This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle - from ...
This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle - from ...
Director of Email Marketing - American Kidney Fund (AKF)
Rockville, MD · On-site +1
$120K - $125K/yr
Your primary focus will be to develop AKF's email strategy, with an emphasis on proactive planning, audience engagement, and supporting both fundraising and marketing goals. You'll develop and ...
Director of Email Marketing - American Kidney Fund (AKF)
Rockville, MD · On-site +1
$120K - $125K/yr
Your primary focus will be to develop AKF's email strategy, with an emphasis on proactive planning, audience engagement, and supporting both fundraising and marketing goals. You'll develop and ...
Email Marketing Project Manager
$45K - $70K/yr
Seeking a rockstar Project Manager/Email Marketing Strategist to be the primary contact with various clients. Your goal is help our eCommerce clients businesses grow through email marketing with an ...
Email Marketing Project Manager
$45K - $70K/yr
Seeking a rockstar Project Manager/Email Marketing Strategist to be the primary contact with various clients. Your goal is help our eCommerce clients businesses grow through email marketing with an ...
This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith-based community with meaningful content and ...
This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith-based community with meaningful content and ...
Email Marketing Project Manager
Portland, OR · On-site
$45K - $70K/yr
Seeking a rockstar Project Manager/Email Marketing Strategist to be the primary contact with various clients. Your goal is help our eCommerce clients businesses grow through email marketing with an ...
Email Marketing Project Manager
Portland, OR · On-site
$45K - $70K/yr
Seeking a rockstar Project Manager/Email Marketing Strategist to be the primary contact with various clients. Your goal is help our eCommerce clients businesses grow through email marketing with an ...
Manager, Email Marketing Operations and Development (Remote)
Phoenix, AZ · Remote
$110K/yr
Think of it as 'practical magic.' The Manager, Email Marketing Operations & Development will manage the strategy, planning, hands-on HTML development, and execution of our email marketing program ...
Manager, Email Marketing Operations and Development (Remote)
Phoenix, AZ · Remote
$110K/yr
Think of it as 'practical magic.' The Manager, Email Marketing Operations & Development will manage the strategy, planning, hands-on HTML development, and execution of our email marketing program ...
This role is crucial for leveraging sophisticated email marketing strategies and CRM management to drive customer acquisition, conversion, and retention. The ideal candidate will have a robust ...
Quick apply
This role is crucial for leveraging sophisticated email marketing strategies and CRM management to drive customer acquisition, conversion, and retention. The ideal candidate will have a robust ...
This role is crucial for leveraging sophisticated email marketing strategies and CRM management to drive customer acquisition, conversion, and retention. The ideal candidate will have a robust ...
Quick apply
This role is crucial for leveraging sophisticated email marketing strategies and CRM management to drive customer acquisition, conversion, and retention. The ideal candidate will have a robust ...
Strong hands-on expertise in: * cold email strategy * deliverability * inbox placement * warm-up systems * outbound infrastructure * Strong copywriting ability for outbound campaigns * Experience ...
Strong hands-on expertise in: * cold email strategy * deliverability * inbox placement * warm-up systems * outbound infrastructure * Strong copywriting ability for outbound campaigns * Experience ...
Description Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They ...
Description Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They ...
Collaborate with team members to align email strategy with broader marketing objectives * Track campaign metrics and provide performance insights Requirements Requirements: * 2-4 years of hands-on ...
Collaborate with team members to align email strategy with broader marketing objectives * Track campaign metrics and provide performance insights Requirements Requirements: * 2-4 years of hands-on ...
Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They collaborate ...
Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They collaborate ...
Description Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They ...
Description Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They ...
Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They collaborate ...
Quick apply
Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They collaborate ...
Lifecycle Marketing Strategist
$110K - $140K/yr
This role will own email strategy and execution across nurtures, campaigns, newsletters, and segmentation. You'll play a critical role in our target account and ABM motion, ensuring email is a ...
Lifecycle Marketing Strategist
$110K - $140K/yr
This role will own email strategy and execution across nurtures, campaigns, newsletters, and segmentation. You'll play a critical role in our target account and ABM motion, ensuring email is a ...
Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They collaborate ...
Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They collaborate ...
SUMMARY The Digital Collections Email Strategy Lead is responsible for the design, execution, and continuous optimization of pre and post charge off email strategies that drive digital self-service ...
SUMMARY The Digital Collections Email Strategy Lead is responsible for the design, execution, and continuous optimization of pre and post charge off email strategies that drive digital self-service ...
Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They collaborate ...
Quick apply
Job Summary The Marketing intern will assist the Senior Marketing Manager and department in executing email strategy for digital engagement programs to support business initiatives. They collaborate ...
SUMMARY The Digital Collections Email Strategy Lead is responsible for the design, execution, and continuous optimization of pre and post charge off email strategies that drive digital self-service ...
SUMMARY The Digital Collections Email Strategy Lead is responsible for the design, execution, and continuous optimization of pre and post charge off email strategies that drive digital self-service ...
SUMMARY The Digital Collections Email Strategy Lead is responsible for the design, execution, and continuous optimization of pre and post charge off email strategies that drive digital self-service ...
SUMMARY The Digital Collections Email Strategy Lead is responsible for the design, execution, and continuous optimization of pre and post charge off email strategies that drive digital self-service ...
Email Strategist information
See salary details
$45K - $57K
2% of jobs
$57K - $69.1K
5% of jobs
$69.1K - $81.1K
6% of jobs
$81.1K - $93.2K
4% of jobs
$93.2K - $105.2K
3% of jobs
$105.2K - $117.3K
2% of jobs
$125.3K is the 25th percentile. Wages below this are outliers.
$117.3K - $129.3K
3% of jobs
$129.3K - $141.4K
3% of jobs
$141.4K - $153.4K
1% of jobs
The median wage is $156.9K / yr.
$153.4K - $165.5K
69% of jobs
$165.5K - $177.5K
1% of jobs
$45K
$139.9K
$177.5K
How much do email strategist jobs pay per year?
As of Jun 28, 2026, the average yearly pay for email strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.
What is the difference between Email Strategist vs Content Marketing Specialist?
| Aspect | Email Strategist | Content Marketing Specialist |
|---|---|---|
| Credentials | Marketing degrees, certifications in email marketing (e.g., HubSpot, Mailchimp) | Marketing or communications degrees, content creation certifications |
| Work Environment | Digital marketing teams, agencies, in-house marketing departments | Content teams, digital marketing, agencies |
| Employer & Industry Usage | Used across industries focusing on email campaigns and automation | Used in industries emphasizing content creation and inbound marketing |
| Search & Comparison Intent | Compare roles related to email marketing strategies | Compare roles focused on content development and marketing |
The main difference between an Email Strategist and a Content Marketing Specialist lies in their focus areas. An Email Strategist specializes in designing and optimizing email campaigns, automation, and audience segmentation. In contrast, a Content Marketing Specialist focuses on creating and managing various content types to attract and engage audiences across multiple channels. Both roles often collaborate but serve distinct functions within digital marketing teams.
What does an Email Strategist do?
An Email Strategist is responsible for planning, developing, and optimizing email marketing campaigns to achieve business goals such as customer engagement, lead generation, and sales. They analyze audience data, segment email lists, create compelling content, and monitor performance metrics to continually improve results. Email Strategists also ensure compliance with regulations such as GDPR and CAN-SPAM, and often collaborate with designers, writers, and marketing teams to align email efforts with overall marketing strategies.
What are the key skills and qualifications needed to thrive as an Email Strategist, and why are they important?
To thrive as an Email Strategist, you need expertise in digital marketing, data analysis, and content development, often supported by a degree in marketing or communications. Familiarity with email marketing platforms (like Mailchimp, HubSpot, or Salesforce), A/B testing tools, and campaign analytics is crucial. Strong attention to detail, creativity, and excellent communication skills help tailor messages and engage audiences effectively. These skills and qualities are vital for driving successful email campaigns, optimizing performance, and achieving business goals.
How does an Email Strategist typically collaborate with marketing and sales teams to drive campaign success?
An Email Strategist works closely with both marketing and sales teams to ensure email campaigns align with broader business objectives. They often participate in regular strategy meetings to understand upcoming promotions, product launches, or sales goals, and use this information to craft targeted email content and segmentation strategies. Collaboration also involves sharing analytics and insights from previous campaigns, enabling teams to refine messaging and improve conversion rates. This cross-functional approach ensures that email marketing efforts support lead generation, customer engagement, and revenue growth.
More about Email Strategist jobs
What job categories do people searching Email Strategist jobs look for? The top searched job categories for Email Strategist jobs are:
Full-time
Posted 7 days ago
Job description
Job Title: Email Marketing Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours (with flexibility for campaign launches and reporting deadlines)
About the Role
Our client is seeking an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results.
This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle - from campaign planning and workflow automation to deliverability optimization and performance reporting.
The ideal candidate is analytical, detail-oriented, and comfortable balancing creative messaging with performance-driven optimization.
Responsibilities
Campaign Development & Execution
• Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign
• Write compelling subject lines, email copy, and calls-to-action tailored to audience segments
• Design and optimize responsive email templates aligned with brand guidelines
• Perform light HTML/CSS edits when necessary to improve formatting and rendering
Audience Segmentation & List Management
• Maintain and organize email databases ranging from 20k-200k+ contacts
• Segment audiences by lifecycle stage, engagement level, persona, geography, and behavioral data
• Clean and maintain healthy email lists by removing inactive users, hard bounces, spam traps, and duplicates
• Improve personalization strategies to increase engagement and conversion performance
Automation & Nurture Workflows
• Build and maintain drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and behavioral automations
• Test workflow logic and trigger conditions to ensure campaigns function correctly
• Continuously optimize automation flows to improve conversion rates and engagement
Deliverability & Compliance
• Monitor sender reputation, inbox placement, and overall deliverability performance
• Manage SPF, DKIM, DNS, suppression lists, and email authentication configurations
• Ensure campaigns remain compliant with CAN-SPAM, GDPR, CCPA, and email marketing best practices
• Troubleshoot deliverability issues using tools such as Litmus, GlockApps, or Postmark
Performance Optimization & Reporting
• Conduct A/B testing on subject lines, CTAs, send times, layouts, and messaging
• Analyze campaign performance metrics including open rates, CTR, conversion rates, bounce rates, and unsubscribe rates
• Build dashboards and reports using Google Analytics, CRM platforms, Looker, or ESP analytics tools
• Present findings, recommendations, and optimization strategies to leadership and stakeholders
What Makes You a Perfect Fit
• Strong balance between creative marketing and analytical thinking
• Excellent copywriting and communication skills with attention to detail
• Technically capable of managing ESP configurations and deliverability troubleshooting
• Organized and able to manage multiple campaigns, automations, and reporting cycles simultaneously
• Data-driven mindset focused on continuous optimization and measurable results
Required Experience & Skills
• 2+ years of professional email marketing experience
• Hands-on experience with at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign)
• Strong understanding of audience segmentation and email automation workflows
• Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, reporting, segmentation)
• Basic HTML/CSS knowledge for email template customization
• Experience tracking and analyzing email campaign performance metrics
Preferred Experience & Skills
• Experience managing email programs for 50k+ contacts
• Familiarity with deliverability and inbox placement tools (Litmus, GlockApps, Postmark)
• Experience integrating ESPs with CRM systems such as Salesforce or HubSpot
• Background in SaaS, e-commerce, or professional services industries
• Understanding of lifecycle marketing and behavioral email strategies
What Does a Typical Day Look Like?
An Email Marketing Specialist's day revolves around creating, launching, and optimizing campaigns that drive measurable engagement and revenue. You will:
• Build and schedule campaigns while writing compelling copy and designing templates
• Segment audiences to improve targeting and personalization
• Monitor deliverability and maintain clean, healthy email databases
• Launch and optimize automated nurture workflows and engagement sequences
• Review analytics dashboards and conduct A/B testing to improve performance
• Prepare reports and communicate campaign insights to marketing and leadership teams
In essence: you ensure email marketing campaigns are strategic, technically optimized, compliant, and consistently driving engagement, conversions, and revenue growth.
Key Metrics for Success (KPIs)
• Open rates meeting or exceeding industry benchmarks (20-40%)
• Click-through rates (CTR) ≥ 3-5%
• Improved conversion rates across campaigns and workflows
• Bounce rate maintained below 2% and unsubscribe rate below 1%
• Accurate revenue attribution and reporting from email campaigns
• Increased engagement, retention, and lead nurturing effectiveness
Interview Process
• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical Assessment (e.g., build a 3-email nurture workflow in HubSpot for a sample product launch)
• Client Interview
• Offer & Background Verification
#EmailMarketing #Klaviyo #HubSpot #LifecycleMarketing #MarketingAutomation #Mailchimp #DigitalMarketing #RemoteJobs #CRM #LeadNurturing #EmailCampaigns #MarketingJobs #GrowthMarketing #ESP #B2BMarketing
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours (with flexibility for campaign launches and reporting deadlines)
About the Role
Our client is seeking an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results.
This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle - from campaign planning and workflow automation to deliverability optimization and performance reporting.
The ideal candidate is analytical, detail-oriented, and comfortable balancing creative messaging with performance-driven optimization.
Responsibilities
Campaign Development & Execution
• Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign
• Write compelling subject lines, email copy, and calls-to-action tailored to audience segments
• Design and optimize responsive email templates aligned with brand guidelines
• Perform light HTML/CSS edits when necessary to improve formatting and rendering
Audience Segmentation & List Management
• Maintain and organize email databases ranging from 20k-200k+ contacts
• Segment audiences by lifecycle stage, engagement level, persona, geography, and behavioral data
• Clean and maintain healthy email lists by removing inactive users, hard bounces, spam traps, and duplicates
• Improve personalization strategies to increase engagement and conversion performance
Automation & Nurture Workflows
• Build and maintain drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and behavioral automations
• Test workflow logic and trigger conditions to ensure campaigns function correctly
• Continuously optimize automation flows to improve conversion rates and engagement
Deliverability & Compliance
• Monitor sender reputation, inbox placement, and overall deliverability performance
• Manage SPF, DKIM, DNS, suppression lists, and email authentication configurations
• Ensure campaigns remain compliant with CAN-SPAM, GDPR, CCPA, and email marketing best practices
• Troubleshoot deliverability issues using tools such as Litmus, GlockApps, or Postmark
Performance Optimization & Reporting
• Conduct A/B testing on subject lines, CTAs, send times, layouts, and messaging
• Analyze campaign performance metrics including open rates, CTR, conversion rates, bounce rates, and unsubscribe rates
• Build dashboards and reports using Google Analytics, CRM platforms, Looker, or ESP analytics tools
• Present findings, recommendations, and optimization strategies to leadership and stakeholders
What Makes You a Perfect Fit
• Strong balance between creative marketing and analytical thinking
• Excellent copywriting and communication skills with attention to detail
• Technically capable of managing ESP configurations and deliverability troubleshooting
• Organized and able to manage multiple campaigns, automations, and reporting cycles simultaneously
• Data-driven mindset focused on continuous optimization and measurable results
Required Experience & Skills
• 2+ years of professional email marketing experience
• Hands-on experience with at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign)
• Strong understanding of audience segmentation and email automation workflows
• Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, reporting, segmentation)
• Basic HTML/CSS knowledge for email template customization
• Experience tracking and analyzing email campaign performance metrics
Preferred Experience & Skills
• Experience managing email programs for 50k+ contacts
• Familiarity with deliverability and inbox placement tools (Litmus, GlockApps, Postmark)
• Experience integrating ESPs with CRM systems such as Salesforce or HubSpot
• Background in SaaS, e-commerce, or professional services industries
• Understanding of lifecycle marketing and behavioral email strategies
What Does a Typical Day Look Like?
An Email Marketing Specialist's day revolves around creating, launching, and optimizing campaigns that drive measurable engagement and revenue. You will:
• Build and schedule campaigns while writing compelling copy and designing templates
• Segment audiences to improve targeting and personalization
• Monitor deliverability and maintain clean, healthy email databases
• Launch and optimize automated nurture workflows and engagement sequences
• Review analytics dashboards and conduct A/B testing to improve performance
• Prepare reports and communicate campaign insights to marketing and leadership teams
In essence: you ensure email marketing campaigns are strategic, technically optimized, compliant, and consistently driving engagement, conversions, and revenue growth.
Key Metrics for Success (KPIs)
• Open rates meeting or exceeding industry benchmarks (20-40%)
• Click-through rates (CTR) ≥ 3-5%
• Improved conversion rates across campaigns and workflows
• Bounce rate maintained below 2% and unsubscribe rate below 1%
• Accurate revenue attribution and reporting from email campaigns
• Increased engagement, retention, and lead nurturing effectiveness
Interview Process
• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical Assessment (e.g., build a 3-email nurture workflow in HubSpot for a sample product launch)
• Client Interview
• Offer & Background Verification
#EmailMarketing #Klaviyo #HubSpot #LifecycleMarketing #MarketingAutomation #Mailchimp #DigitalMarketing #RemoteJobs #CRM #LeadNurturing #EmailCampaigns #MarketingJobs #GrowthMarketing #ESP #B2BMarketing