Loyalty Marketing Jobs (NOW HIRING)

Scenic Group US/LATAM is looking to hire an Account Executive, Loyalty & Events to join our team at our Hollywood, FL corporate office. We are seeking a dynamic and detail-oriented Account Executive, Loyalty & Events to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises & Tours. The ideal candidate will be responsible for generating awareness of our customer loyalty programs and organizing consumer‑facing events (Insider Sessions, Loyalty Events). This dual‑branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers.

• Communicate updates and initiatives related to the Scenic & Emerald Rewards programs across the US & LATAM markets.
• Support the development and execution of loyalty marketing initiatives that increase member engagement, retention, and advocacy.
• Collaborate with cross‑functional teams to integrate loyalty initiatives into broader marketing campaigns and business objectives.
• Respond to inquiries from the Contact Center and loyalty members regarding program benefits, promotions, and related initiatives.

• Plan, coordinate, and execute consumer‑facing events including Insider Sessions, loyalty member events, and other brand experiences.
• Partner with internal stakeholders, venues, and vendors to identify opportunities, secure event locations, and coordinate all event logistics.
• Develop promotional plans in collaboration with the marketing team to maximize attendance through email, digital marketing, social media, and partner communications.
• Coordinate event registration, attendee communications, presentation materials, branded collateral, giveaways, and on‑site execution.
• Travel as needed to support events, represent Scenic and Emerald Cruises, and ensure a premium guest experience.
• Manage event budgets, purchase orders, vendor payments, and invoice processing.
• Measure event success through attendance, lead generation, guest feedback, and post‑event reporting, providing recommendations for future enhancements.

• Create compelling marketing content including email campaigns, social media posts, landing page content, and promotional materials supporting loyalty initiatives and consumer events.
• Develop personalized communications that nurture customer relationships and encourage program participation and event attendance.
• Assist with CRM data collection, audience segmentation, and campaign execution to improve engagement and conversion.

• Utilize CRM and marketing analytics tools to measure the effectiveness of loyalty initiatives and consumer events.
• Track program participation, event performance, and customer engagement metrics, providing regular reports and insights to the Marketing Leadership Team.
• Identify trends, customer feedback, and opportunities for continuous improvement.

• Work closely with Marketing, Sales, Contact Center/Reservations, Revenue Management, and other internal teams to ensure successful execution of loyalty initiatives and events.
• Collaborate with travel advisor partners, venues, vendors, agencies, and other external stakeholders to deliver exceptional customer experiences.
• Support additional marketing initiatives and special projects as assigned.

• Bachelor's degree in Marketing, Business, or related field.
• 1‑2 years’ experience in loyalty marketing or a similar role.
• Prior event experience (planning & executing) highly preferred.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent presentation, organizational, written, and verbal communication skills.
• Proficiency in marketing tools and platforms, as well as Microsoft Office suite.
• Creative thinking and problem‑solving abilities.
• Detail‑oriented, organized, and concise.
• Positive attitude, professional demeanor, and adaptability to a changing environment.
• Ability to manage multiple tasks and deadlines in a fast‑paced environment.
• Ensuring regulatory or brand compliance deadlines are met.

• Generous vacation and paid time off policy
• Medical/dental/vision insurance
• Commuter benefits
• 401k (match)
• Health‑spending or reimbursement accounts such as HSAs or FSAs
• Retirement benefits or accounts
• Employee discounts
• Job Type: Full‑time

• United States work authorization is required
• Open to travel domestically and internationally (valid passport required)
• Must reside in South Florida (no relocation assistance offered)
• Location: Hollywood, Florida office, Monday to Thursday in person; remote on Fridays

Scenic Tours USA, Inc. is an Equal Opportunity Employer.