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Director Gtm Strategy Jobs (NOW HIRING)

Proto

Director, GTM Strategy

New York, NY · On-site

$160/hr

Director, GTM Strategy Proto is looking for a Director to help define and build our emerging Go-To-Market practice. We're seeking a marketing and media strategist who can translate growth, product ...

Proto

Director, GTM Strategy

New York, NY · On-site

$160/hr

Director, GTM Strategy Proto is looking for a Director to help define and build our emerging Go-To-Market practice. We're seeking a marketing and media strategist who can translate growth, product ...

Fivetran

Director, GTM Strategy & Planning

Denver, CO · On-site

We're looking for a Director, GTM Strategy & Planning to lead the team responsible for Fivetran's most consequential GTM decisions. You and your team will own GTM strategy and coverage model, market ...

Fivetran

Director, GTM Strategy & Planning

New York, NY · On-site

We're looking for a Director, GTM Strategy & Planning to lead the team responsible for Fivetran's most consequential GTM decisions. You and your team will own GTM strategy and coverage model, market ...

Fivetran

Director, GTM Strategy & Planning

Oakland, CA · On-site

We're looking for a Director, GTM Strategy & Planning to lead the team responsible for Fivetran's most consequential GTM decisions. You and your team will own GTM strategy and coverage model, market ...

Fivetran

Director, GTM Strategy & Planning

Denver, CO · On-site

We're looking for a Director, GTM Strategy & Planning to lead the team responsible for Fivetran's most consequential GTM decisions. You and your team will own GTM strategy and coverage model, market ...

Fivetran

Director, GTM Strategy & Planning

Oakland, CA · On-site

We're looking for a Director, GTM Strategy & Planning to lead the team responsible for Fivetran's most consequential GTM decisions. You and your team will own GTM strategy and coverage model, market ...

Crocs

Director, GTM Strategy & Operations

Broomfield, CO · On-site

$165K - $175K/yr

Overview The Director of GTM Strategy & Operations leads the end-to-end orchestration of how products and priorities move from concept to market, translating business strategy into clear, actionable ...

Crocs

Director, GTM Strategy & Operations

Broomfield, CO · On-site

$165K - $175K/yr

Overview The Director of GTM Strategy & Operations leads the end-to-end orchestration of how products and priorities move from concept to market, translating business strategy into clear, actionable ...

InMarket

Director, GTM Marketing - Measurement

Director, GTM Marketing - Measurement Location: Remote - US Only About InMarket Since 2010 ... Develop and lead the comprehensive GTM strategy aligned to Measurement revenue goals * Translate ...

Scribe

GTM Strategy Manager

San Francisco, CA · On-site +1

$127K - $185K/yr

Reporting to the Director of GTM Operations, you'll have the chance to move fast, work across ... GTM Strategy & Insights * Analyze GTM performance across Sales, Marketing, and CS - surface what ...

Finite State

The Director, GTM (Go-to-Market) Operations will play a pivotal role in driving operational ... GTM Strategy Development: Partner with leadership to design and implement scalable go-to-market ...

SolarWinds

GTM Strategy Manager

Austin, TX

About the Role SolarWinds is hiring a GTM Strategy Manager to join the Office of the CRO. This role ... Ability to build relationships and drive outcomes across teams without direct authority * High ...

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Director Gtm Strategy information

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$101.5K

$185.8K

$286K

How much do director gtm strategy jobs pay per year?

As of Jul 20, 2026, the average yearly pay for director gtm strategy in the United States is $185,798.00, according to ZipRecruiter salary data. Most workers in this role earn between $152,000.00 and $209,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of GTM Strategy, and why are they important?

To thrive as a Director of GTM Strategy, you need expertise in market analysis, strategic planning, and business development, often supported by an MBA or similar advanced degree. Familiarity with CRM platforms like Salesforce, data analytics tools, and experience with project management systems are typically required. Exceptional leadership, cross-functional collaboration, and strong communication skills help drive alignment and execution across teams. These abilities are essential for developing and implementing effective go-to-market strategies that achieve business growth and competitive advantage.

What is the difference between Director Gtm Strategy vs Director Sales Strategy?

AspectDirector Gtm StrategyDirector Sales Strategy
Primary FocusDeveloping go-to-market plans, product positioning, and market entry strategiesDesigning sales processes, sales enablement, and revenue growth tactics
Required SkillsMarket analysis, product positioning, cross-functional collaborationSales techniques, pipeline management, client engagement
Work EnvironmentCross-departmental, strategic planning teams, marketing, productSales teams, account management, direct client interaction
Industry UsageCommon in tech, SaaS, and product-focused companiesPrevalent in B2B, enterprise sales, and consulting firms

While both roles involve strategic planning, the Director Gtm Strategy focuses on overall market entry and product positioning, whereas the Director Sales Strategy concentrates on sales processes and revenue generation. Understanding these distinctions helps organizations align their leadership roles with business objectives.

How does a Director of GTM Strategy typically collaborate with sales, marketing, and product teams to drive business growth?

A Director of GTM (Go-To-Market) Strategy plays a pivotal role in aligning sales, marketing, and product teams to ensure cohesive execution of company growth initiatives. This role regularly leads cross-functional meetings, translates market insights into actionable plans, and works closely with each team to set shared objectives and key performance indicators. By fostering strong communication and coordinating launch activities, the Director helps streamline product launches, optimize customer acquisition, and ensure that all teams are moving toward common business goals. Success in this role relies on collaborative leadership, strategic thinking, and the ability to navigate complex organizational structures.

What are Director GTM Strategy responsibilities?

A Director of GTM (Go-To-Market) Strategy is responsible for developing and executing plans to successfully launch products or services into the market. They collaborate closely with sales, marketing, product, and customer success teams to ensure alignment and maximize market impact. Their duties include market research, competitive analysis, setting pricing strategies, building launch plans, and tracking performance metrics. Ultimately, they help drive revenue growth and ensure the company's offerings reach the right customers efficiently.
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Director Gtm Strategy jobs near you
Infographic showing various Director Gtm Strategy job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $185,798 per year, or $89.3 per hour.
Director, GTM Strategy

Director, GTM Strategy

Proto

New York, NY • On-site

$160/hr

Other

Posted 12 days ago

Job description

Director, GTM Strategy

Proto is looking for a Director to help define and build our emerging Go-To-Market practice. We're seeking a marketing and media strategist who can translate growth, product, and experience strategy into market success. You'll work alongside business leaders to identify growth opportunities and help marketing organizations accelerate adoption, strengthen market positioning, and drive sustainable revenue.

With this new practice, you will be responsible for setting strategic direction, forecasting shifting category dynamics, and helping establish Proto's unique approach to marketing strategy.

At Proto, Directors are trusted advisors to senior leaders, bringing foresight, clarity, and confidence to high-stakes decisions. Equally, they are team leaders that orient multidisciplinary groups around market realities, elevate the contributions of others, and ensure narratives and recommendations are sharp, creative, and influential.

What you will do:

  • Define and drive GTM strategy at both product and portfolio levels, ensuring plans align with client business goals, revenue targets, and long-term objectives;
  • Collaborate with innovation, commercial and experience teams to define the target audience and determine where and how to best engage with them; 
  • Guide investment recommendations in key GTM spend areas (media, partnerships, etc.) 
  • Define success metrics and provide guidance around tracking KPIs, performance benchmarking, and ROI to optimize GTM performance;
  • Orchestrate cross-functional execution, collaborating with sales, product, marketing, and customer success to ensure GTM alignment and impact;
  • Serve as a trusted client partner and strengthen relationships by anticipating risks, clarifying strategic requirements, managing expectations, guiding them through organizational complexities;
  • Navigate the challenges of launching new products and services, and oversee the strategic planning and coordination across executional partners to ensure a successful launch and ongoing market activation;
  • Map communications, messaging and activations across markets, cohorts, and channels; 
  • Contribute to business growth, shaping proposals, POVs, and pitches, and serving as a visible strategic voice in new business conversations.

Qualifications

  • 8+ years of client side or consulting experience in marketing strategy, especially related to market entry and/or repositioning;
  • Understanding of the media and marketing landscapes, with the ability to set benchmarks expectations for spend and return;
  • Proven track record of designing and executing go-to-market strategies for products, services, or business units;
  • Experience guiding senior level clients and C-suite leaders;
  • Thrives working in ambiguity with tight timelines;
  • Willing to travel up to 30% for client meetings.

In New York City, the base salary for this position is $160-180K. Individual compensation varies based on job-related factors including years of relevant skills and experience, level of responsibility, and qualifications. This position reports into our Chief Strategy Officer.

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