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Brand Planner Jobs (NOW HIRING)

Tatari

Brand Planner

New York, NY · On-site

As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle - from competitive RFPs and new business pitches to scaling ...

Tatari

Brand Planner

Los Angeles, CA · On-site

As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle - from competitive RFPs and new business pitches to scaling ...

Tatari

Brand Planner

San Francisco, CA

As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle - from competitive RFPs and new business pitches to scaling ...

Tatari

Brand Planner

New York, NY · On-site

As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle - from competitive RFPs and new business pitches to scaling ...

Tatari

Brand Planner

San Francisco, CA · On-site

As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle - from competitive RFPs and new business pitches to scaling ...

Tatari

Brand Planner

Los Angeles, CA · On-site

As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle - from competitive RFPs and new business pitches to scaling ...

HLK

Senior Brand Planner

Saint Louis, MO · Hybrid

Position Summary We are seeking a Senior Brand Planner to lead clients in solving problems and building the foundation of behavior-changing ideas. We are looking for someone who is able to challenge ...

New

Land O'Lakes

Brand Strategy Manager

Arden Hills, MN · Hybrid

$123K - $185K/yr

The role will oversee and help lead brand planning, including architecture, positioning, assessment and foundational brand strategy work, as well as trend forecasting and customer journey/experience ...

Land O'Lakes

Brand Strategy Manager

Arden Hills, MN · Hybrid

$123K - $185K/yr

The role will oversee and help lead brand planning, including architecture, positioning, assessment and foundational brand strategy work, as well as trend forecasting and customer journey/experience ...

Land O'Lakes

Brand Strategy Manager

Arden Hills, MN · Hybrid

$123K - $185K/yr

The role will oversee and help lead brand planning, including architecture, positioning, assessment and foundational brand strategy work, as well as trend forecasting and customer journey/experience ...

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All JobsBrand Planner Jobs

Brand Planner information

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$66.5K

$81K

$93.5K

How much do brand planner jobs pay per year?

As of Jul 1, 2026, the average yearly pay for brand planner in the United States is $81,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $88,000.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in 150,000 a year?

In media, senior roles such as Media Director, Content Strategist, or Broadcast Executive often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like analytics platforms and content management systems.

What is a brand planner?

A brand planner is a marketing professional responsible for developing brand strategies, understanding target audiences, and guiding creative campaigns to ensure brand consistency and growth. They analyze market research, consumer insights, and competitive data to inform branding decisions and often collaborate with creative teams. Strong analytical skills and knowledge of branding tools are essential for this role.

What jobs pay 500,000 a year in the US?

In the US, high-paying roles such as senior executives (CEOs, CFOs, COOs), successful entrepreneurs, and certain specialized medical professionals can earn $500,000 or more annually. Some top-tier professionals in finance, law, and technology also reach this level, often requiring extensive experience, advanced skills, and leadership responsibilities.

What is the difference between Brand Planner vs Brand Strategist?

AspectBrand PlannerBrand Strategist
Primary FocusDeveloping brand plans and positioning strategiesCreating overall brand strategies and long-term vision
Required SkillsMarket research, consumer insights, communication skillsStrategic thinking, branding expertise, market analysis
Work EnvironmentAdvertising agencies, marketing departmentsConsulting firms, marketing agencies, corporate branding teams

Both roles involve strategic branding work, but Brand Planners focus more on developing specific brand plans and positioning, while Brand Strategists concentrate on crafting overarching brand strategies and visions. The roles often overlap but differ in scope and emphasis within marketing teams.

What Is a Brand Planner?

A brand planner typically works at a marketing agency to provide insight about the target demographic of clients. As a brand planner, you give the marketing team an idea for leveraging media, such as commercials, social media promotions, and print materials. Most of your job duties involve writing creative briefs, which provide the necessary specifications of these advertising and promoting materials. You also perform market research and analysis, give presentations, and collaborate with various team members across departments to achieve marketing objectives. You often multitask on projects when working for different clients simultaneously. The qualifications for this career include a bachelor’s degree in marketing, advertising, or graphic design. Bringing creative skills and experience to the table is vital to success.

How much do you get paid as a Brand Manager?

The average salary for a Brand Manager typically ranges from $70,000 to $130,000 annually, depending on experience, industry, and location. Entry-level positions may start lower, while experienced professionals or those in senior roles can earn higher compensation, often supplemented with bonuses and benefits.
More about Brand Planner jobs
What states have the most Brand Planner jobs? States with the most job openings for Brand Planner jobs include:
What job categories do people searching Brand Planner jobs look for? The top searched job categories for Brand Planner jobs are:
What are popular job titles related to Brand Planner jobs? For Brand Planner jobs, the most frequently searched job titles are:
Brand Planner jobs near you
Infographic showing various Brand Planner job openings in the United States as of June 2026, with employment types broken down into 66% Full Time, 11% Part Time, 6% Temporary, and 17% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $81,000 per year, or $38.9 per hour.
Brand Planner

Brand Planner

Tatari

New York, NY • On-site

Full-time

Medical, Retirement, PTO

Posted 14 days ago

Job description

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world's fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.
That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.
About the RoleTV advertising has never had more data behind it. At Tatari, we've spent years developing proprietary technology and measurement tools that give brands a clearer picture of what's actually working on TV. Now we're looking for someone who can put that intelligence at the center of every media plan we bring to clients.
As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle - from competitive RFPs and new business pitches to scaling plans for existing clients and forward-looking scenarios that show brands exactly where they can grow and how to get there. In every case, your work starts with the audience, the data, and the 'why' - and ends with a strategy that connects audience intelligence to measurable outcomes.
What sets this role apart is how you'll work. You'll bring together audience intelligence, competitive insights, and AI-powered tools to build strategies that go beyond channel selection and the platform, data, and support to back those recommendations.
Media Strategy & Audience Intelligence
  • Develop audience-first media strategies grounded in data, competitive insights, and marketplace intelligence
  • Leverage Tatari's proprietary measurement tools alongside third-party audience platforms to identify where a client's target consumer actually watches, and build a media plan around that
  • Use AI tools to surface audience insights, identify patterns across campaigns, and pressure-test strategic assumptions - treating AI as a thinking partner, not just a production tool
  • Craft clear, compelling narratives that connect strategy to outcomes - giving clients a confident answer to the question "why this plan"

Planning & Proposal Development
  • Lead RFP responses from brief intake to submission, managing timelines and coordinating inputs from various stakeholders
  • Develop scaling plans for existing clients that show a clear path from where they are today to where they can grow, with the strategic rationale to back it up
  • Create forward-looking scenario plans that help clients visualize their media investment potential across different budget levels and objectives
  • Build pricing models, budget allocations, and investment recommendations that align with client KPIs and Tatari's measurement framework
  • Translate complex media strategies into client-ready visuals and executive summaries

Innovation & Process
  • Be an AI champion, incorporating AI tools into the planning workflow - identifying where automation and intelligence can raise the quality of output without sacrificing strategic rigor
  • Create reusable pitch materials including one-pagers, case studies, vertical playbooks, and capability decks
  • Contribute to building a repeatable, scalable planning system - maintaining RFP templates, response libraries, and best practice documentation for internal training
  • Track proposal performance and win/loss patterns to continuously sharpen strategy and improve future submissions

Required Qualifications
  • 5+ years of experience in media planning, strategic planning, or client strategy role in within linear TV, streaming, or digital video
  • Working knowledge of the convergent TV landscape - linear fundamentals (dayparts, networks, ratings, reach/frequency) and the streaming/CTV ecosystem (platforms, targeting, measurement)
  • A genuine curiosity about AI and how it can make media planning smarter - with hands-on experience or a demonstrated drive to build it
  • Proven track record developing strategic media proposals and supporting new and existing business growth
  • Experience working directly with brands, agencies, or advertisers in a client-facing capacity
  • Ability to manage multiple workstreams simultaneously without losing strategic quality or missing deadlines
  • Curiosity and desire to learn, with particular emphasis for AI

Preferred Qualifications
  • Knowledge of audience measurement platforms (Nielsen, Comscore, VideoAmp, iSpot, etc.)
  • Familiarity with attribution and conversion measurement for video campaigns
  • Background in agency planning, network sales planning, or DSP/programmatic environments
  • Experience developing vertical-specific media strategies (CPG, fintech, DTC, health & wellness, etc.)
  • Exposure to Salesforce or similar CRM platforms

Benefits
  • Total compensation ($80,000-110,000/Annually)
  • Equity compensation
  • Health insurance coverage for you and your dependents
  • 401K, FSA, and commuter benefits
  • $150 monthly spending account
  • $1,000 annual continued education benefit
  • $500 Newbie Productivity Perk
  • Unlimited PTO and sick days
  • Monthly Company Wellness Day Off
  • Snacks, drinks, and catered lunches at the office
  • Team building events
  • Hybrid RTO of 2 days per week in office.

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
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