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Retention Marketing Jobs (NOW HIRING)

Everlane

Retention Marketing Manager

Los Angeles, CA · Hybrid

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

REVOLVE

Retention Marketing Specialist

Cerritos, CA · On-site

$70K - $75K/yr

Main purpose of the Retention Marketing Specialist role: This is a full time and permanent role for an analytically driven thinker who can synthesize current business intelligence or trend data to ...

The Nielsen Company

Director, Retention Marketing

$131K/yr

As Nielsen continues its transformation into a world-class revenue engine, we are seeking a Director of Retention Marketing to own the post-purchase customer journey. You will lead a sophisticated ...

The Nielsen Company

Director, Retention Marketing

As Nielsen continues its transformation into a world-class revenue engine, we are seeking a Director of Retention Marketing to own the post-purchase customer journey. You will lead a sophisticated ...

Everlane

Retention Marketing Manager

Los Angeles, CA · On-site

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

BRUNT Workwear

Retention Marketing Manager

Reading, MA · On-site

The Retention Marketing Manager owns BRUNT's lifecycle marketing program across our owned channels, SMS and Email, building the flows and segmentation logic that move customers through the full ...

CALPAK

Director of Retention Marketing

Gardena, CA · On-site

We're looking for a Director of Retention to own CALPAK's lifecycle marketing engine, building and evolving the owned channel strategy that drives repeat purchase rate, customer lifetime value, and ...

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All JobsRetention Marketing Jobs

Retention Marketing information

See salary details

$31.5K

$94.7K

$175.5K

How much do retention marketing jobs pay per year?

As of Aug 16, 2026, the average yearly pay for retention marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What does a retention marketing do?

A retention marketing professional develops strategies to keep existing customers engaged and loyal to a company or brand. They analyze customer data, create targeted campaigns, and use tools like email marketing and CRM systems to reduce churn and increase customer lifetime value.

What are the key skills and qualifications needed to thrive in retention marketing, and why are they important?

To thrive in Retention Marketing, you need strong data analysis skills, knowledge of customer lifecycle management, and experience with segmentation strategies, often supported by a degree in marketing or business. Familiarity with CRM platforms, email marketing tools (like Salesforce or HubSpot), and analytics software is typically required. Creativity, attention to detail, and excellent communication skills help professionals design engaging campaigns and build customer loyalty. These skills and qualities are essential for maximizing customer lifetime value, reducing churn, and driving sustained business growth.

What is retention marketing?

Retention marketing is a strategy focused on keeping existing customers engaged and encouraging them to continue purchasing a company’s products or services. It aims to increase customer loyalty and lifetime value by building strong relationships through personalized communication, rewards programs, and ongoing support. Unlike acquisition marketing, which targets new customers, retention marketing leverages the existing customer base to drive repeat business and referrals, often resulting in higher profitability. Common retention tactics include email campaigns, loyalty programs, customer feedback initiatives, and exclusive offers.

What are some common challenges faced in retention marketing, and how do teams typically address them?

Retention Marketing professionals often face challenges such as reducing customer churn, personalizing communication at scale, and accurately measuring the effectiveness of retention campaigns. To address these, teams frequently collaborate with data analysts to segment audiences and track key metrics, use automation tools for personalized messaging, and conduct frequent A/B testing to optimize strategies. Open communication with product, customer success, and sales teams also plays a critical role in identifying at-risk customers and developing targeted initiatives.

How do I become a retention marketing specialist?

To become a retention marketing specialist, you typically need a bachelor's degree in marketing, business, or a related field, along with experience in digital marketing, customer engagement, or data analysis. Skills in marketing automation tools, CRM platforms, and analytics are important, and certifications like HubSpot or Salesforce can enhance your qualifications. Gaining experience through internships or entry-level roles helps build expertise in customer retention strategies.

What is the difference between Retention Marketing vs Customer Relationship Manager?

AspectRetention MarketingCustomer Relationship Manager
Primary FocusDeveloping strategies to retain customers and increase loyaltyManaging overall customer relationships and satisfaction
Skills & CredentialsMarketing skills, data analysis, CRM toolsCommunication, interpersonal skills, CRM software proficiency
Work EnvironmentMarketing teams, digital platforms, analytics toolsCustomer service departments, sales teams

Retention Marketing focuses on creating campaigns and strategies to keep customers engaged and loyal, often using data-driven marketing tactics. Customer Relationship Managers oversee ongoing customer interactions, ensuring satisfaction and long-term relationships. While both roles aim to enhance customer loyalty, Retention Marketing is more campaign and strategy-oriented, whereas Customer Relationship Managers handle direct customer interactions and relationship management.

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What cities are hiring for Retention Marketing jobs?

Cities with the most Retention Marketing job openings:

What are the most commonly searched types of Retention Marketing jobs?

The most popular types of Retention Marketing jobs are:

What states have the most Retention Marketing jobs?

States with the most job openings for Retention Marketing jobs include:

What job categories do people searching Retention Marketing jobs look for?

The top searched job categories for Retention Marketing jobs are:

Retention Marketing jobs near you
Infographic showing various Retention Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Email Retention Marketing Manager (Remote)

CrucialPoint Agency

Salt Lake City, UT • Remote

$30 - $45/hr

Full-time

Re-posted 3 days ago

Job description

About the Role

As an Email Retention Marketing Manager at CrucialPoint, you will own the strategy, execution, and optimization of lifecycle and retention marketing programs for enterprise and high-growth ecommerce brands.

This role blends strategic thinking, technical execution, and data-driven optimization. You'll work closely with clients and internal teams to design high-impact email and lifecycle programs that drive engagement, retention, and revenue at scale.

This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content.

If you thrive in complex environments, enjoy translating business goals into sophisticated retention strategies, and are comfortable working across enterprise ESPs, this role is for you.

Why Work With Us

CrucialPoint is a full-service retention marketing agency focused on building durable, performance-driven lifecycle programs for ecommerce brands.

As an Email Retention Marketing Manager, you will:

  • Work with well-known and fast-growing ecommerce brands
  • Own meaningful client relationships and strategy
  • Collaborate with experienced strategists, creatives, and technical specialists
  • Operate in a supportive, remote-first environment that values autonomy and accountability
  • Have opportunities for growth and flexible scheduling

Responsibilities

Strategy & Execution
  • Develop and execute comprehensive email and lifecycle marketing strategies aligned with client goals and retention best practices.
  • Build, optimize, and maintain automated flows, lifecycle programs, and signup experiences to drive acquisition, engagement, retention, and revenue.
  • Create and manage content calendars that align messaging, timing, and audience strategy across campaigns and automations.
Client Collaboration
  • Partner closely with clients and Client Account Managers to translate business objectives into effective retention strategies.
  • Serve as a primary point of contact for assigned clients, proactively addressing questions, performance insights, and optimization opportunities.
  • Present recommendations and performance insights clearly and confidently to stakeholders.
Technical & Platform Management
  • Manage and optimize ESPs and lifecycle tools, ensuring proper configuration, integrations, and performance.
  • Conduct regular audits related to deliverability, segmentation, personalization, and responsive design.
  • Identify technical issues and collaborate with internal teams to resolve them efficiently.
Data Analysis & Optimization
  • Monitor and analyze lifecycle performance metrics including engagement, repurchase rate, LTV, revenue contribution, and list growth.
  • Translate data into actionable insights and optimization recommendations.
  • Identify revenue and retention opportunities and propose strategic tests and improvements.
  • Produce accurate, clear reporting to support data-driven decisions.
Quality Assurance & Collaboration
  • Perform QA on campaigns and automations to ensure accuracy, consistency, and best-practice execution.
  • Collaborate with copy, design, implementation, and account teams to deliver cohesive, high-quality programs.
  • Support team knowledge-sharing and continuous improvement.
Continuous Learning
  • Stay current on retention marketing trends, ESP capabilities, and regulatory requirements (CAN-SPAM, GDPR, etc.).
  • Adapt strategies to evolving consumer behavior and platform updates.
Requirements & Qualifications
  • B2C experience required, with a strong preference for enterprise or large-scale ecommerce brands.
  • 3+ years of experience owning or heavily contributing to email and lifecycle retention programs (email, SMS, push, and/or direct mail).
  • Demonstrated ability to identify revenue opportunities and build retention-focused content and lifecycle strategies.
  • Hands-on experience with at least one major ESP (Braze, Klaviyo would be ideal.) We are ESP-agnostic and value strong fundamentals and the ability to learn new platforms.
  • Working knowledge of HTML/CSS for email customization.
  • Familiarity with ecommerce platforms (e.g., Shopify), CRMs, CDPs, and analytics tools such as Google Analytics.
  • Strong analytical skills with the ability to turn data into clear recommendations.
  • Excellent written and verbal communication skills.
  • Highly organized, detail-oriented, and comfortable managing multiple clients or initiatives.
  • Self-motivated and effective in a remote work environment.
About CrucialPoint

CrucialPoint is a full-service retention marketing agency specializing in email, SMS, push, loyalty, and lifecycle strategy for ecommerce brands. We focus on solving complex problems, building scalable systems, and delivering measurable results. Our team thrives on curiosity, collaboration, and operational excellence. Join our team and be part of our mission to provide innovative solutions and drive success for our clients.
This is a remote work-from-home position open to NAM and LATAM candidates.