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Creative Strategy Jobs (NOW HIRING)

Masterworks

Creative Strategist

Poulsbo, WA · Remote

Lead creative strategy for an assigned portfolio of clients. * Develop campaign concepts, art direction, and strategic recommendations that align with fundraising and marketing objectives.

Tinuiti

Lead Creative Strategist

Act as a trusted senior strategy partner when clients need help understanding what creative should say, why it should say it, and how it should evolve across platforms. * Support major growth ...

Masterworks

Creative Strategist

Poulsbo, WA

Lead creative strategy for an assigned portfolio of clients. * Develop campaign concepts, art direction, and strategic recommendations that align with fundraising and marketing objectives.

Masterworks

Creative Strategist

Poulsbo, WA · On-site

$80K - $100K/yr

Lead creative strategy for an assigned portfolio of clients. * Develop campaign concepts, art direction, and strategic recommendations that align with fundraising and marketing objectives.

DREAMLABS

Creative Strategist

San Diego, CA · Remote

We combine elite creative strategy, AI-powered workflows, and performance marketing to produce advertising that drives measurable growth. Our team moves fast, holds a high bar for quality, and is ...

Reddit

Creative Strategist - Finance

New York, NY · Remote

As Reddit's in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands ...

eJam

Creative Strategist

Santa Ana, CA

Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram. * Develop high-converting angles, hooks, narratives, and concepts rooted in customer ...

AlleyCorp

Senior Director, Creative Strategy

Manhattan, NY · On-site

$155 - $165/hr

Our Creative Strategy and Studios Team thrives on creativity, strategic thinking, and a passion for delivering results. With a culture rooted in innovation and excellence, we embrace challenges as ...

eJam

Creative Strategist

Santa Ana, CA · On-site

Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram. * Develop high-converting angles, hooks, narratives, and concepts rooted in customer ...

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Creative Strategy information

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$54K

$100.9K

$150K

How much do creative strategy jobs pay per year?

As of Aug 9, 2026, the average yearly pay for creative strategy in the United States is $100,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $135,000.00 per year, depending on experience, location, and employer.

Do you need a degree to be a creative strategy?

A degree is not strictly required to work in creative strategy, but many employers prefer candidates with a bachelor's degree in fields like marketing, advertising, or communications. Skills such as strategic thinking, creativity, and proficiency with tools like data analysis and project management are also important for success in this role.

What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

What does a creative strategy do?

A creative strategist develops and guides the overall creative approach for marketing campaigns, ensuring messaging aligns with brand goals and target audiences. They analyze market trends, collaborate with creative teams, and use tools like data analytics to craft effective concepts that drive engagement and brand awareness.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a creative strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.
More about Creative Strategy jobs
What cities are hiring for Creative Strategy jobs? Cities with the most Creative Strategy job openings:
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Creative Strategy jobs near you
Infographic showing various Creative Strategy job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 4% Part Time, and 7% Contract. Highlights an 64% In-person, and 36% Remote job distribution, with an average salary of $100,896 per year, or $48.5 per hour.

Creative Strategist

Masterworks

Poulsbo, WA • Remote

Other

Re-posted 7 days ago

Job description

Creative Strategist
MASTERWORKS.AGENCY


OVERVIEW

As a key member of a cross-functional team, the Creative Strategist partners closely with Account Strategists, Analysts, Program Managers, and business units to develop campaign concepts, messaging frameworks, creative direction, and optimization recommendations across direct mail, digital, email, SMS, social media, video, web, CTV, podcast, and emerging channels.

This role serves as the strategic bridge between audience understanding and creative execution. The Creative Strategist ensures that every campaign is rooted in insight, aligned to client objectives, and positioned to maximize engagement, response, and long-term brand health.

RESPONSIBILITIES

Creative Strategy & Campaign Development

  • Lead creative strategy for an assigned portfolio of clients.
  • Develop campaign concepts, art direction, and strategic recommendations that align with fundraising and marketing objectives.
  • Translate client goals, audience insights, and campaign performance into actionable creative direction.
  • Develop channel-specific creative recommendations across direct mail, email, digital, SMS, social media, web, video, podcast, CTV, and emerging channels.
  • Identify opportunities for innovation, testing, and creative optimization.
  • Maintain awareness of fundraising, marketing, and creative industry trends and apply relevant learnings to client work.

Audience & Messaging Strategy

  • Develop and maintain audience personas, donor profiles, and audience insights.
  • Create and evolve messaging frameworks that support fundraising, acquisition, retention, and brand-building efforts.
  • Ensure messaging consistency and strategic alignment across all channels and campaigns.

Creative Performance & Optimization

  • Partner with Analysts and review KPI dashboards to interpret campaign performance and uncover actionable creative insights.
  • Analyze campaign results to identify what creative approaches are driving success and where opportunities for improvement exist.
  • Develop testing recommendations, optimization strategies, and creative learning agendas.

Creative Leadership & Quality Assurance

  • Provide strategic creative direction to designers, copywriters, production artists, and other creative partners.
  • Own creative quality assurance and review of all assigned creative deliverables, ensuring strategic alignment and adherence to brand standards.
  • Lead creative reviews and provide feedback that elevates the quality, effectiveness, and consistency of creative work.
  • Support creative workshops, brainstorming sessions, and strategic planning initiatives.

Client Leadership & Collaboration

  • Serve as the creative and brand strategy leader within assigned client pods.
  • Participate in weekly client meetings, campaign kickoffs, strategic planning sessions, quarterly results reviews, annual planning meetings, and other key client engagements.
  • Collaborate with Account Strategists and Analysts to identify growth opportunities, campaign improvements, and strategic initiatives that strengthen client results.
  • Support the retention and growth of client partnerships by consistently delivering strategic value, innovative thinking, and exceptional client experiences.

Knowledge, Skills & Experience:

  • 5+ years of experience in fundraising, marketing, advertising, branding, creative strategy, growth marketing, or a related field; agency experience preferred.
  • Experience developing integrated marketing and fundraising campaigns across multiple channels and touchpoints.
  • Demonstrated ability to manage multiple priorities in a fast-paced environment, proactively drive work forward, and exercise sound judgment in situations with limited direction or evolving requirements.
  • Strong understanding of donor psychology, audience behavior, creative development, performance marketing, and campaign optimization.
  • Exceptional communication, presentation, and collaboration skills with experience leading strategic conversations with clients and cross-functional teams.
  • Ability to travel up to 30% of time, with a heavy concentration of travel annually February through June depending on client assignments.