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Director Online Reputation Management Jobs in Utah

Heritage Schools, Inc.

$150 - $200/hr

... improve online reputation. Requirements & Qualifications * Proven Performance: 5+ years of ... Experience leveraging digital marketing, brand strategy, reputation management, SEO, AI search ...

Varsity Tutors

Social Networking Tutor

Spanish Fork, UT · Remote

$18 - $40/hr

Ability to explain platform algorithms, engagement strategies, and online reputation management while preparing students for professional networking, personal branding, and social media literacy.

Varsity Tutors

Social Networking Tutor

Provo, UT · Remote

$18 - $40/hr

Ability to explain platform algorithms, engagement strategies, and online reputation management while preparing students for professional networking, personal branding, and social media literacy.

Varsity Tutors

Social Networking Tutor

Logan, UT · Remote

$18 - $40/hr

Ability to explain platform algorithms, engagement strategies, and online reputation management while preparing students for professional networking, personal branding, and social media literacy.

Varsity Tutors

Social Networking Tutor

Cedar City, UT · Remote

$18 - $40/hr

Ability to explain platform algorithms, engagement strategies, and online reputation management while preparing students for professional networking, personal branding, and social media literacy.

Auberge Collection

Marketing Manager

Park City, UT · On-site

Support digital and website marketing efforts, including online reputation management, asset and ... Collaborate with the Director of Marketing in implementing and evaluating creative, on-brand ...

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Director Online Reputation Management information

What does a director of online reputation management do?

A Director of Online Reputation Management oversees strategies and initiatives to shape, protect, and enhance a company's or individual’s presence on the internet. This includes monitoring digital channels for brand mentions, managing responses to reviews or negative publicity, and developing campaigns to foster a positive image. They collaborate with marketing, PR, and customer service teams to ensure consistent messaging and address any reputational risks. Their main goal is to maintain a favorable public perception and mitigate any potential damage to the brand’s reputation online.

How does a director of online reputation management typically collaborate with other departments to protect and enhance a company's brand image?

A Director of Online Reputation Management works closely with teams such as marketing, public relations, customer service, and legal to create a unified strategy for monitoring and responding to online feedback. They coordinate with marketing to ensure brand messaging is consistent across all digital platforms, collaborate with PR during crisis situations, and work with customer service to address negative reviews or comments effectively. This role often involves leading cross-functional meetings to align reputation management strategies and ensure all departments are prepared to respond quickly to potential online risks. Such collaboration is vital for maintaining a positive and resilient brand image.

What are the key skills and qualifications needed to thrive as a director of online reputation management, and why are they important?

To thrive as a Director of Online Reputation Management, you need expertise in digital marketing, brand management, crisis communication, and analytics, usually supported by a relevant degree and experience in public relations or communications. Proficiency with social listening tools, SEO platforms, analytics dashboards, and content management systems is typically required. Exceptional leadership, strategic thinking, and strong interpersonal skills set top performers apart in this role. These skills and qualities are essential to proactively safeguard brand reputation, manage crises effectively, and maintain a positive online presence.

What job categories do people searching Director Online Reputation Management jobs in Utah look for?

The top searched job categories for Director Online Reputation Management jobs in Utah are:

What cities in Utah are hiring for Director Online Reputation Management jobs?

Cities in Utah with the most Director Online Reputation Management job openings:

Director Online Reputation Management jobs near you
Infographic showing various Director Online Reputation Management job openings in Utah as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution.

Online Reputation Analyst

America First Credit Union

Ogden, UT

Full-time

Re-posted 6 days ago

America First Credit Union rating

8.2

Company rating: 8.2 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

48th of 154 rated financial services

Job description

In today’s digital environment, an Online Reputation Analyst plays a critical role in understanding, measuring, and improving how the credit union is perceived across online channels. This position uses data, member feedback, review trends, and digital listening tools to identify risks, uncover opportunities, and provide actionable insights that support member satisfaction, brand trust, loan growth, and overall business performance. This position will be responsible for coordinating those efforts across multiple departments such as Member Experience and Complaint Management.


Monitoring and Analyzing Online Presence
The Online Reputation Analyst monitors select digital channels for mentions of the credit union, including but not limited to review platforms, app stores, and other public-facing sources. Rather than simply tracking mentions, this role evaluates sentiment, identifies recurring themes, measures reputation trends, and flags emerging issues that may affect member trust or business outcomes.


Review Response Support and Insight Development
The analyst supports timely and professional review engagement by evaluating review content, identifying response priorities, and helping ensure member feedback is routed appropriately. This role also analyzes positive and negative review patterns to determine what members value most, where service gaps may exist, and which locations, channels, or experiences may require additional attention.


Coordinating Social, Complaint Management, and Branch Issues
The analyst identifies potential issues raised through reviews and online conversations, assesses their severity, and coordinates with the appropriate teams, including complaint management, social media, branches, ATM services, and other operational groups. By maintaining clear documentation and communication, the analyst helps ensure concerns are addressed quickly while also capturing recurring issues that may indicate broader operational or member-experience trends.


Reporting, Dashboards, and Performance Measurement
The analyst develops and maintains reports, dashboards, and summaries that communicate online reputation performance to marketing and leadership teams. Key areas of analysis may include review volume, average ratings, sentiment trends, response performance, location-level trends, issue categories, competitor benchmarks, and the relationship between reputation indicators and business metrics such as membership growth, applications, or product engagement.


Developing Data-Informed Reputation Strategies
To strengthen the credit union’s online reputation, the analyst recommends strategies based on data and observed member feedback. These recommendations may support content planning, local branch reputation priorities, SEO and review visibility, public relations alignment, member-experience improvements, and proactive reputation risk management.


Crisis and Issue Analysis
In the event of a public relations concern or reputation risk, the analyst supports response efforts by monitoring online activity, tracking sentiment changes, identifying affected platforms, and providing timely reporting to public relations and leadership.


REQUIRED QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, business analytics, public relations, data analytics, or equivalent career experience.
• Four years of experience in marketing, social media, public relations, reputation management, member experience, business analysis, or a related field.
• Experience analyzing review data, social media metrics, sentiment, customer feedback, or digital performance indicators.
• Ability to create clear reports, dashboards, summaries, and recommendations for cross-functional stakeholders.

PREFERRED QUALIFICATIONS:


• Familiarity with online review platforms, social listening tools, Google Business Profiles, social media platforms, or reputation management software preferred.

What America First Credit Union employees say

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