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Digital Business Strategy Jobs in Indiana (NOW HIRING)

The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...

Digital Strategy Manager

Goshen, IN · Remote

$150K - $160K/yr

Digital Strategy Manager Job Type: Full-Time Location: Goshen, IN Salary: $150,000 - $160,000 ... This leader will collaborate across business and technology teams to identify opportunities ...

... advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 ... business development. Essential Job Functions • Lead the design and delivery of end-to-end AI ...

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... digital and AI transformation. Tech Strategy reimagines the technology + business relationship by architecting future business and technology strategies, operating models, platforms, ecosystems, and ...

Digital Marketing Account Executive The Digital Marketing Account Executive is responsible for the ... You create trusting and strategic relationships with clients to help them achieve business goals.

Role Overview The Digital Strategy Consultant serves as a trusted advisor to enterprise customers ... Translate findings into phased, multi-quarter SEO and GEO roadmaps aligned to measurable business ...

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Digital Business Strategy information

What is digital business strategy?

Digital business strategy refers to the plan and set of actions that an organization uses to leverage digital technologies to achieve its business goals. This includes integrating digital tools, platforms, and data-driven processes to improve customer experience, streamline operations, and create new business models or revenue streams. A strong digital business strategy helps companies stay competitive in a rapidly evolving digital landscape by aligning technology investments with business objectives.

What are the key skills and qualifications needed to thrive as a digital business strategist?

To thrive as a Digital Business Strategist, you need expertise in digital marketing, data analysis, business acumen, and strategic planning, often backed by a relevant degree in business or marketing. Familiarity with analytics platforms (like Google Analytics), CRM systems, and digital marketing tools is typically required, and certifications such as Google Analytics or HubSpot can be advantageous. Strong communication, problem-solving, and adaptability are essential soft skills for collaborating across teams and responding to rapidly changing digital trends. These skills enable the development and execution of effective digital strategies that drive business growth and maintain a competitive edge.

What are some common challenges faced by professionals in digital business strategy roles, and how can they be addressed?

Professionals in Digital Business Strategy often encounter challenges such as aligning digital initiatives with broader business objectives, managing organizational change, and keeping pace with rapidly evolving technologies. Successfully addressing these challenges typically involves strong cross-functional collaboration, continuous stakeholder engagement, and a commitment to staying updated on industry trends. Building strong communication skills and fostering a culture of agility within the team can help ensure digital strategies are both innovative and actionable.

What is the difference between Digital Business Strategy vs Digital Marketing?

AspectDigital Business StrategyDigital Marketing
FocusOverall digital initiatives, business growth, and technology integrationPromoting products/services online to reach target audiences
SkillsBusiness analysis, strategic planning, technology understandingContent creation, SEO, social media, advertising
Work EnvironmentCross-departmental, strategic planning teamsMarketing teams, advertising agencies
CertificationsBusiness strategy, digital transformation certificationsDigital marketing certifications (Google Ads, HubSpot)

Digital Business Strategy focuses on aligning digital initiatives with overall business goals, while Digital Marketing concentrates on online promotion and customer engagement. Both roles require understanding digital tools, but their objectives and scope differ significantly.

Is a digital business strategy a good career?

A career in digital business strategy is considered promising due to the increasing reliance on digital transformation across industries. Professionals in this field analyze market trends, develop strategic plans, and utilize tools like data analytics and digital platforms, often requiring certifications or experience in business or technology. It offers opportunities for growth in roles such as digital strategist, consultant, or manager, with demand driven by ongoing technological advancements.

What is a digital business strategist?

A digital business strategist is a professional who develops and implements plans to leverage digital technologies and online platforms to achieve business goals. They analyze market trends, utilize tools like data analytics and digital marketing, and often require skills in strategic planning, technology, and communication to optimize a company's digital presence and growth.

What is a job in digital business strategy?

A job in digital business strategy involves developing and implementing plans to leverage digital technologies to achieve business goals. Professionals in this role analyze market trends, identify digital opportunities, and use tools like data analytics and digital marketing to improve company performance. Strong strategic thinking, familiarity with digital platforms, and relevant certifications are often required.

What are popular job titles related to Digital Business Strategy jobs in Indiana?

For Digital Business Strategy jobs in Indiana, the most frequently searched job titles are:

What cities in Indiana are hiring for Digital Business Strategy jobs?

Cities in Indiana with the most Digital Business Strategy job openings:

Infographic showing various Digital Business Strategy job openings in Indiana as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Digital Business Analyst, Digital CX

Toyota Material Handling

Columbus, IN • On-site

$91K - $103K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago


Toyota Material Handling rating

8.0

Company rating: 8.0 out of 10

Based on 62 frontline employees who took The Breakroom Quiz

178th of 493 rated machine equipment manufacturers


Job description

Join our Team as a Digital Business Analyst, Digital CX!
The Role:
This position is responsible for supporting TMHNA's digital customer experience platforms, including customer portals (MyToyota and iW.Connect) and e-commerce products for the Toyota Material Handling and Raymond brands. TMHNA Digital CX platforms serve as the primary end-customer point of digital engagement across TMHNA and its dealer and partner network, encompassing digital customer experience, digital commerce, and an expanding portfolio of products and services.
This position is responsible for developing business requirements, analyzing user experience and platform performance data, and driving enhancements that support both customer-facing and internal business processes.
The role is actively involved in user story creation, elaboration, and development cycles to build and enhance features across multiple platforms and products. In addition to core product development responsibilities, this role supports a broader operational scope including sales and operations enablement, dealer and internal communications, and production support.
The role requires broad thought across the entire omni-channel customer lifecycle to advocate for seamless integrations across systems, alignment with business processes, and continuous improvement across TMHNA's ecosystem.
This role acts as a key connector across product, IT, sales, operations, marketing, and dealer stakeholders to ensure alignment, adoption, and successful execution of platform capabilities. This is a change agent role and the associate should be familiar with: - General business operations (P&L) - Agile software development - Digital platforms and digital user experience - Digital Commerce and Digital Marketplaces - B2B and B2B2B business models (Manufacturer --> Distributor --> End-Customer)
This position will work with product owners, other analysts, key stakeholders (dealers and customers), and digital QA teams to ensure the platform is feature-rich and working as expected.
What You'll Be Doing:
  • Gather, document, and refine business requirements with relevant stakeholders
  • Decompose features into well-structured user stories with clear acceptance criteria and business rules
  • Prioritize and manage the product backlog in partnership with Product Owners, ensuring readiness for PI Planning
  • Develop and maintain visibility into cross-platform and cross-product dependencies to ensure alignment across an expanding portfolio of digital capabilities
  • Lead sprint and release planning, coordinating in-sprint execution, risks, and adjustments
  • Partner with sales and operations teams to translate business needs into platform capabilities and improve operational workflows
  • Collaborate with marketing, go-to-market teams, dealers, and internal stakeholders to support adoption, readiness, and ongoing engagement
  • Communicate platform enhancements, releases, and issues to dealers and internal stakeholders, ensuring clarity and alignment
  • Gather and synthesize feedback from customers, dealers, and internal users to inform product priorities and continuous improvement
  • Analyze user experience and platform performance data, including adoption, conversion, and operational metrics, to drive backlog decisions
  • Define, track, and report on KPIs tied to both user experience and business outcomes
  • Identify and drive process improvements across digital platforms and supporting business operations
  • Maintain documentation of workflows, functional requirements, and system behaviors
  • Support quality assurance activities including test planning, execution, and defect triage
  • Manage production support activities including issue triage, root cause analysis, and coordination of resolution with technical teams
  • Balance defect resolution with feature delivery to ensure platform stability and continuity
  • Support internal and dealer business process improvements aligned to digital CX strategy
  • Assist cross-functional teams in the execution of projects and strategic initiatives
  • Practice fiduciary responsibility
  • Ability to work in a constant state of alertness and safe manner
  • Additional duties as assigned

What We're Looking For:
  • Bachelor's degree preferred, or equivalent combination of education and relevant experience
  • 3 to 5 years of experience in business analysis, digital product development, or related roles
  • Experience working in Agile environments with cross-functional teams
  • Demonstrated ability to translate business needs into technical requirements and support end-to-
  • end delivery
  • Experience supporting digital platforms, e-commerce, or customer-facing applications preferred
  • Project management experience is a plus
  • Business Analysis certification is a plus
  • Working knowledge of or prior hands-on experience with modern web technologies (e.g., Angular,js, Node.js) is a plus

What Sets You Apart:
  • Working knowledge of or prior hands-on experience with modern web technologies (e.g., Angular,Vue.js, Node.js) is a plus
  • Project management experience is a plus
  • Business Analysis certification is a plus
  • Experience supporting digital platforms, e-commerce, or customer-facing applications preferred

Where and When You'll Work:
Based in Columbus, Indiana, Toyota offers a full line of high-quality material handling equipment sold under the Toyota brand for over 50 years. We are proud of our large and diverse workforce. We seek individuals committed to excellence with talent, skill and innovation. We offer a competitive salary and benefits package with a pleasant and challenging work environment. Life is better at Toyota.
What Your Total Compensation & Benefits Package will look like:
Salary - $65,000 - $83,000 per year. Compensation depends on the selected candidate's education and experience.
World Class Benefits:
  • Competitive Salary
  • Performance Bonus
  • Generous Paid Time Off and 13 Paid Holidays
  • Affordable Medical plans and no-cost Dental & Vision options
  • 100% 401(k) match up to 6%
  • Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability
  • Tuition Assistance Program
  • Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
  • Recognition and Kaizen (continuous improvement) Reward Programs
  • Meaningful opportunities for personal and professional development
  • Onsite Fitness Center & Occupational Health Clinic
  • Best in class work culture!

Big Name | Big Opportunities | Life is Better at Toyota
Toyota Material Handling North America (TMHNA), the industry leader in forklift sales, comprises two main brands: Toyota Material Handling and The Raymond Corporation. We believe investing in the best people, products, and processes will fuel our future success, and we will always be driven by our foundational principles of "respect for people" and "continuous improvement". With opportunities across North America, we are confident you will find the right position within TMHNA that can help you build a long, fulfilling career.
Learn more here: https://www.toyotaforklift.com/careers or https://careers.raymondcorp.com/careers or https://www.toyotaforklift.com/toyota-heavy-duty-careers
Follow us on Social Media: Working at Toyota Material Handling | Glassdoor

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