The Demand Planner, Brand & Innovation is responsible for working cross functionally with strategic Commercial Teams, such as Marketing, Innovation, and Finance to create and maintain a consensus ...
The Demand Planner, Brand & Innovation is responsible for working cross functionally with strategic Commercial Teams, such as Marketing, Innovation, and Finance to create and maintain a consensus ...
Brand Manager
Ada, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Ada, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Grand Rapids, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Grand Rapids, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Vice President Director, Account Planning
Manhattan, NY · On-site
$127K - $183K/yr
The ideal VP, Director candidate has at least 8 years' experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
Vice President Director, Account Planning
Manhattan, NY · On-site
$127K - $183K/yr
The ideal VP, Director candidate has at least 8 years' experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Brand Manager
Holland, MI · On-site
Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners * Support retail launches, merchandising initiatives ...
Media Planner, Brand Partnerships
New York, NY · On-site
$75K - $85K/yr
The Volume is seeking a Media Planner to support our growing Brand Partnerships team. This role will focus on building strategic, client-facing media plans across The Volume's portfolio of podcasts ...
Media Planner, Brand Partnerships
New York, NY · On-site
$75K - $85K/yr
The Volume is seeking a Media Planner to support our growing Brand Partnerships team. This role will focus on building strategic, client-facing media plans across The Volume's portfolio of podcasts ...
The Volume is seeking a Media Planner to support our growing Brand Partnerships team. This role will focus on building strategic, client-facing media plans across The Volume's portfolio of podcasts ...
Quick apply
The Volume is seeking a Media Planner to support our growing Brand Partnerships team. This role will focus on building strategic, client-facing media plans across The Volume's portfolio of podcasts ...
Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. * Utilize category insights to identify ...
Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. * Utilize category insights to identify ...
Brand Manager (Sonoma-Cutrer and Greenwing)
Saint Helena, CA · On-site
$130K - $140K/yr
This role leads brand planning and oversees agency partners and the execution of the marketing mix, including digital marketing, social media, public relations, events, advertising, and packaging ...
Quick apply
Brand Manager (Sonoma-Cutrer and Greenwing)
Saint Helena, CA · On-site
$130K - $140K/yr
This role leads brand planning and oversees agency partners and the execution of the marketing mix, including digital marketing, social media, public relations, events, advertising, and packaging ...
Merchandise Planner, Zappos
New York, NY · On-site
Zappos is seeking a highly analytical Merchandise Planner to drive business success through data-driven insights, assortment optimization, and category and brand planning. In this role, you will play ...
Merchandise Planner, Zappos
New York, NY · On-site
Zappos is seeking a highly analytical Merchandise Planner to drive business success through data-driven insights, assortment optimization, and category and brand planning. In this role, you will play ...
You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a ...
You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a ...
You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a ...
You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a ...
You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a ...
Quick apply
You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a ...
Lead brand strategy development and own the annual brand planning process, aligning objectives, priorities, and KPIs with business goals. * Develop, execute, and optimize core brand campaigns across ...
Lead brand strategy development and own the annual brand planning process, aligning objectives, priorities, and KPIs with business goals. * Develop, execute, and optimize core brand campaigns across ...
Sr Strategic Planner
Chicago, IL · On-site
$90K - $105K/yr
Develop brand strategies, write creative briefs, guide development and presentation of creative work * Brief and collaborate with creative, social, media, and account teams to ensure alignment of ...
Quick apply
Sr Strategic Planner
Chicago, IL · On-site
$90K - $105K/yr
Develop brand strategies, write creative briefs, guide development and presentation of creative work * Brief and collaborate with creative, social, media, and account teams to ensure alignment of ...
Brand Planner information
See salary details
$66.5K - $69K
7% of jobs
$69K - $71.4K
9% of jobs
$73.5K is the 25th percentile. Wages below this are outliers.
$71.4K - $73.9K
9% of jobs
$73.9K - $76.3K
9% of jobs
$76.3K - $78.8K
9% of jobs
The median wage is $80.4K / yr.
$78.8K - $81.2K
7% of jobs
$81.2K - $83.7K
9% of jobs
$83.7K - $86.1K
9% of jobs
$87K is the 75th percentile. Wages above this are outliers.
$86.1K - $88.6K
9% of jobs
$88.6K - $91K
9% of jobs
$91K - $93.5K
9% of jobs
$66.5K
$81K
$93.5K
How much do brand planner jobs pay per year?
What kind of jobs in media bring in 150,000 a year?
What is a brand planner?
What jobs pay 500,000 a year in the US?
What is the difference between Brand Planner vs Brand Strategist?
| Aspect | Brand Planner | Brand Strategist |
|---|---|---|
| Primary Focus | Developing brand plans and positioning strategies | Creating overall brand strategies and long-term vision |
| Required Skills | Market research, consumer insights, communication skills | Strategic thinking, branding expertise, market analysis |
| Work Environment | Advertising agencies, marketing departments | Consulting firms, marketing agencies, corporate branding teams |
Both roles involve strategic branding work, but Brand Planners focus more on developing specific brand plans and positioning, while Brand Strategists concentrate on crafting overarching brand strategies and visions. The roles often overlap but differ in scope and emphasis within marketing teams.
What Is a Brand Planner?
A brand planner typically works at a marketing agency to provide insight about the target demographic of clients. As a brand planner, you give the marketing team an idea for leveraging media, such as commercials, social media promotions, and print materials. Most of your job duties involve writing creative briefs, which provide the necessary specifications of these advertising and promoting materials. You also perform market research and analysis, give presentations, and collaborate with various team members across departments to achieve marketing objectives. You often multitask on projects when working for different clients simultaneously. The qualifications for this career include a bachelor’s degree in marketing, advertising, or graphic design. Bringing creative skills and experience to the table is vital to success.
How much do you get paid as a Brand Manager?

Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 21 days ago
Constellation Brands rating
7.9
Based on 12 frontline employees who took The Breakroom Quiz
81st of 389 rated food and drinks producers
Job description
Job Description
The Demand Planner, Brand & Innovation is responsible for working cross functionally with strategic Commercial Teams, such as Marketing, Innovation, and Finance to create and maintain a consensus depletion forecast at the brand and item levels as part of the IBP process, enabling effective operational planning, financial guidance organizational execution signals, and strategic direction at the enterprise level.
This role serves as the primary demand planning counterpart to Marketing, bridging brand strategy and execution by translating portfolio decisions, innovation plans, and cannibalization impacts into a coherent demand outlook and generating content for decisions needed in the Portfolio Review process. As a Planner, this role will support the Manager, Brand and Portfolio Demand Planning in additional key activities such as team process definitions and improvements, long range annual planning, and scenario development.
This role requires a professional with a strong analytical background, the ability to communicate effectively and collaboratively and a track record of delivering results.
Key Responsibilities:
- Forecasting & Demand Planning
- Proactively gather and validate commercial assumptions that are aligned and approved with appropriate insight owners prior to integration into demand plans.
- Demonstrate the ability to quantify relationships between business drivers and demand outcomes.
- Proficiency in statistical modeling and its application to forecasting.
- Expertise in data visualization and business intelligence tools, to drive decision making/consensus across cross functional partners
- Digital Competency: Demonstrated experience across use of Data Science and Analytics- knowledge of advanced analytics and ML models and use of predictive and prescriptive analytics.
- Own and defend demand volumes, drivers, and Risks & Opportunities (R&Os) at item, brand, and brand-family levels.
- Provide content for the Monthly Portfolio Review meeting and process, framing tradeoffs, risks, and opportunities for gap closure to plan.
- Collaboration and Communication:
- Foster strong relationships with marketing, operations, and finance teams to integrate relevant data and insights to drive the right forecast enhancements.
- Work closely with counterparts in regional Demand Planning team to ensure overlay of brand insights are appropriately integrated into the consensus forecast.
- Lead cross-functional meetings with partners in sales, marketing, and finance to align on commercial insights affecting the depletion forecast.
- Demonstrates effective communication that is genuine and authentic, as well as clear, concise, and persuasive in both written and oral communication.
- Ability to own, present and drive consensus of overall forecast to multiple levels and functions in the organization
- Continuous Improvement:
- Stay updated and apply relevant industry trends, best practices and emerging technologies in demand planning and supply chain management
- Challenge the status quo to improve demand planning processes and tools.
- Drive continuous improvement efforts to increase forecast accuracy and operational efficiency
Role Expertise
- Must have a bachelor's degree and prefer 2 years' experience in a demand planning role / sales or marketing forecasting role
- Experience in CPG industry, preferred.
- Experience leveraging data and analytics solutions, such as o9 and Power BI, preferred
- Must have excellent quantitative and qualitative skills to consolidate and analyze large volumes of data, with the ability to translate information for all areas of the business.
- Excellent written and oral communication skills with the ability to communicate well across all levels of the organization. Excellent customer service skills with the ability to work with both internal and external customers.
- Make decisions independently and recommend viable solutions to problems and issues. Mediate issues that arise and drive planning and data gathering meetings to successful resolutions.
Individual Skills
- Excellent analytical skills with a demonstrated ability to zoom into the details to find root causes of deviations and to zoom out to understand the big picture impact to the organization
- Exceptional communication skills, with the ability to articulate complex concepts and influence stakeholders at all levels of the organization.
- Demonstrated ability to lead customer facing meetings and collaborative efforts across multiple levels of the organization.
- Skilled collaborator with an ability to work cross-functionally with co-workers, related internal functions, external partners, and on project teams.
- Experience in using digital solutions to drive performance along with a demonstrated ability to use data to tell a story - an ability to communicate effectively across all formats.
- Must be a detail-minded, deadline-oriented self-starter who can work under pressure and meet tight deadlines.
Mindsets & Behaviors
- Passion to challenge the status quo and find new solutions and drive out of the box ideas - loves and embraces change.
- Consumer obsessed - commitment to delivering a best-in-class customer experience.
- Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust.
- Not afraid to "roll up the sleeves" and seeks to go outside comfort zone to learn - pushes teams to do the same.
- Empowers others to fail, learn, and grow.
- Comfortable and experience bringing structure to ambiguity.
- Possesses a spirit of intellectual curiosity, creativity, and innovation.
- Integrity: Supporting teams in tough times, taking responsibility for issues under their purview and helping others without expecting something in return.
Physical Requirements/Work Environment
- Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
- Travel <10%
Location
Chicago, IllinoisAdditional Locations
Job Type
Full timeJob Area
Supply ChainThe salary range for this role is:
$82,400.00 - $123,600.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
What Constellation Brands employees say
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Benefits
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About Constellation Brands
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Victor, NY, US
Year founded
1945