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Zoro

Customer Content Strategy Manager

Chicago, IL · On-site

The Customer Content Strategy Manager will coordinate the creation and execution of customer-aligned content and messaging strategies. This role is responsible for translating customer strategy into ...

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How much do customer strategy jobs pay per year?

As of Aug 18, 2026, the average yearly pay for customer strategy in the United States is $140,249.00, according to ZipRecruiter salary data. Most workers in this role earn between $127,500.00 and $152,500.00 per year, depending on experience, location, and employer.

What is a customer strategy?

A Customer Strategy job focuses on understanding customer needs, behaviors, and preferences to develop strategies that enhance customer experience, loyalty, and business growth. Professionals in this role analyze customer data, identify trends, and create initiatives to improve engagement and satisfaction. They work closely with marketing, sales, and product teams to align business goals with customer expectations. The role requires strong analytical, problem-solving, and communication skills.

What are the main challenges faced by professionals in a customer strategy role?

Professionals in Customer Strategy often encounter challenges such as synthesizing complex customer data from multiple sources, aligning diverse stakeholder expectations, and adapting strategies quickly in response to market changes. This role requires balancing short-term customer needs with long-term business goals, often in a fast-paced environment. Collaborating across departments—such as marketing, sales, and product teams—is essential to ensure a unified customer approach. Overcoming these challenges can be rewarding, as it drives meaningful improvements in customer satisfaction and business performance.

What are the key skills and qualifications needed to thrive in the customer strategy position, and why are they important?

To thrive in Customer Strategy, you need strong analytical skills, experience in customer insights, and a background in business or marketing, often supported by a relevant degree. Familiarity with CRM platforms, data visualization tools (like Tableau or Power BI), and customer journey mapping software is highly beneficial. Excellent communication, creative problem-solving, and stakeholder management are essential soft skills in this role. These competencies are vital for developing and implementing data-driven strategies that improve customer experiences and drive business growth.

What does a customer strategy do?

A customer strategy involves developing plans to understand and meet customer needs, improve customer experience, and increase loyalty. It often includes analyzing customer data, creating targeted marketing efforts, and aligning business goals with customer expectations. Professionals in this role use tools like customer journey mapping and CRM systems to implement effective strategies.
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Customer Strategy jobs near you
Infographic showing various Customer Strategy job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 18% Part Time, and 2% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $140,249 per year, or $67.4 per hour.

Customer Journey Strategy Manager

Hyundai Capital

Irvine, CA

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 7 days ago

Job description

Job Title: Customer Journey Strategy Manager

Hyundai Capital America (HCA) helps people move forward. Through Hyundai Motor Finance, Genesis Finance, and Kia Finance, we deliver innovative financing, leasing, and insurance solutions to more than 3 million customers and businesses nationwide.

We're a company driven by growth, innovation, and people. At HCA, you'll find opportunities to build new skills, expand your career, and make a real impact-while working in a diverse, inclusive, and valuesdriven environment. We're proud to support our communities through volunteerism, philanthropy, and engaged Employee Resource Groups.

If you're looking for a fastpaced, collaborative workplace where your ideas matter, join us as we lead the future of financing freedom of movement. Apply today.

WORK MODEL

#LI-OnSite (4 days a week)

WHAT YOU WILL DO

The Customer Journey Strategy Manager is responsible for defining, managing, and continuously improving the end to end customer journey across key moments that matter. This role serves as a steward of journey led thinking- identifying friction points, and orchestrating cross functional actions across marketing, sales, digital, servicing, and operational touchpoints to ensure journeys are intentionally designed, measured, and optimized based on customer behaviors, needs, and decision moments, and are aligned to business outcomes, and continuously evolved to create more seamless, personalized, and impactful customer experiences.

HOW YOU WILL MAKE AN IMPACT

1. Customer Journey Engagements 

        Serve as the enterprise steward for assigned end-to-end customer journeys, identifying friction points and "moments that matter" across channels and touchpoints.

        Facilitate cross-functional workshops to align stakeholders on journey vision, target experience, and prioritized opportunity areas.

        Develop and maintain journey maps (current and future state), documenting customer needs, decision moments, pain points, and experience gaps.

        Ensure recommended journey improvements deliver consistent, efficient omni-channel experiences across marketing, sales, digital, servicing, and operations.

2. Solution Design & Implementation

        Partner with business and technical stakeholders to co-design journey improvements, including process, policy, platform/system, digital experience, and communications changes.

        Translate journey insights into clear requirements (problem statements, hypotheses, success measures, and prioritized backlog items) to enable execution.

        Drive initiatives from concept through delivery by coordinating owners, milestones, dependencies, and change impacts to ensure outcomes are realized.

3. Initiative Prioritization & Orchestration

        Collaborate with product, marketing, sales, operations, and technology teams to prioritize initiatives that improve experience and advance business outcomes.

        Collaborate with analytics teams to leverage data for insights and measurement of journey effectiveness.

        Align scope, resourcing, and timelines across teams to enable coordinated execution and reduce customer-impacting gaps between functions.

        Influence decision-making through structured storytelling (journey narratives), trade-off analysis, and customer-impact framing.

4. Customer Feedback & Insight Integration

        Leverage Voice of Customer (VoC), research, operational performance, and digital signals to understand customer behaviors, needs, and expectations.

        Establish and maintain feedback loops to validate pain points, monitor emerging issues, and ensure improvements reflect evolving customer preferences.

        Maintain customer personas and journey artifacts, updating them as new insights, product changes, and market conditions emerge.

5. Performance Management and Reporting

        Define and manage journey KPIs and success metrics; monitor performance against targets and diagnose drivers of journey outcomes.

        Deliver regular reporting and executive-ready insights highlighting journey health, root causes, risks, and prioritized actions..

        Track impact of implemented changes and recommend iterative optimization to continuously improve experience, efficiency, and business results.

WHAT YOU WILL BRING TO THE ROLE

        Minimum 5-7 years' progressive experience in one or more of the following: customer experience (CX), customer journey strategy/management, product management, digital experience, process improvement, business transformation with demonstrated work improving end-to-end customer journeys.

        Automotive or financial services industries preferred.

        Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.

        Lean Six Sigma experience a plus

        Proven ability to foster customer-centric strategies and deliver seamless, connected experiences across all customer touchpoints.

        Demonstrated experience leading or coordinating cross-functional initiatives across multiple functions (e.g., marketing, sales, digital/product, servicing, operations, technology) to deliver customer experience improvements.

        Demonstrated experience using customer feedback and performance data (e.g., VoC, operational metrics, digital analytics) to identify opportunities, prioritize work, and measure results.

        Proven experience developing and delivering stakeholder-ready communications (written and verbal), including presenting findings and recommendations.

        Knowledge of customer experience principles and customer journey mapping (current and future state).

        Ability to identify journey friction and translate insights into actionable requirements, initiatives, or backlog items.

        Ability to interpret and synthesize inputs from VoC, research, operational data, and digital signals into clear insights and recommendations.

        Knowledge of omni-channel experience concepts and how cross-channel handoffs impact customer outcomes.

        Ability to collaborate effectively with cross-functional stakeholders and influence outcomes in a matrixed environment.

        Working knowledge of digital platforms and CRM tools that support customer engagement.

        Strong written and verbal communication skills, including the ability to present complex information to varied audiences.

        Ability to manage work independently, prioritize effectively, and deliver results with attention to detail.

        Exceptional attention to detail and quality.

        Ability to work autonomously and in a team environment.

        Excellent interpersonal skills to successfully collaborate with cross functional departments.

        Strong orientation toward results coupled with reputation for integrity, creativity and good judgment

        Must have the ability to challenge, when appropriate, existing practices.

WE TAKE CARE OF OUR PEOPLE

At HCA, we know our success starts with our people. We offer a comprehensive rewards package designed to support your health, financial wellbeing, and life outside of work - so you can bring your best every day.

In addition to competitive pay, our benefits include:

        Hybrid work schedule offering 4 on-site days and 1 remote day per week

        Vehicle benefits designed around your role, including monthly allowances and purchase and lease discounts

        Flexible health coverage with medical, dental, and vision plans, including no cost and low-cost options

        Annual employer HSA contribution to help offset healthcare expenses

        401(k) with company match and immediate vesting, so you can start building your future from day one

        100% company paid life and disability insurance for added peace of mind

        Wellbeing programs at no cost to you, including gym benefits and health resources

        Generous parental leave to support growing families

        Paid Volunteer Time Off, plus a company donation to a charity of your choice

At HCA, our benefits are more than perks - they're part of our commitment to supporting you at work and in life. Learn more about benefits at HCA!

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our culture, visit our careers page.

OTHER DETAILS

Our Company is an equal opportunity employer committed to fostering a diverse, inclusive, and respectful workplace-because we believe diversity builds stronger teams. We comply with all applicable federal, state, and local equal employment opportunity laws and do not discriminate on the basis of race, religion or creed, color, national origin, ancestry, caste, citizenship, sex or gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, medical condition, genetic information, marital status, family care or medical leave status, military or veteran status, political affiliation, or any other characteristic protected by law. Information provided during the application process is requested in good faith and will be used solely in accordance with applicable employment laws.

California Privacy Notice

This notice only applies to our applicants who reside in the State of California.

The latest version of our Privacy Policy can be found here. This Privacy Policy provides you with notice, at or before the point of collection, about the categories of personal information to be collected from you, the purposes for which your personal information is collected or used, and whether that information is sold or shared, so that you can exercise meaningful control over our use of your personal information. We are providing this notice to comply with the California Consumer Privacy Act of 2018, as amended as amended by the California Privacy Rights Act of 2020 ("CCPA"). 

If you have any questions about CCPA regarding California residents or HCA team members, please contact the Privacy Team at Privacy2@hcs.com.

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