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Email Strategist Jobs (NOW HIRING)

Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative ... If you have a passion for email marketing, a knack for crafting high-converting campaigns, and the ...

This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle - from ...

Email Deliverability Architect

Manhattan, NY · On-site

$76K - $104K/yr

Your analytical skills will be crucial as you monitor metrics, implement best practices, and collaborate with customers to optimize their email strategies. This position offers a unique opportunity ...

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Email Strategist information

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$45K

$139.9K

$177.5K

How much do email strategist jobs pay per year?

As of Jun 5, 2026, the average yearly pay for email strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Email Strategist, and why are they important?

To thrive as an Email Strategist, you need expertise in digital marketing, data analysis, and content development, often supported by a degree in marketing or communications. Familiarity with email marketing platforms (like Mailchimp, HubSpot, or Salesforce), A/B testing tools, and campaign analytics is crucial. Strong attention to detail, creativity, and excellent communication skills help tailor messages and engage audiences effectively. These skills and qualities are vital for driving successful email campaigns, optimizing performance, and achieving business goals.

How does an Email Strategist typically collaborate with marketing and sales teams to drive campaign success?

An Email Strategist works closely with both marketing and sales teams to ensure email campaigns align with broader business objectives. They often participate in regular strategy meetings to understand upcoming promotions, product launches, or sales goals, and use this information to craft targeted email content and segmentation strategies. Collaboration also involves sharing analytics and insights from previous campaigns, enabling teams to refine messaging and improve conversion rates. This cross-functional approach ensures that email marketing efforts support lead generation, customer engagement, and revenue growth.

What does an Email Strategist do?

An Email Strategist is responsible for planning, developing, and optimizing email marketing campaigns to achieve business goals such as customer engagement, lead generation, and sales. They analyze audience data, segment email lists, create compelling content, and monitor performance metrics to continually improve results. Email Strategists also ensure compliance with regulations such as GDPR and CAN-SPAM, and often collaborate with designers, writers, and marketing teams to align email efforts with overall marketing strategies.

What is the difference between Email Strategist vs Content Marketing Specialist?

AspectEmail StrategistContent Marketing Specialist
CredentialsMarketing degrees, certifications in email marketing (e.g., HubSpot, Mailchimp)Marketing or communications degrees, content creation certifications
Work EnvironmentDigital marketing teams, agencies, in-house marketing departmentsContent teams, digital marketing, agencies
Employer & Industry UsageUsed across industries focusing on email campaigns and automationUsed in industries emphasizing content creation and inbound marketing
Search & Comparison IntentCompare roles related to email marketing strategiesCompare roles focused on content development and marketing

The main difference between an Email Strategist and a Content Marketing Specialist lies in their focus areas. An Email Strategist specializes in designing and optimizing email campaigns, automation, and audience segmentation. In contrast, a Content Marketing Specialist focuses on creating and managing various content types to attract and engage audiences across multiple channels. Both roles often collaborate but serve distinct functions within digital marketing teams.

More about Email Strategist jobs
Infographic showing various Email Strategist job openings in the United States as of May 2026, with employment types broken down into 43% Locum Tenens, 3% Internship, 16% As Needed, 34% Full Time, 3% Nights, and 1% Summer. Highlights an 73% Physical, 7% Hybrid, and 20% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.
Email Marketing Automation Strategist

Email Marketing Automation Strategist

Fisher Investments

Gresham, OR • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago


Fisher Investments rating

8.4

Company rating: 8.4 out of 10

Based on 14 frontline employees who took The Breakroom Quiz


Job description

Do you have experience building dynamic email campaigns and are passionate about data-driven marketing? If so, this strategic role developing email communications for our Private Client Group (B2C) may just be the right opportunity for you!

The Opportunity:

As a Global Email Marketing Analyst, you will help develop the email campaign strategy with the end goal of driving leads/ROI to meet business objectives across the Global email channel. Initially, you will be an individual contributor role, reporting to the Email Marketing Manager, but with the potential to quickly develop into a management role.

The Day-to-Day:

  • Manage daily operations of the email marketing campaign setup including: advanced email journey building, content production, contact strategy design, audience segmentation, and email QA
  • Manage email calendar, send volume, list targeting and define cadence based on performance testing, segmentation and organizational prioritization
  • Design and implement lead generation programs that provide measurable improvement to meet goals
  • Develop A/B and multivariate testing strategies and improve campaigns based on insights and business needs
  • Monitor marketing metrics (open rates/click-through/deliverability) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
  • Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics
  • Identify potential process improvements and recommend solutions to management to improve efficiency and email engagement
  • Track and communicate results, success metrics and recommendations for improvement

Your Qualifications:

  • 2+ years of email lifecycle marketing experience, with focus on developing new campaigns
  • 2+ years of email channel expertise, includes: CRM management, responsive creative/technical design, deliverability, list segmentation, and best practices
  • Experience with major Email Service Provider (ESP) or CRM platform is required
  • Experience with Selligent by Zeta is preferred
  • Prior success with lead nurturing programs, audience segmentation, marketing automation, and content personalization efforts that have demonstrably improved conversion and engagement
  • Experience using analytics and analytics tools to measure success and improve campaigns
  • Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws

Compensation:

  • $70,000 - $110,000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience
  • Eligible for a discretionary bonus based on firm and individual performance

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO, plus 10 paid holidays 
  • Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
  • This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change. 

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER


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