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Brand Reputation, SEO & PR Manager

Own and manage the organization's online reputation and search presence across major digital platforms. * Develop and execute SEO-driven reputation management strategies to strengthen brand ...

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How much do online reputation manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for online reputation manager in the United States is $80,123.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $111,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Online Reputation Manager, and why are they important?

To thrive as an Online Reputation Manager, you need expertise in digital marketing, content creation, SEO, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media management tools, review platforms, Google Alerts, and reputation monitoring software is essential. Strong problem-solving, crisis management, and communication skills help you effectively address negative feedback and build positive brand sentiment. These skills are crucial for maintaining and enhancing a company's public image, which directly impacts customer trust and business success.

What is the salary of online reputation management?

The salary for an Online Reputation Manager typically ranges from $50,000 to $100,000 annually, depending on experience, location, and the size of the organization. Professionals in this role often have skills in digital marketing, social media management, and reputation monitoring tools.

What is an online reputation manager?

An online reputation manager is a professional responsible for monitoring, influencing, and maintaining a positive online image for individuals or organizations. They use tools like search engine optimization, social media management, and content creation to address negative feedback and promote favorable information. This role often requires skills in communication, analytics, and familiarity with reputation management software.

What is the highest demand online job?

Online reputation management is a growing field with high demand, especially for professionals skilled in social media, content creation, and digital marketing. Roles often require knowledge of SEO, online analytics, and reputation monitoring tools, and they can be performed remotely across various industries.

How does an Online Reputation Manager typically collaborate with other departments within an organization?

Online Reputation Managers often work closely with teams such as marketing, public relations, customer service, and legal to ensure a unified brand message and effective response to online feedback. They coordinate with marketing to create proactive campaigns, consult with PR on crisis management strategies, and collaborate with customer service to address and resolve negative reviews or comments. This cross-functional collaboration helps maintain a consistent online presence and quickly addresses potential reputation risks.

What does an Online Reputation Manager do?

An Online Reputation Manager is responsible for monitoring, influencing, and maintaining the public perception of a person or organization on the internet. Their tasks typically include managing social media profiles, responding to reviews or comments, developing strategies to improve a brand’s online image, and addressing any negative content that could harm the reputation. They may also work on search engine optimization (SEO) to ensure positive information appears prominently in search results. Their goal is to build and protect a positive digital presence for their clients or company.

How much does a reputation manager make?

A reputation manager's salary typically ranges from $50,000 to $100,000 annually, depending on experience, location, and the size of the organization. Senior or specialized roles may earn higher salaries, especially with skills in social media management and online monitoring tools.
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Online Reputation Manager jobs near you

Social Media & Online Reputation Manager

Nucar Mid Atlantic

Allentown, PA • Remote

$24 - $28/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

Job description

Nucar Auto Group is searching for a Social Media & Online Reputation Manager to strengthen the Nucar Brand while managing the company's online reputation across more than 25 dealership locations. The ideal candidate will be self-motivated and technically-inclined with strong skills related to developing social media content, graphics, photography and video while monitoring customer reviews.

Primary Job Functions:

  • Create engaging social media content for Nucar's social media platforms, primarily supporting dealerships in Allentown, PA, New Castle, DE, and additional assigned locations.
  • Plan, produce, film, and edit short-form and long-form video content for social media, including inventory features, promotional campaigns, weekly video series, dealership events, and branded content.
  • Design graphics and visual assets for social media, including promotional posts, stories, reels, event graphics, and other digital marketing materials while maintaining brand standards.
  • Capture high-quality photography of dealership inventory, employees, customer events, and dealership facilities for use across digital marketing platforms.
  • Edit and optimize photos and creative assets for social media, websites, and other digital channels.
  • Develop creative content calendars that align with marketing campaigns, promotions, and seasonal initiatives.
  • Monitor social media trends and recommend new content ideas, formats, and best practices to maximize engagement.

Qualifications

  • 3 to 5 years professional experience digital marketing, social media management, content creation, or a related role.
  • Knowledge of SEO fundamentals and digital marketing analytics
  • Strong knowledge of Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging social media platforms.
  • Proficiency in Adobe Creative Cloud, including Premiere Pro, Photoshop, Illustrator, and Lightroom (After Effects experience is a plus).
  • Experience creating engaging video, graphic, and photographic content for digital platforms.
  • Creative mindset with exceptional attention to detail.
  • Experience in the automotive industry is preferred but not required.

We offer competitive salary and great benefits packages, including:

  • Medical, Dental and Vision Insurance
  • Short and long-term disability
  • Company-paid Life Insurance
  • 401k with Company contribution
  • Pet Insurance
  • Paid Vacation, Personal Leave and holidays
  • Customer and Recruitment Referral bonus Programs
  • Career Advancement Opportunities
  • Employee Discounts on sales, parts and service

Job Posted by ApplicantPro