This role serves as a critical connector between Brand, Planning, and technical development teams (SW, Engineering, PFDI, PEPS, Tech, CX, UX, etc.), identifying synergies and removing roadblocks by ...
This role serves as a critical connector between Brand, Planning, and technical development teams (SW, Engineering, PFDI, PEPS, Tech, CX, UX, etc.), identifying synergies and removing roadblocks by ...
The Demand Planner, Brand & Innovation is responsible for working cross functionally with strategic Commercial Teams, such as Marketing, Innovation, and Finance to create and maintain a consensus ...
The Demand Planner, Brand & Innovation is responsible for working cross functionally with strategic Commercial Teams, such as Marketing, Innovation, and Finance to create and maintain a consensus ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
The ideal VP, Director candidate has at least 8 years experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
The ideal VP, Director candidate has at least 8 years experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
The ideal VP, Director candidate has at least 8 years experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
The ideal VP, Director candidate has at least 8 years experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Quick apply
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Strategy Capability & Training). * Define program scope, objectives, success metrics ... Sequence and prioritize work to ensure brands advance through planning and decision milestones with ...
Brand Strategy Capability & Training). * Define program scope, objectives, success metrics ... Sequence and prioritize work to ensure brands advance through planning and decision milestones with ...
The Demand Planner, Brand & Innovation is responsible for working cross functionally with strategic Commercial Teams, such as Marketing, Innovation, and Finance to create and maintain a consensus ...
The Demand Planner, Brand & Innovation is responsible for working cross functionally with strategic Commercial Teams, such as Marketing, Innovation, and Finance to create and maintain a consensus ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Strategy Capability & Training). * Define program scope, objectives, success metrics ... Sequence and prioritize work to ensure brands advance through planning and decision milestones with ...
Brand Strategy Capability & Training). * Define program scope, objectives, success metrics ... Sequence and prioritize work to ensure brands advance through planning and decision milestones with ...
The ideal VP, Director candidate has at least 8 years experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
The ideal VP, Director candidate has at least 8 years experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
Vice President Director, Account Planning
Manhattan, NY · On-site
$127K - $183K/yr
The ideal VP, Director candidate has at least 8 years' experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
Vice President Director, Account Planning
Manhattan, NY · On-site
$127K - $183K/yr
The ideal VP, Director candidate has at least 8 years' experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Quick apply
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Quick apply
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Planner information
See salary details
$66.5K - $69K
7% of jobs
$69K - $71.4K
9% of jobs
$73.5K is the 25th percentile. Wages below this are outliers.
$71.4K - $73.9K
9% of jobs
$73.9K - $76.3K
9% of jobs
$76.3K - $78.8K
9% of jobs
The median wage is $80.4K / yr.
$78.8K - $81.2K
7% of jobs
$81.2K - $83.7K
9% of jobs
$83.7K - $86.1K
9% of jobs
$87K is the 75th percentile. Wages above this are outliers.
$86.1K - $88.6K
9% of jobs
$88.6K - $91K
9% of jobs
$91K - $93.5K
9% of jobs
$66.5K
$81K
$93.5K
How much do brand planner jobs pay per year?
What kind of jobs in media bring in 150,000 a year?
What is a brand planner?
What jobs pay 500,000 a year in the US?
What is the difference between Brand Planner vs Brand Strategist?
| Aspect | Brand Planner | Brand Strategist |
|---|---|---|
| Primary Focus | Developing brand plans and positioning strategies | Creating overall brand strategies and long-term vision |
| Required Skills | Market research, consumer insights, communication skills | Strategic thinking, branding expertise, market analysis |
| Work Environment | Advertising agencies, marketing departments | Consulting firms, marketing agencies, corporate branding teams |
Both roles involve strategic branding work, but Brand Planners focus more on developing specific brand plans and positioning, while Brand Strategists concentrate on crafting overarching brand strategies and visions. The roles often overlap but differ in scope and emphasis within marketing teams.
What Is a Brand Planner?
A brand planner typically works at a marketing agency to provide insight about the target demographic of clients. As a brand planner, you give the marketing team an idea for leveraging media, such as commercials, social media promotions, and print materials. Most of your job duties involve writing creative briefs, which provide the necessary specifications of these advertising and promoting materials. You also perform market research and analysis, give presentations, and collaborate with various team members across departments to achieve marketing objectives. You often multitask on projects when working for different clients simultaneously. The qualifications for this career include a bachelor’s degree in marketing, advertising, or graphic design. Bringing creative skills and experience to the table is vital to success.
How much do you get paid as a Brand Manager?

Full-time
Posted 29 days ago
Stellantis rating
7.4
Based on 129 frontline employees who took The Breakroom Quiz
18th of 44 rated automakers
Job description
Success in this role requires strong ownership, proactive communication, disciplined execution, and the ability to drive alignment and outcomes across cross-functional teams.
Key roles and responsibilities of the North America Feature & Infotainment Planner include but are not limited to:
- Coordinate with cross-functional stakeholders (Brand, Planning, development teams) to develop feature strategies that balance customer and Brand needs within technical, cost, and timing constraints
- Prepare and facilitate feature ideation workshops that drive clear, actionable outcomes and support strategic decision making
- Closely partner with Market Insights to conduct customer research that validates desirability, purchase influence, price sensitivity, and feature prioritization
- Identify industry and competitive trends and translate consumer insights into clear, actionable feature concepts
- Collaborate with Planning Functions to develop feature gap analyses that support key milestones and strategic discussions
- Prepare concise, high-quality presentations that clearly communicate feature concepts (descriptions, functionality), customer benefits, supplier technology scouting, customer insights, and competitive benchmarks to support recommendations
- Validate SW and module governance plans and proactively advocate on behalf of Brands for specific feature needs
- Contribute content to monthly published newsletters and the Feature Insights Report to educate stakeholders on customer needs, emerging trends and technology, and key new feature requests
Basic Qualifications:
- Bachelor's degree
- Five years of related experience.
- Excellent written and verbal communication skills, with the ability to communicate clearly, proactively and tailor messaging to different audiences
- Outstanding organizational skills, time management, and attention to detail with a demonstrated ability to track, prioritize, and consistently follow through on deliverables
- Ability to thrive in a fast-paced cross-functional environment while reliably managing multiple priorities
- Ability to take initiative to identify new value propositions and proactively drive alignment
- Demonstrated ability to drive work to completion, close loops, and deliver high-quality outputs with minimal oversight
- Proven ability to escalate risks appropriately and in a timely manner to ensure visibility and resolution
Preferred Qualifications:
- Master's degree
- Knowledge of automotive features in multiple core domains (e.g. Cockpit, Autonomy, EV, Infotainment) and specialty domains (e.g., Performance, Offroad, Hauling/Trailering)
- Ability to comprehend technical enablers and translate them into clear, customer-facing feature value propositions
- Experience with feature research, ideation, and strategy
- Experience with Design and Release engineering
- Experience with Stellantis governance process
- Experience with product management
- Experience leveraging AI technologies
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