Role Overview Clipwire Games is growing and looking for a Creative Strategy Manager to lead the creative engine behind our user acquisition, working with a team of motion designers who turn data ...
Role Overview Clipwire Games is growing and looking for a Creative Strategy Manager to lead the creative engine behind our user acquisition, working with a team of motion designers who turn data ...
This role owns creative strategy from ideation through execution and analysis-defining winning beliefs, angles, and archetypes; building and maintaining a structured testing roadmap; and ensuring ...
This role owns creative strategy from ideation through execution and analysis-defining winning beliefs, angles, and archetypes; building and maintaining a structured testing roadmap; and ensuring ...
Creative Strategist
Mississauga, ON · On-site
I believe the strongest creative ideas are grounded in strategy, not guesswork, and every concept should have a clear purpose. * I enjoy collaborating with designers, creators, producers, and clients ...
Creative Strategist
Mississauga, ON · On-site
I believe the strongest creative ideas are grounded in strategy, not guesswork, and every concept should have a clear purpose. * I enjoy collaborating with designers, creators, producers, and clients ...
Jr Creative Strategist
Toronto, ON · Remote
This role owns creative strategy from ideation through execution and analysis--defining winning beliefs, angles, and archetypes; building and maintaining a structured testing roadmap; and ensuring ...
Quick apply
Jr Creative Strategist
Toronto, ON · Remote
This role owns creative strategy from ideation through execution and analysis--defining winning beliefs, angles, and archetypes; building and maintaining a structured testing roadmap; and ensuring ...
Creative Strategist
Mississauga, ON · On-site
I believe the strongest creative ideas are grounded in strategy, not guesswork, and every concept should have a clear purpose. * I enjoy collaborating with designers, creators, producers, and clients ...
Quick apply
Creative Strategist
Mississauga, ON · On-site
I believe the strongest creative ideas are grounded in strategy, not guesswork, and every concept should have a clear purpose. * I enjoy collaborating with designers, creators, producers, and clients ...
Creative Strategist
Mississauga, ON · On-site
I believe the strongest creative ideas are grounded in strategy, not guesswork, and every concept should have a clear purpose. * I enjoy collaborating with designers, creators, producers, and clients ...
Quick apply
Creative Strategist
Mississauga, ON · On-site
I believe the strongest creative ideas are grounded in strategy, not guesswork, and every concept should have a clear purpose. * I enjoy collaborating with designers, creators, producers, and clients ...
Creative Strategist, Canada
Toronto, ON · On-site
Own the creative strategy and testing roadmap across Meta, YouTube, and other growth channels, with opportunities to extend successful ideas into television, out-of-home, and emerging formats. * Turn ...
Creative Strategist, Canada
Toronto, ON · On-site
Own the creative strategy and testing roadmap across Meta, YouTube, and other growth channels, with opportunities to extend successful ideas into television, out-of-home, and emerging formats. * Turn ...
Utilizing data, research, and creative insights to formulate effective creative strategy * Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager * Performing consumer ...
Quick apply
Utilizing data, research, and creative insights to formulate effective creative strategy * Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager * Performing consumer ...
Creative Strategist
Toronto, ON · Remote
Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific, falsifiable hypotheses rather than general concepts. * Brief management and execution oversight ...
Creative Strategist
Toronto, ON · Remote
Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific, falsifiable hypotheses rather than general concepts. * Brief management and execution oversight ...
The Role We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You ...
Quick apply
The Role We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You ...
Creative Strategist
Toronto, ON · On-site
CA$105K - CA$125K/yr
Conduct research across competitors, alternatives and other key leaders in Direct-to-Consumer marketing to ensure our creative strategy evolving with the market. * Be a key contributor and leader in ...
Quick apply
Creative Strategist
Toronto, ON · On-site
CA$105K - CA$125K/yr
Conduct research across competitors, alternatives and other key leaders in Direct-to-Consumer marketing to ensure our creative strategy evolving with the market. * Be a key contributor and leader in ...
Creative Strategist, Paid Media
Toronto, ON · Remote
$80K - $140K/yr
Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms. * Define the stories we tell, the emotions we tap into, and the angles we test.
Quick apply
Creative Strategist, Paid Media
Toronto, ON · Remote
$80K - $140K/yr
Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms. * Define the stories we tell, the emotions we tap into, and the angles we test.
Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. Our funnel is VSL to book-a-call, and that's a hard creative problem on ...
Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. Our funnel is VSL to book-a-call, and that's a hard creative problem on ...
Creative Strategist
Toronto, ON · Remote
Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. Our funnel is VSL to book-a-call, and that's a hard creative problem on ...
Quick apply
Creative Strategist
Toronto, ON · Remote
Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. Our funnel is VSL to book-a-call, and that's a hard creative problem on ...
This role partners closely with Client Services, Strategy, Production, and Science & Medicine to deliver innovative, strategically grounded creative solutions that exceed client expectations and ...
This role partners closely with Client Services, Strategy, Production, and Science & Medicine to deliver innovative, strategically grounded creative solutions that exceed client expectations and ...
Creative Director
Toronto, ON · On-site
Partner with Strategy and Account teams to ensure ideas are grounded in business objectives and audience understanding. Creative Execution * Oversee the development of campaign deliverables across ...
Creative Director
Toronto, ON · On-site
Partner with Strategy and Account teams to ensure ideas are grounded in business objectives and audience understanding. Creative Execution * Oversee the development of campaign deliverables across ...
Media Buyer / Creative Strategist
Hamilton, ON · On-site
CA$30K/mo
You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you ...
Media Buyer / Creative Strategist
Hamilton, ON · On-site
CA$30K/mo
You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you ...
Media Buyer / Creative Strategist
Mississauga, ON · On-site
CA$30K/mo
You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you ...
Media Buyer / Creative Strategist
Mississauga, ON · On-site
CA$30K/mo
You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you ...
Media Buyer / Creative Strategist
Hamilton, ON · Remote
CA$30K/mo
You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you ...
Quick apply
Media Buyer / Creative Strategist
Hamilton, ON · Remote
CA$30K/mo
You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you ...
Media Buyer / Creative Strategist
Brampton, ON · On-site
CA$30K/mo
You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you ...
Media Buyer / Creative Strategist
Brampton, ON · On-site
CA$30K/mo
You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you ...
Creative Strategy information
Do you need a degree to be a creative strategy?
What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?
What is the difference between Creative Strategy vs Creative Planning?
| Aspect | Creative Strategy | Creative Planning |
|---|---|---|
| Primary Focus | Developing overarching creative concepts and guiding brand messaging | Organizing and scheduling creative campaigns and projects |
| Skills Required | Strategic thinking, branding, market analysis | Project management, timeline coordination, resource allocation |
| Work Environment | Collaborative with marketing and creative teams | Project-focused, often within advertising agencies or marketing departments |
Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.
What does a creative strategy do?
What is creative strategy?
How does a creative strategist typically collaborate with other departments within an organization?

Full-time
Medical, Dental, PTO
Re-posted 4 days ago
Job description
Clipwire Games is one of Canada's top grossing mobile game developers, and the creator of Monopoly: Bingo!, TPIR: Bingo! and Bingo Story. Founded in Toronto over 10 years ago, we've had tremendous success and are poised for another decade of record growth. Our studio is built on strong values, work ethic, and intelligent data driven growth. We work hard, have fun, innovate, and level-up every day.
To work at Clipwire means becoming part of our future right now. We have reached our current growth rate because we support, promote, and develop our team so that they can make great games. Come find out what all the buzz is about!
Role OverviewClipwire Games is growing and looking for a Creative Strategy Manager to lead the creative engine behind our user acquisition, working with a team of motion designers who turn data, market insight, and player understanding into high-performing ad creative.
This role is ideal for a hands-on creative leader who's passionate about mobile games and free-to-play experiences, and who thrives where craft meets performance. You'll direct a team of motion designers, both internal and external partners, as well as third party vendors. You'll set the creative direction for our UA output, and work in close partnership with our UA and data science teams to make sure every concept is grounded in what our data, our competitors, and the wider market are telling us.
You bring strong creative judgement, a growth mindset, and the leadership to get the best work out of a team while staying close to the craft. You're also someone who actively uses AI tools in your day-to-day work, championing their use to push the volume, quality, and consistency of creative further than traditional pipelines allow.
Key Responsibilities- Direct a team of motion designers, specifying creative direction, reviewing deliverables, synthesizing feedback from the product team, and managing delivery to the UA Growth Manager.
- Own the creative direction and output of our UA creative including video ads, playables, and statics across channels such as AppLovin, Google, and Unity
- Set creative strategy grounded in competitor analysis, performance data, market trends, and a deep understanding of our target audience, product, and IP
- Champion AI-assisted creative tools and embed them into the pipeline to push quality, consistency, and efficiency
- Build and run a high-velocity creative pipeline that can produce, test, and iterate at volume and speed
- Define and run a structured creative testing programme: form hypotheses, ship variants, read results with the UA team, and feed learnings back into the next round
- Partner with UA and data science to tie creative performance to spend efficiency, ROAS, and LTV
- Research and benchmark competitor creative and market trends, turning them into actionable creative direction
- Establish creative operations such as briefs, asset specs, version control, and vendor/freelancer management to keep quality high as volume scales
- 6+ years in performance / UA creative or motion design, including experience leading or managing a creative team
- A proven track record shipping winning, growth-oriented ad creative for mobile or free-to-play games
- Strong creative judgement with a performance mindset. You know what drives installs, and you can prove it with data
- Hands-on command of channel-specific creative norms (multi-network asset diversity including playables and HTML5)
- Comfortable interpreting UA data and KPIs (CTR, CPI, ROAS, LTV) to steer creative decisions
- Experience researching competitor creative and translating market insight into direction
- Process-driven approach, with the ability to create processes that make ideation, development, and delivery the most efficient and optimized
- Hands-on experience with AI creative tools (e.g. Scenario, Midjourney, Flux, Claude) and a clear point of view on integrating them into production
- Familiarity with our audience of casual and social-casino players is a strong asset
- Comprehensive Health & Wellness Coverage - We offer extended health, dental, and wellness benefits. Coverage becomes effective on your start date, provided your enrolment forms have been completed.
- Wellness Spending Account - Employees receive a $500 annual Wellness Spending Account to support their physical well-being, personal development and lifestyle interests.
- Generous Vacation Time - Employees receive 25 vacation days annually, in addition to statutory holidays.
- Paid Volunteer Days - Employees receive 2 paid volunteer days each year, giving employees the opportunity to support causes that matter to them.
- Parental Leave & Family Support - We offer a generous parental leave program and foster a supportive, family-friendly workplace culture.
- RRSP Matching Program - We match 100% of employee RRSP contributions up to 3.5% of annual salary, helping you build long-term financial security.
- Employee Recognition Program - Each month, one or more employees are recognized for outstanding performance, dedication, or contributions. Recipients receive a $400 award.
- Charitable Donation Matching - We match employee donations to registered charities dollar-for-dollar, up to $1,000 per calendar year.
- Employee Assistance Program - Confidential support and resources are available whenever needed through our Employee Assistance Program.
- Hybrid Work Environment - We operate on a hybrid work model, with in-office collaboration Monday through Thursday and a flexible work-from-home day on Fridays. Employees also enjoy complimentary breakfast, lunch and evening snack on all office days.
- Team Events & Celebrations - We regularly host social events and celebrations to recognize achievements, strengthen connections, and build a positive workplace culture.
- Professional Development - We are committed to employee growth and encourage career advancement through ongoing learning and professional development opportunities.
The anticipated base salary range for this role is CAD $90,000-$115,000. At Tripledot Studios, it is not typical for new hires to be placed at the top of the salary range. Compensation decisions are made based on the unique qualifications, experience and circumstances of each candidate. Actual compensation is determined based on a variety of factors, including, but not limited to an individual's skills, experience, education, training, licenses and certifications (where applicable), as well as business and organizational needs. The final compensation package will be based on the specific position offered in addition to a full range of medical and other benefits.Â
Tripledot Studios is proud to be an equal-opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics.
As part of our interview process, we may use AI-enabled tools to assist with note-taking and summarizing conversations. These tools are used only to support our recruiters and interviewers. They are not used to screen applications or make hiring decisions. All candidate evaluations and hiring decisions are made by people.
This opening is for an existing vacancy.
All legitimate Tripledot roles are only posted on our official careers page and LinkedIn and we do not conduct job interviews via messaging apps like WhatsApp, Telegram or others. We never ask for personal or financial information during interviews. Sensitive information is only ever requested after a formal written offer through official channels. Â Any attempt to do so may be the result of a scam or phishing attack, and you should not engage. Our in-house recruitment team will only contact individuals through their official Company email addresses (tripledotstudios.com)