Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats ...
Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats ...
Media Buyer
Toronto, ON · On-site
Lead creative strategy and testing -- collaborate with the art team to produce high-performing static and video assets based on data insights. * Execute a structured A/B testing framework to identify ...
Quick apply
Media Buyer
Toronto, ON · On-site
Lead creative strategy and testing -- collaborate with the art team to produce high-performing static and video assets based on data insights. * Execute a structured A/B testing framework to identify ...
Creative Technologist, AI
Toronto, ON · Hybrid
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative AI Creative ...
Creative Technologist, AI
Toronto, ON · Hybrid
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative AI Creative ...
Creative Technologist, AI
Toronto, ON · Hybrid
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative AI Creative ...
Quick apply
Creative Technologist, AI
Toronto, ON · Hybrid
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative AI Creative ...
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative CGI Creative ...
Quick apply
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative CGI Creative ...
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative CGI Creative ...
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative CGI Creative ...
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative CGI Creative ...
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative CGI Creative ...
Creative Technologist, AI
Toronto, ON · Hybrid
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative AI Creative ...
Creative Technologist, AI
Toronto, ON · Hybrid
... strategy, and craft. This is a hybrid, 6-month temporary role based in Toronto. Not eligible for PTO or benefits. Role Marks NA is currently seeking a skilled and highly creative AI Creative ...
Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content. * Hands-on experience managing social media end to end ...
Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content. * Hands-on experience managing social media end to end ...
Lead creative strategy and testing -- collaborate with the art team to produce high-performing static and video assets based on data insights. * Execute a structured A/B testing framework to identify ...
Quick apply
Lead creative strategy and testing -- collaborate with the art team to produce high-performing static and video assets based on data insights. * Execute a structured A/B testing framework to identify ...
Social Media Manager
Toronto, ON · Remote
Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content. * Hands-on experience managing social media end to end ...
Quick apply
Social Media Manager
Toronto, ON · Remote
Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content. * Hands-on experience managing social media end to end ...
Campaign Manager (Temp)
Toronto, ON · On-site
WhatYou'llDo 65% - Campaign Management 10% - Strategic Planning & Thought Leadership 10% - Creative Strategy & New Business 15% - Insights & Marketing Job Summary TheInfluencer Marketing teamis ...
Campaign Manager (Temp)
Toronto, ON · On-site
WhatYou'llDo 65% - Campaign Management 10% - Strategic Planning & Thought Leadership 10% - Creative Strategy & New Business 15% - Insights & Marketing Job Summary TheInfluencer Marketing teamis ...
Video Producer
Toronto, ON · On-site
Work alongside the Creative, Growth, and Product Marketing teams to ensure all content aligns with Aviron's brand story and creative strategy * Employ advanced editing techniques to enhance video ...
Quick apply
Video Producer
Toronto, ON · On-site
Work alongside the Creative, Growth, and Product Marketing teams to ensure all content aligns with Aviron's brand story and creative strategy * Employ advanced editing techniques to enhance video ...
Video Producer
Toronto, ON · Hybrid
Work alongside the Creative, Growth, and Product Marketing teams to ensure all content aligns with Aviron's brand story and creative strategy * Employ advanced editing techniques to enhance video ...
Video Producer
Toronto, ON · Hybrid
Work alongside the Creative, Growth, and Product Marketing teams to ensure all content aligns with Aviron's brand story and creative strategy * Employ advanced editing techniques to enhance video ...
You are a big creative thinker, that will sit at the intersection of innovative ideas, consumer ... We are considering this role as a natural evolution to the strategist. There is an opportunity ...
You are a big creative thinker, that will sit at the intersection of innovative ideas, consumer ... We are considering this role as a natural evolution to the strategist. There is an opportunity ...
Digital Marketing Specialist
CA$75K - CA$95K/yr
You have an analytical mindset, a keen eye for creative strategy, and a deep understanding of how performance marketing drives customer acquisition. You're highly detail-oriented, proactive, and ...
Digital Marketing Specialist
CA$75K - CA$95K/yr
You have an analytical mindset, a keen eye for creative strategy, and a deep understanding of how performance marketing drives customer acquisition. You're highly detail-oriented, proactive, and ...
Turn strategy into measurable results by developing creative campaign concepts, overseeing execution, analyzing performance, and presenting actionable insights that demonstrate impact and inform ...
Quick apply
Turn strategy into measurable results by developing creative campaign concepts, overseeing execution, analyzing performance, and presenting actionable insights that demonstrate impact and inform ...
Social Media Manager
Toronto, ON · Hybrid
CA$72K - CA$80K/yr
You'll work closely with creative, strategy, insights, and production teams -- and alongside media agency partners -- to deliver integrated social programmes that grow reach, build engagement, and ...
Quick apply
Social Media Manager
Toronto, ON · Hybrid
CA$72K - CA$80K/yr
You'll work closely with creative, strategy, insights, and production teams -- and alongside media agency partners -- to deliver integrated social programmes that grow reach, build engagement, and ...
Critical Skills and Behaviours Strategic and conceptual skills * Takes responsibility for the success of the Content Solutions CGI/art direction teams and the clients they serve. * Acts as a creative ...
Critical Skills and Behaviours Strategic and conceptual skills * Takes responsibility for the success of the Content Solutions CGI/art direction teams and the clients they serve. * Acts as a creative ...
Critical Skills and Behaviours Strategic and conceptual skills * Takes responsibility for the success of the Content Solutions CGI/art direction teams and the clients they serve. * Acts as a creative ...
Critical Skills and Behaviours Strategic and conceptual skills * Takes responsibility for the success of the Content Solutions CGI/art direction teams and the clients they serve. * Acts as a creative ...
Creative Strategy information
Do you need a degree to be a creative strategy?
A degree is not strictly required to work in creative strategy, but many employers prefer candidates with a bachelor's degree in fields like marketing, advertising, or communications. Skills such as strategic thinking, creativity, and proficiency with tools like data analysis and project management are also important for success in this role.
What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?
To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.
What is the difference between Creative Strategy vs Creative Planning?
| Aspect | Creative Strategy | Creative Planning |
|---|---|---|
| Primary Focus | Developing overarching creative concepts and guiding brand messaging | Organizing and scheduling creative campaigns and projects |
| Skills Required | Strategic thinking, branding, market analysis | Project management, timeline coordination, resource allocation |
| Work Environment | Collaborative with marketing and creative teams | Project-focused, often within advertising agencies or marketing departments |
Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.
What does a creative strategy do?
A creative strategist develops and guides the overall creative approach for marketing campaigns, ensuring messaging aligns with brand goals and target audiences. They analyze market trends, collaborate with creative teams, and use tools like data analytics to craft effective concepts that drive engagement and brand awareness.
What is creative strategy?
Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.
How does a creative strategist typically collaborate with other departments within an organization?
Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.
What are popular job titles related to Creative Strategy jobs in Toronto, ON? For Creative Strategy jobs in Toronto, ON, the most frequently searched job titles are:
What job categories do people searching Creative Strategy jobs in Toronto, ON look for? The top searched job categories for Creative Strategy jobs in Toronto, ON are:
Full-time
Re-posted 9 days ago
Job description
We are a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca, AutoSync, Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence.
AutoTrader.ca is Canada's largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country's top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders
As part of AutoScout24 group, Europe's largest online car marketplace, we're shaping the future of automotive retail in Canada and beyond.
Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.
As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.
Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective.
You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative. In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time.
Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward.
What You'll Do
- Own the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.
- Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next.
- Use insights and performance data to improve creative output and messaging
- Brief and manage creators and internal teams to deliver high-quality short-form video content
- Review creator-submitted outlines, rough cuts, and final edits to ensure the work stays on brief before it goes live.
- Define how AutoScout24 app/site moments show up inside creator content so the work is useful and credible, not just branded entertainment.
- Build and manage a small roster of creators who represent the brand authentically
- Ensure consistency across paid and organic social channels
- Explore AI tools and workflows to improve creative speed and efficiency
What You'll Bring
- 8+ years of experience in brand, social creative, content strategy, or similar roles
- Strong experience working with creators and short-form content production
- Solid understanding of platforms like Meta, YouTube, and TikTok
- Proven ability to turn brand ideas into effective ads and social content
- Data-informed mindset with strong creative judgment (no heavy analytics required)
- Experience briefing and managing creators and creative production
- Comfortable making clear go/no-go creative decisions
- Hands-on experience using AI tools for creative production or iteration
- Fluent English and French skills at intermidiate level
- Experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus
What This Role Is Not
A community or social media management role
A pure performance marketing or media buying role
A traditional brand campaign role focused only on large launches
An agency coordination role without creative ownership
What's in it for you
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
Financial planning
- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Compensation
The expected compensation for this position is: CAD 90K -CAD 110K
This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.
For a career where you can drive our business and shape your future, apply now.