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Digital Business Strategy Jobs in Indiana (NOW HIRING)

Syndicate

Digital Marketing Manager

Kokomo, IN

Are you passionate about creating digital experiences that drive measurable business growth? Do you enjoy owning digital strategy while still rolling up your sleeves to optimize websites, launch ...

Syndicate

Digital Marketing Manager

Kokomo, IN · On-site

Are you passionate about creating digital experiences that drive measurable business growth. Do you enjoy owning digital strategy while still rolling up your sleeves to optimize websites, launch ...

Deckers

... Digital and Data, Finance, and Legal client groups. You'll collaborate with PX COE leads, PXBPs, and regional PX partners to implement PX programs and talent plans that align with business strategy ...

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All JobsDigital Business Strategy JobsDigital Business Strategy Jobs in Indiana

Digital Business Strategy information

What is digital business strategy?

Digital business strategy refers to the plan and set of actions that an organization uses to leverage digital technologies to achieve its business goals. This includes integrating digital tools, platforms, and data-driven processes to improve customer experience, streamline operations, and create new business models or revenue streams. A strong digital business strategy helps companies stay competitive in a rapidly evolving digital landscape by aligning technology investments with business objectives.

What are the key skills and qualifications needed to thrive as a digital business strategist?

To thrive as a Digital Business Strategist, you need expertise in digital marketing, data analysis, business acumen, and strategic planning, often backed by a relevant degree in business or marketing. Familiarity with analytics platforms (like Google Analytics), CRM systems, and digital marketing tools is typically required, and certifications such as Google Analytics or HubSpot can be advantageous. Strong communication, problem-solving, and adaptability are essential soft skills for collaborating across teams and responding to rapidly changing digital trends. These skills enable the development and execution of effective digital strategies that drive business growth and maintain a competitive edge.

What are some common challenges faced by professionals in digital business strategy roles, and how can they be addressed?

Professionals in Digital Business Strategy often encounter challenges such as aligning digital initiatives with broader business objectives, managing organizational change, and keeping pace with rapidly evolving technologies. Successfully addressing these challenges typically involves strong cross-functional collaboration, continuous stakeholder engagement, and a commitment to staying updated on industry trends. Building strong communication skills and fostering a culture of agility within the team can help ensure digital strategies are both innovative and actionable.

What is the difference between Digital Business Strategy vs Digital Marketing?

AspectDigital Business StrategyDigital Marketing
FocusOverall digital initiatives, business growth, and technology integrationPromoting products/services online to reach target audiences
SkillsBusiness analysis, strategic planning, technology understandingContent creation, SEO, social media, advertising
Work EnvironmentCross-departmental, strategic planning teamsMarketing teams, advertising agencies
CertificationsBusiness strategy, digital transformation certificationsDigital marketing certifications (Google Ads, HubSpot)

Digital Business Strategy focuses on aligning digital initiatives with overall business goals, while Digital Marketing concentrates on online promotion and customer engagement. Both roles require understanding digital tools, but their objectives and scope differ significantly.

Is a digital business strategy a good career?

A career in digital business strategy is considered promising due to the increasing reliance on digital transformation across industries. Professionals in this field analyze market trends, develop strategic plans, and utilize tools like data analytics and digital platforms, often requiring certifications or experience in business or technology. It offers opportunities for growth in roles such as digital strategist, consultant, or manager, with demand driven by ongoing technological advancements.

What is a digital business strategist?

A digital business strategist is a professional who develops and implements plans to leverage digital technologies and online platforms to achieve business goals. They analyze market trends, utilize tools like data analytics and digital marketing, and often require skills in strategic planning, technology, and communication to optimize a company's digital presence and growth.

What is a job in digital business strategy?

A job in digital business strategy involves developing and implementing plans to leverage digital technologies to achieve business goals. Professionals in this role analyze market trends, identify digital opportunities, and use tools like data analytics and digital marketing to improve company performance. Strong strategic thinking, familiarity with digital platforms, and relevant certifications are often required.

What are popular job titles related to Digital Business Strategy jobs in Indiana?

For Digital Business Strategy jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Digital Business Strategy jobs in Indiana look for?

The top searched job categories for Digital Business Strategy jobs in Indiana are:

What cities in Indiana are hiring for Digital Business Strategy jobs?

Cities in Indiana with the most Digital Business Strategy job openings:

Digital Business Strategy jobs near you
Infographic showing various Digital Business Strategy job openings in Indiana as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Kelley Automotive Marketing Digital Strategist

Kelley Automotive Group LLC

Fort Wayne, IN • On-site

Full-time

Re-posted 22 days ago

Job description

Description:

Department: Marketing


Functions: Responsible for managing and optimizing the organization’s digital presence across all dealership websites and marketing channels. The position ensures website accuracy, performance, and compliance while supporting broader digital marketing initiatives and maintaining a strong online reputation.


Relationships: Reports to Marketing Manager


Responsibilities and Authority:

Website Strategy & Optimization

  • Oversee and audit all dealership and group websites to ensure content is accurate, up-to-date, and aligned with brand standards and manufacturer compliance.
  • Regularly review site content, including inventory pages, offers, service information, and landing pages, to maintain consistency and relevance across all platforms.
  • Identify opportunities to improve website performance, user experience, and lead generation through strategic updates and enhancements.
  • Manage and implement website edits, including content updates, page builds, and layout adjustments using the CMS platform.
  • Monitor key website performance metrics such as engagement rates, time on site, conversions, and traffic trends to inform ongoing optimization efforts.
  • Collaborate with internal teams and external partners to execute website initiatives that support monthly campaigns and dealership priorities.
  • Ensure all website content follows SEO best practices to improve search visibility and organic traffic.
  • Proactively identify and resolve issues related to site functionality, content accuracy, and overall user experience.
  • Any other tasks deemed necessary per Management.

Digital Marketing Strategy

  • Collaborate closely with the marketing team, dealership leadership, and sales staff to ensure content and messaging align with monthly goals and business priorities.
  • Support the execution of advertising campaigns, promotions, and potential influencer or partnership initiatives.
  • Apply SEO best practices to digital content to improve search visibility and online performance.
  • Conduct competitor and market research to identify trends, opportunities, and innovative content strategies.
  • Monitor Digital Advertising KPIs and contribute to increase lead generation across digital channels based on the reporting.
  • Develop and present creative concepts for digital marketing initiatives, collaborating with the Digital Marketing Manager to align strategies with each dealership’s specific goals and needs.
  • Assist in outbound marketing effort, including email blasts, website banners, radio & OTT scripts, charity partnerships, etc.
  • Any other tasks deemed necessary per Management.

Online Reputation & Digital Engagement

  • Monitor and actively manage customer reviews across platforms including Google, Yelp, Facebook, and DealerRater to maintain a strong and consistent brand presence.
  • Respond to customer reviews, messages, and inquiries in a timely, professional, and brand-aligned manner, ensuring a positive customer experience.
  • Route customer concerns or inquiries to the appropriate internal teams when necessary, ensuring follow-up and resolution.
  • Partner with marketing and customer service teams to address negative feedback proactively and strengthen overall brand perception.
  • Implement and support strategies that encourage positive reviews, customer testimonials, and increased online engagement.
  • Identify trends in customer feedback and provide insights to improve customer experience and dealership operations.
  • Any other tasks deemed necessary per Management.

Our company may provide reasonable accommodations required under the law to enable individuals with disabilities to perform the essential functions of the job.


Requirements:

Qualifications:

High school diploma or the equivalent. Bachelors in marketing, communications, public relations or a related field. Strong knowledge of social media trends, analytics, and engagement strategies. Familiarity with Google My Business, Yelp, DealerRater, and reputation management platforms. Familiarity with web design/UX and CMS/website backend functions. Strong organizational and communication skills. Must have a valid driver’s license and a good driving record.


Working Conditions:

Will work at a desk in an office setting. Will work with a computer. May stand, stoop, lift, kneel, crouch or reach during the shift.


NOTE:

THIS IS NOT NECESSARILY AN EXHAUSTIVE LIST OF THE RESPONSIBILITIES, SKILLS, DUTIES, REQUIREMENTS, EFFORTS, WORKING CONDITIONS ASSOCIATED WITH THIS POSITION. WHILE THIS LIST IS INTENDED TO BE AN ACCURATE REFLECTION OF THE CURRENT JOB, THE DEALERSHIP RESERVES THE RIGHT TO REVISE THE FUNCTIONS, DUTIES AND REQUIREMENTS OF THE JOB OR TO REQUIRE THAT ADDITIONAL OR DIFFERENT TASKS BE PERFORMED WHEN CIRCUMSTANCES CHANGE.

I, the undersigned, understand and have carefully read the contents of this job description. I understand the responsibilities, requirements, and duties expected of me. I ALSO UNDERSTAND THAT THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT OF EMPLOYMENT, NOR ALTER MY STATUS AS AN AT-WILL EMPLOYEE. I have the right to terminate my employment at any time, for any reason, and the dealership has a similar right.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER