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Brand Planner Jobs (NOW HIRING)

HLK

Senior Brand Planner

Saint Louis, MO · Hybrid

Position Summary We are seeking a Senior Brand Planner to lead clients in solving problems and building the foundation of behavior-changing ideas. We are looking for someone who is able to challenge ...

Adecco

Brand Planning & Strategy Specialist

Richmond, VA · Hybrid

$41.14/hr

If Brand Planning & Strategy Specialist sounds like something you would be interested in, and you meet the qualifications listed below, apply now! Job Summary We are seeking a highly collaborative ...

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Brand Planner information

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How much do brand planner jobs pay per year?

As of Sep 2, 2026, the average yearly pay for brand planner in the United States is $81,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $88,000.00 per year, depending on experience, location, and employer.

What is a brand planner?

A brand planner typically works at a marketing agency to provide insight about the target demographic of clients. As a brand planner, you give the marketing team an idea for leveraging media, such as commercials, social media promotions, and print materials. Most of your job duties involve writing creative briefs, which provide the necessary specifications of these advertising and promoting materials. You also perform market research and analysis, give presentations, and collaborate with various team members across departments to achieve marketing objectives. You often multitask on projects when working for different clients simultaneously. The qualifications for this career include a bachelor’s degree in marketing, advertising, or graphic design. Bringing creative skills and experience to the table is vital to success.

What is the difference between Brand Planner vs Brand Strategist?

AspectBrand PlannerBrand Strategist
Primary FocusDeveloping brand plans and positioning strategiesCreating overall brand strategies and long-term vision
Required SkillsMarket research, consumer insights, communication skillsStrategic thinking, branding expertise, market analysis
Work EnvironmentAdvertising agencies, marketing departmentsConsulting firms, marketing agencies, corporate branding teams

Both roles involve strategic branding work, but Brand Planners focus more on developing specific brand plans and positioning, while Brand Strategists concentrate on crafting overarching brand strategies and visions. The roles often overlap but differ in scope and emphasis within marketing teams.

What does a brand planner do?

A brand planner develops strategies to position and promote a brand effectively in the market. They analyze consumer insights, market trends, and competitive data to create brand messaging and campaigns, often using tools like market research and branding frameworks. Their work helps ensure brand consistency and supports marketing objectives.
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Brand Planner jobs near you
Infographic showing various Brand Planner job openings in the United States as of August 2026, with employment types broken down into 72% Full Time, 27% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $81,000 per year, or $38.9 per hour.

Senior Brand Planner

HLK

Saint Louis, MO • Hybrid

Full-time

Re-posted 3 days ago

Job description

Position Summary
We are seeking a Senior Brand Planner to lead clients in solving problems and building the foundation of behavior-changing ideas. We are looking for someone who is able to challenge those around them, see opportunities others often miss, and bring a creative and unique approach to every brand. The individual in this role will work with all disciplines in the agency in a lead planning role on brands and support Planning Directors on other brands as identified. This role requires skills in defining problems, developing research, and extracting insights that lead to big ideas for our creative teams. This individual should excel in building team consensus, driving internal and external stakeholders to alignment, and shepherding a strategic solution built on a single main idea through to creative and tactical output. A Senior Brand Planner is the starting point for discovering ideas that change behavior and drive success for our clients’ brands. We are looking for thinkers who are creatively curious, have an instinct for a good story, and have the confidence to challenge conventional thinking.
The role is a hybrid role located in Chicago or St. Louis and the candidate will be required to be in the office 2-3 days per week.
Responsibilities
•    Develop brand strategy and apply the strategy to guide broader teams to developing campaign, creative, media/channel and content development based off that strategic foundation 
•    Take the lead in organizing content or stimulus for client workshops, internal work sessions or brainstorms with creative teams
•    Transform client assignments into innovative and inspiring creative briefs and conduct briefings, distilling all that you know into a singular, strategic idea for creative teams to work from
•    Lead research projects on behalf of your client team and in partnership with any research stakeholders (internal/external) 
•    Analyze and distill research, develop points of view, and present findings and points of view to set the team or client up for success in the next phase of the project 
•    Develop client relationships as planning lead for your brands, pushing and challenging clients to guide strategic work through to creative
•    Assist the Planning Director in creating consumer journeys, brand positioning, brand identity and messaging, and communication architecture
•    Assist the Planning Director in new business pitches
•    Oversee junior planners’ work when necessary and provide mentorship on creative brief writing and presentation development in the department

Attributes
•    Confident, articulate and have excellent instincts for human behavior
•    Curious and driven to learn new things
•    Able to articulate a point of view at any given time on the industry, brand, consumer or communications you are working on
•    Compelling storyteller and persuasive presenter
•    Connects the dots between disparate ideas and challenges to bring clarity and focus
•    Reasons both logically and emotionally to drive out-of-the-box solutions
Qualifications
•    Five to eight years of relevant advertising/marketing experience, ideally in brand planning, strategy or research
•    Experience developing creative briefs and strategic frameworks for programs, campaigns and messaging/content 
•    Research skills, including methodology development and ability to make recommendations off of research findings
•    Experience preparing proposals to sell in new work and developing new business pitch materials
•    Experience with brand positioning, audience research and insight development, campaign platform and message development, digital and channel strategies, building customer journeys, and campaign ecosystem

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