Reporting to the Marketing Lead, the Retention Marketing Specialist will serve as the subject matter expert (SME) for our retention marketing/marketing automation platform and be responsible for KPIs ...
Reporting to the Marketing Lead, the Retention Marketing Specialist will serve as the subject matter expert (SME) for our retention marketing/marketing automation platform and be responsible for KPIs ...
Retention Marketing Manager
Chicago, IL · On-site
$80K - $100K/yr
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
Retention Marketing Manager
Chicago, IL · On-site
$80K - $100K/yr
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
Quick apply
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
Quick apply
The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...
The Lifecycle & Retention Marketing Manager will own the strategy, execution, and optimization of customer retention marketing programs across all Atrium brands. This role is responsible for ...
Quick apply
The Lifecycle & Retention Marketing Manager will own the strategy, execution, and optimization of customer retention marketing programs across all Atrium brands. This role is responsible for ...
Retention Marketing Manager
Chicago, IL · On-site
Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and -- soon -- in-person retail and café touchpoints. You'll be the primary driver ...
Quick apply
Retention Marketing Manager
Chicago, IL · On-site
Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and -- soon -- in-person retail and café touchpoints. You'll be the primary driver ...
AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Senior Retention Marketing Manager We are looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the ...
AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Senior Retention Marketing Manager We are looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the ...
Retention Marketing Assistant
$27 - $28/hr
The Retention Marketing Assistant supports the retention channels by driving the execution of email, SMS, push, and loyalty campaigns to achieve retention channel goals. This collaborative cross ...
Retention Marketing Assistant
$27 - $28/hr
The Retention Marketing Assistant supports the retention channels by driving the execution of email, SMS, push, and loyalty campaigns to achieve retention channel goals. This collaborative cross ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
New
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
New
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
New
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
New
Retention Marketing Assistant
$56K - $93K/yr
Job Overview The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees the customer ...
Retention Marketing Assistant
$56K - $93K/yr
Job Overview The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees the customer ...
OR · On-site
$75K - $95K/yr
Simplistic, LLC is seeking a strategic and client-focused Senior Retention Marketing Specialist to join our Retention Marketing Team. In this role, you'll manage a portfolio of high-growth DTC brands ...
OR · On-site
$75K - $95K/yr
Simplistic, LLC is seeking a strategic and client-focused Senior Retention Marketing Specialist to join our Retention Marketing Team. In this role, you'll manage a portfolio of high-growth DTC brands ...
Retention Marketing Manager
Los Angeles, CA · Hybrid
$81K - $120K/yr
We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...
Retention Marketing Manager
Los Angeles, CA · Hybrid
$81K - $120K/yr
We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...
Retention Marketing Manager
Burlington, VT · On-site
$75K - $85K/yr
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Burlington, VT · On-site
$75K - $85K/yr
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
Retention Marketing Manager
Chicago, IL · On-site
Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and - soon - in-person retail and café touchpoints. You'll be the primary driver of ...
Retention Marketing Manager
Chicago, IL · On-site
Position Summary We're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and - soon - in-person retail and café touchpoints. You'll be the primary driver of ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
New
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
New
Senior Retention Marketing Specialist
$75K - $95K/yr
Simplistic, LLC is seeking a strategic and client-focused Senior Retention Marketing Specialist to join our Retention Marketing Team. In this role, you'll manage a portfolio of high-growth DTC brands ...
Senior Retention Marketing Specialist
$75K - $95K/yr
Simplistic, LLC is seeking a strategic and client-focused Senior Retention Marketing Specialist to join our Retention Marketing Team. In this role, you'll manage a portfolio of high-growth DTC brands ...
Retention Marketing Assistant
Manhattan, NY · On-site
$56K - $93K/yr
Job Overview The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees the customer ...
Retention Marketing Assistant
Manhattan, NY · On-site
$56K - $93K/yr
Job Overview The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees the customer ...
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
New
Retention Marketing Manager
Burton, MI · On-site +1
The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing ...
New
Retention Marketing information
See salary details
$31.5K - $44.6K
20% of jobs
$49.1K is the 25th percentile. Wages below this are outliers.
$44.6K - $57.7K
14% of jobs
$57.7K - $70.8K
11% of jobs
The median wage is $76.2K / yr.
$70.8K - $83.9K
13% of jobs
$83.9K - $97K
10% of jobs
$97K - $110K
5% of jobs
$110K - $123.1K
2% of jobs
$126.4K is the 75th percentile. Wages above this are outliers.
$123.1K - $136.2K
2% of jobs
$136.2K - $149.3K
7% of jobs
$149.3K - $162.4K
14% of jobs
$162.4K - $175.5K
2% of jobs
$31.5K
$94.7K
$175.5K
How much do retention marketing jobs pay per year?
As of Jul 26, 2026, the average yearly pay for retention marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.
What does a retention marketer do?
A retention marketer develops strategies to keep existing customers engaged and encourage repeat business. They analyze customer data, create targeted campaigns, and use tools like email marketing and CRM platforms to improve customer loyalty and reduce churn. Strong communication skills and knowledge of marketing analytics are essential for this role.
What jobs have the highest retention?
Retention rates vary across industries, but jobs in healthcare, government, and education tend to have higher employee retention due to stable employment, benefits, and structured schedules. Roles such as teachers, nurses, and government administrative positions often experience lower turnover compared to retail or hospitality jobs. Skills like strong communication and adaptability can also influence retention in marketing and customer service roles.
What kind of jobs in media bring in $150,000 a year?
In media, senior roles such as media directors, content strategists, and digital marketing managers can earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions often require strong skills in analytics, content creation, and campaign management, along with relevant industry certifications or advanced degrees.
What are the key skills and qualifications needed to thrive in Retention Marketing, and why are they important?
To thrive in Retention Marketing, you need strong data analysis skills, knowledge of customer lifecycle management, and experience with segmentation strategies, often supported by a degree in marketing or business. Familiarity with CRM platforms, email marketing tools (like Salesforce or HubSpot), and analytics software is typically required. Creativity, attention to detail, and excellent communication skills help professionals design engaging campaigns and build customer loyalty. These skills and qualities are essential for maximizing customer lifetime value, reducing churn, and driving sustained business growth.
What is retention marketing?
Retention marketing is a strategy focused on keeping existing customers engaged and encouraging them to continue purchasing a company’s products or services. It aims to increase customer loyalty and lifetime value by building strong relationships through personalized communication, rewards programs, and ongoing support. Unlike acquisition marketing, which targets new customers, retention marketing leverages the existing customer base to drive repeat business and referrals, often resulting in higher profitability. Common retention tactics include email campaigns, loyalty programs, customer feedback initiatives, and exclusive offers.
What jobs in the US pay 300,000 a year?
In retention marketing, senior roles such as Director or Vice President can reach or exceed a $300,000 annual salary, especially in large companies or with extensive experience and leadership responsibilities. These positions often require strong strategic skills, data analysis, and experience managing large teams or campaigns.
What are some common challenges faced in a Retention Marketing role, and how do teams typically address them?
Retention Marketing professionals often face challenges such as reducing customer churn, personalizing communication at scale, and accurately measuring the effectiveness of retention campaigns. To address these, teams frequently collaborate with data analysts to segment audiences and track key metrics, use automation tools for personalized messaging, and conduct frequent A/B testing to optimize strategies. Open communication with product, customer success, and sales teams also plays a critical role in identifying at-risk customers and developing targeted initiatives.
What is the difference between Retention Marketing vs Customer Relationship Manager?
| Aspect | Retention Marketing | Customer Relationship Manager |
|---|---|---|
| Primary Focus | Developing strategies to retain customers and increase loyalty | Managing overall customer relationships and satisfaction |
| Skills & Credentials | Marketing skills, data analysis, CRM tools | Communication, interpersonal skills, CRM software proficiency |
| Work Environment | Marketing teams, digital platforms, analytics tools | Customer service departments, sales teams |
Retention Marketing focuses on creating campaigns and strategies to keep customers engaged and loyal, often using data-driven marketing tactics. Customer Relationship Managers oversee ongoing customer interactions, ensuring satisfaction and long-term relationships. While both roles aim to enhance customer loyalty, Retention Marketing is more campaign and strategy-oriented, whereas Customer Relationship Managers handle direct customer interactions and relationship management.
More about Retention Marketing jobs
What cities are hiring for Retention Marketing jobs? Cities with the most Retention Marketing job openings:
What are the most commonly searched types of Retention Marketing jobs? The most popular types of Retention Marketing jobs are:
What states have the most Retention Marketing jobs? States with the most job openings for Retention Marketing jobs include:
What job categories do people searching Retention Marketing jobs look for? The top searched job categories for Retention Marketing jobs are:
Full-time
Posted 10 days ago
Job description
Fresh Water Systems is looking for a dynamic, results-driven self-starter who enjoys finding creative ways to engage and retain customers. Fresh Water Systems is an Ecommerce marketplace brand selling hundreds of brands in the water filtration industry to homeowners and businessowners around the United States + beyond. Reporting to the Marketing Lead, the Retention Marketing Specialist will serve as the subject matter expert (SME) for our retention marketing/marketing automation platform and be responsible for KPIs related to email marketing, SMS marketing, and other retention tools.
DUTIES & ESSENTIAL JOB FUNCTIONS
- Collaborate with the Marketing Lead on email and SMS strategy that attracts new customers/subscribers, retains them, and encourages them to become repeat buyers.
- Plan and execute email & SMS campaigns to increase engagement from customers while driving up revenue and customer lifetime value.
- Create email and SMS content that educates customers and connects them with company resources and products that will help them.
- Track, analyze, and report on key performance metrics for the tools hosted in our retention platform.
- Serve as the subject matter expert (SME) for the retention marketing platform at Fresh Water Systems.
- Identify and engage new audience segments and design content that resonates with their unique needs and interests.
- Employ A/B testing and other strategies to optimize automations and opt-in strategies.
- Create and schedule email and SMS campaigns optimized for user engagement, education, and conversion.
- Master the email + SMS marketing platform and create a library of documentation for company posterity to interpret and use as our business grows.
- Own and report on KPIs related to channels & customer retention to company leadership.
About Fresh Water Systems
Sourced by ZipRecruiter
Company size
51 - 200 Employees
Headquarters location
Greenville, SC, US
Year founded
1989