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Loyalty Marketing Manager Jobs (NOW HIRING)

burton

Retention Marketing Manager

Burton, MI · On-site +1

They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on ...

Trillium Brewing

Marketing Manager

Canton, MA · On-site

$85K - $95K/yr

Loyalty & Email Marketing: Oversee day-to-day operations for customer loyalty platforms and manage scheduled email marketing campaigns from layout to deployment. * E-Commerce: Create and execute a ...

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Loyalty Marketing Manager information

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$33K

$83.5K

$145.5K

How much do loyalty marketing manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for loyalty marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a loyalty marketing manager, and why are they important?

To thrive as a Loyalty Marketing Manager, you need expertise in customer retention strategies, data analysis, and a background in marketing or business, often supported by a bachelor's degree. Familiarity with CRM platforms, loyalty program software, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and project management skills help you effectively engage customers and lead cross-functional teams. These skills are crucial for designing impactful loyalty programs that drive customer engagement and long-term business growth.

What does a loyalty marketing manager do?

A Loyalty Marketing Manager is responsible for developing and executing strategies to retain customers and increase their engagement with a brand. This typically involves creating loyalty programs, analyzing customer data, and designing campaigns that encourage repeat purchases. They work closely with marketing, sales, and customer service teams to ensure a seamless customer experience. Their goal is to build lasting relationships with customers, enhance brand loyalty, and ultimately drive revenue growth.

What is the difference between Loyalty Marketing Manager vs Customer Relationship Manager?

AspectLoyalty Marketing ManagerCustomer Relationship Manager
Primary FocusDeveloping and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing strategies, CRM tools, data analysisCustomer service, communication, CRM software
Work EnvironmentMarketing teams, promotional campaigns, data-driven projectsCustomer service departments, client interactions
Industry UsageRetail, hospitality, e-commerceBanking, telecom, retail

While both roles focus on customer engagement, the Loyalty Marketing Manager primarily designs programs to reward and retain customers through marketing initiatives. The Customer Relationship Manager emphasizes overall relationship building and customer satisfaction across touchpoints. Understanding these differences helps organizations assign the right strategies to enhance customer loyalty and experience.

How does a loyalty marketing manager typically collaborate with other departments to enhance customer engagement?

A Loyalty Marketing Manager works closely with teams such as data analytics, customer service, product development, and sales to create and refine customer loyalty programs. This collaboration ensures that marketing campaigns are informed by customer insights and align with broader business goals. Regular cross-functional meetings and data sharing help identify opportunities for improving customer retention and tailoring rewards, making teamwork a key part of the role. Effective communication and project management skills are essential for coordinating these efforts and driving successful program outcomes.
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Loyalty Marketing Manager jobs near you
Infographic showing various Loyalty Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Manager, Loyalty & CRM Marketing

Minuteman Rewards

Elizabethtown, NC • On-site

Full-time

PTO

Posted 18 days ago

Job description

Minuteman Food Mart - Loyalty & CRM Marketing Manager
Join us as we grow together personally and professionally! Four Generations of family leadership continue to make it our vision to leave people better than we found them. We are more than an oil company, convenience store or restaurant, we are a family! We are improving the lives of those we touch every day by valuing the customer, caring for our 1000+ team members, and supporting our communities that we are honored to serve.
POSITION OVERVIEW
The Manager, Loyalty & CRM is responsible for building and managing our direct relationship with guests through the loyalty program and customer data. This role owns the loyalty platform, segmentation, customer journeys, and offer strategy, with a focus on driving visit frequency, basket size, and long-term guest value.
Working closely with Operations, Merchandising, Media & Planning, and our loyalty vendor, this person turns transaction and behavioral data into clear, targeted campaigns and simple, guest-friendly offers. They monitor performance, share practical insights, and use what we learn to keep improving our program, personalization, and overall guest experience.
BENEFITS OVERVIEW
  • Family first atmosphere
  • Benefits to fit your needs
  • Competitive Total Compensation Plans
  • Paid time off in your first year
  • Team first environment
  • Paid Gym Memberships
  • Monthly teambuilding exercises
  • Everyday Pay if needed
  • Flexible Schedules to attend family events
  • Professional Training
  • Advancement opportunities
  • Leadership Training

ESSENTIAL JOB FUNCTIONS
Loyalty Program Management
  • Serve as day-to-day owner of the loyalty program and platform.
  • Partner with leadership, Operations, and Merchandising to define loyalty strategy, structure, and key offers (earn/burn, tiers, promotions).
  • Manage the loyalty roadmap, including feature enhancements, tests, and new capabilities.
  • Work with the loyalty vendor and internal teams to ensure smooth operation, uptime, and issue resolution.

CRM, Segmentation & Personalization
  • Develop and maintain customer segments (e.g., high-value, daypart-based, category-focused, lapsed guests).
  • Design and manage customer journeys (welcome, onboarding, win-back, cross-sell, seasonal journeys).
  • Use transaction and behavioral data to create targeted and personalized campaigns that support business goals.
  • Continuously test and refine personalization rules and targeting strategies.

Data, Reporting & Insights
  • Track and report on loyalty and CRM performance: enrollment, active usage, visit frequency, basket size, offer redemption, and campaign results.
  • Provide regular readouts and insights into Marketing, Merchandising, and Operations.
  • Use learnings to recommend new offers, segments, and campaigns.

Cross-Functional Collaboration
  • Work closely with Merchandising to align offers with category priorities and vendor funding.
  • Partner with Operations to ensure store teams understand and support loyalty initiatives.
  • Coordinate with IT and the loyalty vendor on integrations, data feeds, and troubleshooting.
  • Collaborate with Media & Planning on using loyalty data for targeting and measurement.

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as needed to meet the ongoing needs of the organization.
QUALIFICATIONS:
  • 3-6 years of experience in loyalty marketing, CRM, or related digital marketing/analytics roles, preferably in retail, convenience, grocery, or QSR.
  • Hands-on experience with a loyalty platform and/or CRM tools, including segmentation, campaigns, and basic journey building.
  • Comfortable working with customer and transaction data; able to build segments, read reports, and turn findings into clear actions.
  • Familiarity with offer strategy (earn/burn structures, promotions, tiers) and how loyalty programs support traffic and sales.
  • Strong collaboration skills; proven ability to work with Operations, Merchandising, IT, and external vendors.
  • Organized and detail-oriented, with the ability to manage multiple tests, campaigns, and requests at once.
  • Proficiency with Excel and PowerPoint. Experience with reporting or visualization tools is a plus.
  • Bachelor's degree in marketing, Business, Analytics, or related field preferred.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the team member is frequently required to stand, verbally communicate, hear, and use office equipment including various electronic digital media. They are regularly required to present, talk, and hear. The employee is frequently required to stand, walk, sit, and lift to 30 lbs.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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