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Brand Analyst Jobs in Indiana (NOW HIRING)

Summary Works closely with the Senior Brand Leader to lead integrated campaigns, manage content and ... Strong analytical skills with the ability to review marketing performance data and help summarize ...

Summary Works closely with the Senior Brand Leader to lead integrated campaigns, manage content and ... Strong analytical skills with the ability to review marketing performance data and help summarize ...

Summary Works closely with the Senior Brand Leader to lead integrated campaigns, manage content and ... Strong analytical skills with the ability to review marketing performance data and help summarize ...

The Amazon Brand Manager supports day-to-day vendor relationships while driving execution across e ... The ideal candidate is analytical, detail-oriented, and comfortable supporting both vendor and ...

The Amazon Brand Manager supports day-to-day vendor relationships while driving execution across e ... The ideal candidate is analytical, detail-oriented, and comfortable supporting both vendor and ...

Manager, Brand Governance

Carmel, IN · On-site +1

$125K - $155K/yr

Experience gathering, analyzing and translating customer insights into actionable strategies ... Experience supporting brand integration in mergers and acquisitions. Applicants can expect a base ...

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Brand Analyst information

See Indiana salary details

$42.3K

$56.3K

$65.7K

How much do brand analyst jobs pay per year?

As of Jul 26, 2026, the average yearly pay for brand analyst in Indiana is $56,317.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,400.00 and $62,300.00 per year, depending on experience, location, and employer.

What Is a Brand Analyst?

A brand analyst performs market research for an organization to improve upon a brand’s existing sales strategies or to develop new strategies for a business. As part of an analytics team, your duties include providing analytical insight for the clients, developing creative ways to market products, and training sales professionals. Qualifications for this career include a bachelor’s degree in business or a related field, job experience in marketing or business intelligence, and strong investigation and communication skills.

What are Brand Analysts?

Brand Analysts are professionals who assess and monitor a company's brand performance in the market. They analyze customer perceptions, market trends, and competitor strategies to provide insights that help shape branding and marketing decisions. Their work involves collecting and interpreting data from various sources, such as surveys and social media, to determine how a brand is perceived and suggest ways to strengthen its presence. Brand Analysts play a vital role in guiding companies toward building a strong, positive brand image and increasing market share.

What are the key skills and qualifications needed to thrive as a Brand Analyst, and why are they important?

To thrive as a Brand Analyst, you need strong analytical abilities, market research experience, and a background in marketing, business, or a related field. Familiarity with data analysis tools like Excel, SPSS, Google Analytics, and reporting dashboards is typically required. Excellent communication, critical thinking, and attention to detail help you interpret data and present actionable insights to stakeholders. These skills are crucial for making informed recommendations that drive brand strategy and improve market performance.

What is the difference between Brand Analyst vs Marketing Analyst?

AspectBrand AnalystMarketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like CIM or HubSpot beneficialBachelor's in Marketing, Business, or related field; similar certifications
Work EnvironmentCorporate marketing teams, branding agenciesMarketing departments, advertising agencies
Employer & Industry UsageUsed across retail, consumer goods, and branding-focused companiesCommon in advertising, digital marketing, and market research firms

While both roles analyze market data, a Brand Analyst focuses on brand perception, positioning, and identity, whereas a Marketing Analyst examines broader marketing strategies and campaign performance. Understanding these differences helps employers and candidates target the right skills and responsibilities for each role.

How does a Brand Analyst typically collaborate with marketing and product teams?

Brand Analysts frequently work alongside marketing and product teams to ensure that brand strategies align with market trends and customer expectations. They provide insights from data analysis, such as brand perception metrics and competitor benchmarks, which help shape marketing campaigns or product positioning. Regular meetings and cross-functional workshops are common, allowing Brand Analysts to present findings and recommend actionable steps. This collaborative approach ensures that all teams are unified in building a strong, consistent brand presence.
What are popular job titles related to Brand Analyst jobs in IN? For Brand Analyst jobs in IN, the most frequently searched job titles are:
Infographic showing various Brand Analyst job openings in Indiana as of July 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 86% Full Time, 6% Part Time, 1% Temporary, and 5% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $56,317 per year, or $27.1 per hour.
Brand Analyst

Full-time

Posted 3 days ago


Parkview Health rating

7.3

Company rating: 7.3 out of 10

Based on 274 frontline employees who took The Breakroom Quiz

304th of 890 rated healthcare providers


Job description

Summary

Works closely with the Senior Brand Leader to lead integrated campaigns, manage content and insights, and support key brand initiatives, building and maintaining brand identity and consistency across touchpoints. Develops and executes comprehensive paid media strategies across the full funnel—from awareness through conversion—ensuring alignment with brand and business objectives. Partners with media and creative agencies to support the development of campaign creative and assets, while managing all campaign inputs and deliverables to ensure timely and accurate execution.

Oversees campaign and project timelines, launches, optimizations, and performance tracking to ensure initiatives deliver as planned. Prepares presentations and campaign recaps for internal stakeholders.

Collaborates with multiple agency partners and internal marketing & communications teams to support Parkview brand and service line initiatives as needed. Serves as a key contact for market research setup and reporting, contributes to learning agendas and performance optimization planning, and analyzes and summarizes brand and industry research to inform campaign strategy.

Maintains responsibility for budget tracking and forecasting, ad hoc problem-solving, consumer trend monitoring, and staying current on industry and platform updates to identify testing and innovation opportunities.

Education

Bachelor’s degree in Business Administration, Marketing, Communications or related field.

Experience 

1-4 years experience. Experience managing paid media channels and campaigns, marketing projects, and timelines

Other Qualifications

Strong analytical skills with the ability to review marketing performance data and help summarize insights to support optimization decisions. Knowledge of marketing fundamentals, including campaign planning, creative development, and execution support. Strong organization, project coordination, and communication skills, with the ability to collaborate effectively across teams and stakeholders. Understanding of paid media and how best to optimize channels in an integrated capacity, from awareness to education/consideration to performance acquisition. Possesses high levels of professionalism and is comfortable collaborating with leaders at all levels. Vendor or agency management experience. Key team player and great collaborator.


What Parkview Health employees say

Pay

Benefits

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About Parkview Health

Sourced by ZipRecruiter

Parkview Health, headquartered in Fort Wayne, IN, US, operates within the healthcare industry providing a wide range of medical services and community wellness programs. These include primary care, specialty health services, emergency care, rehabilitation, and home health services among others. The non-profit health system was founded in 1878 and continues to serve its surrounding communities with a dedication to quality health and wellness.

Industry

Hospitals

Company size

10,000+ Employees

Headquarters location

Fort Wayne, IN, US

Year founded

1995