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Creative Strategy Jobs (NOW HIRING)

True Classic

Creative Strategist

Calabasas, CA · On-site

This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This ...

True Classic

Creative Strategist

Calabasas, CA

This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This ...

Streetsense

Creative Strategy Intern

Washington, DC · On-site

$20/hr

We're currently seeking a Creative Strategy Intern to join our Agency team. This is an opportunity to contribute to real-world client work, collaborate across disciplines, and gain hands-on ...

True Classic

Creative Strategist

Los Angeles, CA · On-site

This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This ...

Livenation

Creative Strategist

New York, NY

Creative Strategy Director Location: New York, NY (On-Site, 5 days a week in office) The Role: Roc Nation is looking for a Creative Strategist who loves aligning artist initiatives with brand ...

Roc Nation

Creative Strategist

New York, NY · On-site

Creative Strategy Director Location: New York, NY (On-Site, 5 days a week in office) The Role: Roc Nation is looking for a Creative Strategist who loves aligning artist initiatives with brand ...

HIGHSCALE

Director of Creative Strategy

Los Angeles, CA · On-site

$80K - $100K/yr

We need a Director of Creative Strategy who can engineer the "why" behind every video we shoot. Why This Role Matters Data tells us what happened. You tell us why-and then you tell us what to shoot ...

Reddit

Creative Strategist - Finance

New York, NY · Remote

As Reddit's in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands ...

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Creative Strategy information

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$54K

$100.9K

$150K

How much do creative strategy jobs pay per year?

As of Jun 28, 2026, the average yearly pay for creative strategy in the United States is $100,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $135,000.00 per year, depending on experience, location, and employer.

What jobs make 10000 a month without a degree?

In creative strategy roles, high earnings of $10,000 or more per month are often achieved through freelance consulting, content creation, or digital marketing, which rely on skills, portfolio, and client relationships rather than formal degrees. Success in these fields typically requires strong communication, branding, and industry knowledge, with income varying based on experience and project volume.

What jobs pay 500,000 a year in the US?

In the US, high-paying roles such as executive-level positions like CEOs, CFOs, and other C-suite executives can earn $500,000 or more annually, often including bonuses and stock options. Certain specialized professions like top-tier surgeons, successful entrepreneurs, and highly experienced investment bankers may also reach or exceed this income level, typically requiring extensive experience, advanced skills, and leadership responsibilities.

How much money does a creative strategist make?

A creative strategist's salary typically ranges from $60,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in major markets may earn higher compensation, often supplemented with bonuses or benefits.

What does a creative strategist do?

A creative strategist develops and guides the overall creative direction for marketing campaigns, branding, and advertising efforts. They analyze target audiences, market trends, and brand goals to create effective strategies, often collaborating with designers, copywriters, and clients. Strong skills in research, communication, and industry tools like Adobe Creative Suite or project management software are essential for this role.

What are the key skills and qualifications needed to thrive as a Creative Strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a Creative Strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.
More about Creative Strategy jobs
What cities are hiring for Creative Strategy jobs? Cities with the most Creative Strategy job openings:
What are the most commonly searched types of Creative Strategy jobs? The most popular types of Creative Strategy jobs are:
What states have the most Creative Strategy jobs? States with the most job openings for Creative Strategy jobs include:
What job categories do people searching Creative Strategy jobs look for? The top searched job categories for Creative Strategy jobs are:
Creative Strategy jobs near you
Infographic showing various Creative Strategy job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $100,896 per year, or $48.5 per hour.

Creative Strategist

True Classic

Calabasas, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

Job description

True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.
All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.
Areas of Accountability
Creative Strategy & Performance Insights
  • Own creative reporting and learning recaps across assigned products and verticals
  • Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps
  • Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps
  • Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts
Messaging Architecture & Copy Development
  • Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs
  • Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts
  • Develop messaging systems and playbooks that improve consistency, speed, and creative quality
  • Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness
Creative Briefing & Execution Support
  • Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights
  • Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems
  • Provide clear direction and feedback to creators, editors, and production partners throughout execution
  • Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed
Platform Strategy & Operational Excellence
  • Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV
  • Maintain awareness of emerging platform trends, creative formats, and audience behaviors
  • Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency
  • Ensure messaging and claims remain compliant with approved legal and brand guidelines
Cross Functional Collaboration
  • Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives
  • Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development
  • Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution
Qualifications
  • Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising
  • Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools
  • Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
  • Ability to translate performance data into scalable creative concepts and actionable testing frameworks
  • Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes
Preferred Qualifications
  • Familiarity with AIDA, PASDA, and other direct-response copy frameworks
  • Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping
Workplace Arrangement
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This role is on-site (5x per week in office) based in Calabasas, CA.
Compensation and Benefits
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Compensation
  • Competitive salary + bonus

Time Off
  • Unlimited PTO and sick time
Health & Wellness
  • Company-paid medical, dental, and vision insurance
  • $100/month Health & Wellness stipend
  • Free Employee Assistance Program (EAP)
Work & Growth Support
  • $100/month Personal Workspace/Office stipend
Perks
  • $1,000/year True Classic merchandise allowance
  • 401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.
At True Classic, our purpose is simple: empower everyone to look good and feel good.
Founded in 2019, we're a fast-growing apparel brand obsessed with fit, quality, and impact. But we're building more than great products-we're building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.
Everything we do is guided by the True Classic Operating System (TCOS)-the principles that shape how we work, make decisions, and win together:
  • Move the Needle - Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
  • Paint the Picture - We set clear vision and help others see what great looks like.
  • Seek the Truth - We use data, customer insight, and curiosity to guide decisions.
  • Get 1% Better - We continuously improve how we work through strong systems and small wins.
  • Build Leverage - We maximize impact with the right mix of people, tools, automation, and AI.
  • Crush the Challenge - We surface problems early and take ownership to solve them.
  • Go Fast - We take initiative, move with urgency, and bias toward action.
  • Be Creative - We challenge the norm and find better ways to win.
  • Lead with Empathy - We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle-join us and help shape what's next at True Classic!

Apply