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Brand Planner Jobs (NOW HIRING)

Grow Therapy

Senior Planner

Manhattan, NY · On-site

$161 - $197/hr

We're looking for a Senior Planner to join the Brand Planning team and lead marketing strategy and execution for an emerging side of our growing business: Enterprise, Payor, and Partnerships. In this ...

Grow Therapy

Senior Planner

New York, NY · On-site

$161K - $197K/yr

We're looking for a Senior Planner to join the Brand Planning team and lead marketing strategy and execution for an emerging side of our growing business: Enterprise, Payor, and Partnerships. In this ...

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90K - $100K/yr

Brand Strategy & Planning * Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities * Define and evolve brand positioning and architecture * Own ...

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90 - $100/hr

Brand Strategy & Planning * Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities * Define and evolve brand positioning and architecture * Own ...

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90K - $100K/yr

Brand Strategy & Planning * Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities * Define and evolve brand positioning and architecture * Own ...

Piping Rock

Brand Manager

Bohemia, NY · On-site

$90K - $100K/yr

Help drive strategic brand planning; managing the execution of the marketing plan to ensure efficient and effective use of the budget * Create strategy for new launches and work directly with COGS to ...

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90K - $100K/yr

Brand Strategy & Planning * Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities * Define and evolve brand positioning and architecture * Own ...

Cosette Pharmaceuticals Inc.

$139K - $209K/yr

Incorporate field insights and customer feedback into brand planning and tactical execution. * Support sales meetings, field training initiatives, and customer engagement programs. * Evaluate ...

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Brand Planner information

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$66.5K

$81K

$93.5K

How much do brand planner jobs pay per year?

As of Sep 2, 2026, the average yearly pay for brand planner in the United States is $81,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $88,000.00 per year, depending on experience, location, and employer.

What is a brand planner?

A brand planner typically works at a marketing agency to provide insight about the target demographic of clients. As a brand planner, you give the marketing team an idea for leveraging media, such as commercials, social media promotions, and print materials. Most of your job duties involve writing creative briefs, which provide the necessary specifications of these advertising and promoting materials. You also perform market research and analysis, give presentations, and collaborate with various team members across departments to achieve marketing objectives. You often multitask on projects when working for different clients simultaneously. The qualifications for this career include a bachelor’s degree in marketing, advertising, or graphic design. Bringing creative skills and experience to the table is vital to success.

What is the difference between Brand Planner vs Brand Strategist?

AspectBrand PlannerBrand Strategist
Primary FocusDeveloping brand plans and positioning strategiesCreating overall brand strategies and long-term vision
Required SkillsMarket research, consumer insights, communication skillsStrategic thinking, branding expertise, market analysis
Work EnvironmentAdvertising agencies, marketing departmentsConsulting firms, marketing agencies, corporate branding teams

Both roles involve strategic branding work, but Brand Planners focus more on developing specific brand plans and positioning, while Brand Strategists concentrate on crafting overarching brand strategies and visions. The roles often overlap but differ in scope and emphasis within marketing teams.

What does a brand planner do?

A brand planner develops strategies to position and promote a brand effectively in the market. They analyze consumer insights, market trends, and competitive data to create brand messaging and campaigns, often using tools like market research and branding frameworks. Their work helps ensure brand consistency and supports marketing objectives.
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What states have the most Brand Planner jobs?

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Brand Planner jobs near you
Infographic showing various Brand Planner job openings in the United States as of August 2026, with employment types broken down into 72% Full Time, 27% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $81,000 per year, or $38.9 per hour.

Associate Director, Brand Excellence - On-Market

AbbVie

Florham Park, NJ • On-site

$141K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

New

AbbVie rating

8.7

Company rating: 8.7 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

14th of 86 rated pharmaceutical

Job description

Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
The Brand Excellence, Associate Director - On-Market is an enterprise role responsible for driving on-market strategy and tactical excellence across the US Area. This individual serves as a critical connector for Integrated Brand Teams (IBTs), scaling best practices, elevating strategic planning rigor, and advancing commercial and MHI collaboration.
A cornerstone of this role is expert command of the 1-7-5 brand planning approach - including deep fluency in the 7 anchors, the Patient Journey, and the integration of AI within the 1-7-5 process. This individual will champion omnichannel and AI adoption across on-market IBTs, ensuring teams leverage its capabilities to drive sharper insights, more agile decision-making, and stronger strategic alignment throughout the annual planning cycle.
Additionally, this role requires the ability to continuously assess and modernize planning processes in response to external market dynamics, evolving FDA guidance, and the shifting healthcare landscape.
Key Responsibilities
Strategic Planning & Process Excellence
  • Champion the 1-7-5 planning methodology across all on-market IBTs, providing expert guidance on the 7 anchors, Patient Journey, and the integration of AI to enhance strategic quality and planning efficiency.
  • Lead omnichannel and AI adoption and capability-building within the 1-7-5 process, developing resources and best-practice guidance to ensure IBTs maximize its value.
  • Identify and implement annual improvements to planning processes that unlock agility, reduce administrative burden, and accelerate strategic execution.
  • Scan the external environment continuously to develop annual perspectives that educate and inspire IBTs on evolving market events, competitive dynamics, and healthcare landscape shifts.
  • Create AI agents and pull best practices into the 1-7-5 process as brand planning assistants.

IBT Enablement & Organizational Capability
  • Educate all US Area Brand Planning Champions annually, ensuring readiness for the planning cycle, clarity on required deliverables, and enterprise-level strategic guidance across each US Area business unit.
  • In partnership with IBT Project Managers, onboard and develop new IBT members on process expectations, deliverables, and best practices - ensuring continuity of momentum.
  • Ensure seamless transitions within Brand Excellence from the Launch phase, accelerating momentum and positioning brands to meet or exceed on-market performance expectations.
  • Share and scale best practices across on-market IBTs to drive enterprise-level capability advancement.

Operational Effectiveness & Innovation
  • Analyze operational gaps and develop tools, frameworks, or initiatives that improve IBT agility and efficiency.
  • Continuously identify and launch enterprise-wide initiatives that inspire IBTs and advance AbbVie's ability to compliantly and effectively compete in the marketplace.
  • Lead and/or participate in cross-functional working groups designed to maximize commercial and MHI collaboration.

Connectivity & Governance
  • Drive impact within the commercial model through active partnership with International Brand Excellence; represent the US Area on relevant decision-making governance bodies.
  • Serve as the single point of contact between on-market IBTs and the Project Manager Team.
  • Maintain SharePoint and all relevant communication channels to ensure organization-wide access to current processes, resources, and information.

Qualifications
  • Bachelor's degree or equivalent; advanced degree preferred.
  • Prior AbbVie brand planning experience required.
  • Deep expertise in the 1-7-5 planning process.
  • Demonstrated ability to drive process improvement and organizational capability across complex, matrixed environments.
  • Strong analytical skills with the ability to synthesize marketplace trends, competitive intelligence, and external data sources into actionable insights.
  • Proven track record of inspiring change and influencing outcomes without direct management authority.
  • Exceptional communication and presentation skills across diverse organizational functions and leadership levels.
  • Experience managing multiple business priorities simultaneously, adapting to the unique needs of different markets and product lifecycle stages.
  • Strong project and matrix management skills with a history of delivering results in cross-functional team settings.

Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html

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About AbbVie

Sourced by ZipRecruiter

AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube, and LinkedIn.

Industry

Scientific research and development services

Company size

10,000+ Employees

Headquarters location

North Chicago, IL, US

Year founded

2013

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