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Creative Strategy Jobs in Texas (NOW HIRING)

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account ...

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account ...

Develop creative strategy across Meta, TikTok, YouTube, Google, podcasts, connected TV, email, landing pages, and emerging platforms. * Write clear, inspiring creative briefs that help designers ...

Develop creative strategy across Meta, TikTok, YouTube, Google, podcasts, connected TV, email, landing pages, and emerging platforms. * Write clear, inspiring creative briefs that help designers ...

Develop creative strategy across Meta, TikTok, YouTube, Google, podcasts, connected TV, email, landing pages, and emerging platforms. * Write clear, inspiring creative briefs that help designers ...

Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. Our funnel is VSL to book-a-call, and that's a hard creative problem on ...

Collaborate closely with the Vice President of Marketing and marketing leadership to align creative strategy with business goals, timelines, and budgets * Ensure consistency across all channels ...

Collaborate closely with the Vice President of Marketing and marketing leadership to align creative strategy with business goals, timelines, and budgets * Ensure consistency across all channels ...

Collaborate closely with the Vice President of Marketing and marketing leadership to align creative strategy with business goals, timelines, and budgets * Ensure consistency across all channels ...

Key Responsibilities Brand Leadership & Strategy · Serve as the creative steward for all FB Society brands, ensuring consistency and excellence across every guest touchpoint. · Lead the development ...

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Creative Strategy information

See Texas salary details

$50.3K

$94K

$139.7K

How much do creative strategy jobs pay per year?

As of Aug 5, 2026, the average yearly pay for creative strategy in Texas is $94,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $125,800.00 per year, depending on experience, location, and employer.

Do you need a degree to be a creative strategy?

A degree is not strictly required to work in creative strategy, but many employers prefer candidates with a bachelor's degree in fields like marketing, advertising, or communications. Skills such as strategic thinking, creativity, and proficiency with tools like data analysis and project management are also important for success in this role.

What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

What does a creative strategy do?

A creative strategist develops and guides the overall creative approach for marketing campaigns, ensuring messaging aligns with brand goals and target audiences. They analyze market trends, collaborate with creative teams, and use tools like data analytics to craft effective concepts that drive engagement and brand awareness.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a creative strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.
What are the most commonly searched types of Creative Strategy jobs in Texas? The most popular types of Creative Strategy jobs in Texas are:
What cities in Texas are hiring for Creative Strategy jobs? Cities in Texas with the most Creative Strategy job openings:
Infographic showing various Creative Strategy job openings in Texas as of July 2026, with employment types broken down into 81% Full Time, 17% Part Time, 1% Temporary, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $94,000 per year, or $45.2 per hour.

Creative Strategy Manager

Smadex SLU

Austin, TX • On-site

Full-time

Medical, Dental, Vision

Re-posted 22 days ago


Job description

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.
The Role:
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.
As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.
Key Responsibilities
Creative Strategy & Insights (40%)
  • Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
  • Build structured, client-facing creative proposals that connect performance data to strategic direction
  • Partner with Product on creative tools.
  • Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

Cross-Functional Leadership (30%)
  • Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
  • Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
  • Lead creative briefings and ensure alignment between client objectives and creative execution
  • Handle ticketing and communication with Creative Designers

Client Partnership (20%)
  • Support Account Managers in high-stakes creative conversations with clients
  • Present creative performance reviews and strategic recommendations to client stakeholders
  • Proactively identify creative optimization opportunities that expand wallet share
  • Participate in JBPs and QBRs as experts on Creatives

Knowledge Management (10%)
  • Build and maintain a creative performance repository accessible across teams
  • Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
  • Train Account Managers on creative best practices and how to position creative insights with clients

What You Bring
Required:
  • 5+ years in mobile advertising, creative strategy, or performance marketing
  • Deep understanding of creative formats across UA, retargeting, and CTV
  • Experience translating creative performance data into strategic recommendations
  • Track record of working cross-functionally in fast-paced environments
  • Strong presentation skills and ability to influence without direct authority

Preferred:
  • Experience with programmatic advertising platforms
  • Gaming industry knowledge (especially mid-core and casual)
  • Familiarity with creative production workflows and timelines
  • Data visualization skills

Success Metrics
  • Reduction in creative-related delays for campaign launches
  • Increase in creative iteration velocity for HV accounts
  • Client satisfaction scores on creative insights and recommendations
  • Knowledge sharing metrics (playbooks created, teams trained, insights distributed)

Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work
Reward package:
  • Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
  • Join a highly motivated and young team.
  • Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
  • Great compensation package tailored to the U.S. market.
  • Medical, dental, and vision benefits plans.
  • Exposure to leading global app publishers and media partners in the digital advertising industry.
  • Learning and training opportunities to grow your career.