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What Is a Brand Analyst and How to Become One

What Is a Brand Analyst?

A brand analyst performs market research for an organization to improve upon a brand’s existing sales strategies or to develop new strategies for a business. As part of an analytics team, your duties include providing analytical insight for the clients, developing creative ways to market products, and training sales professionals. Qualifications for this career include a bachelor’s degree in business or a related field, job experience in marketing or business intelligence, and strong investigation and communication skills.

How to Become a Brand Analyst

To become a brand analyst, you need a bachelor's degree in marketing, business, advertising, psychology, sociology, communications, or a related field. Employers seek candidates who have extensive experience in branding and marketing a product or service and have demonstrated success in providing accurate details and insights in client analysis. You need to be familiar with market research techniques, such as online surveys, focus groups, and interviews, understand how to analyze gathered data to determine innovative insights for clients, then present your findings in a clear and easy-to-understand way. Additional qualifications include excellent communication and problem-solving skills, attention to detail, and proficiency with reporting and analysis tools.