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Freelance Gtm Strategy Jobs (NOW HIRING)

Cotopaxi

Creative Operations Manager

Salt Lake City, UT · On-site

... strategy into executable timelines. * Facilitate project kick-offs, weekly check-ins, milestone ... Track and process vendor and freelancer invoices accurately and on time. The Ideal Candidate (What ...

Cotopaxi

Creative Operations Manager

Salt Lake City, UT · On-site

... strategy into executable timelines. * Facilitate project kick-offs, weekly check-ins, milestone ... Track and process vendor and freelancer invoices accurately and on time. The Ideal Candidate (What ...

Global TekMed Holdings

Senior Marketing Specialist

$32 - $35/hr

... strategy and guidelines when developing content for all digital platforms and assisting in the ... Oversee freelancers as needed for larger projects. * Develop marketing landing pages and funnels ...

Vestwell

Senior Brand Designer

New York, NY · Hybrid

Design Creative Strategy * Experience building and maintaining design systems - you create reusable ... GTM creative for new product and feature launches * Integrated brand campaign assets across ...

Vestwell

Senior Brand Designer

New York, NY · On-site

Design Creative Strategy * Experience building and maintaining design systems - you create reusable ... GTM creative for new product and feature launches * Integrated brand campaign assets across ...

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Freelance Gtm Strategy information

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How much do freelance gtm strategy jobs pay per year?

As of Jun 16, 2026, the average yearly pay for freelance gtm strategy in the United States is $93,739.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,000.00 and $125,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Freelance GTM (Go-to-Market) Strategist, and why are they important?

To thrive as a Freelance GTM Strategist, you need expertise in market research, business development, and strategic planning, often backed by experience in sales or marketing roles. Familiarity with CRM platforms, analytics tools, and project management software like Salesforce, HubSpot, or Asana is typically required. Outstanding communication, adaptability, and client relationship management are essential soft skills for engaging stakeholders and navigating dynamic projects. These capabilities ensure effective market entry, competitive positioning, and successful project outcomes for clients.

What is the difference between Freelance Gtm Strategy vs Freelance Product Marketing?

AspectFreelance Gtm StrategyFreelance Product Marketing
Primary FocusDeveloping go-to-market strategies for products or servicesCreating marketing campaigns and messaging for products
Skills & CredentialsMarket analysis, strategic planning, industry knowledgeMarketing skills, content creation, customer insights
Work EnvironmentConsulting, strategic planning sessions, client meetingsContent development, campaign management, analytics
Industry UsageUsed across tech, retail, SaaS, and more for strategic launchesCommon in tech, consumer goods, and digital marketing sectors

Freelance Gtm Strategy focuses on crafting comprehensive go-to-market plans, while Freelance Product Marketing emphasizes executing marketing campaigns and messaging. Both roles require strategic thinking but differ in their core activities and deliverables.

What are some common challenges faced by freelance GTM (Go-To-Market) strategists, and how can they be addressed?

Freelance GTM strategists often face challenges such as aligning with diverse client expectations, rapidly understanding new industries, and managing multiple projects simultaneously. Building strong communication skills and setting clear project scopes can help address misalignment. Staying up to date with industry trends and maintaining a structured onboarding process for each client can also streamline adaptation. Additionally, using effective project management tools can help in balancing workload and meeting deadlines.

What is a Freelance GTM Strategy?

A Freelance GTM (Go-To-Market) Strategy professional is an independent consultant who helps businesses plan and execute how to bring their products or services to market successfully. They analyze target audiences, develop positioning, select appropriate marketing channels, and create action plans to ensure optimal product launches. Unlike in-house strategists, freelancers work on a project basis and bring external expertise to help companies launch or expand their offerings efficiently.
More about Freelance Gtm Strategy jobs
What cities are hiring for Freelance Gtm Strategy jobs? Cities with the most Freelance Gtm Strategy job openings:
What are the most commonly searched types of Gtm Strategy jobs? The most popular types of Gtm Strategy jobs are:
What states have the most Freelance Gtm Strategy jobs? States with the most job openings for Freelance Gtm Strategy jobs include:
What job categories do people searching Freelance Gtm Strategy jobs look for? The top searched job categories for Freelance Gtm Strategy jobs are:
Freelance Gtm Strategy jobs near you
Infographic showing various Freelance Gtm Strategy job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 59% In-person, and 41% Remote job distribution, with an average salary of $93,739 per year, or $45.1 per hour.
Creative Operations Manager

Creative Operations Manager

Cotopaxi

Salt Lake City, UT • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Cotopaxi rating

6.4

Company rating: 6.4 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Job Title: Creative Operations Manager
Job Level: Mid-Level
Job Type: Full-Time, Exempt
Job Location: Cotopaxi HQ: Salt Lake City, Utah (Hybrid - On-site 2-3 days/week)
Job Compensation: $70-85k plus annual bonus potential
About Cotopaxi:
We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for Good® promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we've helped more than 4.25 million people experiencing extreme poverty - and we're just getting started.
Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you're working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you'll find connection, collaboration, and a shared drive to make a difference.
Job Overview (What This Role Is All About):
At Cotopaxi, great creative work doesn't happen by accident - it happens because someone is obsessively keeping the trains on time. We're looking for a Creative Operations Manager to be that person: the organizational engine behind our Creative team who makes sure every project, shoot, and deliverable moves forward with intention and momentum.
This role will partner closely with the VP of Creative Design and work cross-functionally with Marketing, Product, and beyond - translating big ideas into airtight timelines, keeping stakeholders aligned, and stepping in as executive producer on our major seasonal campaign shoots.
This role is perfect for someone who loves building the system, holding the team to it, and rolling up their sleeves when needed. If you thrive in a fast-moving creative environment, care deeply about doing meaningful work, and get genuine satisfaction from watching a complex project land cleanly - we'd love to meet you.
Job Responsibilities (How You'll Make An Impact):
Creative Project Management & Operations
  • Own the creative team's full project pipeline from inception to delivery - managing priorities, timelines, and stakeholder alignment across every workstream.
  • Build and maintain detailed workback calendars across campaigns, channels, and creative disciplines (Graphics, Copy, Photo/Video).
  • Scope projects and define objectives in close partnership with Marketing and Creative leadership, ensuring brief quality and clarity before work begins.
  • Lead creative capacity planning - balancing workload across the team, setting realistic expectations, and surfacing roadblocks early.
  • Establish and continuously refine workflow systems that bring consistency and structure to how work moves through the team.
  • Serve as the primary coordination point between Creative and the broader organization, translating strategy into executable timelines.
  • Facilitate project kick-offs, weekly check-ins, milestone reviews, and lessons-learned sessions with clear agendas and action-oriented follow-ups.
  • Track and report project status, team bandwidth, and key deadlines to senior leadership; partner with the GTM team to keep launch calendars on track.

Studio Production
  • Act as executive producer for 4-5 major seasonal campaign shoots annually, overseeing all logistics from pre-production through wrap.
  • Manage day-to-day studio operations - maintaining a well-equipped, organized production environment and owning the studio calendar.
  • Coordinate all shoot logistics: scheduling photographers, stylists, and talent; sourcing and renting equipment; securing props; and overseeing set construction and strike.
  • Manage asset handoff to post-production, ensuring smooth transitions and clear delivery standards.
  • Foster a collaborative on-set environment where photographers, stylists, models, and other creatives have what they need to do their best work.

Budget, Vendors & Contracts
  • Own and manage the Creative team's annual budget - tracking expenses across projects, production, and operational spend, and partnering with Finance to forecast and reconcile throughout the year.
  • Ensure all projects are scoped and executed within approved budgets, flagging risks and variances early.
  • Manage contracts and agreements with external contractors, freelancers, and production vendors, including talent contracts, model agreements, and usage rights documentation.
  • Vet, onboard, and manage relationships with preferred vendors and production partners; coordinate with Legal and/or HR on compliance requirements.
  • Track and process vendor and freelancer invoices accurately and on time.

The Ideal Candidate (What You'll Bring to the Role):
How You Work
  • 5-8 years of experience managing creative or marketing workflows, ideally within an in-house creative team or agency environment.
  • Proven track record of bringing structure and consistency to high-output creative teams while maintaining on-time, high-quality delivery.
  • Experienced in creative capacity planning, workload balancing, and agile prioritization - comfortable holding the line on priorities without losing people in the process.
  • Confident in leading project kick-offs, milestone reviews, and cross-functional check-ins with clear agendas and decisive follow-through.
  • Proficient in project management tools (ClickUp, Asana, Airtable, Trello, or similar) and familiar with methodologies including Scrum, Agile, and Waterfall; certification is a plus.
  • Strong analytical thinker - able to translate data into decisions that affect timelines, resources, and project outcomes.

In the Studio
  • 3+ years of hands-on experience working in or alongside a photo/video studio environment.
  • Experienced producing multi-day shoots end-to-end: talent sourcing and booking, set preparation, equipment coordination, and on-set logistics.
  • Solid working knowledge of photography equipment, lighting setups, and post-production workflows.
  • Familiar with CMS and DAM systems and the tools used across creative production workflows.
  • Comfortable rolling up your sleeves when needed and equally comfortable knowing when to hand off to an outside producer.

How You Lead
  • A clear, confident communicator who can translate strategy into process and process into action.
  • Skilled at navigating creative personalities, keeping momentum without micromanaging, and holding teams accountable with a light touch.
  • Organized and solutions-oriented, able to keep multiple workstreams moving simultaneously without losing sight of the details.
  • Calm and thoughtful under pressure - the kind of person who steadies the room when priorities shift.

Your Background
  • Bachelor's Degree in Marketing, Communications, Design Management, Project Management, or a related field; or equivalent relevant experience.
  • Experience working with creative teams in a DTC, e-commerce, or brand-forward business.
  • Direct experience in or adjacent to photography, video, writing, and/or design production.
  • A genuine affinity for the outdoors and/or mission-driven brands is a plus.

Job Benefits (Your Perks):
At Cotopaxi, we care deeply about our people. Our team is at the heart of everything we do, and we're proud to invest in their growth, well-being, and success. We prioritize fair wages, meaningful benefits, and an employee experience that supports balance, belonging, and purpose - inside and outside of work.
Here is a snapshot of the benefits we provide:
Health Benefits:
  • Medical, dental and vision benefits with HSA, FSA, and DCSA options.
  • Company-paid basic life insurance with the option to purchase additional coverage.
  • Voluntary short-term and long-term disability coverage.
  • Voluntary accident and critical illness insurance.
  • Company-paid employee assistance program.

Wellness Benefits:
  • Company-paid volunteer time.
  • 401(k) plan with employer match.
  • Unlimited responsible PTO.
  • In The Wild Time: Built-in time to recharge and give back, including Summer Fridays and Impact Days spent supporting our local communities.

Uniquely Us:
  • Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
  • Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
  • Grow personally and professionally through thoughtfully curated learning and development opportunities.
  • Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
  • Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
We're on a mission to Do Good - for people and the planet - and we know that starts with our team. Cotopaxi is proud to be a brand that celebrates every person for who they are and what they bring to the table. No matter your background, age, race, gender, ability, or faith - you belong here.
You don't have to come from the outdoor industry to make an impact with us. We value curiosity, compassion, and the courage to collaborate openly. So tell us your story - how your journey has shaped you and how you'd like to help Cotopaxi Do Good. We can't wait to meet you.
Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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