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Email Strategist Jobs (NOW HIRING)

Go Fish Digital

Email Marketing Strategist

As an Email Strategist, you'll work closely with internal teams and clients to bring email campaigns to life - from planning and audience segmentation to design, copywriting, testing, and reporting.

Paired

Senior Email Marketing Strategist

You will be the lead email strategist for multiple 9-figure brands, owning the Klaviyo account, the flow architecture, the campaign calendar, and the revenue number for each one. This is a senior ...

Authentic

Managing Strategist, Email

$90K/yr

Serve as email lead on several client accounts - leading client calls, developing and explaining email strategy, communicating with the client, setting content calendars and goals, writing, proofing ...

Cato Institute

Email Marketing Manager

Washington, DC · Hybrid

$75K - $85K/yr

This individual will play a critical role in shaping our email marketing strategy, ensuring seamless communication with our audience, and enhancing engagement through thoughtful, data-driven ...

Cato Institute

Email Marketing Manager

Washington, DC · On-site

$75K - $85K/yr

This individual will play a critical role in shaping our email marketing strategy, ensuring seamless communication with our audience, and enhancing engagement through thoughtful, data-driven ...

proGroupX

Email Operations Specialist

Long Beach, CA · On-site +1

Responsibilities * Implement email strategies using various technical platforms * Analyze metrics and report on A/B testing results * Develop and execute email campaigns * QA email template ...

proGroupX

Email Operations Specialist

Long Beach, CA · Remote

Responsibilities * Implement email strategies using various technical platforms * Analyze metrics and report on A/B testing results * Develop and execute email campaigns * QA email template ...

Cato Institute

Email Marketing Manager

Washington, DC · On-site

$75K - $85K/yr

This individual will play a critical role in shaping our email marketing strategy, ensuring seamless communication with our audience, and enhancing engagement through thoughtful, data-driven ...

Go Fish Digital

Email Marketing Manager

Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative ... If you have a passion for email marketing, a knack for crafting high-converting campaigns, and the ...

JobTarget

Email Marketing Manager

Stamford, CT · On-site

$90K - $110K/yr

Utilize your creativity and analytical skills to develop strategies that enhance customer engagement and optimize our email marketing efforts. Be a part of a collaborative environment that values ...

Green Thumb

Email Marketing Manager

Chicago, IL

Develop email, push and SMS marketing strategies in promotional, transactional and targeted trigger campaigns across the customer lifecycle. * Coordinate with designers to create compelling ...

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Email Strategist information

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$45K

$139.9K

$177.5K

How much do email strategist jobs pay per year?

As of Jul 19, 2026, the average yearly pay for email strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What is the difference between Email Strategist vs Content Marketing Specialist?

AspectEmail StrategistContent Marketing Specialist
CredentialsMarketing degrees, certifications in email marketing (e.g., HubSpot, Mailchimp)Marketing or communications degrees, content creation certifications
Work EnvironmentDigital marketing teams, agencies, in-house marketing departmentsContent teams, digital marketing, agencies
Employer & Industry UsageUsed across industries focusing on email campaigns and automationUsed in industries emphasizing content creation and inbound marketing
Search & Comparison IntentCompare roles related to email marketing strategiesCompare roles focused on content development and marketing

The main difference between an Email Strategist and a Content Marketing Specialist lies in their focus areas. An Email Strategist specializes in designing and optimizing email campaigns, automation, and audience segmentation. In contrast, a Content Marketing Specialist focuses on creating and managing various content types to attract and engage audiences across multiple channels. Both roles often collaborate but serve distinct functions within digital marketing teams.

What does an email strategist do?

An email strategist develops and implements email marketing campaigns to engage audiences, increase customer retention, and drive sales. They analyze data, segment audiences, craft compelling content, and use email marketing tools to optimize campaign performance and ensure compliance with regulations.

What are the key skills and qualifications needed to thrive as an Email Strategist, and why are they important?

To thrive as an Email Strategist, you need expertise in digital marketing, data analysis, and content development, often supported by a degree in marketing or communications. Familiarity with email marketing platforms (like Mailchimp, HubSpot, or Salesforce), A/B testing tools, and campaign analytics is crucial. Strong attention to detail, creativity, and excellent communication skills help tailor messages and engage audiences effectively. These skills and qualities are vital for driving successful email campaigns, optimizing performance, and achieving business goals.

How does an Email Strategist typically collaborate with marketing and sales teams to drive campaign success?

An Email Strategist works closely with both marketing and sales teams to ensure email campaigns align with broader business objectives. They often participate in regular strategy meetings to understand upcoming promotions, product launches, or sales goals, and use this information to craft targeted email content and segmentation strategies. Collaboration also involves sharing analytics and insights from previous campaigns, enabling teams to refine messaging and improve conversion rates. This cross-functional approach ensures that email marketing efforts support lead generation, customer engagement, and revenue growth.

Do Gen Z like email marketing?

Email strategists should note that Gen Z's engagement with email marketing is generally lower than older generations, as they prefer messaging through social media and instant messaging apps. However, personalized and mobile-optimized email campaigns can still effectively reach this demographic, especially when integrated with targeted content and data analysis tools.

What is the 80/20 rule in email marketing?

The 80/20 rule in email marketing suggests that 80% of engagement or conversions come from 20% of the most active or targeted subscribers. As an email strategist, focusing on segmenting your audience and personalizing content can help identify and nurture this key group for better campaign performance.

Is email marketing a high paying job?

Email strategists and marketing professionals in email marketing can earn competitive salaries, especially with experience, certifications, and strong skills in analytics and copywriting. Salaries vary by industry, location, and level of expertise, but experienced professionals often earn above-average wages in digital marketing roles.
More about Email Strategist jobs
What job categories do people searching Email Strategist jobs look for? The top searched job categories for Email Strategist jobs are:
Email Strategist jobs near you
Infographic showing various Email Strategist job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 73% Full Time, 21% Part Time, 1% Temporary, and 4% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.
Email Marketing Strategist

Email Marketing Strategist

Go Fish Digital

Remote

Full-time

Posted 18 days ago

Job description

About Us
We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies-Go Fish Digital, REQ, and WDG-with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what's next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.
About the role
Go Fish Digital is looking for a bright, motivated Email Marketing Strategist to join our team and support email marketing efforts for our clients. This is a great opportunity for someone who is early in their career, hungry to learn, and excited to grow in email marketing, lifecycle strategy, and campaign design.
In this role, you'll help develop, design, write, and optimize email campaigns that drive engagement, conversions, and customer retention. You don't need years of experience to be successful here, but you should have strong creative instincts, an interest in strategy, and a willingness to learn quickly. Experience with platforms like Klaviyo, HubSpot, or Mailchimp is a huge plus.
As an Email Strategist, you'll work closely with internal teams and clients to bring email campaigns to life - from planning and audience segmentation to design, copywriting, testing, and reporting.
Key Responsibilities
  • Support the development and execution of email marketing strategies that drive engagement, sales, and retention for clients.
  • Design and build visually compelling emails that are optimized for both mobile and desktop.
  • Write clear, engaging email copy that aligns with each client's brand voice and campaign goals.
  • Assist with audience segmentation, automation workflows, personalization, and A/B testing.
  • Monitor email performance metrics, including open rates, click-through rates, conversions, and revenue impact.
  • Help prepare performance reports and identify opportunities for improvement.
  • Communicate campaign strategy, creative direction, and performance insights to internal teams and clients.
  • Stay up to date with email marketing trends, platform updates, design best practices, and emerging strategies.

Skills & Experience
  • 0-2 years of experience in email marketing, digital marketing, lifecycle marketing, or a related field.
  • Strong interest in email strategy, customer journeys, and performance-driven marketing.
  • Strong design instincts and the ability to create polished, on-brand emails.
  • Experience with or interest in email marketing platforms such as Klaviyo or HubSpot. Hands-on experience is a huge plus.
  • Ability to think strategically about how email can support broader business goals.
  • Strong writing skills, with the ability to create concise, compelling email content.
  • Familiarity with design tools such as Canva, Figma, Adobe Creative Suite, or similar platforms.
  • Comfort working with data and drawing insights from campaign performance.
  • Strong attention to detail, organization, and follow-through.
  • Excellent communication skills and a willingness to collaborate with both internal teams and clients.

Preferred Qualifications
  • Internship, freelance, coursework, or project experience related to email marketing, digital marketing, design, or copywriting.
  • Experience designing emails or marketing assets for brands, businesses, or personal projects, especially in Canva.
  • Basic understanding of automation workflows, segmentation, personalization, and A/B testing.
  • Knowledge of customer retention, conversion rate optimization, or broader digital marketing strategies.
  • Klaviyo, Hubspot, or other ESP experience and/or certifications are a plus.
  • Familiarity with email deliverability best practices, including spam filters, domain authentication, and list hygiene.

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