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Manage the online reputation of key products through paid placements, Search Engine Reputation Management (SERM), branded search monitoring, and related initiatives. * Write, edit, and oversee high ...

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NetReputation

Senior Strategy Manager

Sarasota, FL · Remote

$95K - $115K/yr

Who We Are NetReputation is the premier online reputation management firm trusted by the world's most recognized Enterprise and SMB brands, influential executives, and discerning private individuals.

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How much do online reputation manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for online reputation manager in the United States is $80,123.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $111,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an online reputation manager, and why are they important?

To thrive as an Online Reputation Manager, you need expertise in digital marketing, content creation, SEO, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media management tools, review platforms, Google Alerts, and reputation monitoring software is essential. Strong problem-solving, crisis management, and communication skills help you effectively address negative feedback and build positive brand sentiment. These skills are crucial for maintaining and enhancing a company's public image, which directly impacts customer trust and business success.

What is an online reputation manager?

An online reputation manager is a professional responsible for monitoring, influencing, and maintaining a positive digital presence for individuals or organizations. They use tools like search engine optimization, social media management, and content creation to address negative information and promote favorable content. This role often requires skills in communication, analytics, and familiarity with reputation management software.

How does an online reputation manager typically collaborate with other departments within an organization?

Online Reputation Managers often work closely with teams such as marketing, public relations, customer service, and legal to ensure a unified brand message and effective response to online feedback. They coordinate with marketing to create proactive campaigns, consult with PR on crisis management strategies, and collaborate with customer service to address and resolve negative reviews or comments. This cross-functional collaboration helps maintain a consistent online presence and quickly addresses potential reputation risks.

What does an online reputation manager do?

An Online Reputation Manager is responsible for monitoring, influencing, and maintaining the public perception of a person or organization on the internet. Their tasks typically include managing social media profiles, responding to reviews or comments, developing strategies to improve a brand’s online image, and addressing any negative content that could harm the reputation. They may also work on search engine optimization (SEO) to ensure positive information appears prominently in search results. Their goal is to build and protect a positive digital presence for their clients or company.

What is the role of an online reputation manager?

An online reputation manager is responsible for monitoring, influencing, and maintaining a positive online presence for individuals or organizations. They use tools like social media management and review platforms to address negative content, promote positive information, and develop strategies to enhance reputation. This role often requires skills in communication, analytics, and familiarity with reputation management software.
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Online Reputation Manager jobs near you
Infographic showing various Online Reputation Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 86% In-person, 2% Hybrid, and 12% Remote job distribution, with an average salary of $80,123 per year, or $38.5 per hour.

Manager, Digital Experience - Reputation

Beth Israel Lahey Health

Charlestown, MA

$95K - $115K/yr

Full-time

Re-posted 29 days ago

Beth Israel Lahey Health rating

7.0

Company rating: 7.0 out of 10

Based on 149 frontline employees who took The Breakroom Quiz

416th of 887 rated healthcare providers

Job description

When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.

The Manager, Digital Experience - Reputation is responsible for system-wide online reputation strategy for a large, integrated health system. This role is responsible for internal and externally owned channels. This person will oversee monitoring, protecting, and strengthening the organization’s digital reputation across providers, locations, and service lines, ensuring accuracy, trust, and a consistent patient-centered experience across all digital touchpoints.

Job Description:

Primary Responsibilties

  • Lead the development and execution of a comprehensive online reputation strategy across the health system
  • Oversee monitoring, analysis, and response to online reviews, ratings, and patient feedback across third-party platforms and search ecosystems
  • Own governance and maintenance of the system provider and location data across internal systems and external platforms
  • Ensure all public-facing responses and reputation activities comply with HIPAA, privacy regulations, and organizational standards
  • Produce executive-ready reporting and insights that translate reputation data into actionable recommendations
  • Collaborate with Marketing and Communications teams to improve local search visibility, ratings performance, and patient trust signals

Minimum Qualitifactions

  • Bachelor's degree in Business, Communications, Marketing, or a related field
  • 5+ years of experience in online reputation management, digital marketing, patient experience, or healthcare communications

Experience

  • Experience with content management systems (CMS) and reputation management tools (Press Ganey, Kyruus)
  • Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, social insights).
  • Experience collaborating across matrixed organizations and influencing without direct authority
  • Experience working within a large health system or academic medical center

Skills and Abilities

  • Strong understanding of UX principles, digital engagement, and accessibility.
  • Strong understanding of patient-centered marketing in healthcare, including consumer decision journeys.
  • Excellent project management and collaboration skills.

Pay Range:

$95,000.00 USD - $115,000.00 USD

The pay range listed for this position is the annual base salary range the organization reasonably and in good faith expects to pay for this position at this time. Actual compensation is determined based on several factors, that may include seniority, education, training, relevant experience, relevant certifications, geography of work location, job responsibilities, or other applicable factors permissible by law. 

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment. More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger. Equal Opportunity Employer/Veterans/Disabled

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