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Gtm Strategy Jobs in Virginia (NOW HIRING)

We are seeking a visionary Vice President of Product Marketing to define and execute the go-to-market (GTM) strategy for Air Enterprise Readiness platform and AI-enabled applications. This leader ...

We are seeking a visionary Vice President of Product Marketing to define and execute the go-to-market (GTM) strategy for Air Enterprise Readiness platform and AI-enabled applications. This leader ...

Senior Financial Analyst

Mclean, VA · Hybrid

$86K - $107K/yr

Job Summary The Senior Financial Analyst will provide strategic financial partnership and analytical support to the GROE (GTM Strategy, Revenue, Offers & Enablement) and HQ Sales Operations ...

The resource will be the link of a Business Strategy consultant shaping the Client GTM strategy for the DC Industry, while operating as industry expert making and facilitating introductions to main ...

Apply NPI methodologies and GTM process knowledge, while partnering with various Cisco product & cross-functional teams, to ensure sales/deal strategy perspective is baked into launch & scaling of ...

Unify the GTM Customer Journey: Drive cross-functional alignment by partnering deeply with Sales, Marketing, Product, and Finance to ensure a unified Go-To-Market strategy. Ensure that operational ...

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Showing results 41-60

Gtm Strategy information

See Virginia salary details

$99.1K

$116.7K

$150.7K

How much do gtm strategy jobs pay per year?

As of Aug 27, 2026, the average yearly pay for gtm strategy in Virginia is $116,706.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,100.00 and $119,000.00 per year, depending on experience, location, and employer.

What is a GTM Strategy?

A GTM (Go-To-Market) Strategy job focuses on developing and executing plans to successfully introduce products or services to market. This role involves market research, positioning, competitive analysis, and defining the best channels for distribution and sales. GTM strategists collaborate with product, marketing, and sales teams to ensure a cohesive approach to customer acquisition and revenue growth. Their goal is to optimize market entry, drive business growth, and refine strategies based on performance data.

What are the key skills and qualifications needed to thrive in the GTM Strategy position?

To thrive in GTM (Go-To-Market) Strategy, you need a strong background in market analysis, business strategy, and cross-functional project management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM software, data analytics tools, and marketing automation platforms is highly advantageous. Exceptional communication, stakeholder management, and problem-solving abilities will help you lead teams and align diverse groups towards common goals. These skills are essential for developing and executing successful strategies that drive product adoption and business growth.

What are the typical challenges faced in a GTM Strategy role?

Professionals in GTM Strategy roles often navigate the complexities of aligning multiple departments—such as marketing, sales, product, and customer success—behind a unified market approach. Challenges may include gathering and analyzing market data, ensuring clear internal communication, adapting plans to shifting market trends, and managing tight deadlines for product launches. You'll also need to prioritize competing stakeholder interests and adjust strategies based on real-time feedback. This dynamic environment is ideal for those who thrive on collaboration, strategic thinking, and problem-solving, and it offers extensive opportunities to showcase your impact on a company’s growth.

Is Gtm Strategy a good job?

A Gtm Strategy role involves developing plans to bring products or services to market, requiring skills in market analysis, strategic planning, and cross-functional collaboration. It can be a rewarding career for those interested in business growth, with opportunities in various industries and potential for advancement. Job satisfaction depends on individual interests and the work environment.

What does a Gtm Strategy do?

A Gtm (Go-to-Market) Strategy role involves planning and executing how a company introduces products or services to the market. It includes identifying target audiences, developing marketing and sales plans, and coordinating cross-functional efforts to ensure successful product launches and market penetration.

What are the most commonly searched types of Gtm Strategy jobs in Virginia?

The most popular types of Gtm Strategy jobs in Virginia are:

What are popular job titles related to Gtm Strategy jobs in Virginia?

For Gtm Strategy jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Gtm Strategy jobs in Virginia look for?

The top searched job categories for Gtm Strategy jobs in Virginia are:

Infographic showing various Gtm Strategy job openings in Virginia as of August 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $116,706 per year, or $56.1 per hour.

Salesforce & GTM Systems Manager

Babel Street

Reston, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 14 days ago


Job description

Overview 

We are seeking a results-oriented and strategic Salesforce & GTM Systems Manager to own the roadmap, architecture, and administration of our go-to-market systems ecosystem during a pivotal period of transformation. Babel Street is modernizing how its revenue organization operates-deploying new tools, redesigning core workflows, and building the scalable systems foundation that will power our next phase of growth. In this role, you will be at the center of that change, leading Salesforce transformation and operational excellence across our core revenue technology stack. 

This is a highly visible role with broad exposure across the organization and significant opportunity to drive meaningful process improvement. You will partner cross-functionally across the organization to modernize and streamline critical revenue processes, ensure systems scale with the business, improve data quality, and enable trusted reporting, intelligent automation, and seamless integrations across platforms and products. The ideal candidate is equal parts systems architect and change agent-someone who sees inefficiency as an opportunity and thrives on turning complexity into clarity. 

Key Responsibilities 

Systems Strategy & Roadmap 

  • Own and evolve the full go-to-market technology stack, including Salesforce Sales Cloud, CPQ and Revenue Cloud capabilities, Marketing, Service, and Experience Clouds, Ironclad CLM, Spiff commissions management, MuleSoft Anypoint Platform, and connected analytics and automation tools.
  • Own the strategic roadmap and lifecycle of all GTM systems, with a focus on scalability, usability, data quality, ROI, and planned Salesforce upgrades across core opportunity, quoting, forecasting, renewal, and post-sale workflows.
  • Lead and manage system architecture, implementation plans, release governance, upgrades, testing, documentation, and end-user enablement for Salesforce and related platforms.
  • Drive continuous improvement and innovation across the GTM technology stack by translating business needs into prioritized system enhancements, clear business cases, and measurable adoption and efficiency outcomes. 

Platform Ownership & Administration 

  • Serve as the primary administrator and solution architect for Salesforce, including configuration, user management, permissions, automation, reporting infrastructure, data model health, and ongoing platform optimization.
  • Design lightweight, scalable solutions that grow with the business, balancing technical robustness with the speed of a fast-paced, scaling organization.
  • Manage and scale the revenue cycle implementations including CPQ, Ironclad, and Revenue Cloud.
  • Oversee the configuration and operation of the Spiff commissions platform; collaborate closely with finance for commissions logic and reporting.
  • Manage MuleSoft Anypoint Platform and Salesforce integrations to ensure secure, scalable, and reliable data flows across GTM, finance, legal, customer success, and analytics systems. 

Stakeholder & Project Management 

  • Function as a strategic partner with GTM leaders and cross-functional stakeholders to gather requirements, translate business needs into scalable technical solutions, align priorities, and ensure effective adoption of system changes.
  • Lead GTM-related system implementation, migration, and integration projects end-to-end, including scope, solution design, data readiness, user acceptance testing, deployment, enablement, and iteration.
  • Own change management, user enablement, support documentation, and ongoing support processes that improve adoption and reduce operational dependency on individual system experts. 

Data, Reporting & Compliance 

  • Ensure data integrity, system security, permissioning, audit readiness, and compliance with regulatory and company policies across Salesforce and connected GTM systems.
  • Partner with GTM leaders to maintain accurate reporting, forecasting, pipeline, bookings, renewals, commissions, and customer lifecycle analytics across Salesforce and connected systems.
  • Own Salesforce data model stewardship, including object relationships, required fields, validation rules, automation impacts, data hygiene controls, and downstream reporting dependencies. 

What You Bring 

  • 5+ years of experience in Business Systems, Revenue Operations, or CRM platform ownership, with deep hands-on ownership of Salesforce administration, configuration, process design, and cross-functional GTM systems delivery.
  • Salesforce Certified Administrator required; Advanced Administrator, Platform App Builder, CPQ Specialist, or Revenue Cloud certifications preferred. 

Benefits at Babel Street (just to name a few...)

  • Health Benefits: Babel Street covers 85-100% monthly premium costs for Medical, Dental, Vision, Life & Disability insurances - for you and your family!
  • Retirement Plans: Babel Street offers both a Traditional and Roth 401(K) with a very competitive match.
  • Unlimited Flexible Leave: We trust our employees to manage their own time and balance their personal and work lives.
  • Holidays: Babel Street provides employees with 12 paid Federal Holidays
  • Tuition Reimbursement: We are committed to investing in our employees. One way we do that is with our Tuition Reimbursement Program for continuing education.               

Babel Street is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Babel Street will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their coworker, Pay Transparency Nondiscrimination. In addition, Babel Street's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request, we will provide you with more information about such accommodations.