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Director Online Reputation Management Jobs (NOW HIRING)

Jobgether

  • PTO

The role combines strategic communications with hands-on writing, campaign execution, media engagement, and online reputation management. You'll also help build the public profiles of senior ...

NetReputation

Senior Strategy Manager

Sarasota, FL · Remote

$95K - $115K/yr

Collaborate with the Director of Strategy to design and execute bespoke online reputation management and digital marketing campaigns tailored to client needs * Develop and execute comprehensive ...

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How much do director online reputation management jobs pay per year?

As of Aug 18, 2026, the average yearly pay for director online reputation management in the United States is $121,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What does a director of online reputation management do?

A Director of Online Reputation Management oversees strategies and initiatives to shape, protect, and enhance a company's or individual’s presence on the internet. This includes monitoring digital channels for brand mentions, managing responses to reviews or negative publicity, and developing campaigns to foster a positive image. They collaborate with marketing, PR, and customer service teams to ensure consistent messaging and address any reputational risks. Their main goal is to maintain a favorable public perception and mitigate any potential damage to the brand’s reputation online.

How does a director of online reputation management typically collaborate with other departments to protect and enhance a company's brand image?

A Director of Online Reputation Management works closely with teams such as marketing, public relations, customer service, and legal to create a unified strategy for monitoring and responding to online feedback. They coordinate with marketing to ensure brand messaging is consistent across all digital platforms, collaborate with PR during crisis situations, and work with customer service to address negative reviews or comments effectively. This role often involves leading cross-functional meetings to align reputation management strategies and ensure all departments are prepared to respond quickly to potential online risks. Such collaboration is vital for maintaining a positive and resilient brand image.

What are the key skills and qualifications needed to thrive as a director of online reputation management, and why are they important?

To thrive as a Director of Online Reputation Management, you need expertise in digital marketing, brand management, crisis communication, and analytics, usually supported by a relevant degree and experience in public relations or communications. Proficiency with social listening tools, SEO platforms, analytics dashboards, and content management systems is typically required. Exceptional leadership, strategic thinking, and strong interpersonal skills set top performers apart in this role. These skills and qualities are essential to proactively safeguard brand reputation, manage crises effectively, and maintain a positive online presence.
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Director Online Reputation Management jobs near you
Infographic showing various Director Online Reputation Management job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $121,522 per year, or $58.4 per hour.

Digital Marketing Specialist, Reputation Management

University of Virginia

Charlottesville, VA • On-site

$65K - $93K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago

University Of Virginia rating

7.9

Company rating: 7.9 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

208th of 618 rated colleges and universities

Job description

The Digital Marketing Specialist [Reputation Management] supports the execution of UVA Health's enterprise reputation management strategy by enhancing the health system's digital presence and strengthening patient engagement across online platforms. This role is responsible for monitoring, analyzing, and responding to digital feedback while supporting initiatives that improve patient reviews, online ratings, provider visibility, and location accuracy.
Working collaboratively with marketing, communications, clinical teams, and operational stakeholders, the Digital Marketing Specialist helps manage reputation platforms, optimize provider and location listings, and identify trends and opportunities related to patient sentiment and consumer experience. This position supports local search optimization efforts, digital directory management, and ongoing reputation improvement initiatives across platforms such as Google Business Profiles, Press Ganey, Healthgrades, and other healthcare review sites.
The ideal candidate is a detail-oriented digital marketing professional with strong communication skills, an understanding of online reputation management, and the ability to analyze digital feedback to identify opportunities for improvement. This individual is comfortable managing multiple priorities, collaborating across teams, and staying current on evolving digital platforms, healthcare consumer behaviors, and best practices that support a positive and trusted UVA Health online presence.
Key Responsibilities
Reputation Management Strategy & Execution
  • Support the implementation and ongoing management of UVA Health's systemwide reputation management program.

  • Assist in developing and executing strategies to increase patient review volume and improve online ratings across providers, locations, and service lines.

  • Monitor online reviews and feedback across major platforms, including Google, Press Ganey, Healthgrades, and other healthcare review sites.

  • Identify trends, risks, and opportunities related to patient sentiment and online reputation.

  • Help to m aintain and optimize provider and location listings across Google Business Profiles and other digital directories.

  • Assist with listing verification, audits, and ongoing directory maintenance efforts.

  • Support local search optimization initiatives that improve visibility in search engines and map-based platforms.

  • Stay informed on emerging trends, platform updates, and best practices related to healthcare reputation management, local search, and consumer behavior.

MINIMUM REQUIREMENTS
Education: Bachelor's degree required.
Experience: A minimum of 3 years of experience in the digital space. Two years of email platform management or email marketing campaigns preferred. Similar experience in the web or analytics space may qualify. Strong understanding of HTML and CSS required. Excellent writing and communications skills are required.
Licensure: None.
Preferred Qualifications
  • Experience in healthcare marketing, healthcare operations, patient experience, or healthcare reputation management.

  • Experience with reputation management platforms such as Press Ganey.

  • Knowledge of Google Business Profiles, local SEO, online directories, and listings management.

  • Experience working with patient satisfaction, consumer feedback, or customer experience programs.

  • Familiarity with healthcare provider directories, physician data management, or digital patient acquisition strategies.

PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The pay range for this role is $65,208.00 - $93,161.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.
Benefits
  • Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
  • Paid Time Off, Long-term and Short-term Disability, Retirement Savings
  • Health Saving Plans, and Flexible Spending Accounts
  • Certification and education support
  • Generous Paid Time Off

UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report "Best Hospitals" guide rates UVA Health University Medical Center as "High Performing" in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children's is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment .

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About University of Virginia

Sourced by ZipRecruiter

The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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