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Director Online Reputation Management Jobs (NOW HIRING)

... and online reputation * Manage key marketing platforms including but not limited to Community ... Proven work experience as a Marketing Director or other senior role * Bachelor's Degree in ...

Provide technical training and support for reputation management platforms to ensure effective online reputation across communities * Act as the primary marketing lead for assigned communities ...

Marketing Director - Automotive Dealership Our automotive dealership is looking for a dynamic and ... Online reputation management including responding to customer inquiries, comments and reviews

Marketing Director - Automotive Dealership Our automotive dealership is looking for a dynamic and ... Online reputation management including responding to customer inquiries, comments and reviews

Marketing Director - Automotive Dealership Our automotive dealership is looking for a dynamic and ... Online reputation management including responding to customer inquiries, comments and reviews

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Director Online Reputation Management information

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$23.5K

$121.5K

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How much do director online reputation management jobs pay per year?

As of Jun 9, 2026, the average yearly pay for director online reputation management in the United States is $121,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What does a Director of Online Reputation Management do?

A Director of Online Reputation Management oversees strategies and initiatives to shape, protect, and enhance a company's or individual’s presence on the internet. This includes monitoring digital channels for brand mentions, managing responses to reviews or negative publicity, and developing campaigns to foster a positive image. They collaborate with marketing, PR, and customer service teams to ensure consistent messaging and address any reputational risks. Their main goal is to maintain a favorable public perception and mitigate any potential damage to the brand’s reputation online.

How does a Director of Online Reputation Management typically collaborate with other departments to protect and enhance a company's brand image?

A Director of Online Reputation Management works closely with teams such as marketing, public relations, customer service, and legal to create a unified strategy for monitoring and responding to online feedback. They coordinate with marketing to ensure brand messaging is consistent across all digital platforms, collaborate with PR during crisis situations, and work with customer service to address negative reviews or comments effectively. This role often involves leading cross-functional meetings to align reputation management strategies and ensure all departments are prepared to respond quickly to potential online risks. Such collaboration is vital for maintaining a positive and resilient brand image.

What are the key skills and qualifications needed to thrive as a Director of Online Reputation Management, and why are they important?

To thrive as a Director of Online Reputation Management, you need expertise in digital marketing, brand management, crisis communication, and analytics, usually supported by a relevant degree and experience in public relations or communications. Proficiency with social listening tools, SEO platforms, analytics dashboards, and content management systems is typically required. Exceptional leadership, strategic thinking, and strong interpersonal skills set top performers apart in this role. These skills and qualities are essential to proactively safeguard brand reputation, manage crises effectively, and maintain a positive online presence.
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Infographic showing various Director Online Reputation Management job openings in the United States as of May 2026, with employment types broken down into 5% As Needed, 85% Full Time, 5% Part Time, and 5% Temporary. Highlights an 77% Physical, 1% Hybrid, and 22% Remote job distribution, with an average salary of $121,522 per year, or $58.4 per hour.

ReBath - Customer Experience and Reputation Specialist

Bathworks Inc

Troy, MI • On-site

$40K - $45K/yr

Full-time

Posted 27 days ago


Job description

Re-Bath is seeking a tech-savvy, customer-focused professional to support online reviews, customer follow-up, referrals, and brand content. This role combines customer experience, reputation management, and light marketing support across social media, email, and direct mail.

The ideal candidate is confident on the phone, organized in their follow-up, comfortable helping customers with technology, and able to communicate clearly and professionally. This person will help protect and strengthen the Re-Bath brand by turning customer feedback into action, insight, and content.

Key ResponsibilitiesCustomer Outreach & Reviews
  • Follow up with recent customers to request online reviews

  • Help customers navigate Google, Facebook, and other review platforms

  • Provide patient, step-by-step assistance to customers who are less comfortable with technology

  • Ensure review requests are handled in a respectful, professional, and non-pushy manner

  • Track completed reviews and common customer barriers

Reputation Management
  • Monitor reviews across Google, Facebook, Yelp, BBB, partner platforms, and internal channels

  • Respond to or escalate review-related issues, including disputes or flagged content

  • Summarize negative reviews in clear, actionable language

  • Identify recurring issues and share feedback trends with internal teams

  • Highlight urgent customer concerns for timely follow-up

Referrals & Customer Feedback
  • Reach out to satisfied customers to request referrals in a friendly and professional manner

  • Answer basic questions about the referral process

  • Log referral activity, customer responses, and common objections

  • Collect and forward handwritten notes, thank-you cards, or printed testimonials for marketing use

  • Ensure customer privacy preferences are respected

Brand & Marketing Support
  • Create and schedule social media posts using reviews, testimonials, and project highlights

  • Help maintain a consistent content calendar and organized asset library

  • Write short-form captions that align with brand voice and local market tone

  • Assist with email marketing content for follow-up, promotions, and reputation-building campaigns

  • Draft and proofread copy for direct mail pieces such as postcards, letters, and promotional offers

  • Repurpose customer stories and feedback into content across social, email, and print channels

  • Track basic engagement metrics and share insights with the marketing team

What Success Looks Like

Success in this role means customers feel supported throughout the review and referral process, online feedback is monitored consistently, and negative issues are escalated quickly and clearly. It also means customer sentiment is captured in a way that helps both the service team and the marketing team respond effectively.

A strong candidate in this position will help increase positive review activity, improve visibility into recurring customer concerns, and support a more consistent brand presence across social media, email, and direct mail. The work should contribute to both stronger reputation management and better customer communication.

Qualifications
  • 1-2 years of experience in customer service, reputation management, digital engagement, social media, or marketing support

  • Strong phone communication and customer service skills

  • Comfortable using review platforms, Google accounts, Facebook, and basic digital tools

  • Strong writing, proofreading, and reading comprehension skills

  • Ability to summarize customer sentiment and feedback clearly

  • Organized, detail-oriented, and able to manage multiple tasks

  • Experience assisting people with limited technology experience is a plus

  • Experience with social media posting, email marketing, or direct mail copy is preferred

  • This is not a design role; however, strict adherence to established brand guidelines is required


Must have a clean driving record and background.