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Director Online Reputation Management Jobs (NOW HIRING)

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Director Online Reputation Management information

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$23.5K

$121.5K

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How much do director online reputation management jobs pay per year?

As of Aug 18, 2026, the average yearly pay for director online reputation management in the United States is $121,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What does a director of online reputation management do?

A Director of Online Reputation Management oversees strategies and initiatives to shape, protect, and enhance a company's or individual’s presence on the internet. This includes monitoring digital channels for brand mentions, managing responses to reviews or negative publicity, and developing campaigns to foster a positive image. They collaborate with marketing, PR, and customer service teams to ensure consistent messaging and address any reputational risks. Their main goal is to maintain a favorable public perception and mitigate any potential damage to the brand’s reputation online.

How does a director of online reputation management typically collaborate with other departments to protect and enhance a company's brand image?

A Director of Online Reputation Management works closely with teams such as marketing, public relations, customer service, and legal to create a unified strategy for monitoring and responding to online feedback. They coordinate with marketing to ensure brand messaging is consistent across all digital platforms, collaborate with PR during crisis situations, and work with customer service to address negative reviews or comments effectively. This role often involves leading cross-functional meetings to align reputation management strategies and ensure all departments are prepared to respond quickly to potential online risks. Such collaboration is vital for maintaining a positive and resilient brand image.

What are the key skills and qualifications needed to thrive as a director of online reputation management, and why are they important?

To thrive as a Director of Online Reputation Management, you need expertise in digital marketing, brand management, crisis communication, and analytics, usually supported by a relevant degree and experience in public relations or communications. Proficiency with social listening tools, SEO platforms, analytics dashboards, and content management systems is typically required. Exceptional leadership, strategic thinking, and strong interpersonal skills set top performers apart in this role. These skills and qualities are essential to proactively safeguard brand reputation, manage crises effectively, and maintain a positive online presence.
More about Director Online Reputation Management jobs

What cities are hiring for Director Online Reputation Management jobs?

Cities with the most Director Online Reputation Management job openings:

What are the most commonly searched types of Online Reputation Management jobs?

The most popular types of Online Reputation Management jobs are:

What states have the most Director Online Reputation Management jobs?

States with the most job openings for Director Online Reputation Management jobs include:

Infographic showing various Director Online Reputation Management job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $121,522 per year, or $58.4 per hour.

Head of Online Reputation Management

Life Surge

Palmetto, FL • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Posted 10 days ago


Job description

Job Title: Head of ORM

Employment Type: Full-Time, 40 hours/week

Reports to: Sr. Director of Brand Experience & Storytelling

FLSA Status: Exempt

Position Type: In-person

Who We Are

SurgeU is a mission-driven parent company overseeing a family of brands, including Life Surge, focused on faith-based business education and empowerment. One of the fastest-growing organizations in the country, Life Surge/SurgeU exists to inspire, train, and equip people to build their personal impact in ways that glorify God. By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!

Opportunity:

SurgeU is looking for a Head of Online Reputation Management who can operate at the intersection of technical search strategy, content strategy, brand reputation, and consumer trust. This is not a traditional reputation-management role focused primarily on responding to reviews nor is it simply an SEO role.

We’re looking for someone who understands that modern online reputation is shaped by an entire digital ecosystem: what ranks, what gets indexed, what AI and search engines surface, what third parties say, what customers say, what content exists to answer difficult questions, and how all of those signals work together to shape trust. The Head of ORM will be the strategist responsible for that ecosystem.

Responsibilities:

  • Owning the overall ORM strategy for SurgeU across search engines, review platforms, owned properties, third-party content, and emerging discovery environments.
  • Developing the strategy for high-priority branded search queries, including brand-name, reviews, complaints, program-specific, leadership, and other reputation-sensitive searches.
  • Analyzing page-one SERP composition and determining where SurgeU has opportunities, vulnerabilities, or content gaps.
  • Building a roadmap for improving the quality, authority, relevance, and composition of search results surrounding the brand.
  • Connecting technical SEO strategy with content strategy rather than treating them as separate disciplines.
  • Determining what content needs to exist based on search behavior, reputation signals, customer questions, complaint themes, competitive positioning, and gaps in the current SERP.
  • Translating technical search insights into actionable briefs for writers, communications teams, Creative, web teams, and external partners.
  • Partnering with Communications and Brand to develop credible, useful content that strengthens both reputation and discoverability.
  • Guiding the development of trust-focused content including FAQs, resource pages, student stories, program information, leadership content, educational resources, proof points, and other owned assets.
  • Overseeing on-page optimization, internal linking strategy, structured data, metadata, information architecture, and other technical factors affecting reputation-related content.
  • Evaluating domain authority, backlink profiles, referring domains, and opportunities to strengthen the authority of owned content.
  • Monitoring branded search results and identifying meaningful changes in rankings, sentiment, third-party coverage, reviews, and competitive content.
  • Owning SurgeU's review-platform strategy across relevant platforms and ensuring public engagement supports the larger reputation strategy.
  • Identifying recurring complaint or perception themes and translating those signals into recommendations for Brand, Communications, Content, Education, Customer Experience, and leadership.
  • Partnering with Earned Media & Communications to turn credible third-party coverage, thought leadership, and proof-point stories into assets that strengthen the broader search ecosystem.
  • Helping develop SurgeU's strategy for how the brand appears in AI-driven discovery and answer environments as consumer search behavior evolves.
  • Establishing dashboards, reporting, benchmarks, and KPIs that allow leadership to understand the health of SurgeU's online reputation.
  • Leading the ORM team and determining where internal resources, agencies, technology, and specialized partners should be deployed.

Qualifications:

  • 7+ years of experience in SEO, online reputation management, digital strategy, content strategy, or related disciplines.
  • Proven experience developing search and reputation strategies for branded and reputation-sensitive queries.
  • Strong technical SEO expertise and proficiency with tools such as Ahrefs, Semrush, Google Search Console, Google Analytics, and Screaming Frog.
  • Strong understanding of content strategy. This includes search intent, topical authority, reviews, and owned, earned, and third-party digital properties.
  • Ability to analyze search, content, reputation, and sentiment data and translate insights into clear, actionable strategies.
  • Excellent communication and editorial judgment, with the ability to explain technical concepts to executives and nontechnical stakeholders.
  • Experience leading teams, agencies, vendors, or cross-functional initiatives in a fast-paced, reputation-sensitive environment.

Other Factors:

We'll be especially interested if you've built an ORM program rather than simply participated in one. You are probably the kind of person who opens an SEO tool because you genuinely want to understand why something is ranking. But you don't stop at the data. You start asking what the person behind that search is trying to understand, and what content deserves their trust.

You're technical enough to find the problem. Strategic enough to determine what matters. Editorial enough to recognize the right story. And influential enough to bring multiple teams together to solve it. That's the Head of ORM we're looking for at SurgeU.

Job Benefits:

  • Health, Dental, Vision, Life, Holiday, and Paid Time Off.
  • Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
  • High-level performers, disciplined, and self-motivated people will do very well in this environment.

Life Surge/SurgeU is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.