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Creative Strategy Jobs in Austin, TX (NOW HIRING)

Smadex SLU

Creative Strategy Manager

Austin, TX · On-site

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account ...

Smadex SLU

Creative Strategy Manager

Austin, TX · On-site

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account ...

Right Side Up

Creative Lead

Austin, TX · Remote

What You'll Do Creative & Strategic Leadership * Lead the creative direction across multiple clients, ensuring work is both high-quality and grounded in strategy. * Turn data and performance insights ...

Right Side Up

Creative Lead

Austin, TX · On-site +1

What You'll Do Creative & Strategic Leadership * Lead the creative direction across multiple clients, ensuring work is both high-quality and grounded in strategy. * Turn data and performance insights ...

Right Side Up

Creative Lead

Austin, TX

What You'll Do Creative & Strategic Leadership * Lead the creative direction across multiple clients, ensuring work is both high-quality and grounded in strategy. * Turn data and performance insights ...

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All JobsCreative Strategy JobsCreative Strategy Jobs in Austin, TX

Creative Strategy information

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How much do creative strategy jobs pay per year?

As of Aug 30, 2026, the average yearly pay for creative strategy in Austin, TX is $100,009.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,900.00 and $133,800.00 per year, depending on experience, location, and employer.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a creative strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.

What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

Do you need a degree to be a creative strategy?

A degree is not strictly required to work as a creative strategist, but many employers prefer candidates with a background in marketing, advertising, or related fields. Skills such as strategic thinking, creativity, and proficiency with tools like Adobe Creative Suite or data analysis are often more important than formal education. Relevant experience and a strong portfolio can also be key factors in securing a creative strategy role.

What does a creative strategy do?

A creative strategist develops and guides the overall creative approach for marketing campaigns, ensuring messaging aligns with brand goals and target audiences. They analyze market trends, collaborate with creative teams, and use tools like data analytics to craft effective concepts that drive engagement and brand awareness.

What are the most commonly searched types of Creative Strategy jobs in Austin, TX?

The most popular types of Creative Strategy jobs in Austin, TX are:

What are popular job titles related to Creative Strategy jobs in Austin, TX?

For Creative Strategy jobs in Austin, TX, the most frequently searched job titles are:

What job categories do people searching Creative Strategy jobs in Austin, TX look for?

The top searched job categories for Creative Strategy jobs in Austin, TX are:

What cities near Austin, TX are hiring for Creative Strategy jobs?

Cities near Austin, TX with the most Creative Strategy job openings:

Creative Strategy jobs near you
Infographic showing various Creative Strategy job openings in Austin, TX as of August 2026, with employment types broken down into 93% Full Time, and 7% Contract. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $100,009 per year, or $48.1 per hour.

Creative Strategy Manager

Austin, TX • On-site

Smadex SLU
See more jobs at Smadex SLUexternal

Full-time

Medical, Dental, Vision

Re-posted 17 days ago

Job description

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.
The Role:
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.
As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.
Key Responsibilities
Creative Strategy & Insights (40%)
  • Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
  • Build structured, client-facing creative proposals that connect performance data to strategic direction
  • Partner with Product on creative tools.
  • Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

Cross-Functional Leadership (30%)
  • Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
  • Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
  • Lead creative briefings and ensure alignment between client objectives and creative execution
  • Handle ticketing and communication with Creative Designers

Client Partnership (20%)
  • Support Account Managers in high-stakes creative conversations with clients
  • Present creative performance reviews and strategic recommendations to client stakeholders
  • Proactively identify creative optimization opportunities that expand wallet share
  • Participate in JBPs and QBRs as experts on Creatives

Knowledge Management (10%)
  • Build and maintain a creative performance repository accessible across teams
  • Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
  • Train Account Managers on creative best practices and how to position creative insights with clients

What You Bring
Required:
  • 5+ years in mobile advertising, creative strategy, or performance marketing
  • Deep understanding of creative formats across UA, retargeting, and CTV
  • Experience translating creative performance data into strategic recommendations
  • Track record of working cross-functionally in fast-paced environments
  • Strong presentation skills and ability to influence without direct authority

Preferred:
  • Experience with programmatic advertising platforms
  • Gaming industry knowledge (especially mid-core and casual)
  • Familiarity with creative production workflows and timelines
  • Data visualization skills

Success Metrics
  • Reduction in creative-related delays for campaign launches
  • Increase in creative iteration velocity for HV accounts
  • Client satisfaction scores on creative insights and recommendations
  • Knowledge sharing metrics (playbooks created, teams trained, insights distributed)

Please note that we do NOT provide visa sponsorship. Applicants must have a valid permit to work
Reward package:
  • Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
  • Join a highly motivated and young team.
  • Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
  • Great compensation package tailored to the U.S. market.
  • Medical, dental, and vision benefits plans.
  • Exposure to leading global app publishers and media partners in the digital advertising industry.
  • Learning and training opportunities to grow your career.

Apply