/hr

The Retention Marketing Assistant supports the retention channels by driving the execution of email ... Excellent time management and organization skills; meticulous attention to detail. * Demonstrates a ...

CrucialPoint

US Email Marketing Manager

Los Angeles, CA · Remote

$20 - $30/hr

This role requires a deep understanding of email marketing best practices, retention marketing ... As an Email Marketing Manager, you'll have the opportunity to work with amazing brands and be at ...

CrucialPoint

US Email Marketing Manager

Los Angeles, CA · On-site +1

$20 - $30/hr

This role requires a deep understanding of email marketing best practices, retention marketing ... As an Email Marketing Manager, you'll have the opportunity to work with amazing brands and be at ...

Applied Labs

$125 - $150/hr

... and project managing each launch from creative handover through post-campaign analysis. You'll ... Retention's learning agendas. * Meet regularly with lifecycle marketers to understand their ...

New

CrucialPoint

US Email Marketing Manager

Los Angeles, CA · On-site

$100 - $125/hr

This role requires a deep understanding of email marketing best practices, retention marketing ... As an Email Marketing Manager, you'll have the opportunity to work with amazing brands and be at ...

Stio

Senior Marketing Manager, Retention

Jackson, WY · Remote

YOUR ROLE The Senior Marketing Manager, Retention is responsible for driving profitable customer retention, repeat purchase behavior, and customer lifetime value across all buyer-facing marketing ...

Stio

Senior Marketing Manager, Retention

Jackson, WY · On-site

$80 - $100/hr

YOUR ROLE The Senior Marketing Manager, Retention is responsible for driving profitable customer retention, repeat purchase behavior, and customer lifetime value across all buyer-facing marketing ...

HALFZ LLC

Lifecycle Marketing Manager

Meridian, ID · On-site

Collaborate with account teams to identify client growth opportunities and develop retention ... Oversee CRM and marketing automation platforms, ensuring best practices in campaign execution and ...

VICI

Retention Marketing Assistant

Walnut Creek, CA · On-site

$27 - $28/hr

The Retention Marketing Assistant supports the retention channels by driving the execution of email ... Excellent time management and organization skills; meticulous attention to detail. * Demonstrates a ...

Stio

Senior Marketing Manager, Retention

Denver, CO · On-site

YOUR ROLE The Senior Marketing Manager, Retention is responsible for driving profitable customer retention, repeat purchase behavior, and customer lifetime value across all buyer-facing marketing ...

Stio

Senior Marketing Manager, Retention

YOUR ROLE The Senior Marketing Manager, Retention is responsible for driving profitable customer retention, repeat purchase behavior, and customer lifetime value across all buyer-facing marketing ...

Stio

Senior Marketing Manager, Retention

Denver, CO · Remote

YOUR ROLE The Senior Marketing Manager, Retention is responsible for driving profitable customer retention, repeat purchase behavior, and customer lifetime value across all buyer-facing marketing ...

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Retention Marketing Manager information

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$49K

$89.5K

$120.5K

How much do retention marketing manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for retention marketing manager in the United States is $89,533.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $103,500.00 per year, depending on experience, location, and employer.

What is a retention marketing manager?

A Retention Marketing Manager is a professional responsible for developing and executing strategies to keep existing customers engaged with a brand or product. Their main goal is to increase customer loyalty, minimize churn, and maximize the lifetime value of customers through targeted campaigns, personalized communications, and loyalty programs. They often analyze customer data to identify trends and opportunities for improving the overall customer experience. Retention Marketing Managers work closely with teams across marketing, product, and customer support to ensure cohesive retention initiatives. This role is vital for companies looking to build lasting relationships with their customers.

What are the key skills and qualifications needed to thrive as a retention marketing manager?

To thrive as a Retention Marketing Manager, you need expertise in customer lifecycle strategies, data analysis, and campaign management, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, email marketing platforms, and analytics tools like Google Analytics is essential. Strong communication, creativity, and problem-solving skills help you effectively engage customers and collaborate across teams. These skills are crucial for driving customer loyalty, increasing retention rates, and maximizing long-term revenue.

How does a retention marketing manager typically collaborate with product and customer success teams to improve customer loyalty?

A Retention Marketing Manager frequently works closely with product and customer success teams to align retention strategies with the overall customer experience. By sharing insights from customer behavior and feedback, they help inform product updates and tailor communications to address pain points. Regular cross-functional meetings and shared performance metrics ensure that efforts are coordinated, resulting in more effective campaigns and a stronger focus on customer satisfaction. This collaboration is key to identifying opportunities to enhance loyalty and reduce churn.

What is the difference between Retention Marketing Manager vs Email Marketing Manager?

AspectRetention Marketing ManagerEmail Marketing Manager
Primary FocusCustomer retention and loyalty strategiesDesigning and executing email campaigns
Required SkillsData analysis, CRM tools, customer segmentationEmail platform expertise, copywriting, campaign management
Work EnvironmentCross-channel marketing teams, customer insightsMarketing or digital teams, email platforms
Common UsageUsed in industries focusing on customer lifetime valueUsed across industries for direct email outreach

The Retention Marketing Manager and Email Marketing Manager roles overlap in digital marketing but differ mainly in scope. The Retention Marketing Manager focuses on overall customer loyalty and retention strategies, often utilizing multiple channels, while the Email Marketing Manager specializes in creating and managing email campaigns. Both roles require knowledge of marketing tools and data analysis, but the Retention Marketing Manager typically has a broader strategic focus.

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What cities are hiring for Retention Marketing Manager jobs?

Cities with the most Retention Marketing Manager job openings:

What states have the most Retention Marketing Manager jobs?

States with the most job openings for Retention Marketing Manager jobs include:

What are popular job titles related to Retention Marketing Manager jobs?

For Retention Marketing Manager jobs, the most frequently searched job titles are:

Retention Marketing Manager jobs near you
Infographic showing various Retention Marketing Manager job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 25% In-person, and 75% Remote job distribution, with an average salary of $89,533 per year, or $43 per hour.

Retention Marketing Assistant

VICI

Walnut Creek, CA • On-site

$27 - $28/hr

Full-time

Re-posted 22 days ago

Job description

VICI is the ultimate shopping destination for the modern fashionista. Our assortment covers women's apparel, accessories, footwear, and handbags. We offer an on-trend assortment with capsule-like weekly drops, featured shops, influencer collaborations, and curated daily drops focused on our customers' lives and the styling inspiration they need. Much of our assortment is exclusive and made with our customers' shopping preferences and feedback top of mind. We buy and design sophisticated, trend right, and modern styles we know our customers will love.
What started as a small family-owned business, has grown since its start in 2012, to a brand with a strong online and social presence. Affordability, quality, and customer service are at the center of our brand and we always strive to ensure our customers are satisfied with their VICI experience. From opening our Nashville retail store to launching pop ups in Newport Beach and Venice Beach, VICI is increasing its retail footprint to bring more awareness to the brand. We are just getting started and excited about what the future holds!
Summary/Objective:
The Retention Marketing Assistant supports the retention channels by driving the execution of email, SMS, push, and loyalty campaigns to achieve retention channel goals. This collaborative cross-functional role partners with merchandising, creative design, and the site team. The Retention Marketing Assistant will utilize the Klaviyo ESP and PushOwl platforms to set up, test, and deploy email, SMS, & push campaigns, while continuously optimizing retention programs.
Essential Functions:
  • Schedules and deploys daily retention campaigns across email, SMS, and web/app push in Klaviyo and PushOwl. Updates flows and sets up A/B tests in Klaviyo.
  • Adheres to VICI's 360 calendar, ensuring product and content timelines are met through cross-functional team communication and project management in Asana. Validates inventory levels of marketed products ahead of deployment.
  • Assists in creating and optimizing creative briefs for the retention channel calendar to inform creative development. Provides content inspiration and reference materials based on program analysis and competitive research.
  • Analyzes campaign performance metrics and documents learnings. Builds and maintains A/B test result decks, customer segmentation insights, and creative performance presentations.
  • Collaborates with designers to develop email campaigns from basic brief to execution.
  • Coordinates with various departments but also works independently to improve the entire email strategy.
  • Optimizes owned workflows by developing templates, repeatable processes, and using AI where appropriate.

What We're Looking For:
  • Highly detail oriented with complex campaign building experience.
  • Experience working with Klaviyo or similar ESP.
  • Strong communicator and collaborator.
  • A demonstrated passion for content strategy and optimization within complex high growth environments.
  • Understanding of email & SMS analytics and ability to transform data into actionable knowledge.
  • Thrives as a self-starter, adept at navigating and excelling in ambiguous situations with minimal guidance.
  • Demonstrated ability to use AI as part of workflow.
  • Excellent time management and organization skills; meticulous attention to detail.
  • Demonstrates a high degree of personal and professional integrity.
  • Excellent problem-solving skills; willingness to think out-of-the-box to resolve issues.
  • Demonstrated knowledge and proficiency with Windows (Excel, PowerPoint), Mac and Google products, standard applications (Slack, Office365, Chrome, etc.).

Work Environment:
  • Works in an indoor office/home office environment, temperature controlled
  • Sit for long periods, standing and walking intermittently
  • Use office equipment such as computer, mouse, keyboard, printer
  • Occasionally lift or pull up to 20 pounds

Education and Experience:
  • BA/BS in business, marketing, analytics, or related field (or equivalent experience).
  • 1-4+ years email marketing experience with consumer brands.

Expected Hours of Work:
  • Hours: 40 hours per week
  • Location: In office every Tuesday, Wednesday & Thursday in Walnut Creek, CA

$27 - $28 an hour
VICI is committed to growing and empowering a more inclusive community within our company, and industry. That is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. VICI is an equal opportunity employer and dedicated to diversity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, marital status, pregnancy status, veteran status, or disability status. We believe that a variety of perspectives will make our teams and business stronger.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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