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How much do online reputation manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for online reputation manager in the United States is $80,123.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $111,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an online reputation manager, and why are they important?

To thrive as an Online Reputation Manager, you need expertise in digital marketing, content creation, SEO, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media management tools, review platforms, Google Alerts, and reputation monitoring software is essential. Strong problem-solving, crisis management, and communication skills help you effectively address negative feedback and build positive brand sentiment. These skills are crucial for maintaining and enhancing a company's public image, which directly impacts customer trust and business success.

What is an online reputation manager?

An online reputation manager is a professional responsible for monitoring, influencing, and maintaining a positive digital presence for individuals or organizations. They use tools like search engine optimization, social media management, and content creation to address negative information and promote favorable content. This role often requires skills in communication, analytics, and familiarity with reputation management software.

How does an online reputation manager typically collaborate with other departments within an organization?

Online Reputation Managers often work closely with teams such as marketing, public relations, customer service, and legal to ensure a unified brand message and effective response to online feedback. They coordinate with marketing to create proactive campaigns, consult with PR on crisis management strategies, and collaborate with customer service to address and resolve negative reviews or comments. This cross-functional collaboration helps maintain a consistent online presence and quickly addresses potential reputation risks.

What does an online reputation manager do?

An Online Reputation Manager is responsible for monitoring, influencing, and maintaining the public perception of a person or organization on the internet. Their tasks typically include managing social media profiles, responding to reviews or comments, developing strategies to improve a brand’s online image, and addressing any negative content that could harm the reputation. They may also work on search engine optimization (SEO) to ensure positive information appears prominently in search results. Their goal is to build and protect a positive digital presence for their clients or company.

What is the role of an online reputation manager?

An online reputation manager is responsible for monitoring, influencing, and maintaining a positive online presence for individuals or organizations. They use tools like social media management and review platforms to address negative content, promote positive information, and develop strategies to enhance reputation. This role often requires skills in communication, analytics, and familiarity with reputation management software.
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Online Reputation Manager jobs near you
Infographic showing various Online Reputation Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 86% In-person, 2% Hybrid, and 12% Remote job distribution, with an average salary of $80,123 per year, or $38.5 per hour.

Online Reputation Analyst

America First Credit Union

Ogden, UT • Remote

Full-time

Re-posted 10 days ago

America First Credit Union rating

8.1

Company rating: 8.1 out of 10

Based on 51 frontline employees who took The Breakroom Quiz

60th of 150 rated financial services

Job description

In today’s digital environment, an Online Reputation Analyst plays a critical role in understanding, measuring, and improving how the credit union is perceived across online channels. This position uses data, member feedback, review trends, and digital listening tools to identify risks, uncover opportunities, and provide actionable insights that support member satisfaction, brand trust, loan growth, and overall business performance. This position will be responsible for coordinating those efforts across multiple departments such as Member Experience and Complaint Management.


Monitoring and Analyzing Online Presence
The Online Reputation Analyst monitors select digital channels for mentions of the credit union, including but not limited to review platforms, app stores, and other public-facing sources. Rather than simply tracking mentions, this role evaluates sentiment, identifies recurring themes, measures reputation trends, and flags emerging issues that may affect member trust or business outcomes.


Review Response Support and Insight Development
The analyst supports timely and professional review engagement by evaluating review content, identifying response priorities, and helping ensure member feedback is routed appropriately. This role also analyzes positive and negative review patterns to determine what members value most, where service gaps may exist, and which locations, channels, or experiences may require additional attention.


Coordinating Social, Complaint Management, and Branch Issues
The analyst identifies potential issues raised through reviews and online conversations, assesses their severity, and coordinates with the appropriate teams, including complaint management, social media, branches, ATM services, and other operational groups. By maintaining clear documentation and communication, the analyst helps ensure concerns are addressed quickly while also capturing recurring issues that may indicate broader operational or member-experience trends.


Reporting, Dashboards, and Performance Measurement
The analyst develops and maintains reports, dashboards, and summaries that communicate online reputation performance to marketing and leadership teams. Key areas of analysis may include review volume, average ratings, sentiment trends, response performance, location-level trends, issue categories, competitor benchmarks, and the relationship between reputation indicators and business metrics such as membership growth, applications, or product engagement.


Developing Data-Informed Reputation Strategies
To strengthen the credit union’s online reputation, the analyst recommends strategies based on data and observed member feedback. These recommendations may support content planning, local branch reputation priorities, SEO and review visibility, public relations alignment, member-experience improvements, and proactive reputation risk management.


Crisis and Issue Analysis
In the event of a public relations concern or reputation risk, the analyst supports response efforts by monitoring online activity, tracking sentiment changes, identifying affected platforms, and providing timely reporting to public relations and leadership.


REQUIRED QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, business analytics, public relations, data analytics, or equivalent career experience.
• Four years of experience in marketing, social media, public relations, reputation management, member experience, business analysis, or a related field.
• Experience analyzing review data, social media metrics, sentiment, customer feedback, or digital performance indicators.
• Ability to create clear reports, dashboards, summaries, and recommendations for cross-functional stakeholders.

PREFERRED QUALIFICATIONS:


• Familiarity with online review platforms, social listening tools, Google Business Profiles, social media platforms, or reputation management software preferred.

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