We're looking for a Creative Strategy Lead who can turn audience insight and performance data into scalable, high-converting paid social concepts across both brands. This role is equal parts ...
We're looking for a Creative Strategy Lead who can turn audience insight and performance data into scalable, high-converting paid social concepts across both brands. This role is equal parts ...
Creative Strategy Intern
New York, NY · Hybrid
$20/hr
As a Creative Strategy Intern at Smartly, you'll be our eyes and ears in the cultural zeitgeist-hunting down pre-trends, decoding what Gen Z is really talking about, and turning those insights into ...
Creative Strategy Intern
New York, NY · Hybrid
$20/hr
As a Creative Strategy Intern at Smartly, you'll be our eyes and ears in the cultural zeitgeist-hunting down pre-trends, decoding what Gen Z is really talking about, and turning those insights into ...
Intern - Creative Strategy
New York, NY · On-site
$17 - $22/hr
Creative Strategy and Innovation Services Lead About the role Grayling is seeking a Creative Strategy & Innovation Intern to support the agency's creative strategy and innovation services work across ...
Intern - Creative Strategy
New York, NY · On-site
$17 - $22/hr
Creative Strategy and Innovation Services Lead About the role Grayling is seeking a Creative Strategy & Innovation Intern to support the agency's creative strategy and innovation services work across ...
Director, Creative Strategy
New York, NY · On-site
You're likely a Creative Strategist by trade with a background in Design, Video Editing, or Performance Marketing. You are hyper-focused on paid media performance and developing advertisements that ...
Director, Creative Strategy
New York, NY · On-site
You're likely a Creative Strategist by trade with a background in Design, Video Editing, or Performance Marketing. You are hyper-focused on paid media performance and developing advertisements that ...
Creative Strategy Manager
Austin, TX · On-site
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account ...
Creative Strategy Manager
Austin, TX · On-site
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account ...
5 years agency work experience in strategy & creative strategy Position Summary: The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist ...
5 years agency work experience in strategy & creative strategy Position Summary: The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist ...
Intern - Creative Strategy
New York, NY · On-site
$17 - $22/hr
Creative Strategy and Innovation Services Lead About the role Grayling is seeking a Creative Strategy & Innovation Intern to support the agency's creative strategy and innovation services work across ...
Intern - Creative Strategy
New York, NY · On-site
$17 - $22/hr
Creative Strategy and Innovation Services Lead About the role Grayling is seeking a Creative Strategy & Innovation Intern to support the agency's creative strategy and innovation services work across ...
Creative Strategist
Madison, WI · On-site
$60K - $75K/yr
5 years agency work experience in strategy & creative strategy Position Summary: The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist ...
Creative Strategist
Madison, WI · On-site
$60K - $75K/yr
5 years agency work experience in strategy & creative strategy Position Summary: The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist ...
Creative Strategy Manager
Austin, TX · On-site
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account ...
Quick apply
Creative Strategy Manager
Austin, TX · On-site
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account ...
Do you want to join an organization that invests in you as a Creative Strategy Leader? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our ...
Do you want to join an organization that invests in you as a Creative Strategy Leader? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our ...
Do you want to join an organization that invests in you as a Creative Strategy Leader? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our ...
Do you want to join an organization that invests in you as a Creative Strategy Leader? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our ...
Director, Creative Strategy
Manhattan, NY · On-site
$140/hr
Job title Director, Creative Strategy Reporting of the role This role reports to VP of Strategy, Media & Production Overview of the job We are seeking a Director of Creative Strategy to help lead our ...
Director, Creative Strategy
Manhattan, NY · On-site
$140/hr
Job title Director, Creative Strategy Reporting of the role This role reports to VP of Strategy, Media & Production Overview of the job We are seeking a Director of Creative Strategy to help lead our ...
Director, Creative Strategy
Manhattan, NY · Hybrid
$140/hr
Job title Director, Creative Strategy Reporting of the role This role reports to VP of Strategy, Media & Production Overview of the job We are seeking a Director of Creative Strategy to help lead our ...
Quick apply
Director, Creative Strategy
Manhattan, NY · Hybrid
$140/hr
Job title Director, Creative Strategy Reporting of the role This role reports to VP of Strategy, Media & Production Overview of the job We are seeking a Director of Creative Strategy to help lead our ...
Creative Strategy Lead
Manhattan, NY · Hybrid
$115K - $135K/yr
Creative Strategy Lead The Creative Strategy Lead develops and designs compelling, strategic proposals that clearly communicate ideas aligned with client objectives and key performance goals. This ...
Quick apply
Creative Strategy Lead
Manhattan, NY · Hybrid
$115K - $135K/yr
Creative Strategy Lead The Creative Strategy Lead develops and designs compelling, strategic proposals that clearly communicate ideas aligned with client objectives and key performance goals. This ...
Creative Strategist
Madison, WI · On-site
Salary: 60,000-75,000 5 years agency work experience in strategy & creative strategy Position Summary: The Creative Strategist is primarily responsible for supporting the Director of Creative ...
Quick apply
Creative Strategist
Madison, WI · On-site
Salary: 60,000-75,000 5 years agency work experience in strategy & creative strategy Position Summary: The Creative Strategist is primarily responsible for supporting the Director of Creative ...
Do you want to join an organization that invests in you as a Creative Strategy Leader? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our ...
Do you want to join an organization that invests in you as a Creative Strategy Leader? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our ...
Director, Creative Strategy
Manhattan, NY · On-site
$120K - $150K/yr
Director, Creative Strategy Application Deadline: 31 August 2026 Department: Marketing and Strategy Employment Type: Full Time Location: New York, New York Reporting To: VP, Marketing and Strategy ...
Director, Creative Strategy
Manhattan, NY · On-site
$120K - $150K/yr
Director, Creative Strategy Application Deadline: 31 August 2026 Department: Marketing and Strategy Employment Type: Full Time Location: New York, New York Reporting To: VP, Marketing and Strategy ...
Director, Creative Strategy
New York, NY · On-site
What is the Role? We're seeking a Director of Creative Strategy to lead campaign concepting and creative storytelling across our pitch and activation work. This role is ideal for someone who lives ...
Quick apply
Director, Creative Strategy
New York, NY · On-site
What is the Role? We're seeking a Director of Creative Strategy to lead campaign concepting and creative storytelling across our pitch and activation work. This role is ideal for someone who lives ...
Creative Strategy Lead
Washington, DC · Remote
Salary: The Christian Post is seeking an experienced Creative Strategy Lead to support our business team in growing advertiser revenue. This is a client-facing role that spans both strategy and ...
Quick apply
Creative Strategy Lead
Washington, DC · Remote
Salary: The Christian Post is seeking an experienced Creative Strategy Lead to support our business team in growing advertiser revenue. This is a client-facing role that spans both strategy and ...
Creative Strategy Lead
Washington, DC · On-site
The Christian Post is seeking an experienced Creative Strategy Lead to support our business team in growing advertiser revenue. This is a client-facing role that spans both strategy and execution ...
Creative Strategy Lead
Washington, DC · On-site
The Christian Post is seeking an experienced Creative Strategy Lead to support our business team in growing advertiser revenue. This is a client-facing role that spans both strategy and execution ...
Creative Strategy information
See salary details
$54K - $62.7K
24% of jobs
$63.2K is the 25th percentile. Wages below this are outliers.
$62.7K - $71.5K
10% of jobs
$71.5K - $80.2K
13% of jobs
The median wage is $84.5K / yr.
$80.2K - $88.9K
6% of jobs
$88.9K - $97.6K
1% of jobs
$97.6K - $106.4K
1% of jobs
$106.4K - $115.1K
5% of jobs
$115.1K - $123.8K
5% of jobs
$131.2K is the 75th percentile. Wages above this are outliers.
$123.8K - $132.5K
11% of jobs
$132.5K - $141.3K
13% of jobs
$141.3K - $150K
11% of jobs
$54K
$100.9K
$150K
How much do creative strategy jobs pay per year?
As of Jun 8, 2026, the average yearly pay for creative strategy in the United States is $100,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $135,000.00 per year, depending on experience, location, and employer.
What does a creative strategist do?
A creative strategist develops and guides the overall creative direction for marketing campaigns, branding, or advertising efforts. They analyze target audiences, market trends, and brand goals to create innovative concepts, often collaborating with designers, copywriters, and clients to ensure the messaging aligns with strategic objectives.
What are the key skills and qualifications needed to thrive as a Creative Strategist, and why are they important?
To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.
What is the difference between Creative Strategy vs Creative Planning?
| Aspect | Creative Strategy | Creative Planning |
|---|---|---|
| Primary Focus | Developing overarching creative concepts and guiding brand messaging | Organizing and scheduling creative campaigns and projects |
| Skills Required | Strategic thinking, branding, market analysis | Project management, timeline coordination, resource allocation |
| Work Environment | Collaborative with marketing and creative teams | Project-focused, often within advertising agencies or marketing departments |
Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.
What is creative strategy?
Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.
How does a Creative Strategist typically collaborate with other departments within an organization?
Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.
More about Creative Strategy jobs
What cities are hiring for Creative Strategy jobs? Cities with the most Creative Strategy job openings:
What are the most commonly searched types of Creative Strategy jobs? The most popular types of Creative Strategy jobs are:
What states have the most Creative Strategy jobs? States with the most job openings for Creative Strategy jobs include:
What job categories do people searching Creative Strategy jobs look for? The top searched job categories for Creative Strategy jobs are:
Full-time
Posted 14 days ago
Job description
Creative Is Not Decoration Here. It Is the Growth Lever.
We're Simply Nootropics (simplynootropics.com) - one of the fastest-growing health and wellness brands across Australia and New Zealand, serving over 100,000 customers with science-backed supplements designed to improve energy, focus, and long-term vitality.
We're also the team behind Tmrw (drinktmrw.com) - a premium longevity-focused daily health drink built around cellular health, NAD+ support, gut health, and healthy aging.
Two brands. Multiple markets. Aggressive growth targets. Paid social is one of our primary growth channels - and creative performance directly impacts revenue.
We're looking for a Creative Strategy Lead who can turn audience insight and performance data into scalable, high-converting paid social concepts across both brands. This role is equal parts strategist, analyst, and hands-on executor. You won't just "come up with ideas." You'll build structured testing pipelines, extract insights from performance data, develop repeatable creative frameworks, and raise the performance baseline quarter after quarter.
If you understand hooks at a molecular level, live inside ad libraries, and obsess over iteration cycles - keep reading.
The Role
You will own creative strategy across paid social for both Simply Nootropics and Tmrw.
You'll work directly with our Head of Creative, media buyers, designers, editors, and creator teams across markets. Your thinking, frameworks, and execution will directly influence growth across two global wellness brands.
What You'll Own
Creative Strategy, Concepting & UGC
Develop high-performing paid social concepts across all markets for both brands. Translate audience insights, product messaging, and performance data into creative angles and hooks. Lead concept development from brief through to execution. Stay hands-on - you'll be scripting, writing copy, and shaping concepts yourself, not just directing from a distance.
Develop strategic, performance-driven UGC briefs across products and markets. Collaborate with our Creator Coordinator to brief, review, and iterate on creator content. Identify hooks, angles, and video formats that are driving results across the category. Ensure all output meets platform specs, brand guidelines, and compliance requirements for both brands.
This is performance-led, hypothesis-driven creative - not random ideas thrown at a wall.
Performance Analysis & Optimisation
Analyse creative performance data across both Simply Nootropics and Tmrw to identify what's working, what isn't, and why. Define and track creative KPIs across markets, formats, and both brands. Translate performance signals into actionable creative iterations. Work closely with paid media to align creative strategy with scaling decisions.
You should be as comfortable reading a dashboard and making strategic calls from data as you are writing a script.
Testing & Iteration Systems
Build and manage a structured creative testing pipeline with clear hypotheses and documented learnings across both brands. Feed iteration cycles back into strategy to continuously raise the performance baseline. We want compounding improvement - not random spikes.
Requirements
Nice to have:
Benefits
We're Simply Nootropics (simplynootropics.com) - one of the fastest-growing health and wellness brands across Australia and New Zealand, serving over 100,000 customers with science-backed supplements designed to improve energy, focus, and long-term vitality.
We're also the team behind Tmrw (drinktmrw.com) - a premium longevity-focused daily health drink built around cellular health, NAD+ support, gut health, and healthy aging.
Two brands. Multiple markets. Aggressive growth targets. Paid social is one of our primary growth channels - and creative performance directly impacts revenue.
We're looking for a Creative Strategy Lead who can turn audience insight and performance data into scalable, high-converting paid social concepts across both brands. This role is equal parts strategist, analyst, and hands-on executor. You won't just "come up with ideas." You'll build structured testing pipelines, extract insights from performance data, develop repeatable creative frameworks, and raise the performance baseline quarter after quarter.
If you understand hooks at a molecular level, live inside ad libraries, and obsess over iteration cycles - keep reading.
The Role
You will own creative strategy across paid social for both Simply Nootropics and Tmrw.
You'll work directly with our Head of Creative, media buyers, designers, editors, and creator teams across markets. Your thinking, frameworks, and execution will directly influence growth across two global wellness brands.
What You'll Own
Creative Strategy, Concepting & UGC
Develop high-performing paid social concepts across all markets for both brands. Translate audience insights, product messaging, and performance data into creative angles and hooks. Lead concept development from brief through to execution. Stay hands-on - you'll be scripting, writing copy, and shaping concepts yourself, not just directing from a distance.
Develop strategic, performance-driven UGC briefs across products and markets. Collaborate with our Creator Coordinator to brief, review, and iterate on creator content. Identify hooks, angles, and video formats that are driving results across the category. Ensure all output meets platform specs, brand guidelines, and compliance requirements for both brands.
This is performance-led, hypothesis-driven creative - not random ideas thrown at a wall.
Performance Analysis & Optimisation
Analyse creative performance data across both Simply Nootropics and Tmrw to identify what's working, what isn't, and why. Define and track creative KPIs across markets, formats, and both brands. Translate performance signals into actionable creative iterations. Work closely with paid media to align creative strategy with scaling decisions.
You should be as comfortable reading a dashboard and making strategic calls from data as you are writing a script.
Testing & Iteration Systems
Build and manage a structured creative testing pipeline with clear hypotheses and documented learnings across both brands. Feed iteration cycles back into strategy to continuously raise the performance baseline. We want compounding improvement - not random spikes.
Requirements
- 3+ years experience in creative strategy, performance marketing, or paid social for consumer brands
- Strong background in performance-driven creative, particularly on Meta and TikTok
- Proven track record of developing scalable, winning ad concepts - not just one-off hits
- Strong scripting and copywriting ability - you can write, not just brief
- Deep understanding of hooks, angles, storytelling frameworks, and conversion psychology
- Comfortable analysing performance data and translating insights into creative decisions
- Experience working cross-functionally with media buyers and creative production teams
- Experience managing structured testing pipelines with documented learning loops
- Strong understanding of DTC or eCommerce growth environments
Nice to have:
- Experience in supplements, wellness, longevity, or health brands
- Experience briefing and managing UGC creators at scale
- Familiarity with compliance considerations in health and wellness marketing
- Agency background with performance creative delivery
Benefits
- Competitive salary depending on experience
- Fully remote - work from anywhere
- Access to the best tools - VEO3, Higgsfield, Motion, Aytria, custom Claude AI tools, Frame, TripleWhale and more
- Work alongside an internal team of creative strategists, designers, talent coordinators, video editors, media buyers, and partnerships teams
- Direct impact on revenue and growth across two fast-scaling global wellness brands
- Clear ownership and real autonomy over creative strategy
- A no-politics, flat management structure that is results-focused
- Product and health allowance every month
- Opportunity to build scalable creative systems - not just ship one-off campaigns
- Opportunity to grow as the brands expand internationally
- Work alongside team members across NZ, Australia, US, UK, SEA and UAE