Freelance Gtm Strategy Jobs (NOW HIRING)

CallMiner is seeking an experienced Senior Director of Brand & Communications to lead and evolve our global brand presence, corporate communications strategy, and market influence. This role is responsible for shaping how CallMiner is perceived across customers, prospects, analysts, media, employees, and the broader market.

The ideal candidate is a strategic brand and communications leader with 10+ years of experience across high-growth, B2B technology / SaaS organizations, ideally spanning both agency and in-house environments. This person brings deep expertise in public relations, analyst relations, executive thought leadership, brand strategy, and content development, along with a proven ability to align communications initiatives to business growth objectives. A successful candidate will be both a strategic leader and a hands-on contributor, defining vision and influence at the executive level while also driving execution, developing messaging and content, managing key relationships, and leading critical initiatives directly.

This is a highly cross-functional leadership role that partners closely with product marketing, demand generation, sales, customer success, product, executive leadership, and external agencies to drive awareness, market credibility, thought leadership, and pipeline impact.

Boston, MA preferred; Remote

Brand Strategy

• Develop and execute an integrated brand strategy aligned to CallMiner’s corporate objectives, positioning, and go-to-market priorities

• Drive consistent brand messaging and storytelling across all external channels and touchpoints

• Ensure brand governance and consistency across campaigns, assets, digital experiences, events, and corporate communications

• Oversee the evolution and application of the CallMiner brand across internal and external initiatives

• Partner with creative teams and external vendors to deliver impactful and consistent brand experiences

Public Relations & Corporate Communications

• Lead CallMiner’s public relations strategy and execution

• Manage external PR agency relationships and performance

• Partner with internal stakeholders to identify and amplify compelling company, customer, product, and industry stories

• Oversee development of press releases, corporate announcements, executive communications, blogs, and external messaging

• Drive executive thought leadership initiatives including bylines, blogs, social media, and interviews

• Lead strategy for corporate and product award submissions

• Oversee social media strategy and alignment with broader brand and communications objectives

Analyst Relations

• Partner with Product Marketing and Product to develop and execute analyst relations strategy

• Build and maintain relationships with key industry analysts across firms including Gartner, Forrester, IDC, DMG, and others

• Coordinate analyst briefings, inquiries, and participation in strategic industry reports and evaluations

• Monitor analyst research, market trends, and competitive positioning to identify opportunities for influence and visibility

Content & Thought Leadership

• Lead development of an editorial strategy and content roadmap aligned to business priorities and GTM initiatives

• Oversee creation of high-impact thought leadership and educational content (with the support of an external freelancer) including blogs, whitepapers, case studies, and executive content

• Partner with internal subject matter experts and external contributors to develop compelling content that supports awareness and pipeline generation

• Ensure content themes and messaging are aligned across marketing channels and programs

• Collaborate with demand generation and field marketing teams to support integrated campaigns and sponsored content initiatives

Requirements

• 10+ years of experience in brand marketing, corporate communications, public relations, or related fields within B2B technology / SaaS organizations

• Experience in both agency and in-house environments strongly preferred

• Proven success leading integrated brand and communications strategies that drive measurable business impact

• Strong media relations and analyst relations experience

• Excellent storytelling, writing, editing, and executive communication skills

• Experience managing agencies, freelancers, and cross-functional stakeholders

• Demonstrated ability to operate strategically while executing day-to-day activities

• Strong understanding of enterprise technology markets and go-to-market organizations

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field preferred

Benefits

Does the possibility of using artificial intelligence to improve human connection excite you? We agree!

CallMiner is the global leader in AI-powered conversation intelligence and customer experience (CX) automation. Our industry-recognized platform captures and analyzes 100% of omnichannel customer interactions delivering the insights organizations need to improve CX, enhance agent performance, and drive automation at scale. By combining advanced AI, industry-leading analytics, and real-time conversation intelligence, we empower organizations to uncover customer needs, optimize processes, and automate workflows and interactions. The result: higher customer satisfaction, reduced operational costs, and faster, data-driven decisions. Trusted by leading brands in technology, media & telecom, retail, manufacturing, financial services, healthcare, and travel & hospitality, we help organizations transform customer insights into action.

CallMiner's core set of values – from maniacal customer focus and radical candor to team mentality and transparency – serve as a touchstone for what we strive to create in a workplace culture and weave through everything we do as a company. We believe that by building a team of brilliant, inspired people, we can truly accomplish amazing things together. We are committed to providing an inclusive and equitable workplace where everyone feels accepted, valued, and understood.

Our strong commitment to a positive environment continually earns us recognition as a top workplace, including Boston Globe Top Place to Work.

At CallMiner, we believe having a work-life balance is key to being able to deliver your best every day. We strive to offer a well-rounded and generous benefits package designed to provide the coverage options and flexibility to meet both individual and family needs. This includes quality medical, dental and vision benefits, life and disability insurance, reimbursement programs for both fitness and tuition, 401k matching, generous PTO including an annual volunteer day, paid maternity and parental leave, and more.

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, ancestry, disability, sexual orientation, marital status, veteran status, gender identity, or any other characteristic protected by applicable federal, state, or local laws.