GTM Strategy and Planning; Compensation Design & Governance; Automation and GTM Tech Stack Oversight; and Actionable GTM Insights. Why ServiceTrade: You'll belong here from the start. We bring ...
GTM Strategy and Planning; Compensation Design & Governance; Automation and GTM Tech Stack Oversight; and Actionable GTM Insights. Why ServiceTrade: You'll belong here from the start. We bring ...
THE ROLE As a Software GTM Strategy Analyst, you will help identify promising markets, companies, products, operators, and investment or growth opportunities. You will turn ambiguous information into ...
Quick apply
THE ROLE As a Software GTM Strategy Analyst, you will help identify promising markets, companies, products, operators, and investment or growth opportunities. You will turn ambiguous information into ...
THE ROLE As a Software GTM Strategy Analyst, you will help identify promising markets, companies, products, operators, and investment or growth opportunities. You will turn ambiguous information into ...
Quick apply
THE ROLE As a Software GTM Strategy Analyst, you will help identify promising markets, companies, products, operators, and investment or growth opportunities. You will turn ambiguous information into ...
GTM Strategy (Founding)
San Francisco, CA · On-site
$125 - $205K/hr
... GTM organization. No two quarters will look exactly the same. Depending on business needs, you may work on product launches, growth initiatives, sales strategy, partnerships, customer insights ...
GTM Strategy (Founding)
San Francisco, CA · On-site
$125 - $205K/hr
... GTM organization. No two quarters will look exactly the same. Depending on business needs, you may work on product launches, growth initiatives, sales strategy, partnerships, customer insights ...
Director, GTM Strategy & Operations
Broomfield, CO · On-site
$165K - $175K/yr
Overview The Director of GTM Strategy & Operations leads the end-to-end orchestration of how products and priorities move from concept to market, translating business strategy into clear, actionable ...
Director, GTM Strategy & Operations
Broomfield, CO · On-site
$165K - $175K/yr
Overview The Director of GTM Strategy & Operations leads the end-to-end orchestration of how products and priorities move from concept to market, translating business strategy into clear, actionable ...
Director, GTM Strategy & Operations
$165K - $175K/yr
Overview The Director of GTM Strategy & Operations leads the end-to-end orchestration of how products and priorities move from concept to market, translating business strategy into clear, actionable ...
Director, GTM Strategy & Operations
$165K - $175K/yr
Overview The Director of GTM Strategy & Operations leads the end-to-end orchestration of how products and priorities move from concept to market, translating business strategy into clear, actionable ...
North America GTM Director - Enterprise Growth & Strategy
San Francisco, CA · On-site
$140 - $180/hr
Ideal candidates have 5+ years of experience in business development or GTM strategy, emphasizing technical product translation into commercial narratives. Based in the Bay Area, this full in-person ...
North America GTM Director - Enterprise Growth & Strategy
San Francisco, CA · On-site
$140 - $180/hr
Ideal candidates have 5+ years of experience in business development or GTM strategy, emphasizing technical product translation into commercial narratives. Based in the Bay Area, this full in-person ...
THE ROLE As a Software GTM Strategy Analyst, you will help identify promising markets, companies, products, operators, and investment or growth opportunities. You will turn ambiguous information into ...
Quick apply
THE ROLE As a Software GTM Strategy Analyst, you will help identify promising markets, companies, products, operators, and investment or growth opportunities. You will turn ambiguous information into ...
About the Role Reporting to the Head of GTM Operations & Strategy, this role will be responsible for the GTM strategy, operational support, and execution of our front-line teams across Flex's New ...
About the Role Reporting to the Head of GTM Operations & Strategy, this role will be responsible for the GTM strategy, operational support, and execution of our front-line teams across Flex's New ...
GTM Strategy Manager
San Francisco, CA · On-site +1
$127K - $185K/yr
Own Clay as a platform: enrichment strategy, credit ROI, and best-practice adoption across the team * Deliver GTM performance analysis that changes how the revenue team operates, not just reports on ...
GTM Strategy Manager
San Francisco, CA · On-site +1
$127K - $185K/yr
Own Clay as a platform: enrichment strategy, credit ROI, and best-practice adoption across the team * Deliver GTM performance analysis that changes how the revenue team operates, not just reports on ...
GTM Strategy & Operations Lead
New York, NY · On-site
$210K - $240K/yr
Perplexity is seeking a GTM Strategy & Operations Lead to join our Enterprise team. In this role, you will own the analytical and operational foundation of our sales organization, working directly ...
GTM Strategy & Operations Lead
New York, NY · On-site
$210K - $240K/yr
Perplexity is seeking a GTM Strategy & Operations Lead to join our Enterprise team. In this role, you will own the analytical and operational foundation of our sales organization, working directly ...
We're seeking a Sr. Manager of GTM Strategy & Operations to join our Revenue Operations team. You'll be the operational backbone for our GTM leadership-owning the rhythm of the business, turning data ...
New
We're seeking a Sr. Manager of GTM Strategy & Operations to join our Revenue Operations team. You'll be the operational backbone for our GTM leadership-owning the rhythm of the business, turning data ...
New
The GTM Strategy & Execution Senior Manager (individual contributor) plays a dual role: owning Equinix's annual and multi-year go-to-market planning cycle while also translating that strategy into ...
The GTM Strategy & Execution Senior Manager (individual contributor) plays a dual role: owning Equinix's annual and multi-year go-to-market planning cycle while also translating that strategy into ...
The GTM Strategy & Execution Senior Manager (individual contributor) plays a dual role: owning Equinix's annual and multi-year go-to-market planning cycle while also translating that strategy into ...
The GTM Strategy & Execution Senior Manager (individual contributor) plays a dual role: owning Equinix's annual and multi-year go-to-market planning cycle while also translating that strategy into ...
Manager, Product GTM Strategy
Chicago, IL · On-site
About the Team The Product GTM Strategy team sits within Salesforce's Product COO organization and serves as the central strategy, planning, and business performance function across Salesforce ...
Manager, Product GTM Strategy
Chicago, IL · On-site
About the Team The Product GTM Strategy team sits within Salesforce's Product COO organization and serves as the central strategy, planning, and business performance function across Salesforce ...
We are looking for a GTM Sr. Strategy Ops Manager to drive the AMER business. As a strategic thought partner for regional leaders, this role plays an instrumental role in shaping the commercial ...
We are looking for a GTM Sr. Strategy Ops Manager to drive the AMER business. As a strategic thought partner for regional leaders, this role plays an instrumental role in shaping the commercial ...
(GTM) Strategy and Operations
San Francisco, CA · On-site
$80K - $110K/yr
Known - (GTM) Strategy and Operations Known is a matchmaker that talks to users and supports them like a friend. Our mission is to empower humanity by applying general intelligence to human ...
(GTM) Strategy and Operations
San Francisco, CA · On-site
$80K - $110K/yr
Known - (GTM) Strategy and Operations Known is a matchmaker that talks to users and supports them like a friend. Our mission is to empower humanity by applying general intelligence to human ...
About the Team The Product GTM Strategy team sits within Salesforce's Product COO organization and serves as the central strategy, planning, and business performance function across Salesforce ...
About the Team The Product GTM Strategy team sits within Salesforce's Product COO organization and serves as the central strategy, planning, and business performance function across Salesforce ...
Senior GTM Strategy & Operations Manager
$161K - $189K/yr
The GTM Strategy & Operations team partners with Sales and Channel leadership to design the processes, systems, governance, and insights that enable predictable, scalable revenue growth. We're ...
Senior GTM Strategy & Operations Manager
$161K - $189K/yr
The GTM Strategy & Operations team partners with Sales and Channel leadership to design the processes, systems, governance, and insights that enable predictable, scalable revenue growth. We're ...
Manager, Product GTM Strategy
Manhattan, NY · On-site
$123.10 - $186.30/hr
The Product GTM Strategy team sits within Salesforce's Product COO organization and serves as the central strategy, planning, and business performance function across Salesforce's product portfolio.
Manager, Product GTM Strategy
Manhattan, NY · On-site
$123.10 - $186.30/hr
The Product GTM Strategy team sits within Salesforce's Product COO organization and serves as the central strategy, planning, and business performance function across Salesforce's product portfolio.
GTM Strategy information
See salary details
$100K - $104.7K
8% of jobs
$109.2K is the 25th percentile. Wages below this are outliers.
$104.7K - $109.5K
18% of jobs
The median wage is $112.2K / yr.
$109.5K - $114.2K
42% of jobs
$117.4K is the 75th percentile. Wages above this are outliers.
$114.2K - $118.9K
11% of jobs
$118.9K - $123.6K
6% of jobs
$123.6K - $128.4K
2% of jobs
$128.4K - $133.1K
3% of jobs
$133.1K - $137.8K
2% of jobs
$137.8K - $142.5K
2% of jobs
$142.5K - $147.3K
3% of jobs
$147.3K - $152K
2% of jobs
$100K
$117.7K
$152K
How much do gtm strategy jobs pay per year?
What is a GTM Strategy?
A GTM (Go-To-Market) Strategy job focuses on developing and executing plans to successfully introduce products or services to market. This role involves market research, positioning, competitive analysis, and defining the best channels for distribution and sales. GTM strategists collaborate with product, marketing, and sales teams to ensure a cohesive approach to customer acquisition and revenue growth. Their goal is to optimize market entry, drive business growth, and refine strategies based on performance data.
What are the key skills and qualifications needed to thrive in the GTM Strategy position?
To thrive in GTM (Go-To-Market) Strategy, you need a strong background in market analysis, business strategy, and cross-functional project management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM software, data analytics tools, and marketing automation platforms is highly advantageous. Exceptional communication, stakeholder management, and problem-solving abilities will help you lead teams and align diverse groups towards common goals. These skills are essential for developing and executing successful strategies that drive product adoption and business growth.
Is Gtm Strategy a good job?
What are the typical challenges faced in a GTM Strategy role?
Professionals in GTM Strategy roles often navigate the complexities of aligning multiple departments—such as marketing, sales, product, and customer success—behind a unified market approach. Challenges may include gathering and analyzing market data, ensuring clear internal communication, adapting plans to shifting market trends, and managing tight deadlines for product launches. You'll also need to prioritize competing stakeholder interests and adjust strategies based on real-time feedback. This dynamic environment is ideal for those who thrive on collaboration, strategic thinking, and problem-solving, and it offers extensive opportunities to showcase your impact on a company’s growth.
What does a Gtm Strategy strategist do?

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 27 days ago
Job description
At ServiceTrade, you'll build technology that matters - for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We're on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.
We're looking for a Director, GTM Strategy & Operations who's excited to make an impact. In this role, you will be responsible for leading a team charged with designing, building, and continuously improving the systems, data, and processes that execute the operational framework powering our revenue engine. The role focuses on four core areas of responsibility: GTM Strategy and Planning; Compensation Design & Governance; Automation and GTM Tech Stack Oversight; and Actionable GTM Insights.
Why ServiceTrade:
You'll belong here from the start.
We bring together kind, curious people with diverse perspectives and trust them with meaningful work. You'll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves.
On the Revenue Operations team, you'll have the opportunity to be the strategic architect of our Go-To-Market (GTM) engine by designing the systems, data, and processes that translate big-picture revenue targets into an operational plan that empowers our sellers to win.
About You:
GTM Strategy and Planning. You have built quota allocation models before and have owned translating financial targets into an operational plan and attribution model. You are familiar with the annual planning process and you know the levers to review for growth and regularly engage C-Suite and leadership in the key steps necessary for the annual go to market plan. You understand various sales coverage models and are a strategic partner to the CRO in defining changes to a coverage model.
Define a Winning Compensation Plan You have built and managed effective compensation plans, translating key SaaS metrics into incentive structures that are easy to understand and align with business goals.
Automation and GTM Tech Stack. You have an "AI first" mentality and a strong background in GTM architecture best practices. You have managed high-performing GTM engineers and administered Tier I tools like Salesforce. You drive tool adoption with a roadmap focused on optimizing the deal desk, solving sales bottlenecks from quote-to-cash, and consistently reducing seller admin time.
Insights into Action: You regularly provide territory-level insights that guide pipeline creation where it's missing. You focus on establishing and tracking the critical metrics that matter most for seller productivity.
Key Responsibilities and Activities:
GTM Strategy, Planning
- Annual Revenue Planning: Model revenue targets and segment capacity, aligning planning assumptions across all GTM leaders.
- GTM Segmentation & Targeting: Use ICP, whitespace data, and market intelligence to define superior seller territories and precise targeting criteria.
- Headcount Planning: Model seller ramp, productivity, and attrition to accurately forecast staffing needs.
Compensation Design & Governance
- Compensation Philosophy and Design: Define the compensation philosophy (e.g., pay-mix) and design role-specific incentive plans that drive desired selling and retention behaviors.
- Incentive Programs: Structure SPIFs and accelerator tiers to align the field with strategic priorities.
- Governance: Govern the compensation plan approval, exception process, and communicate all changes clearly to the GTM teams.
Automation and GTM Tech Stack
- GTM Tech Stack Roadmap: Collaborate with the AI Acceleration team, Sales, and Marketing to develop the GTM Tech Stack Roadmap.
- AI-Powered Automation: Proactively ship automations, prompts, plugins, and lightweight agents (primarily in Claude, Gemini, and Notion) to compress recurring work and surface insights faster.
- Tech Stack Ownership and Optimization: Own the administration and management of the stack (Salesforce, HubSpot Gong, Maxio, Highspot, ChiliPiper, LeanData, UserGems, ZoomInfo, and supporting automation tools) ensuring each is maximized for productivity and efficiency. Work closely with Marketing leadership to ensure best in class administration of HubSpot.
- Process Acceleration: Drive automation for the Quoting and Deal Desk Process to streamline workflows for sellers.
GTM Insights into Action
- Actionable Insights: Produce data insights that drive specific territory actions (e.g., targeting accounts by ICP, delivering cross-sell plays, identifying expansion opportunities).
- Reporting & Metrics: Define the standard reporting cadence, focusing on the critical metrics and high-value selling activities that matter most for productivity.
- Own the unified revenue data model in Salesforcethat serves as the single source of truth across all GTM teams. Ensure clean, trusted data architecture that fuels accurate reporting, AI-powered workflows, and confident decision-making across Sales, Marketing, and CS
- Forecasting Governance: Partner with the CRO to define and govern the forecasting methodology, process, and supporting insights that drive the CRO Sales Cadence.
- 8+ years in Sales/Revenue Operations: Experience building and growing the Sales Operations/Revenue Operations function in a high-growth B2B SaaS environment.
- GTM Expertise: Proven track record in compensation design, quota modeling, and territory management.
- SaaS Numeracy: Fluent in SaaS metrics (CARR, churn, LTV, CAC) and forecasting/scenario modeling fundamentals.
- Tech Stack Expertise: Strong understanding of GTM Tier I and II tools including APIs, data flows, and architecture best practices.
- Data Fluency: Proficient in Google Sheets (QUERY, IMPORTRANGE, connected sheets/BigQuery patterns).
- AI Builder: Proven expertise in architecting and deploying AI solutions (e.g., Claude) to drive operational efficiency and solve complex GTM challenges.
A few things you'll want to know:
What does ServiceTrade do?
ServiceTrade is a best-in-class field service management platform that helps commercial fire protection and mechanical service contractors build efficient and growing businesses. With more than a decade of innovation and 1500 customers, ServiceTrade streamlines operations from the field to the office, boosts technician productivity, and enhances the end-customer experience.
Ok, so why should I care about that?
Our customers do essential work - often behind the scenes - and our software helps them do it better. They're smart, hardworking people, and we take pride in helping them grow their businesses, earn more revenue, employ more skilled workers, and deliver greater value to their own customers. When you work at ServiceTrade, your impact extends beyond our walls, supporting communities and markets you might never have thought about - and making work that truly matters every day.
What kind of working environment do you have?
We're a growing business focused on building with intention and operating with purpose. You'll have meaningful responsibility and the trust to do your best work from the start. We encourage calculated risks and bold experimentation, while providing opportunities to learn, grow, and turn today's lessons into tomorrow's breakthroughs-all in service of big ambitions and real customer impact.
Learn more about our culture and values on our About Us page.
What kind of benefits do you offer?
- Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
- Flexible Spending Account and Dependant Care Account
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Paid Time Off for Volunteering
- Employee Reimbursement Program to use for well-being, technology and/or professional development
Want to know more?
Go ahead and apply! Let's get to know each other.
#LI-Remote
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.
(AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, LA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)
EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Please Be Aware of Recruiting Scams
To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.
About ServiceTrade
Sourced by ZipRecruiter
Industry
Software development
Company size
11 - 50 Employees
Headquarters location
Durham, NC, US
Year founded
2012