Gtm Strategy Jobs in Virginia (NOW HIRING)

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The Sr. Director, GTM Strategy is responsible for leading the GTM Strategy Team and translating enterprise growth priorities into clear, executable strategies, operating plans, and cross-functional programs. This leader partners closely with Sales, Product, Marketing, Finance, Revenue Operations, Enablement, Customer Success, and Services to define strategic GTM priorities, shape commercialization approaches, improve field execution, and ensure key initiatives are operationally ready, measurable, and adopted across the business.

• Lead the GTM Strategy Team in developing strategic priorities, business plans, and execution roadmaps that support enterprise revenue growth and commercial effectiveness.
• Partner with senior GTM leaders to identify growth opportunities, clarify strategic choices, and translate priorities into actionable initiatives.
• Establish governance, executive reporting, milestones, KPIs, and operating rhythms to track progress, manage risks, and drive accountability.

• Define and manage GTM strategy and readiness for new products, AI capabilities, industry solutions, strategic offerings, and priority growth motions.
• Partner with Product Management, Marketing, Finance, Revenue Operations, and Enablement to develop repeatable commercialization and launch planning processes.
• Ensure target segments, value propositions, pricing and packaging inputs, sales motions, enablement needs, operational requirements, and success measures are defined prior to launch.
• Lead GTM readiness reviews and provide clear recommendations to executives on launch preparedness, risks, dependencies, and adoption plans.

• Lead the development of strategic narratives, investment cases, operating plans, and executive materials that clarify GTM priorities and support leadership decision-making.
• Analyze market, customer, seller, pipeline, productivity, and performance insights to identify opportunities, pressure-test strategies, and recommend actions that improve GTM execution.

• Align Sales, Product Management, Marketing, Finance, Revenue Operations, Enablement, Customer Success, Professional Services, and executive stakeholders around strategic GTM priorities.
• Influence strategy and execution by synthesizing customer needs, market dynamics, seller feedback, financial insights, and operational data.
• Build strong partnerships with senior leaders and serve as a trusted advisor on GTM strategy, prioritization, trade-offs, and execution plans.

• Bachelor's degree preferred in Business, Marketing, Finance, Economics, or a related field.

• 12+ years of experience in Go-to-Market (GTM) Strategy, Business Operations, Revenue Operations, Management Consulting, Product Commercialization, or related business leadership functions within a technology or SaaS organization.

• 5+ years of experience leading high-performing teams and driving cross-functional strategic initiatives at a director level or above.

• Demonstrated experience developing and executing enterprise-level GTM strategies that drive revenue growth, market expansion, and commercial effectiveness.

• Proven success leading cross-functional programs involving Sales, Product Management, Marketing, Finance, Revenue Operations, Customer Success, and Enablement organizations.

• Experience developing business cases, strategic plans, operating models, executive presentations, and roadmap-driven transformation initiatives.

• Strong analytical skills with experience leveraging market, customer, pipeline, productivity, and performance data to influence strategic decisions and business outcomes.

• Strong executive communication, stakeholder management, and influencing skills with the ability to drive alignment across senior leadership teams.

• Experience establishing governance frameworks, KPIs, operating rhythms, and executive reporting processes to measure progress and drive accountability.

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

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For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com .

The base salary for this position is $163000 - $235000 annually, with the opportunity to significantly increase total earnings through a performance-based incentive compensation plan. The plan may provide for the payment of commissions and restricted stock unit awards as part of total compensation. The base pay offered may vary depending on skills, experience, job-related knowledge, and work location. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits

It is the policy of Ultimate Software to promote and assure equal employment opportunity for all current and prospective Peeps without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. This policy governs all matters related to recruitment, advertising, and initial selection of employment. It shall also apply to all other aspects of employment, including, but not limited to, compensation, promotion, demotion, transfer, lay-offs, terminations, leave of absence, and training opportunities.