About the Role We're seeking freelance Product Marketing consultants to join our talent collective ... Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
Quick apply
About the Role We're seeking freelance Product Marketing consultants to join our talent collective ... Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
About the Role We're seeking freelance Product Marketing consultants to join our talent collective ... Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
About the Role We're seeking freelance Product Marketing consultants to join our talent collective ... Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
Product Marketing Consultant
Austin, TX · On-site +1
About the Role We're seeking freelance Product Marketing consultants to join our talent collective ... Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
Product Marketing Consultant
Austin, TX · On-site +1
About the Role We're seeking freelance Product Marketing consultants to join our talent collective ... Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
VP of Brand & Creative
Los Angeles, CA · On-site
$180K - $220K/yr
Manage agencies, freelancers, and production partners to scale output effectively. * Partner Cross ... into GTM strategy and revenue-driving initiatives. Requirements Qualifications and Skills
Quick apply
VP of Brand & Creative
Los Angeles, CA · On-site
$180K - $220K/yr
Manage agencies, freelancers, and production partners to scale output effectively. * Partner Cross ... into GTM strategy and revenue-driving initiatives. Requirements Qualifications and Skills
VP of Brand & Creative
Los Angeles, CA · Hybrid
$180K - $220K/yr
Manage agencies, freelancers, and production partners to scale output effectively. * Partner Cross ... into GTM strategy and revenue-driving initiatives. Requirements Qualifications and Skills
VP of Brand & Creative
Los Angeles, CA · Hybrid
$180K - $220K/yr
Manage agencies, freelancers, and production partners to scale output effectively. * Partner Cross ... into GTM strategy and revenue-driving initiatives. Requirements Qualifications and Skills
VP of Brand & Creative
Los Angeles, CA · On-site
$180K - $220K/yr
Manage agencies, freelancers, and production partners to scale output effectively. * Partner Cross ... into GTM strategy and revenue-driving initiatives. Requirements Qualifications and Skills
VP of Brand & Creative
Los Angeles, CA · On-site
$180K - $220K/yr
Manage agencies, freelancers, and production partners to scale output effectively. * Partner Cross ... into GTM strategy and revenue-driving initiatives. Requirements Qualifications and Skills
Senior Account Manager - Freelance
New York, NY · On-site
$50 - $65/hr
... expert strategic counsel in a single company - powered by exceptional talent and our agentic ... Integrated Marketing Campaigns and GTM Motions | Manage the plan, execution and optimization of ...
Senior Account Manager - Freelance
New York, NY · On-site
$50 - $65/hr
... expert strategic counsel in a single company - powered by exceptional talent and our agentic ... Integrated Marketing Campaigns and GTM Motions | Manage the plan, execution and optimization of ...
Director - Content Strategy
OR · On-site +1
$175K - $225K/yr
You'll lead a small, high-impact team, partnering closely across marketing and GTM leadership to ... Manage a small team of copywriters and creators alongside freelance, agency, PR/social, and ...
Director - Content Strategy
OR · On-site +1
$175K - $225K/yr
You'll lead a small, high-impact team, partnering closely across marketing and GTM leadership to ... Manage a small team of copywriters and creators alongside freelance, agency, PR/social, and ...
Director - Content Strategy
$175K - $225K/yr
You'll lead a small, high-impact team, partnering closely across marketing and GTM leadership to ... Manage a small team of copywriters and creators alongside freelance, agency, PR/social, and ...
Director - Content Strategy
$175K - $225K/yr
You'll lead a small, high-impact team, partnering closely across marketing and GTM leadership to ... Manage a small team of copywriters and creators alongside freelance, agency, PR/social, and ...
Director, Audience Data & Platform Sol
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
Chicago, IL · On-site
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
Chicago, IL · On-site
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
Chicago, IL · On-site
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
Chicago, IL · On-site
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
New York, NY · On-site
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
New York, NY · On-site
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
Chicago, IL · On-site
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
Chicago, IL · On-site
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Director, Audience Data & Platform Sol
$135K - $165K/yr
This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
... and freelancers receiving them. We're looking for a Growth Marketing Lead to build and scale our ... What You'll Do:Customer Growth Strategy & Funnel Ownership * Own end-to-end growth across ...
... and freelancers receiving them. We're looking for a Growth Marketing Lead to build and scale our ... What You'll Do:Customer Growth Strategy & Funnel Ownership * Own end-to-end growth across ...
Product Marketing Manager
New York, NY · On-site
$168K/yr
... or manage freelancers. You thrive in early-stage environments, enjoy building systems and ... Feed market insights into solution packaging, pricing, and GTM strategy * Track competitor ...
Product Marketing Manager
New York, NY · On-site
$168K/yr
... or manage freelancers. You thrive in early-stage environments, enjoy building systems and ... Feed market insights into solution packaging, pricing, and GTM strategy * Track competitor ...
Partner with product management, design, and marketing teams to define GTM creative strategy ... freelancers, and external partners Preferred Qualifications: * Experience bringing clarity to ...
Partner with product management, design, and marketing teams to define GTM creative strategy ... freelancers, and external partners Preferred Qualifications: * Experience bringing clarity to ...
Freelance Gtm Strategy information
See salary details
$32.5K - $43K
10% of jobs
$43K - $53.5K
1% of jobs
$53.5K - $64K
5% of jobs
$68.6K is the 25th percentile. Wages below this are outliers.
$64K - $74.5K
20% of jobs
The median wage is $81.4K / yr.
$74.5K - $85K
20% of jobs
$85K - $95.5K
5% of jobs
$95.5K - $106K
5% of jobs
$106K - $116.5K
6% of jobs
$117.8K is the 75th percentile. Wages above this are outliers.
$116.5K - $127K
6% of jobs
$127K - $137.5K
9% of jobs
$137.5K - $148K
11% of jobs
$32.5K
$93.7K
$148K
How much do freelance gtm strategy jobs pay per year?
As of Jun 14, 2026, the average yearly pay for freelance gtm strategy in the United States is $93,739.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,000.00 and $125,000.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a Freelance GTM (Go-to-Market) Strategist, and why are they important?
To thrive as a Freelance GTM Strategist, you need expertise in market research, business development, and strategic planning, often backed by experience in sales or marketing roles. Familiarity with CRM platforms, analytics tools, and project management software like Salesforce, HubSpot, or Asana is typically required. Outstanding communication, adaptability, and client relationship management are essential soft skills for engaging stakeholders and navigating dynamic projects. These capabilities ensure effective market entry, competitive positioning, and successful project outcomes for clients.
What is the difference between Freelance Gtm Strategy vs Freelance Product Marketing?
| Aspect | Freelance Gtm Strategy | Freelance Product Marketing |
|---|---|---|
| Primary Focus | Developing go-to-market strategies for products or services | Creating marketing campaigns and messaging for products |
| Skills & Credentials | Market analysis, strategic planning, industry knowledge | Marketing skills, content creation, customer insights |
| Work Environment | Consulting, strategic planning sessions, client meetings | Content development, campaign management, analytics |
| Industry Usage | Used across tech, retail, SaaS, and more for strategic launches | Common in tech, consumer goods, and digital marketing sectors |
Freelance Gtm Strategy focuses on crafting comprehensive go-to-market plans, while Freelance Product Marketing emphasizes executing marketing campaigns and messaging. Both roles require strategic thinking but differ in their core activities and deliverables.
What are some common challenges faced by freelance GTM (Go-To-Market) strategists, and how can they be addressed?
Freelance GTM strategists often face challenges such as aligning with diverse client expectations, rapidly understanding new industries, and managing multiple projects simultaneously. Building strong communication skills and setting clear project scopes can help address misalignment. Staying up to date with industry trends and maintaining a structured onboarding process for each client can also streamline adaptation. Additionally, using effective project management tools can help in balancing workload and meeting deadlines.
What is a Freelance GTM Strategy?
A Freelance GTM (Go-To-Market) Strategy professional is an independent consultant who helps businesses plan and execute how to bring their products or services to market successfully. They analyze target audiences, develop positioning, select appropriate marketing channels, and create action plans to ensure optimal product launches. Unlike in-house strategists, freelancers work on a project basis and bring external expertise to help companies launch or expand their offerings efficiently.
More about Freelance Gtm Strategy jobs
What cities are hiring for Freelance Gtm Strategy jobs? Cities with the most Freelance Gtm Strategy job openings:
What are the most commonly searched types of Gtm Strategy jobs? The most popular types of Gtm Strategy jobs are:
What states have the most Freelance Gtm Strategy jobs? States with the most job openings for Freelance Gtm Strategy jobs include:
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Full-time
Posted 27 days ago
Job description
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Robinhood, and more.We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.
Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.
Develop and refine product positioning, messaging, and value propositions
Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
Partner with product, growth, and sales teams to align on strategy and priorities
Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
Build and execute sales enablement materials to support revenue teams
Plan and support webinars, product launches, and other demand generation initiatives
Conduct market, customer, and competitive research to inform strategy
Identify opportunities to improve conversion, adoption, and overall product-market fit
Strong foundation in product marketing across B2B, B2C, or both
Experience owning or contributing to GTM strategy and execution
Ability to translate complex product concepts into clear, compelling messaging
Comfort working cross-functionally with product, sales, and marketing stakeholders
Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
Analytical mindset with the ability to use insights to inform decisions
Adaptability and comfort working across different industries, products, and team structures
Strong communication and storytelling skills
Experience working with early-stage startups or high-growth tech companies
Familiarity with PLG (product-led growth) or sales-led motions
Experience supporting both strategic planning and hands-on execution
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.