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Digital Analyst Jobs in Indiana (NOW HIRING)

coty

$85K - $110K/yr

Senior Digital Media Trading Manager To start as soon as possible in Darmstadt, Germany We are Coty ... Analyze data from ad tech platforms to improve campaign performance, including insights for ...

Dometic

E-commerce & Digital Marketing Specialist

Elkhart, IN · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Utilize tools such as Google Analytics, marketplace reporting platforms, and other digital reporting tools to monitor website, marketplace, and content performance. * Prepare regular performance ...

Ra

Marketing Analytics Manager

Indianapolis, IN

You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations ...

Dexter

Business Analyst

Elkhart, IN

Analyze key digital commerce KPIs including: Revenue, Conversion, AOV, Customer acquisition, attachment rates with a focus on growing customer wallet share * Build executive-level dashboards and ...

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All JobsDigital Analyst JobsDigital Analyst Jobs in Indiana

Digital Analyst information

See Indiana salary details

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$112.8K

How much do digital analyst jobs pay per year?

As of Aug 14, 2026, the average yearly pay for digital analyst in Indiana is $100,818.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,700.00 and $110,900.00 per year, depending on experience, location, and employer.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing campaigns, websites, and online platforms to assess performance and identify trends. They use tools like Google Analytics and Excel to generate reports, optimize strategies, and improve online engagement and conversions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $50,000 to $80,000 annually. Entry-level positions may start lower, while experienced analysts with skills in data analysis, SEO, and tools like Google Analytics can earn higher salaries and bonuses.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How much do digital analysts make in the US?

Digital analysts in the US typically earn a median annual salary of around $65,000 to $75,000, with entry-level positions starting lower and experienced analysts earning over $90,000. Salaries can vary based on experience, location, industry, and proficiency with tools like Google Analytics or SQL.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

More about Digital Analyst jobs

What are the most commonly searched types of Digital Analyst jobs in Indiana?

The most popular types of Digital Analyst jobs in Indiana are:

What are popular job titles related to Digital Analyst jobs in Indiana?

For Digital Analyst jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Digital Analyst jobs in Indiana look for?

The top searched job categories for Digital Analyst jobs in Indiana are:

What cities in Indiana are hiring for Digital Analyst jobs?

Cities in Indiana with the most Digital Analyst job openings:

What are popular job titles related to Digital Analyst jobs in IN?

For Digital Analyst jobs in IN, the most frequently searched job titles are:

Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in Indiana as of August 2026, with employment types broken down into 1% Internship, 81% Full Time, 13% Part Time, 1% Temporary, and 4% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $100,818 per year, or $48.5 per hour.

Digital Media Buyer & Website Manager

Fair Oaks Farms

Fair Oaks, IN • On-site

Full-time

Re-posted 18 days ago

Job description

About Company:


Position: Digital Media Buyer & Website Manager

Department: Marketing

Reports to: Vice President of Sales & Marketing

Type: Full-Time; Exempt

Position Summary: The Digital Media Buyer & Website Manager is responsible for developing, executing, and optimizing paid media strategies that drive visitation, occupancy, revenue, and brand awareness for the property. This role manages the annual digital advertising budget, executes media buys across multiple digital platforms, coordinates traditional media campaigns, and oversees website content management to support seasonal promotions, events, accommodations, dining, and entertainment offerings. The ideal candidate combines analytical media buying expertise with creative digital marketing skills and a strong understanding of hospitality and tourism marketing.

Duties & Responsibilities

  • Develop and execute paid media campaigns across platforms including Google Ads, Meta (Facebook and Instagram), Viant, YouTube, display networks, and other emerging digital channels.
  • Manage the annual digital advertising budget and allocate spending across key business segments, including hotel, attractions, dining, events, ecommerce, and seasonal promotions.
  • Monitor campaign performance and optimize targeting, bidding strategies, creative assets, and audience segmentation to maximize return on ad spending (ROAS).
  • Create media plans and forecast campaign performance based on business objectives and seasonal demand.
  • Track, analysis, and report campaign metrics including impressions, clicks, conversions, cost-per-acquisition, occupancy impact, and revenue attribution.
  • Collaborate with VP of Sales & Marketing as well as creative agency partners to ensure alignment between marketing initiatives and business goals.
  • Stay current on digital advertising trends, platform updates, audience targeting capabilities, and hospitality marketing best practices.
  • Coordinate radio advertising campaigns throughout the year to support special events, promotions, entertainment acts, seasonal offerings, and brand awareness initiatives.
  • Assist with media scheduling, creative coordination, commercial trafficking, and campaign performance tracking.
  • Work with media vendors and partners to negotiate placements and maximize campaign effectiveness.
  • Manage and maintain the property's website to ensure accurate, timely, and engaging content.
  • Build and update landing pages for seasonal activities, events, promotions, packages, and marketing campaigns.
  • Coordinate website content updates across multiple business segments and departments.
  • Optimize website pages for user experience, conversion performance, and SEO best practices.
  • Monitor website analytics and recommend enhancements to improve engagement, traffic, and conversion rates.
  • Ensure website content reflects current branding, messaging, promotions, and guest experiences.
  • Manage the annual paid media budget and track expenditures against approved allocations.
  • Provide regular reporting on campaign performance, budget utilization, website analytics, and marketing ROI.
  • Report on Key Performance Indicators such as Return on Ad Spend (ROAS), CPAs, Occupancy and Visitation growth, website traffic and conversion rates, campaign engagement metrics and seasonal campaign performance.
  • Develop recommendations for future media investments based on performance data and market trends.
  • Maintain accurate records of media spending, invoices, and vendor contracts.

Qualifications

  • Bachelor’s degree in marketing, Digital Marketing, Communications, Business, Hospitality, or related field.
  • 3–5+ years of experience in digital media buying, digital marketing, or advertising.
  • Hands-on experience managing Google Ads, Meta Ads Manager, and programmatic advertising platforms.
  • Experience managing advertising budgets and performance reporting.
  • Proficiency with Google Analytics, Google Tag Manager, and website content management systems (CMS).
  • Strong analytical, organizational, and project management skills.
  • Excellent communication and collaboration abilities.
  • Preferred Experience in hospitality, tourism, resort, casino, entertainment, or destination marketing.
  • Preferred Experience with Viant, DSP platforms, geofencing, retargeting, and audience segmentation strategies.
  • Knowledge of SEO, conversion rate optimization, and website UX best practices.
  • Familiarity with radio, broadcast, and traditional media advertising.
  • Experience with marketing automation and CRM platforms.
  • Other duties as necessary.