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Loyalty Manager Jobs in Raleigh, NC (NOW HIRING)

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Loyalty Manager information

See Raleigh, NC salary details

$15K

$64.7K

$116K

How much do loyalty manager jobs pay per year?

As of Jul 29, 2026, the average yearly pay for loyalty manager in Raleigh, NC is $64,700.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,763.00 and $94,241.00 per year, depending on experience, location, and employer.

What are the 3 R's of customer loyalty?

The 3 R's of customer loyalty are Recognition, Reward, and Relationship. As a Loyalty Manager, understanding these principles helps in designing effective loyalty programs that foster long-term customer engagement and retention.

What is the difference between Loyalty Manager vs Customer Relationship Manager?

AspectLoyalty ManagerCustomer Relationship Manager
CredentialsMarketing or Business degree, certifications in loyalty programsMarketing, Business, or Communications degree, CRM certifications
Work EnvironmentRetail, hospitality, or e-commerce companies focusing on loyalty programsVarious industries, managing ongoing customer relationships
Employer & Industry UsageUsed by companies implementing loyalty strategiesUsed across industries to enhance customer engagement

While both roles focus on customer engagement, a Loyalty Manager primarily designs and manages loyalty programs to retain customers, whereas a Customer Relationship Manager builds and maintains long-term relationships through personalized communication and service. The roles often overlap but differ in scope and focus.

What are some common challenges Loyalty Managers face when designing customer retention programs?

Loyalty Managers often encounter challenges such as aligning program incentives with customer expectations while staying within budget constraints. Additionally, they must ensure the program remains engaging and competitive, which requires ongoing analysis of customer data and market trends. Collaboration with marketing, IT, and analytics teams is essential to implement new features and measure the program’s effectiveness. Balancing personalization with privacy concerns is also a key consideration.

What does a Loyalty Manager do?

A Loyalty Manager is responsible for developing and managing customer loyalty programs to increase customer retention and engagement. They analyze customer data to create strategies that reward repeat customers, improve brand loyalty, and enhance the overall customer experience. Their role often involves coordinating marketing campaigns, tracking program effectiveness, and collaborating with other departments to ensure the loyalty initiatives align with company goals.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior media executives, advertising directors, and media strategists can earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like data analytics and digital platforms.

What are the key skills and qualifications needed to thrive as a Loyalty Manager, and why are they important?

To thrive as a Loyalty Manager, you need a background in marketing, data analysis, and customer relationship management, often supported by a degree in business or marketing. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce or Tableau is typically required. Exceptional communication, strategic thinking, and problem-solving skills help you engage customers and work effectively across teams. These skills and qualifications are crucial for designing impactful loyalty programs that drive customer retention and business growth.

What jobs in the US pay 300,000 a year?

Loyalty Managers typically do not earn $300,000 annually; high-paying roles in customer loyalty or marketing management may reach such levels, especially with extensive experience, advanced skills, or executive responsibilities. Executive positions like Chief Marketing Officers or Vice Presidents in large corporations often have salaries exceeding this amount, including bonuses and stock options.

What does a loyalty program manager do?

A loyalty program manager oversees the design, implementation, and management of customer loyalty programs to increase engagement and retention. They analyze customer data, develop reward strategies, and collaborate with marketing and sales teams to ensure program effectiveness. Strong analytical skills and familiarity with customer relationship management (CRM) tools are essential for this role.
What are the most commonly searched types of Loyalty jobs in Raleigh, NC? The most popular types of Loyalty jobs in Raleigh, NC are:
What are popular job titles related to Loyalty Manager jobs in Raleigh, NC? For Loyalty Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Loyalty Manager jobs in Raleigh, NC look for? The top searched job categories for Loyalty Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Loyalty Manager jobs? Cities near Raleigh, NC with the most Loyalty Manager job openings:
Loyalty Manager jobs near you
Infographic showing various Loyalty Manager job openings in Raleigh, NC as of July 2026, with employment types broken down into 1% As Needed, 64% Full Time, 28% Part Time, 1% Temporary, and 6% Contract. Highlights an 96% Physical, and 4% Remote job distribution, with an average salary of $64,700 per year, or $31.1 per hour.

Loyalty and Customer Engagement Product Manager

First Citizens Bank

Raleigh, NC • On-site, Remote

Full-time

Posted 5 days ago

First Citizens Bank rating

7.4

Company rating: 7.4 out of 10

Based on 106 frontline employees who took The Breakroom Quiz

109th of 170 rated banks

Job description

Overview

This is a remote role that could be hired in North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Tennessee, Kentucky, Louisiana, Texas, Arkansas

The Loyalty and Customer Engagement Product Manager supports Card Strategy at First Citizens Bank, focusing on Loyalty. The role is responsible for the execution of marketing campaign and market analysis, alongside enhancing and refining current Loyalty program. Reviews customer engagement, quantitative analysis, and market trends to facilitate development of the Loyalty product. Coordinates all functions of development from conception to implementation to analyzing post-production performance. Suggests enhancements, monitors customer experience, and ensures compliance with best practices.


Responsibilities
  • Development - Assists in all stages of development for a business product. This includes but is not limited to planning & design, compiling resources, execution, and monitoring product launch. Tracks and reports progress to appropriate parties.
  • Product Management - Ensures products are developed and managed with a coordinated strategy. Collaborates with both internal and external parties to implement enhancements and resolve issues.
  • Market Analysis - Conducts analysis of market trends including changing regulations, competitor options, and evolving customer needs. Recommends changes based on analysis results to increase profitability and product appeal.
  • Customer Engagement - Tracks customer experience through all stages of a product. Develops strategies to ensure customer satisfaction and acquisition.

Qualifications

Bachelor's Degree and 6 years of experience in Product Management

OR

High School Diploma or GED and 10 years of experience in Product Management

Preferred Qualifications: 

  • Card or Loyalty experience; both would be preferred, but not required
  • Customer engagement marketing experience
  • Proficient in data analytics and financial analysis
  • Prior P&L management
  • Located in Eastern or Central Time Zone
  • Currently in the banking industry

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

Qualifications:

Bachelor's Degree and 6 years of experience in Product Management

OR

High School Diploma or GED and 10 years of experience in Product Management

Preferred Qualifications: 

  • Card or Loyalty experience; both would be preferred, but not required
  • Customer engagement marketing experience
  • Proficient in data analytics and financial analysis
  • Prior P&L management
  • Located in Eastern or Central Time Zone
  • Currently in the banking industry

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

Education:UNAVAILABLEEmployment Type: FULL_TIME

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