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Loyalty Marketing Jobs (NOW HIRING)

Home Depot

Loyalty Marketing Manager

Atlanta, GA · On-site

This Loyalty Marketing Manager position will be responsible for managing and owning key aspects of the marketing plan for The Home Depot's loyalty marketing program. The position serves as primary ...

Barclays

Loyalty Marketing Manager

Wilmington, DE · On-site

Join Barclays as a Loyalty Marketing Manager. At Barclays, our vision is clear: to redefine the future of banking and help craft innovative solutions. In this role, you will have responsibility for ...

Barclays

Loyalty Marketing Manager

Wilmington, NC

Join Barclays as a Loyalty Marketing Manager. At Barclays, our vision is clear -to redefine the future of banking and help craft innovative solutions. In this role, you will own the end‑to‑end ...

NVA

Promo and Loyalty, Marketing Specialist

$70K - $85K/yr

Promo and Loyalty Marketing Specialist Location : Remote Job Type : Full-Time Team : Marketing, Support Center, Pet Resorts Reports To: Senior Manager, Marketing - Product and Lifecycle Department:

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Loyalty Marketing information

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$23K

$45.4K

$59.5K

How much do loyalty marketing jobs pay per year?

As of Aug 28, 2026, the average yearly pay for loyalty marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is loyalty marketing?

Loyalty marketing is a strategy employed by businesses to encourage repeat purchases and long-term engagement from customers by offering rewards, incentives, and personalized experiences. The goal is to build strong relationships with customers, increase their lifetime value, and foster brand advocacy. Loyalty marketing often includes programs such as points systems, exclusive offers, and tiered memberships, all designed to make customers feel valued and appreciated.

What are the key skills and qualifications needed to thrive in loyalty marketing?

To thrive in Loyalty Marketing, you need a solid understanding of customer retention strategies, data analysis, and marketing principles, often supported by a degree in marketing or business. Familiarity with CRM platforms, email marketing tools, and loyalty program management software is typically required. Strong interpersonal skills, creativity, and analytical thinking help professionals design engaging campaigns and build lasting customer relationships. These skills are vital for driving customer engagement, increasing brand loyalty, and ultimately boosting revenue for the organization.

What are some common challenges faced by professionals in loyalty marketing roles?

One of the main challenges in Loyalty Marketing is continuously finding innovative ways to engage and retain customers in an increasingly crowded marketplace. Professionals must regularly analyze customer data to tailor loyalty programs that feel both personalized and valuable, while balancing budget constraints and evolving technology platforms. Additionally, aligning loyalty initiatives with broader brand goals and collaborating with cross-functional teams such as analytics, IT, and customer service requires strong communication and project management skills.

What is the difference between Loyalty Marketing vs Customer Relationship Management (CRM) Specialist?

AspectLoyalty MarketingCustomer Relationship Management (CRM) Specialist
CredentialsMarketing degrees, certifications in loyalty programsMarketing or IT degrees, CRM certifications
Work EnvironmentMarketing teams, loyalty program platformsSales, marketing, data analysis teams
Employer & Industry UsageRetail, hospitality, e-commerceRetail, finance, telecom
Search & Comparison IntentUnderstanding loyalty strategiesManaging customer data & relationships

While Loyalty Marketing focuses on designing and implementing programs to reward customer loyalty, CRM Specialists manage customer data to enhance relationships and improve retention. Both roles overlap in customer engagement but differ in their primary focus and tools used.

What does loyalty marketing do?

Loyalty marketing involves developing strategies to retain customers and encourage repeat business through rewards programs, personalized offers, and engagement initiatives. Professionals in this field analyze customer data and use marketing tools to build long-term customer relationships and increase brand loyalty.
More about Loyalty Marketing jobs

What cities are hiring for Loyalty Marketing jobs?

Cities with the most Loyalty Marketing job openings:

What are the most commonly searched types of Loyalty Marketing jobs?

The most popular types of Loyalty Marketing jobs are:

What states have the most Loyalty Marketing jobs?

States with the most job openings for Loyalty Marketing jobs include:

What job categories do people searching Loyalty Marketing jobs look for?

The top searched job categories for Loyalty Marketing jobs are:

Loyalty Marketing jobs near you
Infographic showing various Loyalty Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Loyalty Marketing Manager

Home Depot

Atlanta, GA • On-site

Full-time

Posted 12 days ago

Home Depot rating

7.4

Company rating: 7.4 out of 10

Based on 6,472 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
This Loyalty Marketing Manager position will be responsible for managing and owning key aspects of the marketing plan for The Home Depot's loyalty marketing program. The position serves as primary liaison between Loyalty Marketing and Merchandising leaders and Marketing cross-functional departments for planning and implementing loyalty marketing campaigns for promoting applicable products and loyalty benefits to our loyalty members in a manner that supports long-term customer value. The Manager will work closely with the team and channel partners to execute marketing strategies for acquiring, engaging, and retaining members, and delivering business value to The Home Depot.
This position will also work with manager on developing and implementing annual, quarterly, and monthly marketing plans, and be responsible for using results across all loyalty marketing campaigns to identify insights and recommendations for improving future marketing plans and approaches.
Key Responsibilities:
  • 25% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be relevant pricing, consumer promotions, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and cross-functional teams.
  • 30% Manage execution of tactical elements of marketing programs, including
  • setting up promotions, working collaberatively with advertising creative team, ensuring communication to store associates, vendors, etc.
  • 20% Take lead with marketing peers to integrate merchandising plans and those of other business owners within the organization, such as Advertising, CRM, Brand Management, Public Relations, Store Operations, etc. Accountable for ensuring accurate communication to both internal partners and external consumers.
  • 15% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish unique sales-driving opportunities to THD, direct and manage incremental vendor funding for marketing projects, and provide value opportunities for merchant sales negotiations.
  • 10% Lead development of strategic and tactical plan for seasonal "Event" marketing effort. Event may include Holiday, Energy and Environment, Father's Day, etc. Lead cross-functional team on execution of marketing plan.

Direct Manager/Direct Reports:
  • This position typically reports to Senior Manager, Loyalty Marketing
  • This position has 1 direct report

Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • No travel required

Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Preferred Qualifications:
  • Lifecycle/Brand Marketing Experience

  • Retail, CPG, or financial services marketing experience preferred

  • Strong leadership abilities and experience in managing cross-functional work relationships

  • Strong multitasking and prioritizing skills

  • Highly organized - with ability to combine strategic direction with hands-on tactical execution

  • Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis

  • Financial acumen

  • Demonstrated ability to combine strategic planning with practical solutions

  • Demonstrated ability to conceptualize and build integrated marketing plans

Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:
  • 4

Competencies:
  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict

What Home Depot employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Home Depot

Sourced by ZipRecruiter

The Home Depot is the world’s largest home improvement specialty retailer, operating a vast network of warehouse-format stores across the United States, Canada, and Mexico. Founded in 1978, the company has established itself as the primary resource for building materials, lawn and garden products, and home décor. Its business model caters to two distinct customer bases: Do-It-Yourself (DIY) homeowners and "Pro" customers, such as professional contractors and tradespeople. Beyond product sales, the company offers an extensive suite of services, including professional installation and one of the largest tool rental operations in North America.

Industry

Retail, manufacturing and personal services

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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