Email Strategist Jobs (NOW HIRING)

Job Summary
Barnes & Noble is the leading book retailer in the United States, with roots dating back to 1873 and a long history of growth through innovation and expansion. Today, under CEO James Daunt and private ownership by Elliott Advisors, Barnes & Noble operates approximately 700 bookstores nationwide, serves over 700 communities across all 50 states, and maintains a robust digital presence through BN.com, NOOK® eBooks and audiobooks, and educational resources such as SparkNotes. The company also includes complementary retail brands such as Paper Source, Books Inc., Tattered Cover, and B. Dalton, further strengthening its market reach. Following a period of revitalization, Barnes & Noble is experiencing strong momentum, with plans to open approximately 60 new stores in 2026, underscoring renewed confidence in physical retail and local bookselling. Combining expansive store networks, curated selections, enhanced in-store experiences, and growing omnichannel capabilities, Barnes & Noble remains the #1 bookseller in the U.S. and a trusted, evolving partner within the publishing and retail ecosystem.
We are seeking an Email Operations Specialist to support the execution and delivery of both Barnes & Noble and Paper Source customer email and SMS communications that drive engagement and retention. This role works closely with Email Strategy and Operations teams to build, test, and deploy email campaigns while ensuring accuracy, quality, and adherence to best practices.
The Specialist assists in campaign production, workflow management, and quality assurance across the email marketing program. This role is ideal for someone who is detail-oriented, technically curious, and collaborative.
The ideal candidate is comfortable balancing multiple projects in a fast-paced environment, learning new technologies, and contributing to process improvements that support flawless execution.
What you do:
• Support campaign setup, scheduling, and deployment within the email platform.
• Partner with Strategy and Creative teams to gather assets, manage timelines, and ensure campaigns launch on schedule.
• Monitor campaign workflows and proactively communicate project status, risks, and changes to stakeholders.
• Support audience segmentation, personalization setup, and targeting validation within the email platform.
• Follow established QA practices to ensure accurate and timely campaign execution.
• Assist with building marketing email campaigns using HTML/CSS templates and email workflow tools, email proofing, rendering, and quality assurance across devices, browsers, and email clients.
• Participate in marketing calendar discussions, team meetings, and operational planning sessions.
• Stay informed on email marketing trends, deliverability standards, and emerging technologies.
• Assist with special projects and process improvement initiatives as assigned.
Knowledge & Experience:
• Strong attention to detail with the ability to manage multiple priorities in a deadline-driven environment.
• Strong organizational, communication, and collaboration skills.
• Ability to work effectively with cross-functional teams and adapt to changing business needs.
• Resourceful problem solver with a willingness to learn new tools and technologies.
• Proficiency in Microsoft Office, Google Workspace, or project management tools such as Smartsheet preferred.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Basic understanding of HTML/CSS and responsive email design principles is a plus.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud, Marigold, Epsilon, or similar ESPs is a plus.
Position Qualifications
• 0-2 years of experience in email marketing, digital marketing, CRM, or marketing operations preferred.
• Internship or hands-on experience with email campaign execution, marketing technology, or digital communications is a plus.
• Familiarity with QA and testing tools such as Litmus or Email on Acid a plus.
• Demonstrated interest in customer marketing, lifecycle marketing, or CRM operations.
Strong written and verbal communication skills with a collaborative mindset.
An employee in this position can expect an annual starting rate of $66,300 depending on experience, seniority, geographic locations, and other factors permitted by law.
Benefits for those who are scheduled to work less than 20 hours per week include Employee Discount, EAP and Sick Pay. For those scheduled to work between 20 and 29.99 benefits include Employee Discount, EAP, Sick Pay and Paid Time Off including paid Maternity and Parental Leave, Company Paid Holidays, Transit and 401(k) with Company Match. For those scheduled to work 30 hours or more benefits include Employee Discount, EAP, Sick Pay and Paid Time Off including paid Maternity and Parental Leave, Company Paid Holidays, 401(k) with Company Match, Comprehensive Health Benefits (Medical, Dental and Vision), Healthcare and Dependent Care Spending Accounts, Healthcare Spending Account, Disability Benefits, Life Insurance, Transit, and Tuition Reimbursement. All benefits provided are in accordance with the terms of the current plan and may be subject to future change. Benefit may vary depending on location/state regulations. More information can be received by the recruiter or Human Resources.
EEO Statement
As an Affirmative Action Employer, Barnes & Noble hires qualified people to perform the many tasks necessary for the success of our business and is committed to diversity in the workplace. An essential part of this policy is providing equal employment opportunity for all. All employment practices and decisions-including those involving application procedures, recruitment or recruitment advertising, hiring, placement, job assignment, transfer, promotion, demotion, training, rates of pay or other forms of compensation, benefits, discipline, leave of absence, layoff, recall, termination and general treatment during employment-will be conducted without regard to age, race, color, ancestry, national origin, citizenship status, military or veteran status, religion, creed, disability, sex, sexual orientation, marital status, medical condition as defined by applicable law, genetic information, gender, gender identity, gender expression (including transgender status), hairstyle, height and/or weight, pregnancy, childbirth and related medical conditions, reproductive health decisions, or any other self-identified, perceived or actual characteristic protected by applicable federal, state, or local laws and ordinances. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Contact (800) 799-5335. Terms of Use, Copyright, and Privacy Policy © 1997-2024 Barnes & Noble Booksellers, Inc. 33 East 17th Street, New York, NY 10003